8 Benchmark Email Alternatives For 2024
Published By John Desyllas
September 3, 2024
03/09/24
Benchmark Email is a popular email marketing service among businesses due to its easy-to-use email editor and straightforward functionality. However, if you want advanced features, robust marketing automation, and better email deliverability, you should explore other Benchmark Email alternative solutions.
Today, we’ll look at the top competitors in case you’re switching from Benchmark or selecting a new email marketing solution for your business.
Disclaimer: The information below is accurate as of April, 2024.
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How We Selected The Tools
All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.
We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.
Best Benchmark Email Competitors: Comparison Table
Benchmark Email is a modern and user-friendly email marketing solution with a decent feature set. Despite that, it has a few shortcomings that users note in their reviews of the service. The most notable ones are:
- low email deliverability rates
- the tool is pricey for what it offers
- the free plan is very limited
Here’s a quick overview of the best alternative solutions.
| Price/month | Free Plan/Trial | Best Feature | Ratings | |
| Benchmark Email | $15/month | Yes | Easy-to-use email builder |  |
| Moosend | $9/month | Yes (30-day free trial) | Easy-to-implement marketing automation | |
| Mailchimp | $20/month | Yes (limited) | Creative Assistant | |
| MailerLite | $10/month | Yes | Digital products selling | |
| Brevo | $25/month | Yes | SMS & WhatsApp campaigns | |
| Constant Contact | $12/month | 60-day free trial | Event management tools |  |
| GetResponse | $19/month | Yes | Conversion funnels | |
| Campaign Monitor | $9/month | Yes (purely testing) | Time zone sending | |
| ActiveCampaign | $39/month | Yes (14-day free trial) | Advanced marketing automation | |
| Zoho Campaigns | $6/month | Yes (limited) | Email scheduling tool | |
Let’s see these email marketing services in more detail.
1. Moosend
Pricing: Paid plans start at $9/month, 30-day Free trial (Sign up here)
Best feature: Easy-to-implement marketing automation
Moosend is one of the top Benchmark Email alternatives offering advanced functionality, an intuitive interface and excellent email deliverability rates. Compared to Benchmark Email, Moosend has more affordable pricing that suits businesses of all sizes and scales as they grow. What’s more, the platform has a minimal learning curve, meaning that users can make the most out of it without much effort.
Moosend has an intuitive drag-and-drop email builder that includes advanced features like eCommerce product blocks, countdown timers, and an AI Writer that speeds up email copy generation. What’s more, you get 90+ designer-made newsletter templates that are fully customizable and mobile responsive.
The platform also shines with its automation options. It has a visual automation builder that lets you create sophisticated journeys using a variety of triggers, conditions, and actions that you won’t find in Benchmark. If you don’t want to spend too much time setting up automated workflows, you can use pre-built automation recipes like abandoned cart sequences, welcome emails, loyalty, and more.
To manage your email list, Moosend provides various filters to segment your audience and create smaller groups for better targeting and conversions. You can also select a pre-built segment template, making your life easier. What’s also great is that you can easily maintain a healthy email list by setting up an automated process to clean your email list.
For lead generation, Moosend provides customizable signup forms and landing pages. Last but not least, Moosend has a stellar customer support team that’s available 24/7. You can have answers to all your problems in just a few minutes.
Moosend Features
- Unlimited email sending
- Intuitive drag-and-drop email editor
- Visual workflow editor with pre-built templates
- Advanced segmentation options
- Real-time reporting and analytics
- Integration with eCommerce, lead generation, CRM, and more
Pricing
Moosend’s affordable pricing starts at $9/month for up to 500 subscribers and unlimited email campaigns. You get full access to all the features of the platform like forms and landing pages, transactional emails, spam testing, and custom reports.
If you want to try the tool, you can sign up for a free account and see these benefits over Benchmark Email.
2. Mailchimp
Pricing: Paid plans start at $20/month, limited free plan
Best feature: Creative Assistant
Another top-ranking Benchmark Email competitor is Mailchimp. Mailchimp is popular email marketing software known for the variety of features it offers. Despite being pricier than Benchmark, the platform offers a great drag-and-drop email editor with visually pleasing email newsletter templates. What’s more, you get A/B testing and a Creative Assistant, a handy feature that takes logos and visuals from your website and lets you use them in your campaigns.
When it comes to email automation, Mailchimp offers advanced multi-step workflows so you can design both simple and more sophisticated journeys. There are various triggers to choose from, and you also get some pre-built templates to kickstart your marketing strategy.
What’s great about Mailchimp is that it comes with a built-in CRM. While it is not as advanced as other standalone solutions, it can help you handle and target your audience more effectively. To segment your audience, you get tags, groups and segments. The main downside here is that Mailchimp’s lists are siloed. This means that if a subscriber exists on more than one list, you pay for that subscriber as many times as they appear. This can easily increase costs compared to the other Mailchimp alternatives out there.
To keep track of your campaigns’ performance, the platform provides rich, real-time analytics. Apart from essential email marketing metrics, you get geo-location tracking, click-mapping, and social media tracking.
Mailchimp Features
- Responsive email campaign editor
- Advanced marketing automation
- Built-in CRM
- Social media integration & metrics
- Real-time analytics & AI
Pricing
Mailchimp’s paid plans start at $20/month with the Standard plan for up to 500 subscribers.
The email marketing platform has a free plan that you can use for 500 contacts and 1,000 monthly email sends.
3. MailerLite
Pricing: Paid plans start at $10/month, free plan
Best feature: Sell digital products
MailerLite is a simple email marketing service that’s great for both beginners and seasoned marketers. The platform is modern and its user interface is clean and straightforward. As for the email editor, it has drag-and-drop functionality, while the top-tier plan gives you access to a custom HTML editor. The builder is easy to use, thus making campaign creation effortless no matter your prior experience.
To put your email marketing on autopilot, MailerLite has some great automation options. The platform lets you set up triggered emails for various subscriber behaviors like clicking on a link, completing a form, or when a custom field gets updated. If you need advanced targeting and multiple triggers in your automations, MailerLite has you covered.
This Benchmark Email alternative can also help you collect more leads and grow your email list. You get customizable signup forms, popups and promotional popups with countdown timers. Additionally, you get a landing page builder with drag-and-drop functionality that helps you create stunning pages with no coding skills. You can collect leads, sell your products and more.
Another notable feature is the website builder which enables you to create your website by yourself. With the Stripe integration, you’ll be able to sell one-time purchases or recurring subscriptions as well as accept payments from 135+ currencies.
MailerLite Features
- User-friendly email editor
- Landing page builder
- Visual workflow editor
- Native and API integrations
- 24/7 support
Pricing
Paid plans of MailerLite start at $10/month for 500 subscribers. You get unlimited emails, multivariate testing, websites and an unsubscribe page builder.
There is also a free plan allowing you to have 1,000 subscribers and send 12,000 monthly emails.
4. Brevo
Pricing: Paid plans start at $25/month, free plan
Best feature: SMS and WhatsApp campaigns
Brevo is another alternative to Benchmark Email offering both email marketing and SMS marketing tools. To convert your audience, the platform lets you personalize your messages across all channels to deliver a seamless experience.
This email marketing tool has a clean UI and a flexible email editor with 47 beautiful newsletter templates. You can create various email marketing messages including newsletters, promotional campaigns, transactional campaigns, and autoresponders.
Regarding marketing automation, the platform equips you with a visual workflow editor that has numerous actions and conditions to choose from. This gives you the freedom to set up sophisticated journeys with ease. You’ll also find 8 pre-built automation templates for common purposes like cart abandonment and welcoming subscribers. You can also create sequences with SMS, email, and WhatsApp messages.
If you don’t have “extreme” requirements, you’ll appreciate Brevo’s CRM system that helps you gather data and organize contacts. Finally, the platform boasts real-time reporting and analytics tools to monitor your performance and optimize your campaigns. Most notably, the platform tracks geolocation and provides heat map reporting to inform you where your audience clicks the most.
Brevo Features
- Email & SMS marketing
- Visual workflow editor
- Transactional emails & custom webhooks
- Machine learning-powered send time optimization
- Social media ads
Pricing
Brevo’s paid plans start at $25/month offering all the tools a growing business needs and no daily email sending limit.
If you want to discover Brevo at your own pace, there is a free plan available for 300 emails/day and unlimited contacts.
5. Constant Contact
Pricing: Paid plans start at $12/month, 60-day free trial
Best feature: Event management tools
The next Benchmark Email alternative on our list is Constant Contact. This well-established email marketing service includes SMS, social media marketing, and list-building tools to help your business grow.
Constant Contact’s email builder is user-friendly and has various blocks like buttons, polls, data tables, and RSVP for events. Sometimes, however, it can feel “glitchy”. You can personalize your campaigns to maximize their impact by using the subscriber’s contact data, location, preferences, etc.
Recently, the company added AI content recommendations to speed up your content creation. What’s not so great is the platform’s A/B testing capabilities that allow you to test only email subject lines, unlike other Constant Contact alternative solutions.
Like Benchmark Email, Constant Contact has a marketing CRM that helps with contact management and segmentation. To automate your marketing, you get simple autoresponders, while to unlock more advanced functionality, you’ll need the Standard plan and upwards. Finally, the platform lets you schedule posts on Facebook, Instagram, and LinkedIn and get reports.
Constant Contact Features
- Drag-and-drop email editor
- Autoresponders
- Website sign-up forms
- Event management, polls, and surveys
- Integration with Salesforce, Shopify, Etsy, and more
Pricing
Constant Contact’s pricing starts with the Lite plan at $12/month for 500 contacts.
While Constant Contact doesn’t have a free plan, they have a 60-day free trial to try the features of the platform.
Read our Constant Contact Analysis
6. GetResponse
Pricing: Paid plans start at $19/month, free plan
Best feature: Conversion funnels
GetResponse is an affordable and easy-to-use email marketing platform to create your emails, grow your list, and automate marketing messages. It has a beginner-friendly email editor that doesn’t require prior knowledge to create stunning newsletters.
A standout feature of GetResponse is its conversion funnels. These are ready-made funnels for predesigned scenarios that help you sell products, recover abandoned orders and convert more customers. To automate your customer journey, you can create automation events based on users’ behavior, select what actions will happen and use filters for more precise targeting.
The platform can also help you connect with your customers via SMS. You can include this channel in your automations and establish a multi-channel strategy. What’s more, you can A/B test your messages to ensure they have the best impact possible.
Finally, the platform has various integrations with popular marketing apps and services. This allows you to streamline your processes by connecting the apps you use with your email marketing service.
GetResponse Features
- Drag-and-drop editor with AI email generator
- SMS marketing and web push notifications
- A/B testing for email content and landing pages
- Web forms and popups
- Website builder
Pricing
The platform’s pricing starts at $19/month, including unlimited email campaigns, list building tools and AI-assisted email marketing.
GetReponse also offers a free plan for up to 500 contacts and 2,500 monthly email newsletters. With it, you can build and host 1 website.
7. Campaign Monitor
Pricing: Paid plans start at $9/month, free trial (purely testing)
Best feature: Time zone sending
Campaign Monitor is a modern email marketing and automation platform. It comes with a drag-and-drop editor and a library of 80 beautiful email newsletter templates. Creating a campaign will be as easy as with Benchmark Email. What’s different, however, is the ability to lock template sections for your team, ensuring consistent branding.
For your automated email journeys, Campaign Monitor offers a visual automation builder. It has straightforward triggers and actions that help you craft effective sequences even if you’re a novice. You can set up triggered emails for VIP offers, welcome series, birthday offers, and re-engagement campaigns. All these help you build a solid email marketing strategy.
You can also create segments based on custom data your contacts share with you. This enables you to deliver targeted content to the right audience at the right time. The platform provides a view of every interaction you’ve had with each of your contacts. For example, you can see their location, the email client they use, and all their interactions with your email marketing campaigns.
Finally, Campaign Monitor gives you real-time reporting and analytics. Overall, this Benchmark Email alternative has a decent set of tools to propel your marketing game to the next level with a slightly more affordable price.
Campaign Monitor Features
- User-friendly email editor
- Segmentation and personalization tools
- SMS marketing
- Real-time reporting and analytics
- Transactional emails
Pricing
Campaign Monitor’s paid pricing starts at $9/month for 500 subscribers and 2,500 monthly email marketing campaigns.
There is also a free trial of the service but it has purely testing purposes. Specifically, you can send a campaign to 5 subscribers. After that, you need to pick a paid plan.
8. ActiveCampaign
Pricing: Paid plans start at $39/month, free plan
Best feature: Advanced marketing automation
ActiveCampaign is an all-in-one email marketing automation platform with a built-in CRM system. This sophisticated platform has a drag-and-drop email editor with advanced functionality that can help create stunning marketing campaigns. Unlike other ActiveCampaign alternatives, it has a bit of a learning curve before mastering it.
The platform delivers immense value with its automation options. The visual workflow editor is equipped with tons of pre-built journey templates, and it’s also very straightforward regarding the available triggers, actions, and conditions.
With its CRM, ActiveCampaign helps users segment and personalize their communication across all touchpoints, whether it’s email marketing newsletters, SMS or social media. Segmenting users for proper targeting is also an easy process.
If you want a powerful platform and you’re willing to invest considerable time (as well as money), this Benchmark Email alternative will be great. Otherwise, you should opt for a more beginner-friendly email marketing tool.
ActiveCampaign Features
- Pre-built automation journeys
- Popups, forms and landing pages
- Predictive sending
- Site & event tracking
- API & webhooks
Pricing
This Benchmark Email competitor has different pricing plans for email marketing, sales engagement and transactional emails. Marketing plans start at $39/month for 1,000 marketing contacts.
The software provides a 14-day free trial for users to test its functionality before purchasing a plan.
Read our ActiveCampaign Review
9. Zoho Campaigns
Pricing: Paid plans start at $6/month, free plan
Best feature: Email scheduling tool
Zoho Campaigns is the last Benchmark Email alternative on this list. It is a simple and affordable service that lets you create responsive designs and deliver them right into subscribers’ inboxes.
Using its drag-and-drop editor, you can dynamically change the email’s content, images, and CTAs. What’s more, you get interactive elements like polls, surveys, GIFs, videos, and reply tracking.
With Zoho Campaigns, it’s easy to set up and schedule email sequences through the autoresponder feature. You can reach the right people with the right content automatically. The platform provides real-time analytics to keep track of important email metrics, such as your open rates and click-through rates. Finally, the platform integrates with various popular solutions including eCommerce, CRM, SMS marketing and list management software.
Zoho Campaigns Features
- Unlimited emails
- Pre-made newsletter templates
- Contact scoring
- Link tracking
Pricing
Paid plans of Zoho Campaigns start at $6/month for 500 subscribers, giving you advanced segmentation, popups, dynamic content, and more.
There is also a free plan for up to 2,000 contacts and 6,000 emails/month. Its main drawback is that it includes only basic features.
Additional Resources
Looking for more information? Here are a few articles to help you choose the best email marketing service for your business:
The Best Benchmark Email Alternatives For Your Business
Benchmark Email offers an appealing package for beginner users, but it comes with a few downsides. If you are switching from Benchmark or looking for an affordable service to connect with your audience, then consider the alternative tools on this list and explore them in detail.
To check whether Moosend could be that affordable yet powerful companion, you can create a free account and test its functionality to the fullest.
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