With this automated workflow recipe, you can use a custom field for lead scoring or customer qualification. For example, each time someone places an order, the value of the custom field will be increased by one. This field will, therefore, count the number of purchases. Then, when a specific value is reached, the second part of this flow is triggered to deliver the actual content that matches the customer journey.
Use the two parts of the loyalty sequence recipe to reward loyal customers or qualify preferred customers to receive a special campaign. The first part of the sequence will basically set a custom field value, e.g. number of purchases. This value will then be used as a trigger for the second part of the sequence.