8 Constant Contact Alternatives For 2024 [Pros & Cons]

If you’re looking for some of the best Constant Contact alternatives, you’ve come to the right place.

While Constant Contact is an established email marketing and marketing automation platform, many users have reported issues that impact their overall experience.

These include high costs, occasional glitches, limited design flexibility, and challenges with automation. Given these drawbacks, you might be considering changing to another email marketing service for your business.

In this blog post, we’ll explore the best solutions that offer better functionality and user experience. If you’re looking to overcome the limitations you’ve faced with Constant Contact, these alternatives might be exactly what you need to get your email marketing back on track.

Disclaimer: The information in this post are accurate as of July 2024.

Why You Should Consider an Alternative to Constant Contact

Constant Contact has some great features, but despite its popularity, the tool has some major drawbacks when compared to its alternatives.

Let’s look at its advantages and disadvantages:

Pros

• Wide range of pre-made templates
• Efficient contact management and list segmentation
• Detailed analytics and reporting, including click heat maps
• Integration with Canva for enhanced email design
• Prepay and nonprofit discounts
• Offers a website builder

Cons

• Pricing can become very steep as contact lists grow (Standard plan starts at $35/mo. for 500 contacts)
• Templates can be rigid and boxy, limiting creative customization
• Less robust automation features compared to other tools
• Issues with formatting, slow loading speeds, and occasional errors during campaigns
• A/B testing is limited to subject lines
• Problems with uploading large email lists without needing support

For more information on the pros and cons, you can check our detailed Constant Contact review.

What to Look for in a Constant Contact Alternative

Given the cons, it’s clear that you may need more affordable, flexible, and robust solutions. So, an ideal alternative should:

• Offer competitive pricing that scales with you
• Provide highly customizable templates that allow for creative freedom
• Have advanced automation features to streamline marketing efforts
• Be reliable, with minimal technical glitches, fast loading speeds, and responsive support.

With this in mind, let’s see some of Constant Contact’s best alternatives you should consider.

Best Constant Contact Competitors by Use Case

1. Moosend – Best for advanced email automation and personalization
2. HubSpot – Best for customer relationship management (CRM) integration
3. Mailchimp – Best for complex customer journeys
4. Kit – Best for content creators and freelancers
5. Benchmark Email – Best for simple email marketing for SMEs and nonprofits
6. SendPulse – Best for multi-channel communication including SMS
7. Brevo – Best for combining email and SMS marketing
8. GetResponse – Best for feature-packed marketing with spam testing

Alternatives To Constant Contact: Features & Pricing Comparison

Below you’ll find a neat comparison table summarizing the best Constant Contact competitors available.

Let’s see each tool in more detail.

1. Moosend

Pricing: $9/month, 30-day free trial (Sign up here)

Best for: eCommerce, SaaS, Publishers, Bloggers, Agencies, Nonprofits

Best feature: Advanced email automation and personalization

Moosend is an email marketing automation solution with an intuitive interface, a minimal learning curve, and powerful features to get your marketing back on track.

When it comes to the drag-and-drop email builder, you can easily create high-converting email marketing campaigns simply by adding advanced elements like timers, videos, GIFs, and more to boost your metrics. Moreover, it offers customizable newsletter templates to save time and effort.

If you need an extra hand, Moosend’ generative AI capabilities will assist your email content and subject line creation. The built-in AI writer lets you insert your prompt, e.g. “create a headline or a description for a specific product,” select a tone and word limit, and generate output in a few seconds.

Regarding automation, the email provider offers more advanced segmentation and personalization features than Constant Contact with various triggers and actions. It also has flexible pre-built automation workflows (recipes) to target your audience with dynamic content.

Lastly, you can use Moosend’s flexible email API to connect the tool with your apps and create personalized transactional emails to deliver important updates and notifications.

Best features

• Drag-and-drop email editor
• Customizable email newsletter templates
• Advanced automated workflows with recipes
• Audience management tools
• Signup forms and landing pages
• Integrations with popular CRM, CMS, eCommerce platforms, and more
• Real-time reporting and analytics to monitor performance
• Transactional emails

Pros

• User-friendly drag-and-drop editor with advanced features (countdown timers, dynamic content visibility)
• Easy-to-set-up automations with several triggers and actions
• High deliverability score to ensure your campaigns land in your subscribers’ inboxes

Cons

• Subscription forms aren’t fully customizable
• No SMS marketing options

Further reading: For more about the platform, you can read Forbes’ full Moosend review.

Pricing

Moosend’s pricing starts with the Pro plan at $9/month, giving you access to all the features including an SMTP server at an affordable price. Unlike Constant Contact, which has a monthly send limit and overage fees (10x, 12x or 24x your number of contacts), Moosend offers unlimited emails.

A Moosend+ plan is also available with all the Pro features, plus the add-ons you like (Audience Discover, custom reporting, etc.). For more information about the price, you can contact sales.

You can also sign up for the 30-day free trial to try the platform yourself.

Try Moosend

Moosend vs. Constant Contact

Moosend outperforms Constant Contact with advanced automation, full A/B testing, more advanced personalization, and robust list segmentation.

Its flexible email editor and customizable templates offer more creative freedom. Additionally, Moosend provides extensive support options like webinars and live chat, making it a more cost-effective and feature-rich alternative.

Pricing comparison: Moosend is 25% cheaper and offers more powerful tools and additional functionality.

2. HubSpot

Pricing: $20/month, free plan

Best for: Medium businesses, Enterprises

Best feature: CRM and ads retargeting tools

HubSpot is a pioneer of inbound marketing, mostly known for its free CRM and marketing automation software. The platform offers a complete suite of marketing products including a free version of their email marketing tool.

This free Constant Contact alternative offers more powerful automation, though you will need a paid subscription to fully take advantage of it. Apart from that, the tool is paired with email templates that you can customize on the drag-and-drop editor.

When you sign up for their email marketing software, you also gain access to an entire suite of products, including a CRM, an online form builder, live chat, ads management, and more.

Combining the CRM with the automation features will allow you to create personalized follow-up emails to engage with your contact list. HubSpot also connects to your website data so you can even tailor emails based on website activity.

Best features

• Built-in CRM tool
• Powerful A/B Testing
• Campaign reporting
• Email automation
• Dynamic personalization
• Online form builder

Pros

• Built-in CRM to keep your customer data organized
• Large variety of integrations with third-party apps
• Offers various services to cover multiple needs (service, sales, operations, etc.)

Cons

• Steep learning curve – it’ll take time to take advance of its full potential
• Pricing plans after the Marketing Hub Starter plan get very expensive
• Advanced automation is only available in higher tier plans

Pricing

For small teams, paid plans start at $20/month for 1,000 contacts. The Marketing Professional Hub costs $890/month with 2,000 subscribers and more advanced features.

A free plan with the basic tools is also available to email new leads and measure your performance.

HubSpot vs. Constant Contact

HubSpot offers advanced CRM and ads retargeting tools, ideal for small and medium-sized businesses. In contrast, Constant Contact is better for event management agencies and PR firms with its event management features.

This alternative to Constant Contact offers a free plan with basic features and extensive customer support, while Constant Contact provides basic automation and a limited free trial.

Pricing comparison: HubSpot is 67% more expensive yet offers more advanced features.

Further reading: If you want a more powerful tool without breaking the bank check HubSpot’s affordable competitors.

3. Mailchimp

Pricing: $20/month, very limited free plan

Best for: Agencies, eCommerce

Best feature: Complex customer journeys

Mailchimp is another popular alternative to Constant Contact for businesses and agencies. The tool offers various features, beautiful email templates, and an email editor to get started with newsletter creation.

Moreover, Mailchimp favors visual-oriented email marketers with its creative assistant, a tool that will resize your email design based on your business needs. With the content studio, you can also use the platform to create your own visual elements library for better access.

Apart from that, the email service provider offers tools that’ll help with your social media posts, a marketing CRM and an address finder. As a popular alternative to Constant Contact, Mailchimp integrates with a variety of apps like WordPress and Zapier.

Overall, Mailchimp’s advanced features make it a great alternative email marketing solution. The free plan, though, is fairly limited compared to other Mailchimp alternatives.

Best features

• Multivariate testing (premium)
• Custom HTML templates
• Predictive insights
• List management tools
• Cross-device email testing
• Social media integrations and metrics

Pros

• Robust tools for segmentation, A/B testing, and detailed analytics
• User-friendly interface and email editor
• Integrations with various platforms such as eCommerce stores, CRM systems, and social media

Cons

• Gets expensive as your contact list grows–also charges for duplicate contacts and unsubscribes
• Limited options for customizing templates, which may restrict the ability to create highly unique or branded email designs
• Some users report slow response times and unhelpful support

Further reading: For more information about Mailchimp’s pros and cons, consult our full Mailchimp review.

Pricing

Mailchimp’s paid plans start at $20 per month for up to 500 subscribers.

The free plan covers up to 500 subscribers and 1,000 sends per month, with a daily limit of 500. It’s good to mention that the free version keeps shrinking and offers only the basic features.

Mailchimp vs. Constant Contact

Mailchimp stands out with its ready-to-use campaign templates and extensive integrations, making it a great choice for agencies and small business owners.

Compared to Constant Contact, it’s more sophisticated and comes with smarter A/B testing tools, although the multivariate option is gated behind the Premium plan. Also, it loses points due to hidden fees and the presence of its logo on the free plan.

Pricing comparison: Mailchimp is 67% more expensive.

4. Kit

Pricing: $15/month, free plan

Best for: Bloggers, Content Creators, Freelancers

Best feature: Flexible subscriber organization

Kit is a Constant Contact alternative geared towards content creators, including bloggers, YouTubers, podcasters, designers, and more.

So, if you want to promote your content or sell digital products and Constant Contact doesn’t work for you, this may be an ideal option for you.

The platform comes with automated email sequences and a visual automation builder to help you streamline your tasks. Also, it offers great options for eCommerce store owners to help you promote your store.

However, while Kit’s email templates are responsive, they lack flexibility and customization. On the other hand, list management is more flexible, offering a simple way to manage your email subscribers.

Kit is a great alternative for creatives and SMEs. Nevertheless, the software is on the basic side and isn’t as affordable as some other best email marketing services.

Best features

• Customizable call-to-action buttons
• Template management
• Event-triggered emails
• Various email types including autoresponders
• Easy-to-customize opt-in forms (popups, floating boxes, etc.)

Pros

• User-friendly interface with well-organized features and extensive knowledge base
• Powerful visual workflow builder with 20+ pre-built automation templates
• Flexible subscriber organization with tags and segments

Cons

• Advanced personalization requires understanding of code
• Basic analytics without detailed insights or advanced metrics like heatmaps
• Fluctuating email deliverability rates; potential account suspension for spam

Further reading: Need a full breakdown? Check our Kit review for more details.

Pricing

Paid plans start at $15/month for up to 300 subscribers providing access to automated funnels and sequences, while features like lead scoring and advanced reporting can be found in the top-tier plan.

The tool also has a free plan for up to 1,000 subscribers, with limited features though.

Kit vs. Constant Contact

Kit is ideal for bloggers and content creators. Compared to Constant Contact, it has better automation options and offers the same level of A/B testing functionality. However, it can be pricey and has limited design options.

If you need more advanced A/B testing features, this solution may not be ideal for you. However, there are other Kit alternatives to consider with similar creator-oriented features.

Pricing comparison: Kit is 25% more expensive and offers better automation options.

5. Benchmark Email

Pricing: $15/month, limited free plan

Best for: SMEs, Nonprofits

Best feature: Easy-to-use email editor

Benchmark Email is one of those Constant Contact competitors that favor SMEs and NPOs a bit more than other ESPs. So how does it compare to Constant Contact?

Their automation features and advanced tools aim for better customer engagement. The automated workflows are quite advanced letting you create automated journeys for your audience.

At the same time, the fast navigation and plethora of supported languages make them a solution that offers unique experiences and exceptional customer support, all in one.

Lastly, the platform offers detailed analytics and responsive customer support according to numerous users, making it a reliable choice for businesses looking to streamline their email marketing efforts.

Benchmark Email Features

• Email list management tools
• Drip campaigns
• Behavior-based email campaigns
• Customer surveys
• Mobile optimization

Pros

• Easy to navigate, even for those with limited technical skills
• Sophisticated workflows and automated email journeys
• Responsive and helpful support team

Cons

• Restrictive free plan, which may not be suitable for growing businesses
• Limited email template customization options
• Some users have noted that the price increases can be challenging, especially for nonprofits

Pricing

The paid plans include the Pro and Enterprise plans, with prices starting at $15/month and offering A/B Testing, targeted emailing, and data security. The free version of the tool is for 500 contacts and offers 3,500 emails/month, forms and basic reports.

Benchmark Email vs. Constant Contact

Benchmark Email is a great solution for SMEs and NPOs, featuring an easy-to-use editor and a free plan that allows up to 3,500 emails per month. Also, it offers phone, email, live chat, and a knowledge base for paid plans.

Compared to Constant Contact, it has less-than-optimal deliverability rates.

Pricing comparison: Benchmark Email is 25% more expensive.

6. SendPulse

Pricing: $8/month, limited free plan

Best for: Tourism companies, banks

Best feature: SMS messaging

SendPulse is an email automation software for tourism, eCommerce, and the banking sector. Packed with plenty of automation and versatile tools, this Constant Contact alternative offers contacting options that others don’t.

First, it simplifies the process of managing contacts and sending targeted email campaigns. The platform’s user-friendly interface, customizable profiles, and competitive pricing make it an attractive alternative at a more reasonable price.

Moreover, you have SMS notifications that can be personalized, different types of automated emails for every user action (feedback, cart abandonment, even custom events), and an easy-to-use drag-and-drop editor.

SendPulse also works with more than 800 cell phone network providers globally, ensuring that those SMS notifications will be delivered every time.

Best features

• Personalized SMS messages
• SMS autoresponders to target mobile users
• Landing page builder to boost lead generation
• Push notifications & Viber messages

Pros

• Intuitive and easy-to-use interface
• Affordable pricing plans suitable for smaller businesses
• Includes email, SMS, web push notifications, and chatbots, providing an all-in-one solution

Cons

• Poor email deliverability rates with a score of 62
• The chatbot builder and some other tools could use more flexibility and customization options
• Slow at times, affecting the user experience

Pricing

Paid plans start at $8/month, giving you professional features but up to 500 subscribers only. SendPulse’s free plan can support up to 500 subscribers and 15,000 emails per month.

SendPulse vs. Constant Contact

When comparing the two tools, SendPulse stands out with its robust SMS messaging feature, and better automation features.

It’s a great choice for tourism companies and banks that require versatile communication channels. SendPulse also includes phone support in six languages along with email and live chat support, offering extensive customer service options.

Pricing comparison: SendPulse is 33% cheaper.

7. Brevo

Pricing: $9/month, free plan

Best for: eCommerce, SMBs

Best feature: Email and SMS personalization

Brevo is a notable Constant Contact competitor, capable of delivering marketing messages as well as transactional emails. It has a straightforward UI and a powerful email editor, even though it can be quite slow sometimes.

Furthermore, the tool offers some great automation options, such as triggered campaigns, based on email engagement, contact data, user behavior, and eCommerce activity.

What Brevo users will surely appreciate is the in-built CRM. Despite being simple and offering basic functionality, it is a useful tool to have especially when you don’t have extreme requirements.

Lastly, you can get SMS marketing for your business and thus engage and convert your audience through multiple channels.

Best features

• Email and SMS personalization
• Visual workflow editor
• Transactional emails and custom webhooks
• Built-in CRM tool
• Social media ads

Pros

• User-friendly interface with a clean UI that minimizes friction
• Drag-and-drop email editor with brand assets feature for seamless email creation
• Strong automation features including SMS, email, and WhatsApp sequences

Cons

• Limited reporting and analytics tools in lower-tiered plans
• Customer support lacks live chat and phone support is only available in the Business plan
• Landing page builder available only in the Business plan, with limited templates

Further reading: Check out more pros and cons on our dedicated Brevo review.

Pricing

Paid plans start at $9/month for 5,000 emails/month with no daily sending limit.

The service offers a free plan that allows unlimited contacts, but it’s only for 300 email sends per day.

Brevo vs. Constant Contact

Brevo and Constant Contact are user-friendly email marketing platforms ideal for beginners. The primary difference lies in their pricing models and features.

Brevo allows you to choose a plan based on the number of emails you send, offering advanced list segmentation and smart marketing automation features to all users, regardless of the plan. Constant Contact requires a higher-tier plan for advanced segmentation and offers basic automation features. Brevo also includes transactional emails at no extra cost.

Pricing comparison: Brevo is 25% cheaper.

8. GetResponse

Pricing: $19/month, free plan

Best for: Publishers, eCommerce

Best feature: Spam testing tool

GetResponse is another feature-packed marketing solution to get your email marketing back on track and plan your next email campaign.

With this Constant Contact competitor, you can get a wide variety of user-friendly optimization tools that allow you to customize everything that comes with your brand.

Furthermore, GetResponse can help you increase traffic and boost conversions in an easy, intuitive manner through its complex automated series and email tracking options.

Email list management is also possible, allowing you to automate contact management for morse successful segmentation.

Best features

• Web forms
• Autoresponder tool
• Spam email tools
• A/B Testing and analytics for landing pages
• Integration with popular services (Shopify, Salesforce, etc.)

Pros

• Seamless integration of pop-ups and forms to capture leads and engage visitors effectively
• Robust sales funnel tools to convert leads and drive sales
• High email deliverability rates to reach your audience

Cons

• Difficulties in customizing fonts and sizes
• Users must manually change email addresses for different newsletter lists
• The reporting tools can be complex, making it hard for users to interpret data

Pricing

GetResponse costs $19/month allowing up to 1,000 subscribers in the Email Marketing plan. The platform offers a free plan that you can start with for up to 500 contacts.

GetResponse vs. Constant Contact

GetResponse has more advanced marketing automation, conversion funnels, webinars, and live chats, making it ideal for businesses seeking comprehensive multichannel marketing tools.

On the other hand, Constant Contact is ideal for event management, traditional email marketing, and website building, providing simpler automation tools.

Pricing comparison: GetResponse is 58% more expensive.

Further reading: Some users have noted that there’s a large price increase to upgrade to the marketing automation. If you’re looking for a more affordable option, consider some of GetResponse’s competitors.

How We Selected The Tools

All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

Additional Resources

Below, we compiled some extra resources you can use to help you with your software evaluation process:

• Constant Contact Vs Mailchimp
• Constant Contact Pricing: Is It Still Worth It?
• Cheap Email Marketing Tools [Pros & Cons]

Looking for an Affordable Constant Contact Alternative?

While Constant Contact is one of those email marketing and marketing automation tools that have been on the market for years, it seems that it’s not exactly ideal for everyone.

Brands and marketers are always on the lookout for alternatives, and luckily, these aren’t hard to find. Moosend, for example, provides advanced automation and segmentation without the high costs, making it a great option for SMBs and eCommerce stores. Similarly, platforms like Mailchimp offer robust tools and more integrations.

Exploring these options can help you find a solution that meets your needs more efficiently and cost-effectively, ensuring you do more with less.

You can start your journey towards finding a great solution by signing up for a free Moosend account and see how it works for you.

FAQs

Here are some common questions regarding Constant Contact.

1. What is Constant Contact used for?

Constant Contact is primarily used for email marketing, event management, and online surveys. It helps businesses and organizations create professional email campaigns, manage event registrations, and engage with their audience through social media and other digital marketing tools.

2. What does Constant Contact cost per month?

Constant Contact pricing starts at $12 per month for 500 contacts with the Lite plan. The cost can increase based on the number of contacts and additional features required. The Standard plan starts at $35/month and the Premium at $80/month for 500 subscribers.

3. Can I send unlimited emails with Constant Contact?

No. The email send limits are determined by the plan you select. For the Lite plan, you can send up to 10x the number of your contacts per month. The Standard plan allows you to send 12x the number of your contacts per month, while the Premium plan offers the highest limit, letting you send 24x the number of your contacts per month.

4. Can you use Constant Contact for free?

Constant Contact offers a 60-day free trial that allows you to test its features, but it’s limited to sending only 100 emails. For continued use beyond the trial period, you would need to subscribe to one of their paid plans.