9 Real Estate Email Newsletter Templates For Your Listings [2024]
Published By Marilia Dimitriou
June 17, 2024
17/06/24
Creating effective email campaigns can be challenging, especially when you’re trying to stand out in a competitive real estate market.
The right design can make all the difference, but crafting visually appealing and engaging emails from scratch takes time and effort. That’s why having access to great real estate email newsletter templates is essential.
Today, we’ll discover some great pre-made templates that realtors (and business owners) can use to step up their real estate email marketing game.
From simple and elegant designs to more complex layouts, these premade designs will guide you to craft engaging messages for your future homeowners with ease.
Moosend’s Email Templates for Real Estate
Moosend’s email platform has a variety of pre-made templates you can use. They’re all responsive and customizable, while the email editor will give you all the elements you need to turn them into branded campaigns.
To use them, you need to sign up for an account and follow a few simple steps:
- Click on “Campaigns” and create a new one.
- Head to the drag-and-drop builder.
- Click on the Template Library.
- Find the design you like.
- Use the template and customize it to your needs.
Now, you can start crafting beautiful email newsletters to promote your properties and local events to your subscribers.
Compared to the other template builders on the list, Moosend will not only let you create your designs and save them in the library as a template, but also schedule and send them to your audience without importing them to another email marketing platform.
1. Multipurpose listing promotion email design
This free template is perfect for promoting numerous properties and giving your subscribers multiple calls to action.
Why you need it:
You can grab this design and customize it to match your real estate agency. Then, use the right colors to create an eye-catching message that’ll power up your real estate marketing strategy.
Take advantage of the existing content blocks to show your audience multiple elements and add various CTAs leading back to your real estate landing pages. Also, don’t forget to craft a compelling email subject line to increase your open rate and, consequently, conversions!
Moosend has a free subject line tester to help you create and optimize them on the spot.
2. Simple property promotion template
Another great real estate email template to present your listings in a visually engaging and organized manner.
Why you need it:
You can take advantage of this design to create a captivating header featuring the location of your listings. Then, you can use your email copy to set the tone of your email.
Keep the larger content blocks to emphasize visuals, showcasing different properties with appealing images and descriptions. This layout also makes it easy for your audience to explore various options at the same time. Add or remove blocks to achieve the perfect balance of listings and don’t forget to upload high-quality property images to inspire future home buyers.
Lastly, you can customize the colors and CTA buttons, and add copy like “Learn More,” “Explore,” or “Book an appointment” to drive engagement. By combining them with vibrant colors, you can boost your click-through rates and property sales.
3. Property showcase email template
Want to promote the ‘star’ of your real estate agency? Here’s an email template with a beautifully structured layout to do just that.
Why you need it:
Again, you can use the header to show a breathtaking image of the exterior of the property. Below, you can keep the multiple content blocks to show the interior, such as the living room, bedrooms, and kitchen.
Also, make sure you use top quality images to capture the recipient’s attention and make them want to book an appointment to check out the property. Towards the end, you can feature more properties in the surrounding area and link back to your landing pages or website.
Lastly, you can keep the social media links and contact information to encourage further engagement.
4. Beautiful estates newsletter template
A beautiful email template to inspire future homeowners and promote various properties with engaging visuals.
Why you need it:
Want to stun recipients at first glance? Then, customize the header with the location of the properties you’re promoting to get them in the mood for property hunting. Each listing can have a dedicated CTA, relevant information, such as for sale or renting, as well as the price.
Moosend also offers the ability to display dynamic content based on the recipient’s location. This means you can tweak your emails for each potential buyers, providing a personalized experience that resonates better with their needs.
Lastly, you can use the template builder’s AI writer to populate your design with relevant email copy by specifying the type of content you want. For example, you can instruct the writer to generate a headline for your listings, short descriptions, or CTA copy.
Further reading: If you want extra Moosend templates for your real estate agency, you can easily grab some of the business email newsletter templates and customize them accordingly.
Stripo’s Real Estate Email Newsletter Templates
Need more pre-made real estate templates? You can get them from other template builders like Stripo.
To export your favorite designs, you only have to:
- Sign up for a Stripo account.
- Select your design, customize it and export it to your email service.
- Copy your Moosend API Key from the “Settings.”
- Choose Moosend from the ESP integration list and paste the API Key.
To send them, you must integrate your Moosend account with Stripo. If you need more information, you can check this tutorial and get ready to wow your audience.
5. Real estate business monthly newsletter template
Give your email list all the information it needs to click on your CTAs and check your new listings, projects, and initiatives.
Why you need it:
Real estate agencies can leverage email marketing software for real estate and use a beautiful design to promote their properties, open house days, and real estate professionals. The number of content blocks will allow you to create an informative campaign to take your email marketing plan to the next level.
Furthermore, you can easily customize this layout by adding advanced elements like videos to entice your future homeowners. Just make sure to add the right CTA, copy, and an eye-catching visual in your header to convert them!
6. Minimalist listings newsletter design
A simple yet effective layout that uses the power of white space and minimalism to boost your real estate email campaigns.
Why you need it:
Use this minimalist design to show your audience the best part of your business. The spacing is perfect for adding various elements like high-quality property images and graphic design elements without making the template feel overstuffed. With this template, you can really create a variety of newsletter examples, link them to your listing pages, and increase your lead generation in a jiffy.
Need some real estate newsletter ideas to get you going? Make sure to check out our collection of cool email marketing campaigns like Zillow’s, a very successful realtor whose messages are always beautiful and compelling!
7. Realtor HTML email newsletter template
Another eye-catching layout to engage your potential clients and show them the value of doing business with you through valuable newsletter content.
Why you need it:
Stripo’s email template will let you create the best real estate newsletter for your email list. Add interesting copy to get your subscribers to act and take advantage of the header by inserting high-quality images to inspire them.
To take your newsletter to the next level, you can also use Moosend’s email marketing tools like automation and segmentation to personalize your campaign and deliver the right message to the right person at the right time!
Beefree’s Real Estate Newsletter Templates
If you need more designs, you can visit Beefree.
To get your templates to Moosend’s editor, you’ll need to export your real estate email newsletter templates as ZIP. In the file, you’ll find the HTML template and your visuals.
Let’s see our top picks.
8. Homeowner’s favorites email newsletter template
Show your subscribers what’s really important by placing their favorite properties on top of your email design.
Why you need it:
Customize and personalize the above template to give your recipients an amazing experience with your real estate business. You can also display multiple listings and CTAs to lead them back to the properties they visited and give them additional information to convert them.
Combined with bright CTAs, you can leverage white space to grab your recipients’ attention, increase your click-through rate, and nail your email marketing strategy!
9. Meet with a realtor newsletter design
If you managed to schedule an appointment with your future homeowners, don’t forget to remind them of their upcoming visit with an informative newsletter.
Why you need it:
Summarize your recipients’ upcoming viewing with a simple yet effective design. Show them the property they will check out and use concise copy to provide them with specific details to avoid confusion if they have scheduled multiple viewings.
Moreover, you can take advantage of this template by adding your real estate agent’s contact information to make the experience smoother and provide them with a line of communication.
Email Design Tips for Real Estate Agents
Need some actionable email tips to nail your real estate business newsletters?
Here are all the things you need to keep on top of your mind before you start:
- Topic: Determine what your campaign will be about, i.e., listing promotion, market updates, events, etc.
- Clear layout: Since your campaigns might have multiple listings and CTAs, pick a “spacious” design that will make interacting with them easier.
- Email fonts: Choose the right fonts for your real estate marketing campaign to enhance your design. Also, Moosend allows you to use custom fonts for that extra branding.
- High-quality property images: Avoid using generic stock photos. Instead, add real-life property images to excite your audience and increase your credibility.
- Straightforward CTAs: Your calls to action need to be clear and actionable to make your subscribers click on them.
- Contact information: Provide your agency’s contact information to let them reach out if they have any questions.
- Enticing headers: Make a great first impression with stunning header images and copy.
And if you need help with your real estate email marketing strategy, you can check our dedicated guide.
Further reading: Don’t know which software to use? Take a look at some of the best email marketing tools for real estate.
Listing Promotion Just Made Easier
Creating converting newsletters for your real estate business shouldn’t be a hassle.
With the right template, you can craft beautiful messages that will excite your audience and lead them back to your website. Also, you can promote local events, give market reports and updates to potential buyers, and even craft testimonial emails from satisfied home buyers.
If you want to use the above real estate email templates, make sure to sign up for a Moosend account, customize, and deliver them to your clients!
Now, it’s time to show your homeowners their dream homes, one beautiful newsletter at a time.
FAQs
Simple answers to common questions.
1. Are Moosend’s templates free?
Yes, Moosend’s templates are completely free to customize. You don’t need to pay anything extra to access or personalize them. To get full access to the extensive template library, you only need a paid plan starting at $9/month. This subscription not only provides you with a wide variety of professional templates but also includes all the powerful functionality and features Moosend offers to send and optimize your email marketing campaigns.
2. Is it easy to import templates to ESPs?
Yes, you just export them using the available extraction methods and then import them to your email service. Additionally, many template builders like Stripo and Beefree integrate seamlessly with most email marketing platforms like Moosend, Mailchimp, etc.
3. Can I use Moosend’s templates for real estate marketing?
Absolutely. Moosend’s templates are perfect for the real estate industry. You can easily customize them to showcase your property listings, highlight key features, and include multiple CTAs to drive engagement. Dynamic content also allows for personalized experiences based on the recipient’s location, enhancing the effectiveness of your campaigns, while the AI tools will help you save valuable time and effort.
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