Monthly Email Planner: January Edition [2025]
Published By Marilia Dimitriou
January 9, 2025
09/01/25
The start of a new year is a time for fresh opportunities, bold resolutions, and new connections. It’s also the perfect moment to re-energize your email marketing strategy.
Whether tapping into month-long challenges like Veganuary and Dry January or celebrating meaningful events like Martin Luther King Jr. Day and Lunar New Year, there’s no shortage of ways to connect with your subscribers. From promoting wellness and mindfulness to spreading joy and positivity, January offers something for every brand to make an impact.
In our January email marketing planner, we’ll show you how to craft campaigns that align with seasonal themes, provide actionable tips, and offer some pre-made email templates to save time and effort.
January Email Planner Overview: What to Send
Start the new year with impactful email campaigns celebrating major events and unique January observances.
Here’s a look at the key dates we’ll cover:
- Veganuary: All month
- Dry January: All month
- New Year’s Day: January 1
- Festival of Sleep Day: January 3
- World Braille Day: January 4
- Blue Monday: January 20 (the third Monday in January)
- Martin Luther King Jr. Day: January 20 (the third Monday in January)
- Data Protection Day: January 28
- Lunar New Year: January 29
Now, let’s see how to create each one of them.
1. Veganuary
January kicks off Veganuary, a month-long challenge encouraging people to adopt a plant-based lifestyle for health, environmental, and ethical reasons.
This observance is an excellent opportunity to connect with audiences interested in wellness and sustainability.
Email campaign: Share content to inspire Veganuary participants, including plant-based recipes, beginner tips, product recommendations, and eco-friendly partnerships. Brands can offer special discounts to those participating.
When to send: Start your campaign in late December or early January to encourage sign-ups or participation. Follow up with weekly emails offering additional resources or reminders to stay motivated throughout the month.
Subject lines: Craft subject lines that support the vegan lifestyle and its benefits, like the following brands:
- Are you embracing Veganuary!? 💜 (Cheekbone Beauty)
- Veganuary-friendly candy bars? 😍 (Gigantic!)
- Taking part in Veganuary? 🐇🍇 (Natura Siberica)
Email copy: Introduce Veganuary as a growing movement and explain its significance. Include engaging content, such as practical tips for transitioning to vegan meals or testimonials from others who’ve embraced a plant-based diet. Encourage action with language that resonates with both beginners and experienced participants.
Visuals: To align with the theme of health and sustainability, choose vibrant, fresh visuals featuring colorful plant-based meals, eco-friendly packaging, or nature-inspired imagery.
CTAs: Inspire your audience to take part with actionable CTAs like: “Explore Our Vegan Collection,” “Take the Veganuary Pledge Today,” or “Shop Plant-Based Essentials Now.”
Example: Natura Siberica
This January email marketing campaign by Natura Siberica perfectly captures the spirit of Veganuary by offering a free vegan hair mask with purchases, encouraging eco-conscious buying.
The eye-catching visuals and prominent product display create an inviting, positive tone. The copy emphasizes the natural, plant-based benefits of the gift while aligning with Veganuary values.
Lastly, hashtags like #naturalbeauty and #wildharvestedingredients enhance social engagement, making this campaign impactful and shareable.
Subject line: Free full-sized vegan-certified hair mask?
Further reading: Interested in creating more eco-friendly emails? Discover more in our sustainable email marketing guide.
2. Dry January
Dry January is a month-long challenge where people reduce or eliminate alcohol consumption to focus on health and wellness.
It’s a great time for brands—beverage, fitness, self-care, or even tech—to connect with audiences interested in mindfulness, self-care, and healthier habits.
Email campaign: Introduce Dry January as a fun, empowering challenge and position your brand as a supportive partner in your customers’ wellness journey. You can also encourage your subscribers to keep going and offer rewards for different milestones, such as discounts, free gifts, etc.
When to send: Launch your first email at the end of December to help customers prepare for the challenge. Follow up with weekly emails in January offering recipes, tips, or product promotions tied to Dry January.
Subject lines: Make subject lines upbeat and supportive to reflect the monthly theme.
- How “dry January” can help you buy a house (Realtor)
- Bye Bye, Dry January (Huckberry)
- Refresh Your Routine: Tips for a Healthier Dry January
Email copy: Provide motivating stories and useful tips like mocktail recipes or wellness advice, making the challenge easy to embrace. Emphasize how your products or services can enhance the enjoyment and fulfillment of Dry January.
Visuals: Incorporate lively images of non-alcoholic drinks, colorful fruit-infused beverages, or comfortable, serene home environments to encourage your audience.
CTAs: Promote engagement with actionable CTAs like “Discover Non-Alcoholic Alternatives” or “Explore Wellness Essentials.”
Example: Soylent
Soylent’s Dry January campaign is an excellent example of how to engage audiences with valuable content.
The email encourages participation by offering a creative alternative: a mocktail recipe featuring their product. This adds value for readers by providing actionable, relatable content.
The visuals are clean and inviting, with the mocktail taking center stage, aligning with the Dry January theme. The email copy of this January email marketing campaign also resonates with those attempting the challenge, making the message feel inclusive.
Subject line: Dry January Hack – 2 weeks to go!
3. New Year’s Day
New Year’s Day offers the perfect moment to connect with your audience by celebrating fresh beginnings and extending heartfelt wishes for success and joy in the year ahead.
Use this time to highlight special promotions, exclusive offers, or new launches. By combining thoughtful messaging with valuable incentives, you can engage your customers and set the tone for a prosperous year together.
Email campaign: Send heartfelt wishes with exclusive promotions to welcome the new year. Offer discounts, limited-time deals, or special bundles that reflect a fresh start, like fitness products, planners, or self-care items. You can also use your email to express gratitude for your customers’ loyalty and encourage them to look forward to the year ahead with your brand by their side.
When to send: Schedule your New Year’s email for early morning on January 1 to start the celebrations. If you’re running promotions, send a follow-up on January 2 or 3 to remind customers of your offers before they expire.
Subject Lines: Create festive and motivational subject lines with emojis to catch your audience’s attention, like the ones below:
- HAPPY NEW YEAR! 🍾 We Have a Gift for You (Wendell August Forge)
- ✨ Happy New Year from The Body Shop! 🎉 (The Body Shop)
- Happy New Year! Cheers to a Gorgeous 2024 (Bellami Hair)
Email copy: Keep your message uplifting and fun. Thank your customers for their support over the past year, and express excitement for what’s ahead. Use your promotion to help them start the year right—whether through savings, new product launches, or inspiration for personal goals.
Visuals: Incorporate festive and bright imagery like fireworks, confetti, or sparkling designs to create a celebratory feel. Highlight your promotions with bold, eye-catching graphics or banners.
CTAs: Inspire your audience to take advantage of your promotions with action-driven email CTAs like “Celebrate the New Year with Saving,” “Start 202X Fresh,” or “Kickstart Your Goals with These Deals.”
Template: Happy New Year
This New Year’s email template will let you celebrate in style. Its clean design ensures focus on the message, while the subtle CTAs, like the social media links, encourage engagement. This minimal yet festive approach makes this template versatile for brands across different industries.
You can easily customize this template to add your own visuals, additional CTAs, and email copy.
Additional resources:
4. Festival of Sleep Day
Celebrated on January 3, Festival of Sleep Day is the perfect excuse to take a break, relax, and prioritize some well-deserved rest after the busy holiday season.
It’s a fun and quirky way for brands to engage with their audiences while promoting self-care and relaxation. Different industries can participate. For example, if you’re in the food industry, you can call your subscribers to enjoy breakfast in bed.
Email campaign: Create lighthearted January email marketing campaigns encouraging your audience to embrace rest and recharge. Offer special discounts on items that promote better sleep or share content like bedtime routines, meditation playlists, or sleep tips.
When to send: Send your email a day or two before January 3 to build anticipation or early in the morning on the day itself to remind your audience to take a moment to unwind.
Subject lines: Playful and relaxing subject lines can draw attention to this fun day.
- Catch Some Z’s: It’s Festival of Sleep Day! 🛏️
- Relax, Recharge, Repeat – January 3 is All About Sleep 😴
- Your Guide to the Coziest Festival of the Year
Email copy: Keep the tone light and cheerful. Introduce Festival of Sleep Day as a chance to pause and recharge. Share tips for creating a cozy environment or emphasize the benefits of good sleep. Position your brand as a sleep and self-care champion, offering products or ideas to help your audience relax.
Visuals: Use calming and cozy visuals, such as fluffy pillows, warm blankets, sleeping pets, or bedroom settings. For a soothing effect, incorporate soft colors like pastels or muted blues.
CTAs: Encourage your audience to relax and shop with CTAs like: “Shop Cozy Essentials” or “Start Your Sleep Journey Today.”
Example: Marriot Bonvoy
This Marriott Bonvoy email works perfectly for Festival of Sleep Day by combining a sleep-focused promotion with an engaging sweepstakes.
The visuals and direct call-to-action (“Enter Now”) create excitement while aligning with the occasion’s theme of rest and relaxation. The header image also invites subscribers to imagine winning the featured product and enjoying the same luxurious experience.
Subject line: Enter Our Sweepstakes for World Sleep Day!
Further: Discover our email marketing for hotels guide for more tips.
5. World Braille Day
On January 4, the world comes together to celebrate the power of Braille and its role in creating an inclusive society for visually impaired individuals.
This is a unique chance for brands to spotlight accessibility and advocate for equal opportunities.
Email campaign: Develop thoughtful campaigns that showcase your brand’s commitment to inclusivity. Highlight efforts such as creating accessible products, supporting Braille literacy programs, or partnering with organizations that empower the visually impaired community.
When to send: Plan to send your email on January 4, or a day prior, to align with World Braille Day. Use the occasion to educate your audience and drive meaningful engagement with your initiatives.
Subject lines: Keep your lines inclusive, appropriate, and engaging to emphasize the day’s importance.
- Celebrating the Power of Braille on January 4 ✨
- World Braille Day: Building a More Inclusive Future
- Join Us in Honoring Accessibility and Innovation
Email copy: Use the email body to explain the significance of World Braille Day and the barriers Braille helps overcome. Share how your brand is making a difference or encourage your audience to support organizations working for accessibility. You can also include inspiring stories that emphasize the impact of Braille.
Visuals: Feature visuals that symbolize inclusion, such as images of Braille being read or innovative products designed for the visually impaired. Keep the email design respectful and focused on the message.
CTAs: Email copy like “Support Braille Literacy Today” “or “Join the Movement” can encourage action and promote action.
Example: John’s Crazy Socks
This email example from John’s Crazy Socks effectively celebrates World Braille Day by introducing Braille-inspired socks that promote awareness.
The clear visuals, heartfelt copy, and commitment to donating a portion of sales to the Guide Dog Foundation make it meaningful and actionable.
Subject line: Braille Socks: Our New Charity Sock
6. Blue Monday
Blue Monday, often called “the saddest day of the year,” arrives just when post-holiday blues, chilly winter weather, and leftover financial stress seem to team up against us—because, of course, it’s a Monday.
Originally coined in a 2005 press release by Sky Travel, this marketing concept has since become a great opportunity for brands to spread positivity and turn “Monday blues” into “Monday boosts.”
The day is traditionally celebrated on the third Monday of January. It’ll fall on January 20, 2025, January 19, 2026, and January 18, 2027.
Email campaign: Create uplifting campaigns to counteract the gloom of Blue Monday. Share motivational messages, self-care tips, or special promotions to brighten your audience’s day. Brands could highlight wellness products, offer exclusive discounts, or run feel-good initiatives like giveaways or charity contributions.
When to send: Send your email the weekend before January 20 to encourage early engagement or on the morning of Blue Monday for a positive boost. (Remember to add a nice discount!)
Subject lines: Fun and cheerful subject lines with emojis will do the trick:
- Treat Yourself This Blue Monday (BIKO)
- Blue Monday isn’t that bad 🔵 (Meller)
- Blue Monday? Get over it with online Sale! (GUESS)
Email copy: Blue Monday might have a gloomy reputation, but who says we can’t turn it into Blue-tiful Monday? Share a little joy, one cozy blanket, or a feel-good playlist at a time. Introduce the day with a playful nod to its origins (“the saddest day of the year”—yikes!) and pivot quickly to how your brand is all about banishing those blues.
Visuals: Use vibrant visuals and cheerful colors like sunny yellows, energetic oranges, and hints of bright blues to inspire joy. Smiling faces, fun activities, and images of cozy settings are perfect for changing the mood.
CTAs: Use upbeat email copy, such as “Shop Joyful Finds Today,” “Turn Your Blues to Bliss,” or “Grab Mood-Boosting Deals,” to promote clicks and engagement.
Example: GUESS
Here’s a great January email marketing campaign by GUESS. It uses bold, uplifting copy and the phrase “Blue Monday? No Thanks!” to immediately shift the mood.
The clean visuals feature calming blue tones and a model in a stylish outfit, perfectly tying into their brand identity.
The prominent “Start Shopping” CTA and the bold “50% Off” sale create a sense of urgency and excitement, effectively driving engagement.
Subject line: Bye-Bye Blue Monday 👋
7. Martin Luther King Jr. Day
Martin Luther King Jr. Day honors Dr. King’s legacy, civil rights fight, and dream of equality and justice for all.
This makes it a meaningful day for brands to inspire action, foster inclusivity, and engage in community-building efforts.
Like Blue Monday, MLK Day falls on January 20, 2025, January 19, 2026, and January 18, 2027.
Email campaign: Focus your campaign on celebrating Dr. King’s legacy and motivate your audience to contribute to positive change. Promote ways to get involved, such as volunteering opportunities, donating to civil rights organizations, or highlighting nonprofit partnerships.
When to send: Send your email on MLK Day to align with the day’s significance. A follow-up later in the week can recap the impact or extend the campaign’s momentum.
Subject lines: Use thoughtful language to create inspiring and action-driven subject lines:
- Honoring Dr. Martin Luther King Jr. (Postmates)
- Continuing the legacy of Dr. Martin Luther King Jr (Bath & Body Works)
- Celebrate Martin Luther King Jr. Day with Us (John’s Crazy Socks)
Email copy: Introduce MLK Day by reflecting on Dr. King’s contributions and the importance of continuing his work. Share content highlighting equality, diversity, and social justice initiatives. Remember, your copy needs to be respectful and inspiring.
Visuals: Add images with powerful quotes from Dr. King, community-focused pics, or symbols of unity and equality. Use a warm color palette with gold, black, and white tones to match the day.
CTAs: Inspire action with CTAs like: “Support Social Justice,” “Learn More About Dr. King’s Legacy,” and “Get Involved and Make a Difference.”
Example: EM Cosmetics
The following example from EM Cosmetics effectively honors Martin Luther King Jr. Day with a clean, minimalistic design focusing on Dr. King’s image and one of his most inspiring quotes.
The headline “He Had a Dream” immediately draws attention to the message, while the accompanying text respectfully reflects on his legacy. The soft colors and simple layout blend seamlessly with the brand’s identity while keeping the focus on the occasion.
Subject line: He had a dream
Further reading: Check our beauty brand email marketing guide for more tips and campaign ideas.
8. Data Protection Day
Another addition to your January email marketing planner is Data Protection Day, celebrated on January 28. This day highlights the importance of safeguarding personal information and promotes awareness about privacy rights.
It’s a great opportunity for brands to demonstrate their commitment to customer security by sharing actionable tips on protecting sensitive data—especially for tech companies.
Email campaign: Educate your audience about the importance of privacy and security, offering actionable steps they can take to protect their data. SaaS brands can highlight their security features, such as encryption, data storage transparency, or compliance with privacy regulations like GDPR. B2C brands can celebrate by emphasizing their commitment to customer security and sharing trust-building content, such as safeguarding purchase data or ensuring safe online transactions.
When to send: Send your email on January 28 to celebrate the day and encourage immediate action.
Subject lines: Create clear, trust-building subject lines to grab attention:
- Your Privacy Matters: Tips for Data Protection Day 🔒
- Stay Safe Online: 5 Privacy Tips You Need Today
- Data Protection Day: How We Keep You Secure
Email copy: Start by explaining the significance of Data Protection Day and why privacy is essential. Offer practical advice your audience can implement, such as creating strong passwords, recognizing phishing attempts, or using secure networks.
Visuals: Use clean, modern visuals, such as lock icons, digital shields, or simplified infographics that outline privacy tips. A cool color palette, such as blues and greys, conveys a sense of trust and professionalism.
CTAs: Email CTA copy like “Learn How We Protect Your Data” or “Explore Our Privacy Tools” will work well.
Template: Protect your personal data
You can customize this template for Data Protection Day by updating the header to “Celebrate Data Protection Day: Your Privacy Matters” and using visuals like locks, shields, or secure icons to represent safety.
Replace feature text with privacy tips, such as “Secure Your Passwords” or “How We Safeguard Your Information,” and use CTAs like “Learn More About Privacy” or “See Our Commitment to Security.”
9. Lunar New Year
On January 29, we welcome the Year of the Snake, a symbol of wisdom and transformation. Although the Lunar New Year’s date changes each year, it always includes traditions like family reunions, feasting, and the exchange of red envelopes, which symbolize good fortune.
This is the perfect chance for brands to bring a festive, fun twist to their messaging, connect with a broader audience, and promote special products.
Email campaign: To engage your audience, offer themed promotions, festive giveaways, or fun quizzes (e.g., “What’s Your Lunar Zodiac Animal?”).
When to send: Start the celebration a week before January 29 to build excitement, with follow-ups on the day itself and during the week to keep the momentum going.
Subject lines: Add some personality and playfulness to your subject lines with emojis and wordplays:
- Chinese New Year Exclusive (Ray-Ban)
- Happy Lunar New Year🌙🧧 (Then I Met You)
- 🐯 Be ferociously feline this Lunar New Year (NYX)
Email copy: Use playful, culturally aware email copy. Share content that ties into the zodiac animal’s traits—like transformation (new beginnings), elegance (curated collections), or wisdom (practical tips for starting the year right).
Visuals: Incorporate vibrant Lunar New Year visuals—red and gold tones, firecrackers, lanterns, and, of course, snakes. Add playful yet respectful touches, like elegant patterns, blossoming flowers, or symbolic designs representing luck and renewal.
CTAs: You can encourage customers to celebrate with fun and engaging CTAs:
- Celebrate the Year of the Snake
- Discover Festive Surprises Now
- Start the Year Fresh: Shop Lunar New Year Deals
Example: Allbirds
This January email marketing campaign from Allbirds stands out. Its playful and engaging copy cleverly ties the brand’s product to the Year of the Dragon theme.
Phrases like “Big Dragon Energy” and “Channel your inner dragon” add a fun and creative twist, making the message feel festive yet brand-relevant.
The “Lunar New Year 101” section effectively combines educational with promotional content, offering cultural context while introducing their new designs.
Subject line: Limited Drop: Lunar New Year 🐉
Lunar New Year Email Marketing Tips
If you were intrigued by the above Lunar New Year email campaign, here are some more actionable tips to help you craft your festive and engaging holiday campaigns.
Create valuable email copy
Use your email to extend warm greetings for good fortune and joy in the year ahead while introducing exclusive offers or limited-time collections. Highlight how your products or services can help your audience embrace the holiday traditions, from sharing gifts to preparing for a fresh start.
By combining heartfelt wishes with meaningful promotions, you can create a message that feels both celebratory and engaging.
For example, The Peninsula Hotels perfectly captures the essence of the Lunar New Year with this heartfelt copy:
Tip: Always double-check for cultural appropriateness to ensure your January email marketing campaign for the Lunar New Year is respectful and engaging.
Choose an eye-catching design
Your design should capture the festive spirit of the Lunar New Year with bold visuals. You should also keep the layout clean and balanced to make the message stand out, avoiding overly crowded or distracting visuals.
For example, Kate Spade’s Lunar New Year email has an elegant design that uses the product’s floral and dragon motifs.
As a result, the splash of color and imagery blend tradition with modern style, creating a visually appealing result.
Subject line: Lunar New Year styles are here!
Here are some additional things to keep in mind when you craft your Lunar New Year email design:
- Use a consistent color palette of red and gold with accents of white or black to add balance.
- Incorporate flexible motifs like blossoms, lanterns, firecrackers, or clouds to represent celebration and renewal.
- Optimize images to complement your email content and CTAs, ensuring a good experience for your audience.
Capture attention with your subject lines
Your subject line is the first impression of your Lunar New Year email, so make it count.
Focus on creating a sense of excitement and urgency through action-oriented language and emojis. This way, you’ll stand out in crowded inboxes and ensure your emails are opened.
To make your subject lines more special, personalize them with your subscriber’s name.
Also, don’t forget to mention the zodiac animal (like the Snake for 2025) or throw in a limited-time offer to create excitement and urgency.
The key to success is to make your audience feel like this celebration is just for them. Here are some more examples to inspire you:
- Exclusive Lunar New Year Offer 🐉
- Happy Lunar New Year
- Celebrate Lunar New Year with 25% off
- Join The Peninsula for a spectacular Lunar New Year
- 🏮 Lunar New Year Sale!
- ✨ Lunar New Year collection🎆
Further reading: Check out our subject line best practices for more.
Craft actionable CTAs
Your call-to-action should guide your audience toward the next step while tying into the festive Lunar New Year theme.
Use concise, action-driven CTA copy that aligns with your campaign goals. To make your buttons more engaging and relevant to your theme, opt for creative alternatives to the usual “Shop Now.”
Here’s a simple example from Ray-Ban:
Like Ray-Ban, your CTAs need to be visually prominent by using contrasting colors.
Lastly, if your email includes multiple buttons, ensure they are specific and relevant to different sections, such as “Explore Our Festive Collection” for product showcases or “Learn More About Lunar New Year Traditions” for educational content.
Always keep your CTAs clear and directly linked to the action you want your audience to take.
Avoid common mistakes
Understanding the holiday traditions is key to creating a culturally respectful Lunar New Year campaign.
Here are a few things to avoid so your message brings your audience joy, luck, and positivity.
- Unlucky numbers: Avoid using the number 4, which sounds like “death” in many East Asian languages.
- Negative language: Avoid words like “broken,” “poor,” or “illness.” Focus on positivity with terms like “prosperity,” “health,” and “happiness.”
- Black and white colors: These are associated with mourning and funerals. Stick to red for luck, gold for prosperity, and yellow for joy.
- Unlucky gifts: Avoid giving away items like clocks, watches (symbolizing time running out), sharp objects (representing cutting ties), or handkerchiefs (associated with goodbyes).
- Broken or damaged imagery: Don’t use visuals of broken items, cracks, or damaged goods, as these can symbolize misfortune.
Tip: You can send a campaign to a small segment of your email list and ask for feedback. This will help you optimize your message and ensure your campaign runs smoothly.
January Email Newsletter Templates
A well-designed newsletter template ensures that your messaging stays consistent, is visually appealing, and is easy to customize for your brand’s needs.
Templates allow you to engage your audience in various ways, from announcing New Year’s sales to celebrating seasonal events like Dry January or Lunar New Year.
Below, let’s look at some templates you can easily customize for your January email marketing campaigns.
Welcome email design
This welcome email template is perfect for greeting new subscribers and setting the tone for your brand during January.
Use it to introduce your business, share your mission, and highlight seasonal offerings, such as New Year’s promotions or resolution-focused products.
Further reading: For more, check out our welcome email examples resource.
Awareness promotion template
This template fits January campaigns focused on sustainability, goal setting, or self-improvement initiatives.
Perfect for Veganuary, Dry January, MLK Day, or Braille Day, it offers a clean design for sharing tips, highlighting impactful stats, and inspiring your audience to take action right at the start of the year.
Promotional January email marketing template
Here’s another template perfect for Festival of Sleep Day, Blue Monday, or promoting new products and discounts.
Its clean design and engaging visuals make it ideal for encouraging self-care or indulgence. Use the large header for inspirational messaging, such as “Unwind and Glow” for Festival of Sleep or “Brighten Your Blue Monday,” along with product highlights and bold CTAs to drive clicks.
The flexible layout allows for showcasing seasonal promotions, beauty products, or wellness tips while keeping the focus on the customer experience.
Get Your January Email Marketing Strategy Ready
With so many unique opportunities in January, now is the time to craft campaigns that inspire, engage, and convert.
The possibilities are endless, from celebrating cultural moments like the Lunar New Year to promoting health-conscious challenges like Veganuary and Dry January.
Whether you use tailored templates, craft actionable subject lines, or incorporate culturally respectful visuals, let your creativity shine as you connect with your audience this month.
Dive in, plan ahead, and make January the beginning of a successful year—not only for your customers but also for your brand.
If you need help, Moosend offers customizable templates, automation tools, and helpful resources to help you bring your email marketing campaigns to life. Sign up for a free account to learn how to get started.
FAQs
Let’s see some common questions about January email marketing and their answers.
1. How to start an email in January?
Begin with a warm greeting and acknowledge the start of the new year. To grab attention, tie in seasonal themes like fresh starts, resolutions, or January-specific events.
2. What are some good January email marketing ideas?
Feature themes like New Year promotions, wellness tips for Veganuary or Dry January, upcoming events like Lunar New Year, or self-care campaigns tied to Blue Monday or Festival of Sleep Day.
3. What’s a good CTA for January email marketing campaigns?
Effective CTAs for January should inspire action while connecting to the month’s themes. Phrases like “Start Your Year Right,” “Discover Wellness Essentials,” or “Embrace the New Year with Savings” can engage your audience. Be creative and align the CTA with your campaign goal—driving sales, promoting events, or encouraging sign-ups. Don’t forget to make them prominent and action-driven to boost clicks and engagement.
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