8 Best Kit Alternatives For 2024 [Pros & Cons]

If Kit is letting you down, it might be time to consider some of its top alternatives.

For a tool that markets itself as creator-oriented, Kit lacks some essential features that give users more creative freedom.  For example, the limited design options and basic reporting can feel restrictive, especially when you need advanced insights to optimize your email content.

Plus, as your subscriber list grows, the costs can quickly add up. So, if you need more flexibility and better analytics, you should look at the best Kit alternatives to get your marketing back on track.

In this guide, we’ll take a look at your best options, including their features, pros and cons, and pricing.

Disclaimer: The information below is accurate as of June 2024.

What to Look for in an Alternative to Kit

Considering Kit’s major cons, such as the limited design options, non-user friendly personalization tool, and basic reporting, here’s what a good alternative needs to have:

• Advanced email designer: Look for platforms with more robust drag-and-drop email editors, offering greater flexibility and more features (countdown timers, dynamic content, etc.).
• User-friendly personalization: Ensure the tool supports advanced, user-friendly personalization features without requiring coding knowledge.
• Better templates: Choose services with a wide variety of modern, customizable templates for emails and landing pages.
• Detailed analytics and reporting: Opt for software with advanced reporting capabilities, including heatmaps, geo-tracking, and detailed engagement metrics.
• Affordable pricing: Find a tool that offers competitive pricing without sacrificing essential features as your subscriber list grows.
• Reliable reliverability: The alternative platform needs to have high deliverability rates and provide tools to maintain and improve them.
• Efficient marketing automation: Look for options offering user-friendly workflows to enhance your marketing strategy.

Now, let’s see some of Kit’s top competitors that fulfill the above criteria.

Best Kit Competitors by Use Case

Here are the top solutions to consider:

1. Moosend – Best for advanced automation and personalization
2. Constant Contact – Best for event registration management
3. Mailchimp – Best for multivariate testing and versatile marketing tools
4. Brevo – Best for built-in CRM capabilities and SMS marketing
5. Campaign Monitor – Best for reliable email template creation
6. GetResponse – Best for spam testing and simple email features
7. ActiveCampaign – Best for advanced email automation
8. MailerLite – Best for simple and effective email marketing tools

Kit Alternatives: Features & Pricing Comparison

Before we analyze them, here’s a comparison table with their best freatures, pricing, and free plan/trial availability.

Now, let’s take a look at the best Kit competitors that creators and SMBs can use to power up their digital marketing efforts.

1. Moosend

Pricing: $9/month, 30-day free trial (Sign up here)

Best for: Bloggers, Creators, eCommerce, Small Businesses

Best feature: Advanced email automation and personalization features

Moosend is an email marketing automation platform with affordable pricing and features that are both advanced and user-friendly. The drag-and-drop editor is easy-to-grasp, allowing you to build campaigns in a matter of minutes. If you’re a beginner, the service also offers pre-made email templates like RSS feeds that you can customize on the spot.

The automated workflows will let you target your audience at the right time, while the personalization feature will help you create more meaningful and relevant content for your recipients.

On top of that, you can use the AI-powered tools, including the AI writer to create email copy, the subject line tester to enhance your creations and the powerful eCommerce AI tool to target your customers with the right content.

Lastly, you can benefit from the detailed reporting and analytics tools to track important metrics like your open rate, conversions, and click-throughs via your dashboard.

Moosend features

• Drag-and-drop email editor
• Email newsletter templates to save time and effort
• Transactional emails
• Email list segmentation
• Automated workflows with pre-made recipes
• Real-time reporting and analytics
• Integrations with popular apps through various native integrations or API.

Pros

• Intuitive drag-and-drop email editor that simplifies campaign creation
• Strong automation features for effective email marketing workflows
• Affordable pricing with extensive features and unlimited emails
• High email deliverability score to ensure your campaigns land in your subscriber’s inbox.

Cons

• Limited customization options for online forms
• Integration options aren’t as extensive as some other competitors
• No SMS marketing option for the time

Further reading: You can read the full Forbes’ Moosend review for more information.

Pricing

Moosend’s subscription plans start at $9/month, allowing you to use the full array of features, including the email editor, online forms, the landing page builder, SMTP server, and more. A Moosend+ plan is also available where you can choose the add-ons you like. For more, you can contact sales.

During the 30-day free trial, you can try out all core features and see how Moosend can help you thrive.

Get your free trial

2. Constant Contact

Pricing: $12/month, 60-day free trial

Best for: Educators, Online Course Creators, Event Organizers

Best feature: Event registration management

Constant Contact is another Kit alternative, offering a user-friendly email editor to create various campaigns, including RSVPs for your events.

While the builder is easy to use, it’s not an ideal option if you need numerous styles to craft visually stunning emails. Nevertheless, its simplicity makes it a good tool for beginners.

When it comes to email automation, the platform allows you to set up autoresponders and automated workflows, such as welcome emails, to target your audience at the right time. The software also offers some basic personalization features to improve your engagement.

Lastly, the event invitations management is perfect for online courses, webinars, podcasts, seminars, and more. You can also use the tool to collect registrations and track your campaign performance effortlessly.

Constant Contact features

• HTML email templates
• Email list management feature
• Social media posting, scheduling, and analytics
• Instagram and Facebook Ads
• Website builder

Pros

• Very simple and intuitive email editor, ideal for beginners
• Event registration management for webinars and courses
• Comprehensive contact management features

Cons

• Limited advanced automation features in basic plans
• Basic design options for email templates
• Costs increase quickly as contact list grows
• Unlike other competitors, A/B testing is limited to subject lines

Further reading: Discover more pros and cons by reading our dedicated Constant Contact review, where we cover everything about its pricing, features, and more, along with frequently asked questions (FAQ).

Pricing

Regarding the pricing plans, the tool starts at $12/month, giving you access to its email marketing features, contact management, and email automation.

Constant Contact isn’t a free email marketing service, but it has a 60-day free trial you can try.

3. Mailchimp

Pricing: $20/month, limited free plan

Best for: eCommerce, Publishers, Startups

Best feature: Multivariate testing tool

Mailchimp is among the popular Kit competitors you can choose for your brand. The email marketing software will equip you with an easy-to-use email editor to craft email newsletters from scratch or leverage the pre-made email templates to save time.

Moreover, you can set up automated workflows triggered after specific actions. You can create your sequences from scratch selecting from the numerous triggers/action options, or choose one of the pre-made flows and customize them.

On top of that, Mailchimp  has an advanced A/B Testing tool that lets you find the winning variations of your campaigns. You can test your email copy, subject lines, send times, and more. For the Multivariate testing functionality, though, you need to get a Premium plan.

Mailchimp features

• Multi-step automated workflows
• A/B and Multivariate Testing option
• Landing pages to boost lead generation
• Signup forms for WordPress
• Integrations with CRM and SEO tools

Pros

• Extensive integrations with other tools and platforms
• Powerful A/B and multivariate testing capabilities
• Easy-to-use email editor with a broad range of templates

Cons

• Restrictive customization options for templates
• Charges for duplicate contacts and unsubscibes
• According to users, customer support can be occasionally slow or unresponsive

Further reading: Explore our in-depth Mailchimp review, where we cover everything from pricing and features to ease of use and deliverability.

Pricing

Mailchimp offers a free plan that you can use to test out its capabilities.

However, if you want more features and access to their email and chat customer support, you need to get a paid plan like the Standard, starting at $20/month for up to 500 contacts.

Further reading: If you need more options similar to Mailchimp but without the additional charges, you can explore Mailchimp’s top competitors.

4. Brevo

Pricing: $9/month, free plan

Best for: eCommerce, Publishers, Agencies

Best feature: Customer relationship management tool

Among the best Kit alternatives, you’ll also find Brevo. The tool is equipped with an array of email marketing features to help you create, personalize, and send your messages to your audience.

Moreover, marketing automation is part of the deal as the tool will provide you with simple workflows to automate your email marketing strategy.

You can use Brevo’s SMS marketing tools to promote important messages through the bulk SMS option, keep your contacts organized and create personalized content for them.

And speaking of contact management, the ESP also comes with a built-in CRM feature to help you keep track of your email subscribers and build better relationships with them.

Brevo features

• Email campaign editor to craft your campaigns
• Newsletter signup forms for lead gen
• Facebook Ads and retargeting
• Transactional emails and API
• Integration with eCommerce platforms like Shopify and WooCommerce

Pros

• Integrated CRM system for seamless contact management
• Very easy-to-use form builder with numerous customization options
• SMS marketing capabilities alongside email marketing

Cons

• Limited integrations compared to other platforms
• Higher costs for additional features like landing pages and dedicated IPs
• Basic reporting and analytics in lower-tier plans

Further reading: If you want to find out more about the tool, take a look at our comprehensive Brevo review.

Pricing

Paid plans start at $9/month with the Starter plan for unlimited contacts, 5,000 emails, and no sending limit.

A free plan is available, but it’s only for 300 emails/day.

5. Campaign Monitor

Pricing: $9/month, limited free plan

Best for: NPOs, Publishers, Online Creators

Best feature: Link review tool for emails

Campaign Monitor is a great Kit competitor, especially for non-profits and online creatives. The user-friendly email builder will let you create beautiful email marketing campaigns from scratch or you can choose a template to save time.

If you are a big creator with a dedicated team, you can also benefit from the template management feature, a tool that allows you to lock specific parts of your design to ensure that they stay intact.

This alternative solution will allow you to create drip campaigns to nurture and convert your audience. Moreover, the time-zone sending feature will help you power up your email series, increasing your open and conversion rates.

Lastly, the available reporting and analytics tools will provide you with useful insights to optimize your email marketing strategy.

Campaign Monitor features

• Drag-and-drop email newsletter editor
• Smart segmentation and personalization features
• Link review tool to spot broken links
• Integrations with Salesforce, WordPress, and eCommerce platforms

Pros

• User-friendly drag-and-drop email editor
• Advanced template management for teams
• Effective time-zone sending feature for global campaigns

Cons

• Limited features in lower-tier plans, especially personalization
• Basic reporting and analytics compared to other tools
• Higher costs for advanced features like automation

Pricing

This Kit alternative starts at $9/month with a monthly email send volume of 2,500.

The free plan is only for 5 subscribers, which makes it great for testing the software, but not using it.

6. GetResponse

Pricing: $19/month, free plan

Best for: Publishers, eCommerce, Small Businesses

Best feature: Email testing capabilities

GetResponse is another platform with an easy-to-use email builder, which makes it ideal for beginners and growing businesses. Users get access to a variety of pre-made email templates to create beautiful newsletters.

On top of that, you can use the autoresponder feature to craft simple action-triggered email sequences for your subscribers.

Marketing automation is also available, giving you a builder to streamline the marketing process with various triggers and actions. You can use the feature to create contact profiles and custom segments based on your subscribers’ behavior and actions.

Lastly, the software also has various spam testing options to help you land your emails in your subscriber’s inbox and improve your deliverability.

GetResponse features

• User-friendly email creator
• Sales funnels to convert your audience
• Web push notifications
• Reporting and analytics

Pros

• Intuitive interface with a wide variety of templates
• Advanced email and spam testing features
• Robust marketing automation with detailed workflows

Cons

• Issues with font and size adjustments in the editor
• VAT invoicing problems reported by users
• Limited personalization and reporting

Pricing

The platform costs $19/month for the Email Marketing plan. For the automated workflows, the Marketing Automation plan starts at $59/month.

GetResponse has a 30-day free trial that transitions you to a free after its expiry.

7. ActiveCampaign

Pricing: $19/month, 14-day free trial

Best for: eCommerce, SaaS, Publishers, Enterprises

Best feature: Advanced email automation

ActiveCampaign is another good Kit alternative, mainly due to its powerful email automation capabilities.

Its advanced features are perfect for experienced creators who want to automate their marketing process and boost engagement. More specifically, you can leverage the automation recipes to create welcome emails, re-engagement sequences, and more for your audience.

Regarding email creation, the editor is easy to use. You can craft a campaign from scratch or choose one of the available templates the tool offers.

Lastly, CRM functionality is part of the platform’s features, allowing you to organize your email contacts, add extra details, and keep your lists clean, especially if you have a large audience.

ActiveCampaign features

• CRM functionality for better lead management
• Advanced email automation options
• Autoresponder feature
• Email funnel creation

Pros

• Advanced automation options with extensive customization
• Integrated CRM for managing contacts and sales
• User-friendly email editor with numerous templates

Cons

• Steep learning curve for beginners
• Higher pricing compared to some other tools
• Occasional slow response times from customer support

Further reading: For the full breakdown, check our full ActiveCampaign review.

Pricing

ActiveCampaign has a 14-day trial you can sign up for to try the email marketing platform. After that, you need to get one of the available paid plans, starting at $19/month.

8. MailerLite

Pricing: $10/month, free plan

Best for: Online Creators, Bloggers, Small Businesses

Best feature: Email open rate by location

Last but not least, we have MailerLite, a solution for creatives and bloggers who want simple tools to promote their content.

The platform’s email builder is straightforward to use, featuring a custom HTML editor and a variety of newsletter templates to simplify email creation. What’s more, you can use MailerLite’s online form builder to craft popups to expand your mailing list.

When it comes to reporting and analytics, the software also has an email open rate by location feature, which is great for identifying your audience’s location. This way, you can create more targeted content for them, boost engagement, and offer a more personalized experience.

MailerLite features

• User-friendly drag-n-drop email editor
• Pre-made newsletter templates
• Customizable unsubscribe page
• A/B Testing feature

Pros

• Affordable pricing with a free plan for beginners
• Easy-to-use drag-and-drop email editor
• Customizable unsubscribe pages and A/B testing

Cons

• Automations aren’t as advanced as other options
• Basic reporting and analytics capabilities
• Occasional issues with customer support response times

Further reading: For more pros and cons, take a look at our full MailerLite review.

Pricing

MailerLite offers a free plan for 1,000 subscribers, and up to 12,000 email sends per month. For unlimited emails, you need to upgrade to a paid subscription, starting at $10/month for 1,000 contacts.

How We Selected The Tools

All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

Additional Resources

Below, we compiled some helpful resources you can use during your search for the best alternative to Kit:

• How To Change Your Email Software [Evaluation Process]
• Kit vs Mailchimp: The Ultimate Comparison
• MailerLite Pricing: Is It Really An Affordable Solution?
• Cheap Email Marketing Tools For 2024 [Pros & Cons]

Find The Kit Alternative That Suits You

Whether you are a big blogger, a small creative, or an educator with a dedicated team, selecting the best tool is essential to ace your content promotion efforts.

Kit is infamous for being pricey for the features it offers, so if you want something more affordable and advanced, make sure to choose one of the alternatives listed above.

Before you make your selection, though, make sure to test the tools to avoid any surprises. So take advantage of the free plans and trials to take a look at your potential new email ally.

And if you feel that Moosend is a great match for you, make sure to sign up for an account and take it out for a spin!

And remember, change is part of the process. Embrace it!

FAQs

Below, you’ll find answers to common questions regarding Kit and its alternatives.

1. What’s better than Kit?

There are several great alternatives to choose from that offer more advanced features or better pricing structures than Kit. Moosend and Brevo (formerly Sendinblue) are popular choices due to their robust automation capabilities, extensive integrations, and user-friendly interfaces.

2. Is Kit the same as Mailchimp?

No, Kit and Mailchimp are different. While both are email marketing solutions, Mailchimp is known for its wide range of templates and integrations, whereas Kit focuses more on automation and is tailored for content creators.

3. Why should I use Kit?

Kit is ideal for creators who need powerful automation and easy-to-use email marketing tools. It offers intuitive segmentation and automation, making it easier to engage with your audience effectively. However, it’s email editor is on the basic side and personalization isn’t very user-friendly.

4. Is Kit completely free?

Kit offers a free plan that includes basic features for up to 1,000 subscribers. For more advanced features, you need to upgrade to one of their paid plans.

5. What should a good Kit alternative have?

A good alternative to Kit should offer a user-friendly interface and robust automation features for personalized customer journeys. It should include a wide variety of customizable templates for emails and landing pages, powerful segmentation, and personalization tools. Powerful analytics for tracking performance and campaign optimization, competitive and scalable pricing, extensive integrations with other tools, and reliable customer support are also essential.