The Ultimate Guide To Christmas Email Marketing [Examples Included]

Get your Christmas email marketing strategy ready! The most wonderful time of the year is upon us!

Christmas email marketing

Christmas can be a super busy period both for small and big businesses. You change your website! Create holiday landing pages! Play “All I want for Christmas is Growth!” on repeat?

Well, obviously! But apart from that, it’s also time for those holiday email marketing campaigns your subscribers have been waiting for all along!

Don’t know where to start? You’re in luck! Today it’s all about building your Christmas email strategy from scratch!

Stay focused! Christmas is coming!

1. Design Your First Christmas Email 

The first step to every successful Christmas marketing strategy is to create a dedicated Christmas campaign.

To make sure that you’ll design the best campaign, I’ll guide you through the process using one of the best email marketing platforms, Moosend!

From your email design to your offer, everything should be perfectly in place to convert your potential customers.

Let’s get to it!

So, the first thing you need to do is sign up for a free Moosend account, set a supercool password, and then log in.

Now, you can click on “Campaigns” and select the “Create” option seen below.

moosend email marketing campaign types

Next, add your campaign name (this is just for you), your subject line, preview text, and sender.

Just add something to get to the next step. More about your subject lines and pre-header text is the following section!

moosend platform campaign settings

After clicking “Next,” you can select your mailing list and choose your format. Then, select the “Create Template” and hit the magical “Take me into the Editor” button.

So, what can I do now? Well, everything! But let’s start with the basics:

  • choose a structure for your email
  • insert text into the content block
  • add images or use the image picker

For this example, I’ll use Canva to create a quick visual for my fictional “Moose Sweater” brand. To add the image, I inserted a full-width container, selected “Image” and then drag-and-dropped my visual.

Since the CTA is part of my image, I also need to link my landing page or product page through the left side menu.

moosend christmas email marketing editor

To add a new element, open the “Structure” tab, and pick another container. For this example, let’s add some images to show our cool sweaters.

Again, I’ll use the content blocks from the “Structure” tab and the “Image,” “Text,” “Button,” and “Spacer” elements from the “Elements” section.

There’s no right or wrong here. Just experiment until you get the desired outcome!

moosend how to create a christmas email campaign

Adding Your Unsubscribe Link

To complete your Christmas email marketing campaigns, add a final section to promote your physical store or insert social buttons to boost engagement with your social media accounts.

Of course, don’t forget to tell them the reason why they’re getting your emails and add a clear unsubscribe button!

You can easily insert your unsubscribe link by highlighting your text and clicking on the link button shown below.

add an unsubscribe link to your christmas campaign

Then, choose the “Unsubscribe link” option from the personalization tags menu and your unsubscribe button is ready to go!

moosend personalization tags unsubscribe button

Similarly, you can follow this process to add more links to your “Contact Us,” “Privacy Policy” and more.

Now, let’s see a preview of what we created through the “Preview” option! Also, don’t forget to check how they look on mobile devices because responsiveness is a must for modern consumers!

Christmas email marketing campaign creation with moosend

Voilà!

In 15 minutes, I managed to create a simple Christmas email campaign to target my audience without any coding knowledge. (Of course, for you HTML lovers, you can easily use the HTML view and code away!)

Using Advanced Elements

If you want to create more advanced Christmas email marketing campaigns, Moosend lets you add advanced elements like gifs and countdown timers to give them a sense of urgency!

You can find those under the “Elements” tab. Just don’t forget to add a specific time and day to get them moving!

advanced countdown timers for holiday sales

Also, if you don’t have 15 minutes to spare each time, you can use some cool Christmas email templates to make your work easier.

As a great email template builder, Moosend will let you create as many templates as you like, organize them and even import templates from other builders!

Finally, it’s time to update your campaign and move to the next step. I highly recommend sending yourself a test campaign through the “Spam and Delivery Test” to ensure that your email design is in place. When you do, you can deliver your Christmas campaign immediately or schedule it for later.

Now your first Christmas email is ready to go!

Achievement Unlocked: X-Mas Email Blacksmith – Built your first Christmas email in 15 minutes!

2. Add Your Christmas Subject Lines

Now that you know how to build your Christmas campaigns, let’s focus more on the elements you’re going to add.

First and foremost, subject lines!

Your subject lines are the most important part of your emails since they will:

  • make a great first impression through personalization elements
  • show the value of your entire email at first glance
  • maintain your email deliverability and sender score
  • give you better open rates, click-throughs, and conversion rates

To create the perfect subject line, you need three powerful subject line allies: personalization, emojis, and FOMO (fear of missing out)!

If you check your inbox, I’m sure you’ll see numerous Christmas email subject lines with emojis. Just see how they stand out in my inbox!

christmas email subject lines

However, when you combine your subject line allies, you can achieve an amazing conversion bomb like Bellami Hair that used an hourglass emoji and FOMO to increase opens.

So, how do you find the perfect combination? I’m glad you asked!

Creating High-Converting Christmas Subject Lines

If you’re a total subject line newbie or want an extra helping hand, you can leverage a subject line tester to predict the performance of your subject lines.

Of course, if you want to go fast you can use external tools. But if you want to go far, beyond the North Pole, you need tools that will offer you the solution the moment you need it.

For this, Moosend’s platform has an integrated subject line tool and emoji picker (Codename: E-mojo Jojo) to make your life easier.

You can find these features under the “Campaign Settings” when you sign up for a Moosend account and after starting sending some email campaigns.

For example, let’s take the most basic Christmas subject line out there: Merry Christmas!

Moosend AI subject line tester

As you can see, the tool recommends that you add the very things I told you about: emojis and personalization. Elements which, by the way, will increase your subject line performance by 0.09% and 1.57%!

If you follow the suggestions, you’ll get the following subject line:

christmas subject line example

So, let’s put them side by side:

Merry Christmas vs Marilia, Merry Christmas from Moose Sweaters! 🤶🏼 

I believe we have a clear winner here!

Don’t forget to give your subject lines the love they deserve as they are your best weapon for better open rates and, ultimately, conversions!

Achievement Unlocked: Subject Line Sorcerer – Equipped two or more legendary power items to your Christmas subject lines!

3. Add A Relevant Pre-header Text

Speaking of Christmas subject lines and better open rates, did you know that your pre-header text is equally important to converting your subscribers?

The pre-header or preview Text is the extra line of copy your subscribers see next to your subject line.

Up to now, I’ve seen numerous brands neglecting to add a relevant pre-header text. Well, dear email marketers, not on my watch!

Your pre-header will give your email subscribers additional information and reasons to interact with your emails.

On Moosend’s platform, your preview text and subject line are close to each other so you can see and optimize them in tandem:

Christmas email pre-header text

Now, the more relevant they are to your subject lines, the better they will perform, especially if you have an eCommerce business with countless competitors.

For the following email examples, it’s all about offering extra value to customers!

christmas preheader text inbox

First of all, MAC Cosmetics and Bellami Hair stress out their free shipping on all orders. Which, if you ask me, is one of the biggest incentives for holiday shopping, even if it’s last-minute!

More specifically, Bellami Hair’s pre-header has an extra incentive in the form of a free gift that makes the offer more irresistible!

Dell, on the other hand, makes sure to let its target audience know that if they order by a specific time, they’ll get their gifts in time for the holidays.

With the right pre-header text, you can give your holiday sales a big boost and increase your open rates. Your list is going to appreciate every bit of it. Just be careful not to make them too long!

Achievement Unlocked: Pre-header Whisperer – Added a sparkle of extra text to magically convert your list!

4. Write Christmas Email Copy

Your Christmas copy can’t be absent from your Christmas newsletter! But wait, how do you create a Christmassy copy in the first place?

Well, to give your email copy the Christmas holiday makeover it deserves, you need to plan your email campaign first.

If it is a wishing-your-list-Merry-Christmas email, then your copy should embody the Christmas spirit, be joyful and festive.

Here’s an amazing Christmas email newsletter from Tone It Up.

christmas newsletter copy example by tone it up

Notice how the promotional element is absent from this Christmas email marketing campaign?

That’s because the brand uses it to share the holiday spirit and be thankful for the subscriber’s contribution to its success. And let’s not forget about the personalized copy!

However, what happens when your email newsletter campaign is all about those sweet holiday sales? Well, in that case, you don’t need lots of lines of copy to get your message across.

This email newsletter by Swarovski perfectly shows how a short and to-the-point copy can charm your holiday shoppers and get them to act, NOW!

xmas email copy example by swarovski

Here’s how the brand’s copy gets subscribers to act:

  • it’s short and clever, playing on Christmas themes (naughty or nice)
  • it uses the second person to be more personal and friendly
  • the second part of the email starts with a warm wish

While the above points show why Swarovski’s content is appealing, the actual table turner comes after the second visual: “OOPS! FORGOT SOMEONE ON YOUR LIST?”

This line of copy addresses the most common Christmas shopping pain point. To which the brand answers with, “All is calm with a Swarovski gift card.”

That’s an amazing way to approach last-minute shopping and offer an instant solution to your subscribers’ problems.

Achievement Unlocked: Christmas Scribe – Created a copy that excited and converted your audience.

5. Create An Irresistible Value Proposition

One of the things that you should consider when you get started with (Christmas) email marketing is your value proposition.

A value proposition is nothing more than a promise that you and your product make to your potential customers.

The more appealing your offer, the better chances you have to convert your subscribers into loyal advocates of your brand.

For Christmas marketing, a super promotional message isn’t going to cut it. To succeed, make sure to answer your subscriber’s pain points while promoting the holiday spirit.

For Kirrin Finch, this is a great value proposition example to make your subscribers feel special and, of course, promote your products!

value proposition email by kirrin finch

The brand uses a gift guide email to inspire customers. However, that’s not the only thing going on here!

In a single line, subscribers come across the problem: “coming up with new ideas over the years can be exhausting.”

To which, the brand offers the ideal solution that will save subscribers the trouble of spending days browsing for the perfect gift.

This value proposition perfectly resonates with holiday shoppers. And to make it more unique and converting, the brand also adds that they have “scoured the Internet” and “consulted experts,” which automatically makes the solution more effective due to the social proof effect.

That’s some commitment right there!

Achievement Unlocked: Value Proposition Mastermind – Created the perfect Christmas value proposition for your audience!

6. Leverage Personalization

Up to now, you’ve seen me talking about good old personalization in the form of your subscriber’s name.

However, personalization is much more than that. The ultimate super Saiyan form of personalization is the ability to show specific content based on the person who opens your email.

Is this really possible? Heck yeah!

Using a little something called dynamic content along with custom fields will let you customize your content like never before.

To get started, you need to register for a free Moosend account first and then create some custom field values.

You can easily do that through your account by clicking on “Mailing Lists,” selecting your list, and then choose “Custom Fields.”

moosend mailing list management

Basically, your custom fields represent extra info about your contact list. So, a custom field can be their name, birthday, gender, age, and so on.

If you need help creating custom fields (or personalization tags), here’s a super easy-to-follow help article.

Now, that you have your custom field ready, you can go back to your amazing Christmas email marketing campaign and leverage the mistletoe out of dynamic content!

Creating A Dynamic Content Block

The first step to hyper-personalized content is to create a specific block that you will display to specific recipients.

For this example, let’s say that you want to target customers who opted for Hanukkah products.

To target them, we need a unique content block with the right product, copy, and CTA:

christmas email campaign dynamic content

To show it to a specific segment of your subscribers, click on the Settings icon located next to your block and then expand the “Conditional visibility” option from the left side menu.

All you need now is to choose the appropriate custom field, select the comparer, which in our case is the “is/isn’t” and add the right value.

Be careful, only subscribers who have the value “Hanukkah” in their “December Holiday” custom field will get to see your Hanukkah special offer. For the rest, this block will remain hidden.

moosend conditional visibility for christmas email marketing

Using personalization is one of the most important marketing tips you need in your holiday jar! Make sure to use it correctly and you’ll see your subscribers interacting with your emails more than ever!

Achievement Unlocked: Content Matchmaker – Showed the right content to the right subscriber!

7. Build Festive Subscription Forms

Christmas is not only perfect for boosting your seasonal sales but also expanding your mailing list!

To do that, create a beautiful subscription form with a rocking value proposition to capture their emails.

But wait! Since it’s the Christmas season, you can also tweak your subscription forms to match your festive website visuals.

To show you how to create a cool form to boost your Christmas email marketing efforts, I’ll use Moosend’s forms!

If you want to follow me, make sure to register for a free account (that’s all it takes to use the form builder!) and log into your account.

Now, click on the “Lead generation” tab from the left side menu, hover over the “Create new” option, and select “Create Subscription form.”

moosend platform lead generation tools

From the next page, you have to select a form type.

I’ll go for a classic pop-up here but you can go back and create whatever you want, from inline forms to floating bars and full-page forms!

Moosend subscription form types

As before, give your form a cool name and click next, where you’ll find the “Take me to the Designer” button.

Here’s where the real Christmas magic begins!

Selecting An Online Form Template

When on the form editor, you need to choose an online form template. I’ll pick “California Dreamin” because it’ll allow me to add some visuals and then click the “Use Template.”

moosend form template library

Moosend’s email and form editors share the same logic. So, if you’re familiar with the email newsletter software, the form builder will be easy as pie.

Adding Your Xmas Images And Copy

Now, the first thing you need after choosing your templates is to add your newsletter images. You can either upload one or get some from our image picker.

Here, I’ll just upload a beautiful Xmas picture I had on my desktop. To align your image with the form, make sure to crop it nicely or click the full-width option.

Moosend build an Xmas form

Then, it’s time to add your Christmas form copy. Go for a simple yet festive message that will get your visitors to sign up.

Here, I’ll use a simple headline, “It’s Christmas Time!” to excite my audience and a very straightforward message that will show the value of joining my list.

You can also customize your text style, font, and color to make it more festive and match your other form elements.

signup form text customization moosend

Adding More Custom Fields

When you’re done with your copy, make sure to change your CTA button color or add additional fields to capture more information about your new subscribers.

You can add your custom fields through your mailing list or insert them through the form builder by clicking on the “Create custom field.”

Remember, the more info you collect about your audience, the easier your segmentation and personalization processes are going to be!

form custom field settings moosend platform

If you followed everything, you should end up with a simple yet beautiful Christmas form to charm your Christmas shoppers.

The final step to get your form out there is to publish it on your website. If you don’t know how, make sure to check our Moosend Academy tutorial!

Oh! I almost forgot! Here’s the final result:

Moosend Christmas email marketing form example

Achievement Unlocked: Online Form Charmer – Created Christmas forms to capture your seasonal shoppers.

8. Design Christmas Visuals

Like Halloween, Black Friday, and Cyber Monday, Christmas newsletters need their own unique visuals.

While it may take time and a skilled professional to create the best Santa-themed images, it is worth the time and effort.

First of all, get yourself an image editing tool and start creating. Subscribers expect to see beautiful, high-quality images of Christmas trees, Santa, snowflakes, and more. So, anything less than perfect is a no-no for them.

However, just because it’s the Christmas season, that doesn’t mean you need to go full savage-mode. As we saw in our Christmas marketing ideas post, try to be elegant with the holiday visuals.

For better results, favor simplicity and incorporate your product into the holiday season mix as Betty Crocker did:

betty crocker holiday visual gifs

For Betty Crocker, this gif is perfect to entice customers, increase their appetite, and make them click on the recipe!

To leverage the power of gifs make sure to get an email marketing platform that supports them!

Moosend, for instance, will let you add your own or choose one through the image picker. All you need to do is sign up for a free Moosend account! It’s actually pretty simple and fun!

Also, you can add images from your social media accounts or pick some from popular stock photo websites like Unsplash!

moosend image picker christmas email gif

If you have a more serious audience, use your Christmas visuals in moderation.

A discreet Santa hat, some snowflakes, and a touch of gold might be better than a Christmas pandemonium!

Achievement Unlocked: Christmas Imagician – Created high-quality Christmas visuals to captivate your audience!

9. Craft Christmas Email CTAs

So far, we saw all about Christmas copy and images. Now, it’s time to show some love to your Christmas email marketing CTAs.

As you know, charming visuals and a clever copy is nothing without a way to convert your list.

Adding the right CTA to the right place will make a difference and skyrocket your click-through rate to the North Pole.

To nail those Christmas CTAs, consider three things: position, color, and copy.

More specifically, the position of your CTA plays a major role in whether your email subscriber will click on it or not.

For the perfect CTA, use the inverted pyramid model, a structure that will help you nail your email design and attract attention to your buttons.

christmas email inverted pyramid model

Always use your copy to guide users towards action. Use a bold headline to attract attention, offer a great value proposition, and then convert them with your CTA.

Just don’t forget to pick the right color! For CTAs placed on white backgrounds, the best option is to use bright colors like red, green, and yellow.

Here’s an example by Wendell August Forge. Notice how the CTA stands out at the bottom? That’s the magic of red!

wendell august forge Christmas cta example

For colorful backgrounds, use white and black to make your button stand out. Here’s another simple example by Function of Beauty.

Xmas cta button by function of beauty

You can mimic this example to keep your CTAs elegant and visible without adding any extra colors into the email design mix. Remember, simplicity is the ultimate sophistication!

Lastly, for your CTA copy, I recommend that you make your buttons as actionable as possible. Combining action verbs like “Grab, Shop, Get” with words like “Now, Today, etc.” will make them urgent and converting!

Achievement Unlocked: Christmas Action Man/Woman – Made actionable calls-to-action to convert your audience.

10. Find The Best Time To Send Your Xmas Campaigns

Now, I’m going to take you away from Christmas email design and touch upon a different Christmas email marketing aspect.

Your Christmas email delivery time is extremely important to achieve better open, click-through, and conversion rates. So, before sending your campaign, make sure to know when to send it.

According to the top email marketing practices, the best time to send an email is on Thursdays at 8:30 am. Keep this in mind as it will help you plan the next few campaigns more efficiently.

Now, for Christmas campaigns, you need to consider three things: the Pre-Christmas period, Christmas Day, and the Post-Christmas time.

Each one of them will offer you the opportunity to deliver Christmas emails with different incentivizes and conversion points.

Let’s see what each one entails!

Pre-Christmas Email Campaigns

You can send these emails a month or days before Christmas day. The ideal Pre-Christmas campaign can be:

  • a gift guide to help your Xmas shoppers find the perfect gift (eCommerce)
  • tips for Christmas activities, decor ideas, and more (bloggers)
  • early Christmas sale for those early-birds (eCommerce)

A gift guide is perfect to engage with your subscribers. Also, keep in mind that your goal is to offer help rather than be too promotional!

TO give you an idea, here’s a beautiful personalized Pre-Christmas email by Julie Blanner:

pre-christmas email marketing example by julie blanner

Christmas Day Campaigns

The 25th of December requires very different content from your Pre-Christmas emails.

First of all, your shoppers won’t spend all their time checking their inbox and, secondly, most of them have already purchased their Xmas presents.

However, what about last-minute shoppers?

Well, this is the perfect opportunity to give them the perfect solution. And trust me, they will want a quick gift to surprise their special ones!

To rock your Christmas Day emails, you can create:

  • last-minute sale emails with super-fast shipping (eCommerce)
  • sale on sale campaign to promote your Xmas products (eCommerce, retailers)
  • Christmas card emails to show your appreciation (eCommerce, B2B, bloggers)

Here’s a clever Christmas email campaign by H&M that combines all of the above:

H&M Xmas marketing campaign

Post-Christmas Email Marketing Campaigns

Christmas might be over but you can still target your audience with amazing Christmas deals.

Post-Christmas is the perfect time to get your shoppers excited about your end-of-year sale and inspire them for the New Year!

To get the most out of the Post-Christmas (pre-New Year!) time, make sure to create:

  • big end-of-year special sales (eCommerce)
  • New Year inspiration campaigns (eCommerce, bloggers)
  • tips for New Year resolutions and better living (eCommerce, bloggers)

Here’s an amazing example from MVMT’s 2019 end-of-year sale:

end-of-year sale example by mvmt

Achievement Unlocked: Christmas Time Manager – Send the right email at the right time!

11. Design a Holiday Landing Page

You made your first Christmas campaign, now what?

As I mentioned before, to convert your seasonal traffic you need to lead them to your product or landing pages.

While I know you already have some cool pages in place, creating holiday landing pages will provide your subscribers with continuous customer experience.

For example, let’s see this Christmas campaign by Cox & Cox:

cox and cox email marketing for christmas

This pre-Christmas email is perfect to excite your audience and offer them some help with their Christmas shopping.

So, what happens when you click on the “Shop Gifts” CTA? Let’s see below:

Cox and cox Xmas landing page example

Christmas shoppers come across a beautiful landing page with Xmas gifts for everyone.

From the colors to the visuals and use of white space, this landing page offers continuity between the email and lead gen medium. 

To make sure your Christmas landing pages convert:

  • add an irresistible value proposition
  • take advantage of white space
  • create straightforward CTAs
  • offer continuous experiences

A landing page is a big deal for any eCommerce business that wants to take advantage of the seasonal sales!

While out there you’ll find numerous free landing page builders to do the job, if you are serious about it, you’ll need expert tools to create high-converting landing pages for your brand.

Apart from email marketing and forms, Moosend’s platform will give you access to a landing page builder to complete your Christmas marketing efforts.

To use them, though, you’ll need to sign up for an account and get one of the available paid plans. The lowest-tier starts at $8/month.

Achievement Unlocked: Landing page Santa – Created a holiday-themed landing page for your subscribers!

12. Automate Your Holiday Email Campaigns

Need to target your subscribers when they take action? Marketing automation is your best friend!

Automating your marketing efforts will save you valuable time and let you focus on more pressing matters!

moosend email marketing automation

But wait! Can you use marketing automation for your Christmas email marketing strategy?

Of course! Automation lets you do anything, from setting up holiday email campaigns based on your subscribers’ actions to delivering a campaign based on their timezone!

Now, if you want to take that to the next level, keep reading because I have the perfect marketing automation x Christmas idea for you, so hear me out.

Everyone’s dreaming of a white Christmas, right? It’s like the best thing that can happen on Christmas day (after roast chicken… and pudding… and presents!).

So, how about surprising your customers with a unique White Christmas campaign?

I know! It sounds mega-cool and super-personalized!

Now, there are a few things we need to set Mission: White Christmas in motion:

  • a targeted email campaign promoting your products (the more relevant to cold weather the better)
  • a workflow builder to set up your email based on your subscriber’s weather conditions
  • the subscriber’s location from which you’ll get the weather data

Luckily for us, you can easily create a weather-based campaign through Moosend’s automation features!

Creating A Weather-Based Christmas Email

To begin the process, you’ll need to register for a free Moosend account and get familiar with the workflow builder.

If you want help with the whole workflow building process, you can first watch our how to automate welcome email tutorial to get an idea of how the builder works.

Then, you can click on the “Automations” option from the left side menu, choose the “Create new automation” button, and hit the “Create a custom automation.”

christmas automation idea

First of all, you need to select your trigger, which, in our case, is the “When a specific date is reached.”

Then, click on the cross symbol to see the available options.

moosend selecting a workflow trigger

After completing this step, it’s time to add a new flow step by clicking on the addition symbol underneath.

Here, choose the “Filter by weather conditions” option from the Conditional/Control Steps.

build a weather-based workflow for christmas

Next, the platform will ask you to specify the weather conditions in your contact’s location. Here, this should be “snows!”

Now you can see your two conditions: Yes/No, to which you can add specific actions.

For the “Yes” option, you can create a highly-personalized campaign to mesmerize your subscribers on a snowy Xmas day!

For the “No” option, you can easily create a Christmas campaign to offer a special discount.

When you add everything, your workflow should look like this:

weather-based automated workflow for Christmas marketing

I know that setting up a workflow might be a little advanced but when you have the time, make sure to test it out more thoroughly.

Trust me, it will be a lifesaver!

Achievement Unlocked: Frosty the Automator – Used marketing automation to get your sales to the next level!

5 Brilliant Christmas Email Marketing Campaigns

Need some quick inspiration? Here are some cool Christmas email marketing examples directly from my secret email vaults!

1. Kate Spade’s Pre-Christmas Email Example

Subject line: As a thank you 🤗 an extra 40% off the best holiday gifts (code included!)

christmas email example by kate spade

A beautiful pre-Christmas email to thank your subscribers for their loyalty. Kate Spade uses beautiful visuals and colors to create an eye-catching result with an irresistible value proposition.

Moreover, what makes this email effective is the way the brand targets all the holidays before Christmas, from Hanukkah to Kwanzaa!

That’s a perfect way to engage your shoppers and get them prepared for the biggest holiday of the year while being inclusive and helpful!

2. Under Armour’s Christmas Eve Campaign

Subject line: Forget Someone? It’s e-Gift Card Time!

christmas eve email marketing campaign by under armour

With this email, Under Armour offered a quick solution to last-minute buyers one day before Christmas.

The email is simple and actionable, with a clear CTA and a mini-guide in the form of a gif to show them how to utilize the brand’s SmartGift option.

It’s also worth mentioning that the subject line is a real attention grabber! The question “Forget someone?” draws attention to the customer pain point and the “It’s e-Gift Card Time” provides the solution!

3. The Citizenry’s Christmas Day Email

Subject line: Our wish for you

Christmas day email example by the citizenry.

This Christmas email marketing campaign from The Citizenry is the perfect example to engage with your email subscribers during Christmas Day.

Apart from the warm wishes, the brand adds a mysterious note at the end, which hints at something amazing happening on the next day.

This is a clever way to intrigue your subscribers. Of course, to work, you need to send them something amazing that will be worth the wait!

4. Topshop’s Boxing Day Email Example

Subject line: The Boxing Day sale has started!

boxing day sale email example by topshop

Boxing Day is a holiday common in the UK but that shouldn’t stop you from giving your non-British subscribers a share of the holiday pie!

Here, Topshop has come up with an amazing Boxing day campaign to promote its sales.

That’s a brilliant idea to make your post-Christmas sale more meaningful instead of sending your subscribers a generic promotion!

5. bareMinerals’ Post-Christmas Email Example

Subject line: Stock up for the new year

baremineral's post-christmas sale email

For BareMinerals, this is a clever way to promote its post-Christmas/pre-New Year sale.

The message is clear: stock up for the New Year! And the special discount is more than enough to excite shoppers and get them to click on it!

Of course, this campaign comes to life through the beautiful gif visual that shows the brand’s products.

Elegant colors, gold details, and amazing products to make the new year more fabulous! There’s nothing more bareMinerals’ subscribers could ask for!

Jingle-Bell-Rock Your Holiday Email Marketing!

Did you unlock all the Christmas email marketing achievements? I’m sure you did!

After following all these amazing steps, you’ll have a solid strategy to target Christmas more efficiently than Santa Claus himself!

Before you go, remember: your Christmas campaigns should have the right amount of elegance, converting images, and compelling text!

Of course, don’t forget to show your subscribers your appreciation! The holidays are a time of spreading the holiday spirit not only promoting your sales!

Also, if you liked everything we made for you in this guide, make sure to sign up for a free Moosend account! With the right tools, there’s nothing you can’t do!

So, create your emails, signup forms, and landing pages, and let this be a holly, jolly, healthy, and prosperous year!

From all of the elves, reindeers, and Santas here at Moosend, Happy Holidays!

Last Achievement Unlocked: Holiday Email Marketer – Did Christmas email marketing like a pro!

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