11 Best Email Marketing Software For Ecommerce [2024]

If you want to boost the sales of your online store or enhance your brand awareness initiatives, email marketing should be on your bucket list. To streamline it, you need to find the best email marketing software for eCommerce businesses. This tool will also help you grow your audience and scale your business.

Below, we’ve gathered the top-ranking email marketing solutions for eCommerce brands, including their functionality, affordability, and pros/cons to find what suits you based on your needs.

Disclaimer: The information is accurate as of August 2024.

How To Select the Best Email Marketing Software For eCommerce

Most email marketing services have similar basic features, so it’s difficult to discern their differences if you don’t know what to look for. Plus, it’s important to choose a tool with eCommerce-friendly capabilities that are easy to set up and master.

Here are the key factors that will help you decide which software best suits your eCommerce business:

• Affordable pricing: Massive bills will only slow down your growth. Plus, free plans/trials are always welcome.
• Ease of use: Both beginners and experienced users must be able to use the software with little to no problems. Drag-and-drop functionality is a must.
• Email automation: Robust automation is vital for eCommerce businesses to accomplish a seamless customer journey. Pre-made journeys are also helpful.
• Audience segmentation: Dividing your list into smaller groups helps you target customers more effectively and drive more sales.
• Integrations: Connecting your tech stack with your email software is essential to streamline your efforts.
• Transactional emails: Sending triggered emails after certain customer actions, such as signing up or purchasing, will reassure customers that these actions are completed.
• Customer support: Receiving help on time can be vital for your customers–24/7 support is preferable.

Best Email Marketing Services For eCommerce: Features & Pricing

Let’s see a brief comparison of the top email marketing services for eCommerce brands.

Top eCommerce Email Marketing Software by Use Case

• Moosend – Best overall affordable email marketing and automation solution
• Mailchimp – Best email software for entrepreneurs
• ActiveCampaign – Best for advanced automated workflows
• Omnisend – Best for advanced audience segmentation tools
• MailerLite – Best for small eCommerce businesses
• Drip – Best for growing your email list
• Klaviyo – Best for advanced eCommerce integrations
• Brevo (formerly Sendinblue) – Best for budget-friendly eCommerce marketing
• GetResponse – Best for building conversion funnels
• HubSpot – Best for large stores built on Shopify
• Constant Contact – Best for simple email marketing

1. Moosend

Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)

Best feature: Easy-to-implement eCommerce automation

Moosend is among the best email marketing solutions for eCommerce, with various marketing automation features, such as personalization and segmentation. The platform has an intuitive drag-and-drop email builder that allows you to create stunning campaigns in minutes. The editor has useful items, such as countdown timers to increase urgency and drive sales, product blocks to insert your products fast into the campaign, and dynamic blocks for hyper-personalization.

To automate your eCommerce email marketing, Moosend offers automated workflows including welcome email sequences, cart abandonment, thank you emails, and cross-sell/upsell campaigns. The visual workflow builder is easy to use, enabling you to craft even sophisticated journeys with multiple triggers smoothly. And with Moosend’s advanced eCommerce AI, you know your visitors’ every move so you can target them with relevant messages.

Regarding audience segmentation, Moosend offers robust options. You can segment your audience based on numerous criteria, apply tags to organize them better, and finally let the Audience Discovery feature do all the work for you. This Enterprise level feature introduces a smart segmentation system that updates in real-time and creates auto-segments based on funnel stage and purchase probability.

To grow your email list and acquire more customers, Moosend equips you with customizable signup forms and landing pages. On another note, the platform can also handle all your transactional emails, a primary functionality for most eCommerce businesses.

Pros

• High email deliverability rate reaching up to 98%
• Great email automation capabilities
• Affordable and scalable pricing

Cons

• Limited signup form options
• No free plan available

Best Features

• Drag-and-drop email builder
• 100+ professionally designed email templates
• AI powered tools
• Advanced automation workflows (visual automation builder)
• Signup forms and landing pages
• Transactional emails
• Real-time reporting and analytics to gain insights
• Integrations with popular eCommerce platforms (incl. Woocommerce)

Pricing

Moosend’s paid plans start at $9/month, offering you the platform’s full functionality without restrictions plus unlimited emails.

There is also a 30-day free trial to try the features and see how you can upgrade your eCommerce marketing game.

Try Moosend

2. Mailchimp

Pricing: Paid plans start at $20/month, limited free plan

Best feature: Premade customer journeys

Mailchimp offers a complete suite of marketing tools including social media and digital ads. The platform has a great drag-and-drop campaign builder that lets you create email marketing campaigns, as well as eCommerce-specific messages like order confirmations and abandoned cart emails.

Mailchimp can also help you build your store if you don’t need a more sophisticated builder like Shopify. Moving on to marketing automation, it has eCommerce-oriented triggers, e.g., when a customer purchases a product or views a certain store page. But the standout feature is the pre-built customer journeys, enabling you to implement proven automation strategies quickly.

Other notable features include the multivariate A/B testing that lets you optimize your campaigns and yield the best results, and the Generative AI feature that automatically creates on-brand content. Additionally, Mailchimp users have rich analytics and sales reporting.

Pros

• Advanced marketing automation options
• Integrations with multiple apps
• Thorough reporting and analytics

Cons

• More expensive than competitive solutions
• Very limited free plan

Best Features

• Easy-to-use drag-and-drop editor
• Audience management tools
• Multivariate A/B testing
• Social media marketing and digital advertising
• 300+ integrations with eCommerce apps

Pricing

Mailchimp’s paid plans start at $20/month, giving you personalization, optimization tools, and enhanced automations.

There is also a limited free plan to test the platform, which includes 500 contacts and 1,000 monthly email sends.

Read the full Mailchimp review

3. ActiveCampaign

Pricing: Paid plans start at $19/month, 14-day free trial

Best Feature: Sophisticated automation workflows

ActiveCampaign is an email marketing and automation platform capable of handling all your eCommerce marketing needs. Its drag-and-drop email designer lets you craft beautiful campaigns in minutes without the need to be a “tech wizard.” The UI is clean and straightforward, while you get various design options for an eye-catching result.

Regarding automation, you can set up welcome sequences to track engagement with your brand, deliver personalized product recommendations, and recover lost sales with abandoned cart campaigns. Through the extensive site tracking functionality, you get all the data you need to perform behavior-based segmentation to personalize your campaigns and drive more revenue.

To build a successful marketing strategy, ActiveCampaign offers customizable landing pages and signup forms to grow your audience and target them with offers and special deals. Finally, to track your eCommerce performance, ActiveCampaign provides detailed reporting. This includes basic metrics such as open rates, click-through rates and more niche ones like clickmaps and contact geolocations.

Pros

• Top-notch reporting capabilities
• Omnichannel marketing options
• Automation split testing

Cons

• Outdated for certain templates
• Steep learning curve for specific features

Best Features

• Responsive email templates
• Abandoned cart reminders, cross-sell emails, discounts and coupons
• SMS and social media marketing
• Facebook Custom Audiences & Lead Ads
• Integration with Shopify, Magento, Square, BigCommere and more

Pricing

ActiveCampaign’s pain plans platform start at $19/month (1,000 contacts) and they are ideal for individuals or small teams.

ActiveCampaign is not a free email marketing software tool, but there is a 14-day free trial to check out the features.

Read our ActiveCampaign analysis

4. Omnisend

Pricing: Paid plans start at $16/month, free plan

Best Feature: Automatic branding of your emails and popups

Omnisend is among the best email marketing software for eCommerce businesses offering vital features such as email personalization, abandoned cart reminders, and coupon codes. The platform is best suited for small to medium-sized businesses who want comprehensive eCommerce marketing.

From signup forms and landing pages to product blocks and pre-built automation, Omnisend has it all. As an eCommerce-oriented solution, it lets you target specific users and deliver custom communications based on their shopping behavior. This is also achieved through conditional content, only visible to the segments/user groups you select.

To build your campaigns fast, you get more than 130 visually pleasing email templates. You can drive action and increase conversions by sending unique autogenerated discount codes. And to deliver a truly unique experience and establish strong customer relationships, Omnisend has SMS and web push notifications. Finally, the A/B testing functionality allows you to optimize your campaigns, and the “Campaign Booster” automatically resends your unopened email campaigns.

Pros

• Sales tracking capabilities
• Robust automation features
• Ease of use

Cons

• Deliverability needs improvement
• Certain features are available with costly plans

Best Features

• Pre-built automation workflows
• Product recommendations and direct product listings
• One-click integration with Shopify, BigCommerce, WooCommerce
• Discount coupons
• Unlimited web push notifications

Pricing

Omnisend’s paid plans start at $16/month letting you reach up to 500 subscribers with 6,000 emails/month and unlimited web push notifications.

The platform has a free plan ideal for users to explore its functionality or get started with email marketing (up to 500 emails/month).

5. MailerLite

Pricing: Paid plans start at $10/month, free plan

Best Feature: Sell digital products and subscriptions

MailerLite is a great eCommerce email marketing tool known for its ease of use and the variety of features it offers. It has a clean and modern interface that’s easy to navigate even if you’re a first timer. The software integrates with all the main eCommerce platforms, so you won’t have problems showcasing your store products in email campaigns.

One of MailerLite’s strong points is its generous free plan, which includes split-test emails, automations, as well as surveys and quizzes. Moreover, adding product blocks to your emails couldn’t be easier.

MailerLite’s automation tools are strong, but a few bits are missing. For example, your automations can be triggered by store purchases and cart abandonment, but not by viewing a product. Regardless of this limitation, you get plenty of premade automation workflows to kickstart your efforts. Finally, MailerLite sports user-friendly website and landing page builders.

Pros

• Decent email deliverability rates
• Ease of use
• Affordable pricing

Cons

• Limited advanced automation options
• Templates available only with paid plans

Best Features

• Intuitive drag-and-drop email builder
• eCommerce sales tracking
• Email verification tool
• Unsubscribe page builder
• Website builder

Pricing

MailerLite’s pricing starts at $10/month, providing you with generous functionality like dynamic emails, an unsubscribe page builder, and a website builder.

Alternatively, you can try the tool via their free plan, which allows up to 1,000 subscribers and 12,000 monthly emails.

Read our MailerLite review

6. Drip

Pricing: Paid plans start at $39/month, 14-day free trial

Best feature: Various Onsite campaigns to build and engage your list

Drip is an email marketing platform built specifically for eCommerce. With Drip’s drag-and-drop email builder, you can create stunning newsletters with ease to elevate your conversion rates. It’s almost effortless to add your store products directly into emails, promote top sellers to new leads, and send dynamic content like cart URLs.

In eCommerce email marketing, having your marketing strategies run on autopilot is key. The visual workflow builder lets you automate campaigns across email, website, and social media channels. Additionally, you get 20+ workflow templates including cart abandonment, welcome series, thank-you emails, and review requests. You also get behavior-based automation allowing you to deliver relevant content when people buy, browse, and click across your store.

To follow potential customers across channels, Drip has social retargeting (for Facebook and Instagram). As for acquiring new subscribers and turning them into paying customers, the platform offers Onsite campaigns (i.e., popups). These include scenarios like mystery offers, “spin-to-win” gamification, quizzes, countdown timer campaigns, and exit intent.

To deliver ultra-personalized messaging, Drip combines store, visitor, and marketing data so you can create the right segments. Unfortunately, Drip doesn’t offer a CRM system, social ads, or SMS marketing, but there are various integrations available covering all the needs of an eCommerce store.

Pros

• Leading software for eCommerce stores
• Comprehensive analytics dashboard
• Robust automation capabilities

Cons

• More expensive than competitive software
• Certain features are hard to grasp

Best Features

• 50+ designer-made eCommerce templates
• Behavior-based automation
• Great segmentation options
• Smart A/B testing (up to four email content variations)
• Integration with OMS, CMS, CRM, loyalty, and scheduling software

Pricing

Drip’s paid plans start at $39/month and include unlimited email sends and onsite campaigns for up to 2,500 contacts.

While Drip is not a free email marketing solution, it offers a 14-day free trial to test its features without providing your credit card details.

7. Klaviyo

Pricing: Paid plans start at $20/month, free plan

Best Feature: Dynamic content based on past interactions with your brand

Klaviyo is another email marketing service designed specifically for eCommerce. As such, it powers thousands of Shopify stores to deliver personalized email messages, acquire new customers via forms and send SMS communications.

The platform is user-friendly and its email editor lets you build even sophisticated email campaigns with ease. It has powerful AI tools to generate subject lines that convert and a recommendation engine that enables you to deliver product recommendations based on a user’s browsing history, past purchases, and preferences. Plus, you can use its A/B testing solution to experiment with both content and design.

Regarding segmentation, you can group subscribers into ultra-defined audiences that update in real-time and deliver personalized messages based on factors like specific purchases, discount code usage, and predicted customer lifetime value. Additionally, using its native CDP, you can combine customer data from various sources and have a clear picture of how to target them.

Finally, Klaviyo sports an automatic review collection tool to reward your 5-star supporters with unique coupons or direct unsatisfied customers to support.

Pros

• Great email automation capabilities
• Advanced list management options
• Robust reporting and analytics

Cons

• Slow customer support times
• Rigid pricing structure

Best Features

• 100+ customizable email templates
• Send time optimization
• Huge variety of automated flow templates
• Industry email benchmark data
• Lead generation tools (web forms, landing pages)

Pricing

Klaviyo has two paid plan variations–the first includes email only while the second has SMS. Prices start at $20/month for the Email plan (up to 500 contacts – 5,000 emails) and $35 for Email and SMS.

There is also a limited free plan ideal to get started and try out the Klaviyo customer platform.

Check out our Klaviyo review

8. Brevo

Pricing: Paid plans start at $9/month, free plan

Best feature: SMS and WhatsApp campaigns

Brevo (formerly Sendinblue) is a multi-channel marketing platform including email, SMS, and WhatsApp campaigns. It also comes with its own CRM solution. Brevo integrates with most eCommerce platforms to allow you to display products in emails, send abandoned cart reminders, and segment contacts based on the order history.

Brevo’s drag-and-drop editor enables you to send stunning, on-brand emails, while you can grow your email list stress-free since you get unlimited contact storage. You also get advanced features like A/B testing, send time optimization, heatmaps, and SMS marketing.

However, you need to pay additional $12/month to remove Brevo branding from your campaigns. Nevertheless, Brevo’s analytics functionality is great, tracking the number of times products are added to carts and cart checkouts in real-time.

What’s more, you get an overview of your best-selling products as well as order and revenue figures. Lastly, the platform can handle your transactional messages, but you’re required to purchase another plan starting at $15/month.

Pros

• Robust email automation tools
• SMS marketing capabilities
• Simple signup form creation process

Cons

• Deliverability needs to be improved
• Limited reporting and analytics functionalities

Best Features

• Drag-and-drop builder
• A/B testing
• Send time optimization
• SMS marketing
• Rich reporting and analytics

Pricing

Brevo’s premium plans for the Marketing Platform start at $9/month giving you 5K emails monthly and 500 contacts.

There is also a free plan allowing you to send up to 300 email campaigns per day.

Read our Brevo review

9. GetResponse

Pricing: Paid plans start at $19/month, 30-day trial

Best feature: Conversion funnels

GetResponse is a professional email marketing tool for eCommerce business owners looking for seamless functionality. The platform sports a modern drag-and-drop email creator with various layouts and sections to build your messages effectively, including stunning templates in the library.

Furthermore, GetReponse allows you to send automated emails for cart abandonment, product recommendations, post-purchase follow-up emails and more. All these allow you to sell more with less effort and build a strong connection with your audience.

GetResponse’s standout feature, though, is conversion funnels. You can build end-to-end sales funnels featuring your store products. The platform can even do the “heavy lifting” by providing you with conversion-optimized scenarios to build your list and showcase your offers.

It goes without saying that GetResponse integrates with other e-commerce tools like Prestashop, Shopify, Woocommerce, and WordPress. This way, all your data stays synchronized, and you can run efficiently your omnichannel marketing strategy.

Pros

• AI email generator
• Conversions and lead generation features
• Ease of use

Cons

• Advanced automations on high tier plans
• Certain landing pages are outdated

Best Features

• Advanced segmentation features
• Landing page A/B testing
• Paid ads
• Webinars
• Website builder

Pricing

GetResponse’s paid pricing starts at $19/month providing unlimited newsletters, autoresponders, signup forms, landing pages, and more.

While there is no free plan, the tool offers a 30-day free trial to experiment with its functionality.

10. HubSpot

Pricing: Paid plans start at $20/month, free tools

Best Feature: In-depth reporting and analytics

HubSpot is an inbound marketing platform with a comprehensive CRM system. It offers a range of solutions for eCommerce businesses to seamlessly manage their marketing, sales, customer service, and operations. The platform also incorporates AI tools to enhance productivity and insights.

HubSpot is an ideal solution for beginners since you can easily create signup forms to grow your audience, while CRM lets you manage them for free. What’s more, if your online store runs on Shopify, you can insert dynamic abandoned product content into your campaigns.

When it comes to delivering automated emails, HubSpot gets pricey. You get 10 actions per automation (Starter plan), while for unlimited actions pricing climbs to $890/month. This isn’t the case with other HubSpot alternative solutions. Nevertheless, automation is easy to implement for both novice and experienced users.

On the positive side is the fact that the platform tracks exactly which store pages or campaigns resulted in new store orders. This helps you find out which marketing efforts yield the highest return on investment (ROI). Finally, HubSpot offers excellent customer support, onboarding services, and educational resources through HubSpot Academy.

Pros

• Advanced automation capabilities
• Free available tools
• Built-in CRM

Cons

• Very expensive compared to alternatives
• Steep learning curve for certain features

Best Features

• Drag-and-drop email builder
• Comprehensive built-in CRM
• Contact customer segmentation through a variety of filters
• In-depth reporting and analytics
• Customer support features like live chat and bots

Pricing

HubSpot’s paid plans start with the Starter plan at $20/month for 1,000 marketing contacts including live chat, forms and landing pages.

The platform has free tools you can use to start emailing and growing your audience.

11. Constant Contact

Pricing: Paid plans start at $12/month, 14-day free trial

Best feature: Event management options

Constant Contact is an email and digital marketing platform for small businesses wanting to find, attract, and engage customers. It has a user-friendly drag-and-drop email editor with hundreds of premade templates.

Moving on to Constant Contact’s automation capabilities, the software enables you to send welcome emails, abandoned cart emails, birthday and anniversary emails, while you can automatically resend campaigns to contacts who didn’t open your first email. What’s also great is that if you have multiple abandoned cart automations set up, the platform reminds you to remove older ones to avoid confusion.

To turn website visitors into leads, the platform equips you with customizable signup forms and landing pages. These forms are mostly simple, text forms that are ideal for conveying seriousness and professionalism. With Constant Contact, you can also generate brand awareness with ads on Facebook, Instagram, and Google.

To optimize your campaigns, the platform offers subject line A/B testing. Finally, reporting and analytics tools track all important metrics like list growth, email views, and clicks.

Pros

• Ease of use
• Multi-channel marketing optioms
• Event marketing options

Cons

• Segmentation on high tier plans
• Limited automation capabilities

Best Features

• Embed products in your emails
• Built-in CRM system
• SMS marketing
• Social media marketing
• Integration with Shopify, Woocommerce, BigCommerce, Magento

Pricing

Constant Contact’s paid plans start at $12/month for 500 contacts and 5,000 email sends per month (email sends are 10x your contact allowance). For pre-built automations and A/B testing, you’ll need a more expensive plan (starting at $35/month).

Constant Contact also offers a 14-day free trial for eCommerce stores to test its functionality before committing.

Read our Constant Contact review

How We Selected the Tools

All of the tools in this list have been tested by our team to provide an unbiased description of their features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

Choosing The Best Software for Your eCommerce Business

Ecommerce email marketing requires the proper tools and the proper email marketing strategy to bear fruit. Explore the basic functionality of email marketing services and then identify which advanced features you need. Finally, remember that an affordable email marketing tool or one providing an all-in-one suite can be ideal if you want to grow your business fast.

If you feel that Moosend ticks all the boxes, you can create a Moosend account today and see what the software can do for your customers.

FAQs

Here are some quick answers to your most urgent questions around this topic:

1. What is the best email marketing software for small businesses?

Some of the cheapest and most valuable email marketing software options for small businesses include: 1) Moosend, 2) MailerLite, 3) Constant Contact, and 4) Brevo.

2. Is Mailchimp good for eCommerce?

MailChimp offers stellar eCommerce-oriented features including sophisticated automation options, premade customer journeys, and a basic website builder. However, it’s rather expensive compared to competitors.

3. What is the best email marketing software for Shopify?

If you’re looking for email marketing services that integrate directly with Shopify to save resources and time, you can check out Omnisend, MailerLite, Klaviyo, and ActiveCampaign.

4. What features should I look for in an email marketing service for my eCommerce business?

The best email marketing software for eCommerce stores should offer flexible pricing plans, premade design templates, intuitive builders, automation and segmentation, and finally transactional emails.