9 Best Drip Email Marketing Software in 2026: Pros, Cons & Pricing

Treating your email list as an entity may result in low engagement, or in the worst-case scenario, unsubscribes. Instead, you should think of every subscriber as an individual with unique interests. Here’s where drip email marketing software comes into play, helping you automate time-consuming tasks while enhancing personalization.

These services offer you the necessary tools to deliver relevant automated messages to the right audience at the right time. This means you can achieve higher engagement rates since your messaging is tailored to each subscriber’s behavior automatically.

Below, we have a full comparison of the top drip email marketing solutions including their standout features, pros and cons, as well as pricing. After reading it, you’ll be on your way to making an informed decision about the tool that aligns best with your business needs.

Disclaimer: The information below is accurate as of February 2026.

What to Look for in Drip Email Marketing Apps

When searching for the right drip email marketing software there are a few key criteria to consider:

• Affordability: The purpose of a drip campaign tool is to save you money, not the opposite. Choose a tool that matches your budget and offers scalable pricing based on your list size and feature requirements.
• Segmentation: Drip campaign software helps you deliver a unique customer experience by segmenting your audience into smaller groups or lists. Most of these platforms let you select the sorting criteria and automatically update lists as subscriber data changes.
• Personalization: You’ll need dynamic content to display relevant offers, messages, and product recommendations based on subscriber data and behavior. This will ensure higher conversion rates and stronger relationships with your audience.
• Advanced automation: A visual workflow editor with ready-made recipes simplifies setting up multi-step automated journeys. Also, your drip email service must have a wide range of triggers, as well as branching logic to create both simple and sophisticated drip email series.
• Analytics: Without data, you’re flying blind. But with robust analytics, you get to track important metrics (opens, clicks, conversions, bounces, and more) and optimize your digital marketing strategy based on the insights.

Best Email Drip Campaign Software: Comparison Table

Before we look at each drip campaign service in detail, here’s a quick table comparing the top solutions, their pricing, and key features so you can get a clearer picture of their potential.

Best Drip Email Campaign Software by Use Case

All these tools are unique in some way and have the potential to take your drip email marketing campaigns to a whole new level.

Here’s how:

• Moosend — Best for advanced, easy-to-implement automation.
• Drip — Best for eCommerce companies.
• Kit — Best for delivering personalized email campaigns.
• GetResponse — Best beginner-friendly email software.
• ActiveCampaign — Best for complex automated workflows.
• HubSpot — Best for larger businesses.
• Mailchimp — Best for multi-trigger automation.
• Brevo — Best for multi-channel marketing campaigns.
• Omnisend — Best for flexible automation features.

Now let’s explore each solution in more depth.

1. Moosend

Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)

Best feature: Advanced automation with various drip campaign triggers

Moosend is an easy-to-use and affordable automation and email marketing platform that helps businesses create and deliver effective drip campaigns.

Regarding email creation, you have 130+ email templates at your disposal to design professional emails that will engage and convert your subscribers. Through Moosend’s editor, you can add simple and advanced elements, such as links, images, videos, and countdown timers for a unique look and feel.

On top of that, you get an AI Writer to spark your inspiration as you create copy for emails, landing pages, and forms. Moosend’s AI also helps you create focused segments automatically through Audience Discovery and display personalized product recommendations to each recipient based on their behavior.

Moreover, its advanced automation functionality lets you build unique marketing automation workflows, using the visual builder and several built-in recipes for common scenarios. This way, you can minimize repetitive tasks and put your drip campaigns on autopilot.

To enhance your drip campaigns, you can also benefit from Moosend’s wide array of triggers, such as when someone opens a campaign, clicks a link, unsubscribes from a list, or exits a page on your website. You can also use branching logic to control which workflow path each subscriber follows based on certain criteria.

Additionally, the platform’s personalization features enable you to drive more conversions, for example by adding dynamic blocks to tailor your content to your subscribers’ needs.

Lastly, Moosend has a high email deliverability score that ensures your emails won’t end up in the spam folder. However, there’s always room for improvement, so the platform’s detailed email reporting will help you figure out what’s working and what’s not.

Moosend Features

• Drag-and-drop editor
• Audience management tools
• Advanced email automation
• Subscription forms and landing pages for lead generation
• A/B testing
• AI Writer for faster email content generation
• Real-time reporting and analytics

Pros

• Easy-to-implement automation with branching logic
• High email deliverability
• Unlimited emails
• 24/5 customer support (live chat and email)

Cons

• Signup forms aren’t fully customizable
• No free plan

Pricing

Moosend’s monthly paid plans start at $9, giving you unlimited emails and access to the SMTP server, landing pages, subscription forms, and advanced automation.

A 30-day free trial is available to try the features and see whether the software suits your business needs.

Try Moosend

2. Drip

Pricing: Paid plans start at $39/month, 14-day free trial

Best feature: Behavior-based personalization

Drip is an intuitive marketing automation software that’s best suited for eCommerce companies and creators. As its name suggests, it offers a comprehensive suite of tools to create and send drip email campaigns.

The point-and-click email creator and pre-made, eCommerce-focused templates are all you need to build engaging campaigns in minutes. Using dynamic product blocks, you can showcase items that match your recipient’s history.

Where Drip excels is marketing automation. With its visual workflow builder, you can easily customize a pre-designed template to match your brand’s image and business needs. Drip also allows you to run multichannel marketing campaigns on autopilot, adding social media or SMS to the mix.

This solution uses triggers based on customer actions, such as browsing a page or placing an order, to send relevant content when it matters to send them down your sales funnel. You can also add filters, for example, to exclude contacts targeted by a different workflow and avoid subscriber fatigue.

Successful targeting starts by understanding what your customers want. Drip helps you gather insights from your visitors’ behavior on your site and engagement with marketing messages. Then, you can use dynamic segmentation to create audience groups and deliver highly personalized campaigns.

This solution has several integrations connecting your tools and fueling your eCommerce marketing, such as Shopify, Stripe, or BigCommerce.

Drip Features

• Email template library
• Dynamic segmentation
• Advanced automation
• Forms and pop-ups
• eCommerce, CRM, and SMS marketing integrations
• Straightforward reporting

Pros

• Detailed segmentation and personalization
• User-friendly interface
• Good customer support

Cons

• Higher cost (compared to the alternatives)
• Steep learning curve
• Limited email templates

Pricing

This drip email marketing software has straightforward pricing starting at $39/month for 2,500 subscribers, with unlimited emails. This means it’s pricier than other alternatives, especially if you consider that it limits you to 50 workflows.

Drip also has a 14-day free trial that doesn’t require a credit card.

3. Kit

Pricing: Paid plans start at $39/month, free plan

Best feature: Intuitive automation builder

Kit is a marketing hub designed for content creators and solopreneurs who want to sell digital products and expand their online presence. This drip email platform has tools that allow online creators, from musicians and writers to coaches and freelancers, to grow, nurture, and convert their audience.

Although Kit doesn’t have the drag-and-drop functionality that other tools have, it’s still easy to add and customize content blocks. You can incorporate videos, products, countdown timers, and polls to engage subscribers.

Its automation features let you create simple sequences or visual automation workflows depending on your needs and expertise. You just add the right automatic triggers to engage visitors whenever they act on your website. By instantly reacting to their behavior, such as clicking on a link or purchasing a new product, you can send drip emails with relevant content when they need it.

Kit also gives you a clear overview of their journey through the visual automation builder. Besides multiple triggers, you also get various actions and “if/else” rules to decide what happens next.

Regarding audience management, you can use tags to group recipients based on their interests, signup source, and purchase history. Tags are also used in workflows, helping you segment your contacts, move them through different workflows, and deliver relevant content.

While Kit has fewer templates and customization options than its competitors, you can still create simple, branded emails through their email designer. However, its tools are built with creators in mind, which makes it a poor fit for other industries like SaaS or nonprofits.

Kit Features

• Autoresponders
• Visual automations
• Email designer
• A/B testing
• Landing page builder
• Paid recommendations

Pros

• Beginner-friendly visual automation builder
• Customizable automated journeys tailored for creators
• Creator Network to grow your audience through cross-promotions

Cons

• No drag-and-drop functionality in the email builder
• Limited email template variety
• Restricted automation on the free plan

Pricing

Kit’s pricing starts at $39/month for 1,000 subscribers with unlimited automations, landing pages, and forms.

You’ll also find a free plan for up to 10,000 subscribers, but it only allows one basic automation sequence. This means it won’t cover your needs for drip email marketing campaigns.

Read full Kit review

4. GetResponse

Pricing: Paid plans start at $19/month, free plan

Best feature: Conversion funnels

GetResponse is a marketing automation tool with advanced yet straightforward email marketing and automation features that help businesses of all sizes attract new customers and convert them into buyers.

Its drag-and-drop email creator is easy to use, even for beginners. You just pick any of the 200+ ready-made, high-quality newsletter templates and add your logo, visuals, and copy to customize them to perfection.

If you need inspiration, the AI writing assistant saves you time, generating and optimizing email subject lines and content based on certain keywords and industry insights. You can use GIFs and free stock photos to design your email.

GetResponse offers a wide range of automation options, from autoresponders for simple drip campaigns to complex workflows.

With behavioral targeting, you monitor customer activity on your website, as well as landing page and email interactions, so you can trigger relevant and timely emails. On top of that, you get pre-designed conversion funnels to move people down your sales lifecycle.

When it comes to segmentation, the platform lets you create accurate segments and prioritize contacts using tags and engagement scoring. Besides email, this software lets you reach new and existing audiences with SMS, push notifications, and paid ads.

GetResponse Features

• Autoresponders
• AI email generator
• Website builder
• Pop-ups and forms
• SMS marketing
• Web push notifications

Pros

• Straightforward list management
• Great landing page builder
• Webinars, paid newsletters, and courses for content monetization

Cons

• Expensive tool (Marketing Automation plan is very costly)
• Email deliverability could be better

Pricing

GetResponse’s pricing plans start at $19/month with essential email marketing tools and drip campaigns. For unlimited and advanced workflows and conversion funnels, you need a more expensive plan, while the content monetization features are only available on the highest tier.

There’s also a free version of the platform allowing for 500 contacts, 2,500 emails, and basic lead generation.

5. ActiveCampaign

Pricing: Paid plans start at $19/month, 14-day free trial

Best feature: Pre-built automation recipe variety

ActiveCampaign is an email marketing automation platform offering all the tools to build beautiful newsletters, create drip campaigns, and send relevant content based on user actions.

Starting with a flexible email editor and professionally-designed email templates, you can customize your email design using product blocks, videos, and timers, among others. Besides A/B testing, this drip email marketing solution lets you use multivariate testing to find the top-performing campaign versions.

More importantly, ActiveCampaign is known as a marketing automation powerhouse. The platform lives up to that reputation with its sophisticated automation tools and an impressive library of pre-designed recipes that cover even the most complex needs.

For laser-focused targeting, the platform follows audience behavior on email, SMS, and social media. Add to that site tracking and CRM events, and you get a multitude of triggers and actions to build a personalized customer journey.

Moreover, the software’s AI tools (Active Intelligence) recommends next steps and entire sequences based on your goals and industry-specific data.

Its built-in CRM allows you to segment and organize contacts using custom fields and tags. That way, you can deliver personalized follow-ups with dynamic email content that make your drip campaigns more effective.

If you ever need help with pre-built automation workflows, they have training webinars and an active community you can join to find your way through the platform. But even so, the learning curve could be a drawback for users who want the quick and easy setup that some ActiveCampaign competitors offer.

ActiveCampaign Features

• Sophisticated marketing automation
• Dynamic content
• Site tracking
• Lead scoring
• Predictive sending
• Email API that supports transactional messages

Pros

• Automations Map feature offering an overview of all your workflows
• Huge library of pre-built automation templates
• Powerful CRM functionality

Cons

• Steep learning curve (beginners may feel overwhelmed)
• Expensive solution
• Limited tools on the low-priced plan

Pricing

ActiveCampaign has pricing plans starting at $19/month with basic functionality to get started. For more advanced features like unlimited automation actions and engagement tracking, prices rise significantly.

If you don’t want to commit right away, the 14-day free trial period lets you test some core features of the platform.

Read our ActiveCampaign review

6. HubSpot

Pricing: Paid plans start at $20/month, free plan

Best feature: CRM tool

HubSpot is a powerful all-in-one marketing tool with all the resources and integrations a small business or large corporation needs to create and optimize their automated sequences.

With its tools, you connect with leads across different channels, managing drip campaigns from a single solution to forge deeper relationships.

To craft emails, the platform provides a drag-and-drop email builder that’s easy to use even without expertise. The ready-made templates, design customization options, and AI Content Assistant further simplify email creation.

This solution helps you set your marketing campaigns on autopilot through a range of triggers and actions, such as email engagement, on-site events, call conversations, and social media interactions to increase the effectiveness of your drip email marketing campaigns.

This email software also focuses on timely lead generation and nurturing, using automated emails to move prospects down the funnel while they’re still hot. On top of that, it offers a lead scoring tool so you can evaluate which subscribers and deals are most likely to convert into customers.

Apart from these capabilities, HubSpot provides more engagement opportunities through retargeting ads.

HubSpot Features

• List segmentation
• Multi-account workflows
• Shared inbox to centralize customer conversations
• CRM features
• Drag-and-drop email builder
• Retargeting ads

Pros

• Comprehensive all-in-one platform that covers multiple business needs
• Built-in CRM for subscriber management
• Free marketing, sales, and customer service tools

Cons

• Very limited and basic email templates
• Gets very expensive very fast
• No advanced automation on the lower-tier plan

Pricing

Their pricing plans start at $20/month for 1,000 marketing contacts, plus a few basic tools. Compared to other alternatives, this solution comes with serious limitations on the cheapest plan and the pricing structure is steep for small teams.

HubSpot has a plan with free CMS, sales, and marketing tools that you can use if you don’t need more sophisticated features.

7. Mailchimp

Pricing: Paid plans start at $13/month, limited free plan

Best feature: Multi-trigger automated workflows

Mailchimp is an established email marketing and automation solution that offers several tools to convert subscribers into buying customers. It’s suitable for both beginners and seasoned marketers, as its advanced marketing automation features are easy to use.

With its multichannel marketing capabilities, you can create personalized messages effortlessly. To generate on-brand drip campaigns, the Creative Assistant pulls your logo, fonts, and colors from your site so you can add them to new designs in a few clicks.

Mailchimp helps you deliver relevant content and promotions based on user specific needs and history. To take it one step further, the platform’s predictive technology uses past behavior to segment subscribers based on their likelihood to buy. This means your drip campaigns could get triggered by both past and predicted behavior.

This drip email software comes with a visual Customer Journey Builder that lets you create personalized, multi-step paths for your audience across their lifecycle. Combined with ready-made journey templates, you save valuable time while increasing the effectiveness of your messages.

To make the most of your drip campaigns, you get tailored suggestions on how to optimize your approach. Moreover, with over 300 integrations available, you can effortlessly connect your business with the platforms you already use.

Overall, Mailchimp is a solid option for any business that wants to scale its drip email marketing efforts. According to reviews, though, the software’s contact management is difficult to grasp, which makes some users turn to more straightforward Mailchimp alternatives.

Mailchimp Features

• Advanced automated workflows
• Customer journey builder
• Robust segmentation tools
• Lead generation options
• Real-time analytics
• SMS and social media marketing

Pros

• Mobile app to handle tasks on the go
• Send time optimization
• Powerful customer journey builder

Cons

• Charges for duplicate and unsubscribed contacts
• Confusing list management
• Extra cost for SMS

Pricing

This drip email marketing software starts at $13/month for 500 contacts but only limited automation and reporting. You can also leverage the tool’s free plan to get started, even though it’s limited to 250 contacts and 500 monthly emails.

8. Brevo 

Pricing: Paid plans start at $9/month, free plan

Best feature: SMS & WhatsApp campaigns

Brevo is an automation platform that facilitates drip campaign creation and sending through the power of automation. Going beyond email, it specializes in chat, push notifications, SMS, and WhatsApp campaigns.

The platform is known for its intuitive interface and easy-to-implement features, from email design customization to audience segmentation and management.

This email service offers built-in workflow templates to engage customers at the right moment, whether it’s a welcome email after a signup or a personalized follow-up after a purchase.

Brevo’s visual automation editor allows you to set up simple or more sophisticated drip campaigns in minutes. You can use multiple triggers in the same drip campaign, as well as branching logic to reach customers via email, SMS, WhatsApp, even push notifications.

The platform’s automation also stands out due to its A/B testing functionality that lets you experiment with workflow variants to see what brings the best results.

Brevo’s advanced segmentation uses data from all the channels mentioned and the built-in CRM to automatically segment contacts according to their demographics, behavior, and interests.

Moreover, you have a lead scoring system that assigns points to contacts based on their engagement with your campaigns. That way, you can easily detect the most qualified leads and convert them with relevant deals.

Brevo Features

• User-friendly automation builder
• Signup forms
• Lead scoring
• Live chat functionality
• Facebook ads
• SMS, WhatsApp campaigns, and push notifications

Pros

• Multichannel drip campaigns
• Free CRM
• Transactional emails, SMS, and WhatsApp messages

Cons

• Small selection of templates
• Occasional lags when managing larger lists (based on reviews)
• Very limited free plan

Pricing

This platform has a free plan with 300 daily email sends and some basic tools that you can try before committing to a paid subscription. Brevo’s pricing starts at $9/month and offers email and SMS marketing, but lacks essential features like A/B testing and advanced automation.

Read our Brevo analysis

9. Omnisend

Pricing: Paid plans start at $16/month, free plan

Best feature: Pre-built eCommerce workflows

Omnisend is a drip marketing software combining email, SMS, and push notifications to help business owners, especially retailers, reach their prospects and customers. With its multichannel tools, you drive sales automatically through the use of a single eCommerce-focused platform.

The software’s drag-and-drop email builder allows you to tailor any of the ready-made templates with ease. Using its AI, you can write and refine your emails and subject lines, change the tone, or import your branding assets and apply them to every template you create.

You also get conditional content that changes based on the subscriber’s profile and purchase or browsing history so you can showcase relevant promotions.

Omnisend’s automation is powerful, featuring a flexible automation editor that helps you create cart abandonment emails, welcome messages, or post-purchase campaigns that keep customers informed and engaged.

Also, you save time through the pre-built workflows that you can customize to offer subscribers a consistent,  personalized experience on multiple channels.

To manage your list, the platform’s AI saves you time by suggesting targeted segments that match your objective and subscriber behavior. On top of that, you can group contacts using tags and criteria like their location and language, lifecycle stage, and behavior.

Now, if you’re looking to capture more contacts, Omnisend offers signup forms and pop-ups, along with customizable templates for every occasion. To connect your existing tools with this drip email solution, there are numerous integrations with popular eCommerce, social media, and customer loyalty platforms.

Omnisend Features

• Pre-built eCommerce workflows
• Dynamic discount codes
• Drag-and-drop builder
• Sophisticated subscriber segmentation
• SMS and web push notifications
• Signup forms and pop-ups

Pros

• Omnichannel marketing automation
• List cleaning tool
• 24/7 email and live chat customer support

Cons

• No advanced reporting on the cheapest plan
• Deliverability isn’t great

Pricing

This platform offers some key features for free but it limits you to 500 monthly emails. If you want a paid plan, you need to pay $16/month for their Standard plan, offering 500 subscribers and 6,000 emails, plus most of the platform’s features.

How We Selected The Tools

All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

Looking for Drip Email Campaign Software?

At the end of the day, you’ll choose the most suitable solution based on your budget, needs, and the complexity of your drip campaigns.

While you need to think about what you want to achieve, you can always test the email drip campaign software for free before deciding.

Platforms like Moosend offer all the tools you need to deliver relevant and timely content to your target audience at an affordable price.

Test-drive it today for free and explore its potential for yourself.

Frequently Asked Questions (FAQs)

Our handy FAQ section will clear up any doubts about drip marketing.

1. What is a drip email campaign?

Drip marketing involves sending multiple automated email sequences to subscribers at specific times based on different triggers and behaviors. For example, when a visitor signs up for your newsletter, you automatically send them a welcome email and follow up after a couple of days with content recommendations and onboarding tips.

2. What are the benefits of drip email campaign software?

Drip email campaign software helps businesses increase engagement by automatically delivering timely and relevant content to recipients without any manual effort. Through consistent email communication, you keep your brand top of mind for prospects and customers, which is key to boosting brand awareness and building stronger relationships with your audience.

3. How much does drip email software cost?

The cost of drip email solutions may vary depending on your sending needs, list size, and key features. Some tools like GetResponse and Mailchimp offer free versions but limit you in terms of available features and/or subscriber count. Others like Moosend and Brevo provide must-have tools at a reasonable price, starting at $9/month.

4. How do I create a drip email campaign?

To create an effective drip email campaign, first you need to choose your email marketing software. An email marketing tool, such as Moosend, lets you set up drip campaigns easily even without prior knowledge. Then, decide on which sequences you need based on your objectives and write enticing copy that responds to each recipient’s unique needs and preferences. Also, make sure you regularly monitor campaign performance and key email metrics, such as clicks, bounces, and unsubscribes to understand what works and where you need to make tweaks.

5. What is the difference between a drip email and a marketing campaign?

The main difference between a drip email and a marketing campaign is the flexibility each one has. Drip campaigns are predetermined and scheduled, typically consisting of a series of emails sent at specific times or triggered by user actions. Marketing campaigns, on the other hand, are one-time or time-based emails sent to certain segments based on preferences rather than behavior.