9 Best Drip Email Marketing Software For 2024 [Comparison]

Looking for the best drip email marketing software to automate time-consuming tasks and drive growth? We’ve got you covered!

These services can not only help you eliminate manual tasks but also deliver relevant automated messages to the right audience at the right time. This means you can achieve higher engagement rates since your messaging is tailored to each subscriber’s behavior and interactions automatically.

Below, we have a full comparison of the top drip marketing solutions including their features, pros and cons, as well as pricing. Hopefully, this guide will help you make an informed decision about the tool that aligns best with your business needs.

Disclaimer: The information below is accurate as of August 2024.

What to Look for in Drip Email Marketing Apps

When searching for the right drip email marketing software there are a few key criteria to consider:

• Affordability: The purpose of a drip campaign tool is to save you money, not the opposite.
• Personalization: You need to be able to use dynamic content based on subscriber data and behavior. This will ensure higher conversion rates or a stronger relationship with your audience.
• Segmentation: Drip campaign apps let you deliver a unique customer experience by segmenting your audience into smaller groups or lists. Some let you select the sorting criteria and your lists are updated automatically.
• Advanced automation: A visual workflow editor is essential. Also, your drip email service must have a wide range of triggers as well as advanced branching logic to let you craft both simple and sophisticated drip email series.
• Analytics: Without data, you’re flying blind! Robust analytics lets you see important metrics (opens, clicks, and bounce rate) that you can use to optimize your digital marketing strategy.

Best Email Drip Campaign Software: Comparison Table

Before seeing each individual email drip campaign service, we’ve compiled a quick comparison table with the top solutions. We’ve included their standout features so you can get a glimpse of what each software is about.

Best Drip Email Campaign Software by Use Case

All these tools are unique in some way and have the potential to take your drip email marketing campaigns to a whole new level.

Here’s what they do:

• Moosend — Best for advanced, easy-to-implement automation.
• Drip — Best for eCommerce companies.
• Kit — Best for delivering personalized email campaigns.
• GetResponse — Best beginner-friendly email software.
• ActiveCampaign — Best for complex automated workflows.
• HubSpot — Best for larger businesses.
• Mailchimp — Best for multi-trigger automation.
• Brevo — Best for multi-channel marketing campaigns.
• Omnisend — Best for flexible automation features.

Now let’s explore each solution in more depth.

1. Moosend

Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)

Best feature: Advanced automation with various drip campaign triggers

Moosend is an easy-to-use and affordable automation and email marketing platform that helps businesses create effective drip campaigns.

Regarding email creation, you have various email templates at your disposal to design professional emails that engage your audience. Through Moosend’s editor, you can add simple and advanced elements, such as links, images, videos, and countdown timers for a unique feel and look.

Moreover, Moosend’s advanced automation functionality can help you create unique marketing automation workflows to boost conversion rates, using the visual workflow builder.

This way, you can minimize repetitive and manual tasks and put your drip campaigns on autopilot. To enhance your drip campaigns, you can also take advantage of Moosend’s wide array of triggers, such as when someone opens a campaign, clicks a link, or doesn’t interact with it to increase your engagement.

Additionally, you can use its personalization features to drive more conversions and build long-lasting partnerships by tailoring your content to your subscribers’ needs.

Lastly, Moosend has a high email deliverability score which ensures your emails do not end up in the spam folder.

Moosend Features

• Drag-and-drop editor
• Audience management tools
• Advanced email automation
• Subscription forms
• A/B testing
• Reporting and analytics
• 24/7 customer support

Pros

• Easy-to-implement automation (with branching logic)
• High email deliverability
• AI Writer for faster email content generation

Cons

• Signup forms aren’t fully customizable

Pricing

Moosend’s monthly paid plan starts at $9, giving you unlimited emails and access to the SMTP server, landing pages, subscription forms, and advanced automation.

A 30-day free trial is available to try the features and see whether the software suits your business needs.

2. Drip

Pricing: Paid plans start at $39/month, 14-day free trial

Best feature: Variety of automation triggers

Drip is an intuitive automated marketing software that’s best suited for eCommerce companies.

This data-driven marketing tool engages customers by knowing and understanding what they want so you can make more strategic decisions. You can gather these insights with Drip’s dynamic segmentation that refines your marketing strategy and better connects you with customers.

Drip has automation features to solve daily and mundane tasks that otherwise take a lot of time and create frustration. Moreover, you can run multi-channel marketing campaigns on autopilot by setting up daily tasks that otherwise take time.

They also allow you to customize your workflow templates through a visual workflow builder to match your brand’s image and business needs.

Plus, this solution uses triggers based on customer actions to send relevant content when people browse your website to help your drip campaigns.

This solution has 150 integrations connecting your tools and fueling your eCommerce marketing, such as Shopify, Stripe, or BigCommerce.

Drip Features

• Dynamic segmentation
• Advanced automation
• E-commerce integrations
• Template library
• Analytics and insights

Pros

• Detailed segmentation and personalization
• Workflow split testing

Cons

• Higher cost (compared to the alternatives)
• Steep learning curve
• Limited email templates (but modern designs)

Pricing

This drip email marketing software has straightforward pricing starting at $39/month for 2,500 people, with unlimited email sends and free migration included. This means it’s pricier than other alternatives.

Drip also has a 14-day free trial that doesn’t require a credit card.

3. Kit

Pricing: Paid plans start at $15/month, 14-day free trial

Best feature: Personalized email campaigns

Kit is a marketing hub for content creators who want to sell digital products.

Their platform has tools that help online creators of any kind, from musicians and writers to coaches and freelancers, grow their audience and seamlessly connect with their fans.

Through their automation feature, you can automate subscriber journeys. Add automatic email triggers to engage visitors whenever they act on your website.

Moreover, by instantly reacting to your subscribers’ behavior, you can send drip emails with content relevant to their preferences, such as when they click on a link or purchase a new product.

Kit also gives you a clear overview of their journey through the visual automation builder. Build your drip campaigns through their straightforward automation builder with all the functionality you need to turn new subscribers into potential customers.

While Kit has fewer templates than its competitors, you can still create simple, branded emails through their email designer.

Kit Features

• Autoresponders
• A/B testing
• Landing page builder
• Visual automations
• Email designer
• Paid recommendations

Pros

• Customizable automated funnels
• Beginner-friendly visual automation builder

Cons

• Email builder is not drag-and-drop
• Restricted automation on the free plan

Pricing

Kit’s pricing starts at $15/month for 300 subscribers (or $29 for 1,000 subscribers) with unlimited landing pages, forms, and email broadcasts.

There is also a free plan for up to 10,000 subscribers, but it only allows 1 basic automation sequence. This makes it not ideal for drip email marketing.

4. GetResponse

Pricing: Paid plans start at $19/month, free plan

Best feature: Mobile-responsive email designs

GetResponse is a marketing automation tool with advanced features that even beginners can use.

It’s a cost-effective solution packed with email marketing and automation features that attract new customers and convert them into buyers.

With their automated email sequences, you can increase client engagement and reach out to your subscribers when they take action.

They also have an AI-powered email generator that allows you to create emails and subject lines based on keywords and the latest industry trends to increase your click rates.

Furthermore, GetResponse has event-based triggering emails that let you deliver content based on subscription times, which impact your open rate.

You also get to choose from 100+ pre-built templates that you can customize in their drag-and-drop editor. Use GIFs and free stock photos to design your email, which you can later preview on both desktop and mobile devices.

GetResponse Features

• Autoresponders
• AI email generator
• Website builder
• Webinars
• Pop-ups and forms
• Web push notifications

Pros

• Straightforward list management
• Great landing page builder (with A/B testing)

Cons

• Expensive tool (Marketing Automation plan is very costly)
• Email deliverability could be better

Pricing

Their pricing plans start at $19/month with essential email marketing tools and autoresponders. For marketing automation or eCommerce functionality, you need a more expensive plan.

There is also a free version of the platform allowing 2,500 newsletters/month for up to 500 contacts.

5. ActiveCampaign

Pricing: Paid plans start at $19/month, 14-day free trial

Best feature: Advanced email list segmentation

ActiveCampaign offers email marketing automation services to build newsletters, create drip campaigns, and send relevant content.

Since they give you complete control over your email campaigns, you can create your marketing automation strategy around your business needs.

ActiveCampaign allows you to craft a welcome series and event-triggered emails that engage your customers when they perform an action. Moreover, you can track contact engagement with custom fields, analytics, and tags — information you can pull from your digital channels, such as social media, landing pages, etc.

ActiveCampaign also has segmentation functionalities that allow you to deliver personalized follow-ups with dynamic email content that make your drip campaigns more effective.

If you ever need help with pre-built automation workflows, they have training videos and live support to show you what to do.

ActiveCampaign Features

• Dynamic content
• Site tracking
• Lead scoring
• Inbox extensions
• Email API
• Marketing automation

Pros

• Automations Map feature (lets you see all your drip campaigns in a single view)
• Huge library of pre-built automation templates

Cons

• Steep learning curve (beginners may feel overwhelmed)
• Expensive solution

Pricing

This drip email marketing software has pricing plans starting at $19/month with basic functionality to get started. For more advanced features, prices rise significantly.

If you don’t want to commit right away, there is a 14-day trial period letting you test many features of the platform.

6. HubSpot

Pricing: Paid plans start at $20/month, free plan

Best feature: CRM tool

HubSpot is a powerful all-in-one marketing tool with all the resources and integrations a large business needs to create and improve its drip campaigns.

With HubSpot, you connect with leads across different channels at the right place and time. You manage your drip campaigns from a single solution and use its automation tools to forge deeper relationships.

This solution helps you set your marketing campaigns on autopilot through triggers, conditions, and actions.

By using workflows and bot builders to automate routine tasks, you can increase the effectiveness and quantity of your drip email marketing campaigns.

This drip email software also focuses on timely lead nurturing and lead generation, which uses automated emails to move prospects down the funnel without letting the lead go cold.

HubSpot Features

• List segmentation
• Shared inbox
• Form automation
• CRM features
• Drag-and-drop builders
• Free meeting scheduler

Pros

• Comprehensive all-in-one platform that covers multiple business needs
• Built-in CRM for subscriber management

Cons

• Very limited email templates (they are also basic)
• Gets very expensive very fast
• No A/B testing on lower-tier plans

Pricing

Their pricing plans start at $20/month for 1,000 marketing contacts. Compared to other alternatives, this solution can get very pricey fast.

HubSpot has a plan with free CMS, sales, or marketing tools that you can use if you don’t need many features. Alternatively, you can try their free demo to see if their tool is what you require.

7. Mailchimp

Pricing: Paid plans start at $20/month, limited free plan

Best feature: Advanced automated workflows

Mailchimp is email marketing and automation software that uses its tools to convert subscribers into buying customers.

This platform is suitable for both beginners and seasoned marketers, as its advanced marketing automation features are very easy to use to generate on-brand content.

With the tool’s multi-channel tools, users can create personalized marketing messages that scale with their business.

Mailchimp helps you maintain relevant interactions with your customers by sending emails based on their specific needs and behaviors. The platforms show which product interests them so you can send related content.

Moreover, with over 300 integrations available, you can effortlessly connect your business with the platforms you usually use.

Mailchimp Features

• Advanced automated workflows
• Mobile app integrations
• Customer journey builder
• Email segmentation
• Real-time analytics

Pros

• Send time optimization
• Powerful customer journey builder

Cons

• Charges for duplicate contacts
• List management is not as intuitive as in other Mailchimp alternatives

Pricing

This drip email marketing software starts at $20/month for 500 contacts. You can also leverage the tool’s free plan to get started, even though it’s limited to 500 contacts and 1,000 monthly emails.

8. Brevo (formerly Sendinblue)

Pricing: Paid plans start at $9/month, free plan

Best feature: SMS Marketing & WhatsApp campaigns

Brevo is an automation platform specializing in chat, SMS, and WhatsApp campaigns. But they also assist with your drip email marketing efforts through automation.

Their platform helps businesses engage customers with automated emails at the right moment, from abandoned cart emails to welcome emails.

Brevo’s advanced segmentation based on customer activity allows you to automatically segment contacts according to behavior, interests, and other attributes across multiple channels.

Moreover, you can easily create cross-channel campaigns and set triggers in the workflow editor to gauge interest.

This solution also helps you reconnect with inactive customers through automated re-engagement campaigns.

Brevo Features

• Signup forms
• Email API
• Live chat
• Facebook ads
• SMS, WhatsApp campaigns, and push notifications

Pros

• Transactional emails and SMS marketing
• Solid automation
• Free CRM

Cons

• Complicated pricing (that ends up getting more expensive than initial estimations)
• Very limited free plan

Pricing

This platform has a free plan with 300 emails/per day. You can try it before committing to their paid subscription, which starts at $9/month for 5k emails/month and 500 contacts.

9. Omnisend

Pricing: Paid plans start at $16/month, free plan

Best feature: Pre-built eCommerce workflows

Omnisend is SMS and email software that helps you reach customers no matter where they are.

With Omnisend, you drive sales automatically through the use of a single e-commerce-focused platform.

It allows you to provide your users with a consistent, personalized experience on multiple channels. This way, you improve your reach and conversion rate.

Furthermore, you save time and effort through their pre-built workflows, messages, and subject lines.

Through their drag-and-drop automation editor, you can create product abandonment emails, welcome emails, or shipping confirmations that keep customers informed and invested.

Omnisend Features

• Web push notifications
• Pre-built e-commerce workflows
• Dynamic discount codes
• Drag-and-drop builder
• Advanced segmentation
• Omnichannel customer experience

Pros

• Easy subscriber segmentation
• Omnichannel marketing automation

Cons

• Limited integrations
• Deliverability isn’t great

Pricing

This platform offers limited features for free. If you want to invest in their services, you need to pay $16/month for their standard plan.

How We Selected The Tools

All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

Looking for Drip Email Campaign Software?

At the end of the day, you choose your solution based on your budget, your needs, and the complexity of your drip campaigns.

While you need to think about what you want to achieve, you can always test the email drip campaign software for free before deciding.

Moosend can offer all the tools you need to deliver relevant and personalized content to your target audience at an affordable price.

Test-drive it today for free and see its true power for yourself.

Frequently Asked Questions (FAQs)

Our handy FAQ section will clear up any doubts about drip marketing.

1. What is a drip email campaign?

Drip marketing is a strategy that involves sending multiple automated email sequences at specific dates and times, usually triggered by user actions.

For example, when a visitor signs up for your newsletter, you automatically send them a welcome email and follow up after a couple of days with recommendations from your blog.

2. What are the benefits of drip email campaign software?

Here’s an overview of the key benefits of drip email campaign software:

• Increases engagement: Automated emails with relevant content engage and convert visitors.
• Generates revenue: Automated campaigns drive more ROI.
• Boosts brand awareness: Sending regular emails to your subscribers’ inboxes will increase your brand visibility.

3. How do I create a drip email campaign?

To create an effective drip email campaign, follow these steps:

• Choose your email marketing software — An email marketing tool, such as Moosend, will help you set up different drip campaigns easily.
• Set your objectives — You can apply the SMART goals strategy to set realistic milestones that build effective campaigns for more open and click-through rates.
• Craft your automated sequences — Based on your goals, write enticing copy for each email in the series.
• Monitor your campaign performance — To ensure your email marketing strategy functions correctly, regularly monitor vital metrics, such as bounce rate, spam complaints, or unsubscribes.

4. What is the difference between a drip email and a marketing campaign?

The main difference between a drip email and a marketing campaign is the flexibility each one has.

Drip campaigns are predetermined and scheduled. Usually, a campaign involves a series of emails you send on specific times and dates based on how a user acts.

Meanwhile, a marketing campaign promotes a business’s product, service, or brand without relying on user activity but more on preferences.