9 Best B2B Email Marketing Software For 2024

Email marketing is among the best ways for B2B businesses to expand their audience and engage customers. However, B2B email marketing requires appropriate software to do it right.

In this guide, you’ll find a full comparison between some of the best B2B email marketing software solutions to take your marketing efforts to the next level.

Disclaimer: The information below is accurate as of May 22, 2024. Ratings obtained from G2.com.

What is B2B Email Marketing?

B2B email marketing is the tactic of using email campaigns to promote products or services to other businesses, rather than individual consumers (called B2C). The goal of B2B email marketing is to boost brand awareness, attract leads, nurture relationships with customers, and finally generate sales.

Through B2B email marketing, businesses seek to deliver valuable information to address specific pain points that the target organization may be experiencing. As a result, B2B email campaigns are highly personalized, getting straight to the point with a direct and professional tone.

Some examples of successful strategies include newsletters, free resources (ebooks, whitepapers), promotional offers, and product updates.

However, choosing the right email service for your B2B email marketing needs can be a headache. Below we’ll show you where to focus on to get the most value for your money.

What to Look for in B2B Email Marketing Software?

It’s true that there is no shortage of options when it comes to B2B email marketing services. And it can get chaotic if you don’t know what to look for during your decision-making process.

In general, a great B2B email marketing service should have:

• High email deliverability: This ensures your campaigns reach the inbox and not the spam folder.
• Robust automation: Triggered emails, drip campaigns and advanced scheduling help save time and streamline your marketing efforts.
• Personalization and segmentation: With criteria such as behavior, industry, or purchase history, you can enhance engagement and make your campaigns resonate with your audience.
• Real-time analytics: You need to track important metrics like open rates, click-through rates, conversions, and ROI (Return on Investment).
• A/B testing: This allows campaign optimization by experimenting with variations of your subject lines, email content, CTAs, etc.
• Integrations: Connect with CRM systems, social media, outreach tools, and other marketing automation software.
• Compliance and Security: The service you select must adhere to email marketing regulations (e.g., GDPR, CAN-SPAM).

Now let’s explore the top tools for B2B email marketing.

Best B2B Email Marketing Software: Comparison Table (Features & Pricing)

Picking the right B2B email marketing software might be challenging, but don’t let that deter you from choosing.

With careful consideration and our insights, you can find the perfect software out of the myriad options for your business needs.

Here’s a quick overview of our top B2B email marketing software:

	Key Features	Pricing	Free Plan
Moosend	Content personalization, countdown timers, landing page builder	$9/month	Yes (30-day trial)
ActiveCampaign	Website tracking, split automation testing	$39/month	Yes (14-day trial)
Mailchimp	Predictive segmentation, A/B testing	$20/month	Yes (limited)
Zoho Campaigns	Pre-designed layouts, dynamic content	$4/month	Yes
HubSpot	Advanced CRM, lead generation tools, SEO recommendations	$20/month	Yes
Drip	Dynamic product blocks, online behavior tracking, outbound emails	$39/month	Yes (14-day trial)
GetResponse	Conversion funnels, webinars	$19/month	Yes (limited)
Constant Contact	Website signup forms, event marketing, click-heatmaps	$12/month	Yes (14-day trial)
Brevo	SMS & WhatsApp campaigns, free CRM	$25/month	Yes

Next, we’ll dive deeper into what makes these solutions excellent choices for your business so you can make an informed decision regarding your business-to-business email marketing campaigns.

But before that, let’s explore the best B2B email marketing platforms by use case.

Best B2B Email Marketing Platform by Use Case

Our selections are the best when it comes to enhancing a company’s B2B email marketing strategy, so let’s sneak a peek at what each solution excels at:

• Moosend — Most affordable B2B email marketing solution
• ActiveCampaign — Best for experienced marketers
• Mailchimp — Best email segmentation and automation solution
• Zoho Campaigns — Best for dynamic email personalization
• HubSpot — Best Customer Relationship Management (CRM) platform
• Drip — Best software for eCommerce companies
• GetResponse — Best for beginners
• Constant Contact — Best for AI and advanced automation tools
• Brevo — Best for SMS marketing campaigns

Now that you know what each solution can do, let’s discuss their features in greater detail.

1. Moosend

Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)

Best feature: Email content personalization

Overall rating: 4.6/5

Moosend is a simple and modern email marketing and automation solution perfect for B2B companies. This solution can help your B2B business turn visitors into paying customers while delivering memorable customer experiences through simple but manageable functionalities.

It requires zero coding skills, so you can easily create professional-looking landing pages and emails that match your brand and help you stay ahead of the competition.

With responsive templates and an effortless drag-and-drop editor, you can design dynamic and relevant email campaigns that resonate with your target audience.

Moreover, Moosend has seamless automated campaigns that can get accurate results with minimal effort.

With the help of AI, you can also automatically assign tags and scores, deliver campaigns based on activity, and create clever auto-segments for laser-targeted campaigns.

Το build effective strategies and maximize subscriber engagement, Moosend provides rich and detailed analytics, tracking vital metrics such as clicks, open rates, social shares, and unsubscribes.

Plus, this B2B email marketing software offers excellent email deliverability, ensuring your emails won’t end up in your subscribers’ spam folders.

Even if you encounter a problem, Moosend has a comprehensive knowledge base filled with video tutorials and resources that can get you up to speed with what the platform can do.

Furthermore, if you can’t find what you’re looking for, Moosend has 24/7 customer support, and you can contact them via email, phone, and live chat.

Overall, Moosend makes it easy to deliver efficient email campaigns that guarantee opens, clicks, and conversions through personalized content and email segmentation.

Moosend Features

• Drag-and-drop editor
• Integration with CRM, eCommerce platforms, WordPress, etc.
• A/B testing
• Smart audience segmentation
• Landing page builder
• Drip campaigns
• Email segmentation features
• Pop-ups and landing pages

Pricing

Moosend is a cost-effective solution, starting at $9/month for 500 subscribers.

A paid subscription will give you unlimited emails, forms, landing pages, transactional campaigns, automations, and more.

Register for free

2. ActiveCampaign

Pricing: Paid plans start at $39/month, 14-day free trial

Best feature: Advanced marketing automation

Overall rating: 4.5/5

ActiveCampaign is an email marketing tool with automated workflows suitable for more seasoned marketers.

It’s a mix of marketing automation, email marketing, and CRM tools in one platform, able to deliver personalized content and create relevant email campaigns that convert.

Because of the wide range of automation features, ActiveCampaign ensures your customer journey is consistent from beginning to end.

This platform excels at marketing automation, allowing you to track contact engagement or segment your email list for more effective campaigns.

Moreover, due to its multi-channel nature, this tool lets sales teams quickly set triggered campaigns or follow-ups that can reach the right prospects.

ActiveCampaign also has a drag-and-drop email designer that helps you create targeted emails that you can later send to your audience to keep them engaged.

Plus, this software offers site-tracking capabilities if you want to know what products or services your audience is most interested in.

ActiveCampaign also has reporting capabilities that allow you to see which emails are performing and which ones need improvement by providing a bird’s eye view of your overall marketing strategy.

Compared to other tools, it’s worth noting that it might be more complex for beginners who want to get started right away since ActiveCampaign has more advanced features geared toward seasoned marketers.

ActiveCampaign Features

• Predictive content and selling
• Email segmentation
• Split testing
• Marketing automation
• Website tracking
• CRM and sales automation

Pricing

This B2B email marketing solution is pricier than other options, but it’s great if you’re looking for quality and complex features. Paid plans start at $39/month, offering the essential tools to craft email marketing campaigns.

Read our ActiveCampaign review

3. Mailchimp

Pricing: Paid plans start at $20/month, limited free plan

Best feature: Complex customer journeys

Overall ranking: 4.3/5

Mailchimp is email marketing automation software that offers advanced features to drive traffic and sales.

With these automation features, you can increase email click-through rates, target the right audience, and craft engaging content that converts existing and new clients into buyers.

This solution also offers B2B companies many AI-powered and user-friendly tools that give them insights into customer behavior to create personalized emails for their target audience.

Through Mailchimp’s straightforward and clean email editor and landing page builder, you can design emails that re-engage existing customers, win new ones, and generally connect with a broader audience.

This B2B email marketing software also makes email approachable and accessible for everyone, whether you’re a small business owner, a startup, or simply want to broaden your horizons and create more types of email content.

Its thorough reporting features, like audience analytics, let you deliver customized emails based on metrics such as buyer behavior, survey responses, and even chat interaction.

Mailchimp also offers suggestions for improving your content based on top-performing emails in your niche.

This way, you keep content fresh by receiving in-depth email performance analysis, such as monitoring your net subscriber growth or contact status.

Mailchimp allows you to see how your marketing campaigns perform by providing valuable feedback on your clients’ behavior and activities in the form of informative reports.

Mailchimp Features

• A/B testing
• Personalized onboarding
• Predictive segmentation
• Automated customer journeys
• Push notifications
• Mobile app integrations

Pricing

Mailchimp has a free plan for 500 contacts and 1,000 email sends per month, while its Essentials paid plan starts at $20 monthly.

Compared to other solutions, Mailchimp’s drawback is that it can be very expensive very fast.

Read our Mailchimp review

4. Zoho Campaigns

Pricing: Paid plans start at $4/month, free plan

Best feature: Dynamic content

Overall ranking: 4.3/5

Zoho Campaigns is an email marketing service that can help B2B businesses create email campaigns using pre-made templates and layouts.

Campaigns are a Zoho subset, making integrating with other products, such as Zoho CRM, easy.

But, aside from that, it stands out as easy-to-use email marketing software companies can use to streamline their campaigns.

This solution specializes in dynamic personalization, and you can tailor the email’s content based on each recipient’s preferences, thus improving your conversion rates.

With its intuitive reporting capabilities, such as geo-location reports or campaign management, you can easily keep track of your email campaigns.

Zoho Campaigns also manages your contacts, meaning that you can import a contact list from multiple sources to track, nurture your leads, and grow your contact base.

This pairs well with its campaign management feature, as Zoho keeps your content organized — and ensures managers can review every piece of content before sending it to your subscribers.

It also helps you craft newsletters that match your brand and style.

You can choose one of Zoho’s pre-designed layouts, customize one of its basic templates, or import your own HTML templates.

The simple drag-and-drop editor lets you personalize the look of your email campaigns by adding images, social media buttons, text boxes, widgets, etc.

Zoho Campaigns Features

• Pre-designed layouts
• Drag-and-drop editor
• Dynamic content
• Merge tags
• Real-time analytics
• Third-party SMS application

Pricing

Zoho Campaigns’ paid plans start at $4/month with unlimited emails, but it also has a forever free plan that allows you to reach up to 2,000 contacts with 6,000 emails per month.

5. HubSpot

Pricing: Paid plans start at $20/month, free plan

Best feature: Advanced CRM feature

Overall rating: 4.4/5

HubSpot is a CRM tool with advanced marketing, commerce, and sales features.

It’s a modular solution that scales with your business (no matter the size), meaning that HubSpot grows with your company’s needs.

This email platform connects software, clients, and resources in one place so that you can organize your email lists, convert more visitors, and grow your webpage traffic.

Furthermore, HubSpot helps B2B businesses attract the right audience by measuring and optimizing their marketing investments through AI and automation capabilities.

By tailoring each client’s experience, your marketing teams can optimize email campaigns without wasting time on costly designers or developers.

This all-in-one marketing automation platform also uses A/B testing and analytics to deliver content that helps drive engagement.

Since CRM is the platform’s primary focus, you can get a deeper dive into customer data to see who’s engaging with what type of content so that you can shift your email marketing strategy accordingly.

Moreover, HubSpot manages your subscribers at every stage of the customer life cycle to keep them engaged.

Using this information, you can create the most relevant subject lines, CTAs, and links and schedule emails to appear in your audience’s inbox at the optimal time.

Lastly, HubSpot has 24/7 customer support via live chat, phone, or email (availability is based on your subscription tier.)

HubSpot Features

• Drag-and-drop email builder
• Data synchronization software
• Lead generation tools
• SEO recommendations
• Advanced CRM
• Email list segmentation

Pricing

HubSpot offers free access to foundational tools in their “Free Tools” plan.

While its paid plans are pricier than other solutions, the Starter plan begins at $20/month with 1,000 marketing contacts.

6. Drip

Pricing: Paid plans start at $39/month, 14-day free trial

Best feature: Online behavior tracking

Overall rating: 4.4/5

Drip is a marketing automation tool that helps B2B eCommerce companies grow their audience.

With this solution, you can build on-brand emails that attract subscribers and convert them into customers.

Aimed mainly toward the eCommerce industry, you can still use this solution to generate new leads through the straightforward email builder and 50+ professional templates.

Drip’s point-and-click builder helps businesses craft product-focused emails and send dynamic content, such as cart URLs or product blocks that entice new customers.

Moreover, you can schedule email campaigns based on your needs, and rest assured that emails will be delivered on time.

Through ease-of-use segmentation, you can build engaging content using real-time data — and see the impact of your marketing strategies through detailed dashboards.

Drip offers over 150+ integrations, allowing you to connect all the familiar tools you need to grow your business.

This email service provider uses powerful automation features to put daily tasks on autopilot so that you can focus on other projects.

It’s also easy to test email variations and subject lines, up to four at a time; this way, you can streamline your email marketing strategy according to your needs and wants.

Drip Features

• A/B testing
• Dynamic product blocks
• Automated emails
• Sending outbound emails
• Online behavior tracking
• Basic reporting

Pricing

The software is pricier than other options, starting at $39/month for 2,500 subscribers.

However, it has a 14-day free trial if you want to take this software for a spin.

7. GetResponse

Pricing: Paid plans start at $19/month, free plan

Best feature: Conversion funnels

Overall ranking: 4.3/5

GetResponse is an email automation tool that’s easy to set up and has many templates and features.

By combining email marketing with automation solutions, GetResponse can grow your business online and build an email campaign that fits your business and audience’s needs.

Moreover, you can engage your audience at every step of the customer journey and increase engagement.

GetResponse also helps your B2B company boost engagement where your audience is more likely to respond than other alternatives.

While this solution offers powerful features, it’s also beginner-friendly.

New marketers can build contact lists and convert random traffic into subscribers by nurturing them, thus generating more leads and delivering relevant communication to their audience.

E-commerce businesses also benefit from one-click integrations with preferred online stores, such as WooCommerce, to help them consolidate their reputation in the industry.

It might be one of the few email marketing software programs that helps you connect with your audience anytime, anywhere, via webinars.

You can strengthen your relationship with them by sharing meaningful content and experiences with your recipients on channels they like.

Moreover, it only takes a few minutes to create a session and be able to customize the URL or manage registrations and subscriptions.

GetResponse Features

• Website builder
• Webinars
• Conversion funnels
• Digital marketing reports
• Quick transactional emails
• A/B testing

Pricing

GetResponse offers a free plan for up to 500 contacts. Then, its basic email marketing plan starts at $19/month.

8. Constant Contact

Pricing: Paid plans start at $12/month, 14-day trial

Best feature: List-building tools

Overall rating: 4/5

Constant Contact is an email marketing automation service that focuses on artificial intelligence to power your campaigns.

It’s been on the market for over 25 years, and its objective is to give small businesses a way to thrive and grow.

Constant Contact offers many valuable features that B2B companies can use, such as advertising posting and social media marketing, to engage new customers and build stronger relationships.

By harnessing the power of AI, you can craft content that resonates with your audience and nurture clients at every stage.

Constant Contact has over 5,500 integrations, so you can better connect with your customers on their preferred social media platforms.

In addition, this platform can segment your client lists so you can understand where, when, and how your audience wants to interact with your content.

One of Constant Contact’s top features is reporting. Through engagement reports, its email tracking software can determine where your prospects are in the sales cycle.

Constant Contact Features

• List-building tools
• Social media marketing
• Website sign-up forms
• Surveys and polls
• Lead generation landing pages
• Click-tracking heat map

Pricing

Constant Contact lacks a free plan, but you can test it for 14 days free of charge. The most basic plan, Lite, begins at $12/month for 500 contacts.

Read our Constant Contact review

9. Brevo

Pricing: Paid plans start at $25/month, free plan

Best feature: SMS Marketing & WhatsApp Campaigns

Overall rating: 4.5/5

Brevo (formerly Sendinblue) is an email marketing software solution that helps B2B companies strengthen customer relationships via email, SMS, and chat.

It offers a complete toolkit for fostering loyalty and capturing your audience’s attention.

What’s great about Brevo’s platform is that even beginners without prior experience can use this app.

Due to its clean user interface and extensive knowledge base, anyone can use this solution to send emails, segment their lists, and engage with their audience at every stage of the journey.

Brevo also makes email marketing easier by requiring no design skills; with over 45 responsive and professionally designed templates, you can create content that connects with your target audience and converts.

However, the best feature is SMS marketing. If you’re interested, Brevo can help you refine your SMS marketing with reports and statistics showing what works for your subscribers and what needs improvement.

Furthermore, this software specializes in WhatsApp campaigns, and you can quickly build multimedia campaigns that convert and reach subscribers through different channels.

Brevo Features

• Transactional emails
• Facebook ads
• Sign-up forms
• WhatsApp campaigns
• Live chat
• Deal pipelines

Pricing

Brevo has a paid plan starting at $25/month with unlimited contacts.

It also has a free plan that allows you a limited number of emails (300 per day).

Additional Resources

• Free email marketing services
• Email automation software

How We Selected The Tools

All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

Frequently Asked Questions (FAQs)

Here are some usual questions regarding B2B email marketing software.

1. What is the best B2B email marketing software?

While every B2B marketing software has unique functionality, there are some key features to look for when choosing your tool:

• Marketing automation
• Email segmentation
• A/B testing
• Integrations and API
• Email builder
• Advanced reporting

There are various tools in the market that cover your B2B email marketing needs. Your choice depends on your specific use cases, budget, and limitations. Moosend, for example, has all these features at an affordable price so you can get the most out of your email marketing campaigns.

2. What is the best way to send a newsletter?

The best way to send a newsletter is through a dedicated email marketing tool. There are various great services out there, but Moosend is an ideal service to consider due to its 90+ pre-made email templates that help you craft well-made email newsletters in seconds. On top of that, its high email deliverability ensures your emails go straight to the inbox.

3. How does B2B email marketing differ from B2C email marketing?

B2B email marketing focuses on providing valuable information to other businesses and addressing their specific pain points. It usually involves longer sales cycles and multiple decision-makers. On the other hand, B2C targets individual consumers with a focus on immediate engagement and purchases.

4. How can automation improve my B2B email marketing efforts?

Automation helps eliminate repetitive tasks, including sending welcome emails, follow-ups, and drip campaigns, freeing up time for more strategic activities and ensuring relevant and consistent communication with your audience.