11 New Year Email Examples & Ideas For 2025
Published By Marilia Dimitriou
November 9, 2023
09/11/23
Feeling stuck on ideas for your holiday campaigns? Let’s get inspired!
Today, we’re diving into some standout New Year email examples from top brands like Converse, The Body Shop, and Caudalie.
Whether you’re sharing warm wishes or promoting a sale, these New Year email examples will give you all the inspo you need to craft a memorable year-end campaign.
New Year, New Opportunities
Kick off the New Year with impactful emails that drive results.
Try MoosendHow to Make the Perfect New Year Email Campaign
Crafting the perfect New Year’s Day email message is simple. All you need to do is follow some of the email marketing best practices like the ones below:
- New Year email subject line: To boost open rates, use a subject line that sparks curiosity and evokes holiday emotions. Try phrases like “Kickstart 202X with Special Offers!”
- Sense of urgency: Add a countdown timer or limited-time offer to create urgency. FOMO is powerful—use it to make your call to action irresistible.
- Valuable copy: Test different subject lines, CTA buttons, and images to find the combination that resonates best with your audience.
- Personalization: Use dynamic fields to address subscribers by name or reference their previous interactions for a more tailored experience.
- Clear CTAs: Use a strong, visible CTA that tells readers exactly what to do next, like “Shop Now” or “Get Started.”
- A/B Testing: Ensure your email is responsive and easy to read on all mobile devices.
- Responsiveness: Crafting responsive emails is essential for your mobile device users.
Tip: Use data from last year’s Black Friday, Christmas, and New Year campaigns to identify what resonated most with your audience. Analyze open rates, click-throughs, and top-selling products to create a New Year email that’s tailored to your subscribers’ interests, boosting engagement and conversions.
Following these simple steps and the rest of our guide’s best practices will help you create effective campaigns that boost customer loyalty and retention.
Best New Year Email Examples to Get Inspired
Now, let’s look at some great email marketing campaigns for the upcoming year.
1. Burt’s Bees
Subject line: Wishing you a Hive-tastic New Year!
What works: First of all, the subject line, “Wishing you a Hive-tastic New Year!” perfectly complements Burt’s Bees’ playful, bee-themed branding.
The design’s bright yellow background and warm imagery instantly grab attention and create a festive vibe. The “Highlights” section effectively showcases key achievements, reinforcing brand values like sustainability and community impact. Each highlight is visually distinct, making the email easy to skim while maintaining engagement.
Lastly, the footer’s icons for eco-conscious initiatives and social links further encourage interaction, aligning with the brand’s mission to connect with environmentally mindful consumers.
2. Caudalie
Subject line: New Year’s Wishes From Our Founder
What works: Caudalie uses the above New Year campaign to increase engagement and loyalty between the brand and the subscribers. The email subject line and copy align to give the recipient warm wishes, coming directly from the founder. That’s a great way to show them how much you care about your customers and your gratitude for their support.
Caudalie links their YouTube video on the call-to-action above the fold to make the New Year message more interesting. While this email marketing campaign is structured around wishes, the brand grabs this great opportunity to add another content block to promote holiday sales and boost seasonal revenue.
Need a fast and reliable drag-and-drop email editor to design your newsletter? You can try Moosend’s features to power up your holiday email marketing strategy on the spot.
3. Converse
Subject line: Thanks for a great year!
What works: Converse takes a slightly different approach to the Happy New Year wishes campaign that Caudalie delivered to its target audience. Here, the shoe brand uses a high-quality visual featuring happy people wearing their products to inspire friendliness. The copy is also very short and on point, wishing its email list for the New Year.
While this isn’t a promotional email to boost sales, Converse uses this email message to build and strengthen customer relationships. Of course, the eCommerce business adds a few elements to get shoppers to interact with the brand, such as a free shipping disclaimer in the header and social media buttons to cross-promote between email and social media marketing.
4. Nutriseed
Subject line: New Year Sale Starts Now 🎉
What works: This promotional email campaign by Nutriseed is great for boosting your revenue at the perfect time for the holiday season. The brand uses the festive theme to create a sales campaign to entice customers. Even the discount coupon is named “New You” to match the “New Year, New Me” resolution. On top of that, the eCommerce business places its offer and CTA button at the heart of the email design to increase its click-through rate and conversions, taking advantage of white space to boost visibility.
If you plan to create a promotional email like this, you can explain why your customers should choose you, as Nutriseed did. Lastly, you can use your email footer to give your loyal customers more information about discount codes, shipping, and returns for a better customer experience.
5. Warby Parker
Subject line: Let’s be realistic this year
What works: Warby Parker uses the good old New Year’s resolutions to craft a fun and engaging email for its email list. Not only does the brand list some entertaining goals, but it also includes its CTA button. As you can see, it prompts customers to book an eye exam as part of their best New Year’s resolutions. This is a clever and creative way to increase click-through rates and conversions effortlessly.
Furthermore, the subject line of this email newsletter example is straightforward, giving its audience some great advice and realistic resolutions for a fresh start (and better open rates). You can quickly create your New Year greetings email marketing campaign using a Happy New Year email template to save time and effort.
6. Julie Blanner
Subject line: Festive Fun + Amazon Favorites
What works: Julie Blanner’s blogger New Year email example is great for engaging your audience and boosting your conversion rate if you promote products on the side. The blogger has used white space to make the holiday email message stand out more. The copy also stresses her gratitude for the past year and wishes her readers a Happy New Year.
Moreover, Julie Blanner grabs the opportunity to add her favorite posts to help her audience during the holiday season. This is a very simple way to engage your readers with email marketing. Moreover, you can add emojis to your subject line to boost the visibility of your email campaign effortlessly and insert gifs and other elements to make it even more special.
7. The Body Shop
Subject line: The Body Shop’s Year in Review
What works: Year-in-reviews and recaps are among the most popular campaigns during New Year’s Eve and New Year. The Body Shop takes advantage of this trend to show its customers its year in review, highlighting the new products, actions, and initiatives it took in the past year. This is an excellent way to show your target audience what you achieved and how they contributed to this success.
Moreover, after your review or milestone celebration, you can include an irresistible value proposition like The Body Shop did to promote its end-of-the-year sales. The brightly colored CTA is perfect for attracting attention, while the free shipping disclaimer will minimize cart abandonment and encourage customers to shop.
The Body Shop uses Moosend’s email builder to craft and send its New Year email marketing campaigns. You can mimic this New Year email example by signing up for an account.
8. Headspace
Subject line: Your guide to a happier new year
What works: Headspace is a wellness app that stands out in its industry. As the next year drew closer, they found the perfect opportunity to give a last-chance offer to their subscribers. To boost conversions, they placed call-to-action buttons throughout the email.
Moreover, the brand provided a step-by-step guide on how to use this deal to achieve their New Year’s resolutions and live a more mindful year. They’ve also added a list of resources to help subscribers manage their stress throughout the year. You can also list some of your top articles to nurture your audience successfully.
9. Home Chef
Subject line: New year, new deal 🎉
What works: Here’s another amazing New Year email example by Home Chef that uses eye-catching visuals to catch the subscribers’ attention and lead them to the CTA. The color combination is balanced, promoting the visibility and readability of the CTA button. Moreover, the email copy is simple and effective, highlighting the value that the potential customer will gain.
You can also use the email footer to promote your app and social media profiles for better conversions. Here, Home Chef adds both to ensure that its traffic will be directed to other marketing channels for greater engagement.
10. The New York Times
Subject line: Special Email Offer: Get 8 Weeks Free, Then 50% Off for 1 Year
What works: This simple yet effective holiday email campaign by the New York Times offers subscribers a special deal to kick off the new year. This short email includes a unique call to action (duplicate) to encourage recipients to click.
Even though the subject line, in this case, is descriptive and reflective of the email content, it may not work out for many ISPs as it contains many characters. You can use a free subject line tester like Refine to help you create a more effective one.
11. Bruno Magli
Subject line: Final Hours Post holiday Sale 25% off
What works: Bruno Magli’s post-holiday sale email uses a sophisticated black-and-white aesthetic that captures attention.
The bold “Final hours!” adds urgency, while the large “25% OFF” message is clear and enticing. The “SHOP NOW” CTA stands out, encouraging immediate clicks and the free shipping offer on orders over $99 provides an extra nudge.
Quick links to key categories like “New Arrivals” streamline browsing, making it easy for subscribers to find what they want.
New Year Email Marketing Resources
Discover more subject lines and templates in our dedicated posts below.
New Year Email Examples to Inspire You
Now that you have seen some of the best New Year email marketing campaigns, it’s time to start thinking about yours.
Plan your messages and then use your email marketing platform to schedule them. Moosend lets you use tools to schedule your campaigns for specific times and dates.
You can also use the segmentation and automation options to group your audience and deliver better content to them. Just sign up for a Moosend account and watch the holiday magic happen.
Time for new beginnings. One email at a time!
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