How To Create An Email Footer That Stands Out [+Examples]
First impressions matter in email marketing, but so do last. Learn everything you need to know about email footers and how to design them efficiently.
In this guide, you’ll find:
- The email footer definition and differences with a signature
- Essential and optional email footer elements
- Email footer examples with tips
If you’re ready to design a branded footer and send email campaigns that convert, sign up for a Moosend account and connect with your customers today!
What Is An Email Footer?
An email footer is the last block of content in a newsletter with important information about the company. It also includes links that allow subscribers to take several actions, such as unsubscribing or managing their preferences.
Here is a simple email footer example by Moosend:
Footers are valuable in all types of newsletters, from promotional to transactional email messages. You can either create them in plain text or write them in HTML to make them more interactive.
Email Footer Vs. Email Signature: What Is Their Difference?
Many confuse email footers with professional email signatures or sign-offs. Even though some of their parts overlap, they don’t usually serve the same purpose.
Email signatures add a more personal tone to the email, with details about the sender and their role. They often include marketing links and information about the company, but that’s not always the case.
On the other hand, email footers usually share more company-oriented information. Apart from the company logo or website links, they can also include legal regulations or information about products/services. Plus, as said earlier, they enable subscribers to take specific actions and take charge of their mailbox again.
Even though they don’t always tick the same boxes, you can create email signatures and footers following the same process. For example, you can make both through the email signature section in the Gmail or Microsoft Outlook email clients.
Finally, most email marketing services like Moosend allow you to design email footers via their editing capabilities and save them for future use. We’ll explain more later.
Key Email Footer Elements
Let’s find out what to include in your email footer to make it successful – apart from your company name and logo, of course:
1. Unsubscribe Link
We understand that it’s hard to see people from your email list go. But to maintain GDRP compliance, it’s essential to give them the option to unsubscribe if they wish. Look at this email footer by Sonder:
Moreover, this way, you secure your credibility as a sender. People who don’t want to receive emails from your company will be annoyed if they don’t get the opportunity to leave.
However, with the appropriate copy, you may prevent them from proceeding further. Here is an unsubscribe button example:
“We don’t like to see you go, but if you want to leave, you can Unsubscribe Here.”
You can also add a brief questionnaire to understand why they unsubscribed and use that info to improve your email marketing process going forward.
2. Preference Center
Apart from the option to leave your email list temporarily or even forever, you can also enable readers to manage their preferences when it comes to the email newsletters they receive from your brand.
So add a “Manage Preferences” button to avoid getting unsubscribes and putting your sender reputation at stake. For instance, they can select the frequency of the emails they get from you or the exact types.
3. Contact Information
What if the subscribers who have received your emails want to reach out to you? Even though they can reply to you via email, they may also like to know additional contact details, such as your phone number or your physical address.
Look how TripAdvisor approaches that:
This is even more important when you have a physical store instead of an eCommerce to help them spot your location more easily. Finally, you don’t have to add your email address if it’s the same as the sender’s.
4. Social Media Icons
Want to stay in touch with your subscribers through additional channels and promote an omnichannel marketing experience? Then add links to your social media accounts and keep nurturing readers in different ways.
Look how Salomon did it in a minimal but eye-catching style:
So add buttons to the social media channels you use the most and update them with fresh content when possible.
5. Legal Information
Finally, it’s best to include important legal information such as copyright, anti-spam policy, and disclaimer in your email footer. Of course, it’s vital to follow all the necessary legislation like the CAN-SPAM Act and GDPR rules before you send those campaigns to your customers.
This way, you reduce the likelihood of negatively impacting your sender and brand reputation going forward and keep your email marketing strategy as efficient as it gets.
You Can Also Add:
Apart from the essential components above, there are some extra optional ones to consider:
A Thank You Note
Have you ever expressed your gratitude to your customers and fans for their support and loyalty? If not, it’s time to act.
Say “thank you” to your subscribers with a dedicated note in your email footer, and steal their hearts for eternity.
Brand Values & Mission
Ιf you want to inform your readers about your brand mission and vision, include your statements in your email footer organically and show them what you’re made of.
Here is a footer example by Good On You. They’ve also shared their slogan:
You can also use your email footer to promote some of your latest work to boost conversions and increase your sales.
Why not share one of your latest product launches or a new blog post? Or the webinar you’re preparing? Decide what is best to add each time based on your current business goals.
A “Green Statement”
Want to show your readers your sustainable and environmental attitude? Then you can add a “green note” at the end of your email.
For example, you can prompt them to remember their ecological responsibility before printing your email to contribute to more sustainable living.
Frequently Asked Questions
Finally, you can put an FAQ section with some of the most common questions consumers have about your brand or your product/services. It can also be in the form of a Help Center.
You can also add a drop-down menu of your main product categories to direct them straight to your eCommerce site. Or you can share customer support contact details. It’s up to you to decide what you want to display for maximum results.
How To Craft An Email Footer With Moosend
Are you wondering how to design campaigns and email footers that will convert by all means? Say no more! At Moosend, we have everything you’ll need to streamline your email marketing efforts from A to Z.
Sign up for a Moosend account and start playing around with our unique features. Once you’re ready to create your new email, go to “New campaign” and start filling in the essential information. Then you can move on to the “Design” section.
With our drag-n-drop editor, you can design your email footer as you wish, choosing the exact elements you want from the dedicated section.
When it’s done, you can save it and use it for future campaigns or tweak it when needed. Simple as that. Now you’re ready to schedule your new campaign and see how it performs.
8 Email Footer Design Examples – And Why They Work
If you need more email footer inspiration, we’re here for you. Here, we’ll present you with some examples from some popular brands out there.
But first, here are some email footer tips to consider before you start the design process:
- Align your email footer design with the rest of the campaign.
- Add spacing between different sections to enhance clarity.
- Pick fonts and colors that can capture the readers’ attention.
- Track links with UTM parameters to monitor performance.
And now, off to our email footer inspiration session!
If you want to include as much information as possible in your email footer, you can do it like Blurb. From social media links to referral incentives and information about discount codes, it’s all there.
To make the difference between each part distinct, made great use of spacing. Plus, the “Download” button helps increase sign-ups and conversions through a simple adding.
Plus, the design works pretty well here as orange pops out in black and captures the subscribers’ attention. If you’re passionate about minimal yet fancy campaign styling, you can try something similar.
Let’s move to Typeform and its minimal footer with the flawless design. You can see the company’s motivational slogan and a menu with some of the must-visit website pages, including a link to the blog.
Plus, the social media buttons are easy to spot, and even though there is no unsubscribe link, they direct you to the Help Center to find everything you need.
The email footer doesn’t always have to be descriptive and long. Especially if your case is similar to Holden’s, and you’re sending a campaign to showcase one of your latest products in the best way possible.
So if you want to draw your subscribers’ attention to your services/products, add a small footer with the necessary information in case someone wants to engage more with your brand or wants to unsubscribe.
5. Modern Mammals
This is another simple email footer made by Modern Mammals. The brand chose to add the customer support email address for those who need help and a few more assets that don’t quite steal the show.
At the end of the day, the goal of this email is to direct the users to the main CTA button that was placed above, so a longer footer would not have worked that well.
Here’s another beautiful email footer by BASTA. It’s easy to read, with a very clear font and sections that stand out.
As you can see, the marketers wanted to make shopping a piece of cake for subscribers. By adding links to the website and contact details, they prompt readers to reach out to them by all means.
Let’s see a welcome email example by HIKI. Here, they added different colored sections to help the subscriber spot them faster.
Plus, they chose to offer links to legal information to increase their credibility.
And finally, this is a branded email footer by MacPaw, with more design assets that are spooky but lovely.
Apart from the essential footer elements, they’ve included a love message to subscribers to show them their appreciation. What a beautiful initiative.
Email Footers Are Icing On The Cake
As you can understand, email footers can enhance your marketing communications and their performance. Consider what’s best to add based on the goal of each email and your business at a particular moment.
Then jump in your email marketing tool or email signature template generator, insert those elements in an elegant and clear way, and get ready to shine.
Not a Moosend member yet? This is your chance! Get a Moosend account today and design emails that convert with our intuitive drag-n-drop editor. Or pick one of our ready-made templates to save time. Good luck!