The Top 8 Sendinblue Alternatives For SMBs [2023]

The Top 8 Sendinblue Alternatives For SMBs [2023]

If you’re using Sendinblue, but you aren’t getting the results you desire, then it’s time you found out the best Sendinblue alternatives to make it happen.

As you know, choosing the perfect email marketing tool for your small business is essential to nail your digital marketing efforts.

From more intuitive email builders and online forms to marketing automation features and increased email sending, here are the top competitors you can use to scale your SMB the easy way.

Before we get a more in-depth look at each option, let’s check this comprehensive table out to give you an idea of the tools we’ll explore in this guide.

Best Sendinblue Competitors: Comparison Table

One major issue that Sendinblue users have come across is the free plan daily sending limit. Whether you are taking the platform for a spin or just using the free version, sending 300 emails per day isn’t enough to nurture your subscribers.

What’s more, the email marketing software is sometimes slow, and numerous features are quite costly compared to other platforms.

Below, you’ll find some of the best email marketing solutions with additional functionality and features to amp your strategy:

Price/MonthFree Plan/TrialUnique FeatureRatings
Sendinblue$25/monthYes (very limited)SMS marketing options
Moosend$9/monthYes (30-day free trial)Advanced audience segmentation
Constant Contact$10/monthYes (60-day trial)Event invitation management
GetResponse$17/monthYesCRM features
Mailchimp$20/monthYes (very limited)Multi-step automated workflows
ActiveCampaign$15/monthYes (14-day trial)Advanced marketing automation
AWeber$20/monthYesCross-device email testing
Mailjet$15/monthYesSMTP relay tool
MailerLite$10/monthYesA/B Testing capabilities

Now, let’s see the best email marketing services mentioned above in more detail, focusing on their features and pricing.

1. Moosend – Best All-In-One SendinBlue Alternative For SMBs 

sendinblue alternatives

Pricing: Paid plans start at $9/month, 30-day Free trial (Sign up here)

Best for: SMBs, eCommerce, SaaS, Publishers, Bloggers, Agencies

Unique feature: Advanced audience segmentation

Moosend is among the best email marketing platforms for small and medium businesses that want an arsenal of features and flexible pricing.

Regarding campaign creation, you can use the user-friendly drag-and-drop editor and fully-customizable email templates to craft your messages. The platform also has a bigger content block variety than Sendinblue, including videos, GIFs, product blocks, and conditional visibility content to create highly-converting campaigns.

Apart from its email creation capabilities, the email service provider offers additional tools to help you build your email list through pop-up forms, segment your subscribers, and personalize your email content. As an email marketing automation platform, you will also get access to the workflow builder to automate your messages easily.

Compared to Sendinblue, Moosend will allow you to create a custom reporting dashboard to monitor everything you need. Then you can use the powerful A/B Testing capabilities to optimize your online marketing strategy.

Overall, Moosend is a great Sendinblue alternative to increase your lead generation, nurture your audience, and streamline your processes without breaking the bank.

Moosend Best Email Marketing Software Features

  • Easy to use drag-and-drop editor
  • Responsive email newsletter templates
  • Email list management tool
  • Signup forms and landing pages to boost lead generation
  • Marketing automation to streamline your efforts
  • Real-time reporting and analytics
  • Integrations with CRM, eCommerce platforms, Zapier, etc.


Paid plans start at $9/month for 500 subscribers and unlimited email sending, letting you access all features, like the email editor, forms, landing page builder, transactional emails, reporting, and audience management tools.

Also, if you want to try the tool, you can create a free account (no credit card required) and take the email builder and templates for a spin.

2. Constant Contact – Top For Online Events

constant contact sendinblue competitor

Pricing: Paid plans start at $10/month, 60-day Free trial

Best for: Educators, Online course creators, Small businesses

Unique feature: Event invitations management

Constant Contact is another email marketing solution you can use to power up your email strategy. The tool is geared towards educators and business owners who want to manage various events.

When it comes to crafting your messages, marketers can easily make their first email marketing campaign through the easy-to-use editor. The lack of styles may be an issue if you want more options. Nevertheless, beginners can benefit from it and learn the ropes more easily.

What’s more, Constant Contact will equip you with basic segmentation and personalization tools to group your audience and target it with the right content. Email marketing automation is also available, allowing you to set up workflows for your audience.

The best feature you’ll get, though, is the event management tool. You can easily leverage it to promote your events, collect registrations, and track your performance.

Compared to other Constant Contact alternatives, the tool offers only subject line testing, which will be helpful, but it won’t let you optimize your email content as a whole.

Constant Contact Best Platform Features

  • Advanced event management tool
  • Subject line testing
  • Autoresponders
  • Customer relationship management
  • Facebook Ads
  • Integrations through API


Constant Contact has a 60-day free trial you can use to try the platform and its features. For full access, you need to purchase one of the paid subscription plans starting at $10/month.

3. GetResponse – Simple Segmentation Options

getresponse alternative to sendinblue

Pricing: Paid plans start at about $17/month, Free plan

Best for: Publishers, eCommerce

Unique feature: CRM features

GetResponse is a free Sendinblue alternative you can use to grow your business and enhance the customer experience. The email marketing tool offers advanced features and a CRM tool to manage your leads and boost conversions.

The tool is great for those who need numerous customization options to nail their brand marketing efforts. Plus, the email builder is fairly easy to use to get started with email creation as soon as possible.

Regarding lead generation, you can use the landing page creator to craft SEO-optimized pages for your small business. Basic segmentation is also available along with a CRM tool, allowing you to manage your customer data and personalize the customer experience.

Lastly, the platform offers a marketing automation tool, but you’ll need to get the Plus plan to access it. The same goes for the advanced segmentation options.

GetResponse Best Email Service Features

  • Newsletter editor
  • Website and landing page builder
  • Segmentation options
  • Web push notifications
  • Contact scoring and tagging
  • Sales funnels


GetResponse offers a very limited free plan you can try for up to 500 contacts. For more, you can choose from three paid options, starting with the Basic at about $17/month for up to 1,000 contacts.

4. Mailchimp – Best Alternative For Newsletter Design

mailchimp email marketing software

Pricing: Paid plans start at $20/month, Limited free plan

Best for: eCommerce, Agencies, Publishers

Unique feature: Multi-step automation workflows

Mailchimp is a popular alternative to Sendinblue with more advanced features and capabilities. Before we proceed, it’s worth noting that recently the email platform went through a pricing change with an increase of 11%.

Now, concerning the features, the email marketing software has a redesigned drag-and-drop editor you can use to craft your newsletters. Also, you can pick from the available pre-made templates and easily customize them to fit your branding. Thus, you’ll save time and effort.

Mailchimp is also famous for its marketing automation features, especially the multi-step custom workflows you can create to put your marketing on autopilot.

While these workflows will help you set up advanced sequences for your business, the platform doesn’t offer a visual editor, unlike other Mailchimp alternatives. This may become a problem if you’re used to Sendinblue’s editor so consider this option carefully.

Mailchimp Best Software Features

  • Multi-step custom workflows
  • Transactional emails (SMTP)
  • Dedicated customer support team
  • Social media posting
  • Integrations with Salesforce, Shopify, WordPress, etc.


Mailchimp has a limited free plan, much like Sendinblue, with a monthly email send limit of 2,500 emails (500/day). Then, pricing starts at $20/month for 500 subscribers.

5. ActiveCampaign – Top Solution For Advanced Users

activecampaign alternative for better marketing automation

Pricing: Paid plans start at $15/month, 14-day Free trial

Best for: Experienced marketers, SMBs, SaaS, Agencies

Unique feature: Advanced marketing automation tools

Among the best Sendinblue alternatives, you’ll find ActiveCampaign. This option is famous for its advanced marketing automation features. Thus, it may not suit beginners or marketers who aren’t experienced in setting up complex automated workflows.

Despite that, ActiveCampaign sports a user-friendly email builder to assist your email marketing endeavors and numerous pre-made templates to save time. When it comes to its CRM functionality, the email software is equipped with an in-built system to help you manage your customer data as efficiently as possible.

Event tracking is also one of the things that make the platform unique. You can use this alternative to monitor the performance of your online events and then use the data you collected to personalize your audience’s experience.

Does ActiveCampaign sound like too much to handle? Check out its best competitors to find a more beginner-friendly solution.

ActiveCampaign Best Software Features

  • Advanced automated workflows
  • Behavioral targeting
  • Transactional emails (SMTP)
  • Dedicated customer support team
  • Integrations with Salesforce, Shopify, WordPress, etc.


ActiveCampaign has a 14-day free trial that users can leverage to try it out. To continue using the tool, you need to get one of the paid plans, starting at $15/month for the Marketing and Sales Suites.

6. AWeber – Best For Email Testing 

aweber sendinblue competitor

Pricing: Paid plans start at $20/month, Free plan

Best for: Online media creators, Advertisers

Unique feature: Cross-device email testing

Next on the list is AWeber, a great competitor to Sendinblue that favors cross-device and A/B Testing. You can use these features to ensure that your email content is always spam-free and looks good on multiple devices and email clients.

Regarding campaign creation and automation, the platform offers a user-friendly email builder and an intuitive workflow editor. You can also use the automation tool to set up your sequences to target your audience at the right time. Email list management and segmentation options are also available to help you with your personalization efforts.

Lastly, you can benefit from AWeber’s integrations with popular apps like WooCommerce and Shopify to power up your eCommerce business.

AWeber Best Email Marketing Service Features

  • A/B Testing options
  • Marketing automation features
  • Email testing across devices
  • Newsletter signup forms
  • Integrations with popular apps


AWeber has a limited free plan you can try for 500 subscribers and 3,000 email sends per month. To lift the limit, you also need to sign up for the Pro plan, starting at $20/month for 500 contacts.

7. Mailjet – Top Alternative For Behavior Tracking

mailjet email marketing tool

Pricing: Paid plans start at $15/month, Free plan

Best for: SMBs, Agencies, SaaS

Unique feature: SMTP relay tool

Mailjet also offers users the essential tools to start with email marketing and marketing automation. With this Sendinblue alternative, you can easily create beautiful email marketing campaigns for your target audience. The platform also has a variety of newsletter templates to choose from, which you can customize on the spot.

You also get access to user behavior tracking tools to collect customer data and use it to improve your marketing messages. Real-time email collaboration is also available to allow you and your team to work on your campaigns simultaneously.

Lastly, you can benefit from Mailjet’s SMS marketing options, which let you power your omnichannel endeavors and provide your audience with better user experiences.

Mailjet Best Email Platform Features

  • Online forms and list management
  • Pre-made email templates
  • Transactional SMS
  • Real-time email template collaboration


Mailjet offers a free plan for 6,000 email sends per month (200/day). To access more features, you need to upgrade to the Essential plan starting at $15/month for 15,000 monthly sends.

8. MailerLite – Best Competitor With Simple Features

Mailerlite sendinlue alternative for smbs

Pricing: Paid plans start at $10/month, Free plan

Best for: SMBs, SaaS, eCommerce

Unique feature: A/B Testing capabilities

Next we have Mailerlite, a simple tool to help you get your email marketing back on track. This platform is very simple, making it suitable for beginners and SMBs that don’t want complex tools.

The builder is also pretty straightforward, favoring a clean UI design. The same applies to the automated workflow builder. However, if you want more advanced capabilities at the same cost, you should consider another tool like Moosend or ActiveCampaign.

Furthermore, you can benefit from surveys to collect valuable feedback and use the A/B Testing features to optimize your messages. As a result, you can improve your email marketing campaigns for better results and greater conversions.

MailterLite Best Email Service Features

  • Surveys
  • Landing page builder
  • A/B Testing options
  • Marketing automation


MailerLite offers a free plan for up to 1,000 subscribers, and 12,000 monthly email sends. For more features, pricing starts at $10/month for up to 1,000 contacts and unlimited templates.

Best Sendinblue Alternatives On The Block

Selecting the best tools for your business is essential to scale it long-term. So if you notice that your current platform doesn’t suit your needs, you should consider changing it to something else.

Also, before you switch platforms, make sure to find out about the features and pricing of your alternative to avoid getting something that will turn out to be less than ideal.

If you read our list of the best Sendinblue alternatives and want to start trying your new options, why not check Moosend out?

You can sign up for a free account to test its capabilities, and if you are satisfied, you can get one of the paid plans to kickstart your email marketing.

The choice is yours!