13 Halloween Email Newsletter Examples In 2024 [+Tips]

Wondering how to craft the perfect email marketing campaigns to increase your sales during the scariest time of the year?

With Halloween just around the corner, it’s the perfect opportunity to tap into the festive spirit and connect with your audience in a fun and engaging way. Whether you’re aiming to boost your seasonal sales, promote limited-time offers, or simply entertain your subscribers, a well-executed Halloween email campaign can make all the difference.

Today, we’ll dive into some of the best Halloween email newsletter examples from leading brands and provide valuable tips to help you craft campaigns that are both memorable and effective.

Need to save time? Feel free to choose one of Moosend’s ready-made Halloween email templates to send spooktacular campaigns to your email list!

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Is Halloween Email Marketing Worth It?

Halloween is one of the most popular holidays in the US and beyond, with 69% of Americans celebrating Halloween and the average spending reaching $100.45 per person.

Given this significant consumer engagement, Halloween presents a valuable opportunity for businesses to boost their sales and connect with their audience.

Here are the main benefits you should consider:

• Increased engagement: Seasonal themes like Halloween naturally capture attention, leading to higher open and click-through rates as subscribers are drawn to festive content.
• Better sales: With consumers actively searching for deals and Halloween-related products, well-crafted emails can drive more sales.
• Brand awareness: Halloween-themed campaigns can make your brand stand out, especially when you add creative and memorable elements like spooky designs or clever puns.
• Customer loyalty: Providing exclusive Halloween offers or engaging content can help strengthen customer relationships, encouraging repeat purchases.
• Cross-selling opportunities: It provides a great chance to showcase related or complementary products, increasing the average order value by suggesting items that fit the Halloween season.

Whether you’re promoting Halloween costumes, decorations, or services, email marketing can be equally effective.

Now, let’s see some converting email examples to join the Halloween fun.

Promotional Halloween Email Newsletter Examples

In this section, we’ll explore several Halloween email campaigns that focus on driving sales and showcasing special offers.

These examples highlight how brands effectively use seasonal themes to promote engagement and conversions, providing you with inspiration for your promotional efforts.

1. Body Shop Halloween treat email

Subject line: 25% off scarily effective cleansers for Halloween 👀

The Body Shop needs no introduction in the cosmetics world, and they saw a great opportunity to promote one of their best seller products during Halloween.

Why it works: The Body Shop has an excellent camomile cleansing butter, the perfect product for those who wear makeup on Halloween and need an effective and pure cleanser to remove it. The magic starts straight from the subject line, with a generous 25% discount for seasonal shoppers.

The copy highlights the benefits of using this product, especially for sensitive skins, reminding subscribers that it’s one of their best sellers. Plus, it has two customer reviews to entice buyers through the power of social proof. Finally, they added the Halloween color orange, enhanced with white spider nets to make the design more spooky.

2. DesignModo’s special offer

Subject line: Halloween Discount! Slides Framework 30% OFF

Are you looking for a simpler yet effective way to share your discount with subscribers with an email highly likely to convert? Then, look at DesignModo’s Halloween email campaign!

Why it works: If you want to offer an irresistible incentive to buyers and prospects this season, such as a discount code, you don’t necessarily need an extravagant Halloween email design. All you need is to send the right message and add a straightforward subject line to communicate the benefit of taking action.

The marketers focused on writing clear, descriptive email copy that prompts a sense of urgency, mentioning that the coupon lasts “only for five days.” They used a creepy font and a Halloweeny color scheme, adding an orange, short CTA button that stands out from the rest of the text.

Looking for ready-made Halloween templates to create similar campaigns? Browse our template library and find yours!

3. ModCloth’s pre-Halloween deals

Subject line: A b🎃🎃tiful style guide

ModCloth is a clothing brand that took advantage of the pre-holiday season to boost sales with a Halloween guide newsletter.

Why it works: ModCloth used the pre-Halloween period to educate its audience about the trending styles. This allows the brand to showcase its products, give its audience styling tips to achieve the perfect look, and, simultaneously, prompt them to “Shop Halfway to Halloween.”

This Halloween email newsletter example lets the brand get some early sales and gives its audience useful tips that promote engagement and increase brand loyalty.

4. Bath & Body Works early holiday sale

Subject line: Open for your fall essentials checklist

Bath and Body Works uses this campaign as part of its early Halloween sale strategy to get its subscribers to stock up on holiday goods as early as possible.

Why it works: This Halloween email example may be simple, but has the right amount of color to attract attention to the product. The copy reflects the holiday theme, allowing the subscriber to move to the call-to-action quickly to convert.

While the button could have been a different color, the message is clear, and potential shoppers can instantly recognize the benefit of getting this early Halloween deal. Crafting and sending promotional emails as early as possible is a great way to be one step ahead of your competition and get more sales.

5. Concrete Minerals’ post-Halloween promotion

Subject line: Halloween is over…

Concrete Minerals decided to tackle their customers’ post-Halloween blues with a clever campaign aiming to increase email traffic.

Why it works: This brand made the most of the Halloween sales momentum, reminding subscribers that their unique cosmetics aren’t just for the spooky season. With beautiful and great copy, they enticed their target audience to keep browsing their website.

Moreover, the product categories make navigation easier for users who can go straight to the cosmetics they’re interested in. Would you include such a campaign in your marketing calendar? Think about it!

Halloween Product Recommendations

Next, we’ll look at how brands use Halloween-themed emails to highlight specific products and offer personalized recommendations.

6. Club Kiddo’s Halloween email newsletter example

Subject Line: Boo Ya!

Club Kiddo is an apparel brand that crafted a newsletter to showcase Halloween products to potential and existing buyers.

Why it works: This brand has a Halloween-themed email design that screams spooky. They showcased their relevant products with smart design elements in a simple but clever way.

Look at the color scheme: dark orange and black, the top Halloween colors. The great thing about the layout is that the subscribers’ attention goes straight to the product recommendations. Besides, the copy is short, fun, and to the point, same as the subject line – Boo Ya!

7. Rover’s dog toys email example

Subject Line: 👻 Halloween toys your dog will love 🎃

Who said that Halloween is just for humans? This Halloween newsletter motivates you to buy some boo-tiful toys from Rover for your fluffy friends. It’s a new kind of treat they’re going to love!

Why it works: It all starts with the subject line; the ghost and pumpkin emojis get you in the right mood, and the copy aligns with the subject line, which helps you increase your open rates.

So once the subscriber opens the email, they will run into a cute newsletter design with Halloween visuals–see the bats and spiders hovering around–and fantastic product photos. The color palette with light orange and black elements embraces the holiday spirit. Lastly, the lines “Squeak if you dare” and “No tricks all treats” are meant to make it more fun.

8. Lush’s spooky Halloween email newsletter example

Subject Line: Need to calm a sugar high?

Lush Cosmetics always goes big on Halloween, preparing unique hashtags and visuals. Here, they took advantage of the Halloween theme to promote their products.

Why it works: This is an excellent example of how a B2C eCommerce business can go Halloweeny even if they don’t offer relevant products/services, in this case, shower goods made for better sleep. A few nice copywriting and design ideas can help you do the trick.

Here, they used grey and purple tones to create a darker vibe, serving, apart from Halloween, the night-sleep vibes, as well. Do you have a similar idea to boost your Halloween email marketing strategy? Then, go for it!

Lead Nurturing Halloween Email Examples

Now let’s see how brands use Halloween-themed content to nurture leads and strengthen relationships with their audience.

These examples demonstrate how to engage subscribers with entertaining content, keeping your brand in focus without pushing for an immediate sale.

9. Harry’s hair-raising tutorial 

Subject line: Ding dong! Here with tips, tricks, and treats

Harry’s, a brand selling grooming and shaving products, shared a fabulous newsletter with subscribers at the top of the funnel!

Why it works: This is an excellent Halloween email newsletter example for B2B and B2C businesses that want to nurture their audience during Halloween without pushing sales directly. How? By putting together unique Halloween content. Have you ever wondered how zombies or wizards shave or groom themselves? Then, this is your chance!

If you succeed in attracting your subscribers’ attention through similar content, they’ll be more than happy to click on the CTA.

10. LendingTree’s funny twist

Subject Line: Let us help you get rid of all your credit card debt…

LendingTree created an exciting plot twist to their Halloween email campaign. Let’s see!

Why it works: When you come across the subject line, you don’t necessarily expect another Halloween email marketing campaign. However, when you open this message, you receive a spooky but wonderful surprise.

Readers who click on this email will probably have lots of fun and consider reviewing this service more in-depth. This is a great inbound marketing technique to boost your brand awareness and give a brief description of your service to generate new leads. Just make sure to make your subject lines scary good to intrigue your email list and promote your open rates and conversions.

11. LINE FRIENDS’ Halloween giveaway

Subject line: Enter for a Chance to Win a BT21 HALLOWEEN Inflatable!

LINE FRIENDS has crafted a delightful Halloween email that not only promotes their products but also nurtures their audience with a fun and engaging contest. Let’s take a closer look.

Why it works: This Halloween email newsletter example beautifully blends playful and spooky visuals. It captures the Halloween spirit while staying true to LINE FRIENDS’ cute and recognizable style. The bright oranges and dark tones draw attention to key promotional elements, such as the “Buy More, Save More” offer and the Halloween-themed giveaway.

The email giveaway encourages followers to engage on Instagram by tagging friends and sharing their favorite Halloween treats, nurturing community involvement, and boosting social media presence. This approach effectively drives immediate sales while building long-term loyalty by making the audience feel valued and engaged.

Seasonal Service Promotion Examples

Halloween isn’t limited to just eCommerce; service-based businesses can also leverage the holiday to engage and delight their customers in creative ways.

Let’s see how brands like Uber and iFit put a Halloween spin on their services, creating seasonal experiences that resonate with their audiences.

12. Uber’s Halloween email example

Subject line: Start the night big with UberXL 👻

Want to send an informative newsletter to customers before Halloween arrives? Uber did it by adding the holiday theme to its brand narrative.

Why it works: With this email, Uber informs the client about a service, UberXL, which can be super handy for them during Halloween. The subject line is enough to help them understand the point of this message. Throughout the copy, they can find more clarifications related to the service with a few Halloweeny references.

As you can see, they did not opt for massive design changes for this holiday email but added a cute visual that steals the show. You can follow this direction, too.

13. iFit’s branding exception Halloween newsletter

Subject Line: NEW SERIES: Haunted Bayou in New Orleans!

If you’re serious about branding and don’t want to alter your design, you can step into iFit’s shoes for a while.

Why it works: iFit demonstrates a traveling experience, avoiding any Halloween design twists. Instead, they went for more natural language with a few spooky twists.

The aftermath: If you don’t feel like it, you don’t have to go the extra mile and add a jack-o-lantern figure inside your email. Even slight changes can make a difference if they serve the campaign goal.

Tips for Eye-Catching Halloween Email Marketing Newsletters

If you read the Halloween email newsletter examples carefully, you’ve probably spotted some good practices for your email marketing strategy during this holiday season. We’ve gathered them all here:

Create compelling email subject lines

In the examples we shared above, we also included the Halloween subject lines to give a few ideas of how yours should look. Remember, the subject line is significant in making readers open the email. Overall, it should be short and reflective of the email content.

To embrace the Halloween spirit, consider adding spooky emojis and clever wordplay. However, always tailor these elements to fit your brand and audience. Use them sparingly to enhance the subject line without overwhelming it. Remember, balance is crucial—make it engaging but still clear and relevant to what’s inside the email.

Examples:

• sign up to haunt 👻 our Halloween shop first (Bath & Body Works)
• Trick or Tech: Halloween Sale! 🎃 (elago)
• 🎃 2-Day Halloween Mega Sale: Up to 75% OFF (Cokodive)

Choose the right newsletter design

Ready to adopt the Halloween style to craft creepy emails? Again, choose a color palette including orange, grey, and black. Insert images such as pumpkins, haunted houses, witch hats, and spider webs that can add an evil look to your email. You can also include a funny animated GIF to delight your email readers.

To save time, consider using pre-made templates that offer these elements, allowing you to focus on content. Here’s a beautiful newsletter template you can customize:

Try it

You can also go for a more toned-down design if you think your audience will appreciate it more, with slight tweaks that will woo them. Finally, if you want to create a sense of urgency for your readers, add a countdown timer to maximize results.

Come up with Spooky Halloween copy

Want to experiment with more fun and witty copy and see how your buyer personas respond? This is a great opportunity for you! Use puns and funny lines to see how these initiatives perform.

When writing the copy, remind yourselves of the goal of this email to ensure that your message is clear. Scary words are not enough.

Here’s a great example from Warby Parker’s Halloween email:

Insert scary CTAs

If you want to make your readers take extra action after reading this email, design a CTA that converts. Make it pop out from the rest of the text so that readers don’t miss it.

Plus, if your landing page is a lead magnet, for example, a sign-up form, make sure to build a consistent experience and design with the email. This way, readers won’t get confused and will provide you with the information you’re craving.

Examples:

• Claim Your Curse
• Unlock Fright
• Enter If You Dare
• Seize the Night
• Get Spooked
• Dare to Click

Additional Halloween Resources

If you need more tips and best practices, check out our collection of Halloween resources below:

• Complete Halloween Email Marketing Strategy Guide
• Free Halloween Email Newsletter Templates
• Halloween Email Subject Lines + Tips
• Halloween Website Ideas to Boost Conversions

Create Successful Halloween Email Campaigns

Now that you’ve seen all these email ideas and probably got inspired by most of them based on your industry and target market, it’s time to get to work. Allow yourselves to get creative and dare to scare them all! It will probably benefit you and your digital marketing strategy in the end!

If you wish to build great Halloween emails quickly, create a Moosend account today and use one of our pre-made templates to reach out to customers asap! Now it’s time for some Trick or Treat!

Happy Halloween!