The Hottest Marketing Calendar Worksheets For A Neat 2019
Readers who enjoyed this Marketing Calendar article, also went crazy over our Marketing plan for 2019. Just sayin’.
Just when you thought the previous post couldn’t get any better, here comes the Marketing Calendar template.
What follows is an overview of the steps to follow when designing your Blog, Email, Social Media, and New Releases Marketing Calendars.
In this Marketing Calendar example, you will find a worksheet bundle. This way, it will be easier for you to prepare an enriched list of goals to achieve and keep track of everything.
Plan your Blog Marketing Calendar like Tim Ferriss
Sure, “Timmy“, the “Four-hour work week” is not bad. (I’M KIDDING I TAKE IT BACK I DIDN’T MEAN IT!!!1!1)
To have a good blog requires a thorough ideation stage.
In other words, what is your Blog about? What is it going to cover? Who is your ideal reader?
So picture this.
If someone came up to you and handed you your blog back only this time with half a million readers, what would you do?
How would you go about designing the content you would be posting from that day on?
What would you do if you started from the top?
That’s what we’re going to do.
Choosing your marketing calendar objectives is key for your blog performance.
From increasing your subscriptions to boosting user engagement or beefing up website traffic, we got you.
Once you’ve got your goal figured out, there are three main phases in your Blog Marketing Calendar template, repeatable throughout:
i)The first phase is that of keyword planning. Essentially, you need your page to rank for specific words so as to increase your authority in your industry.
ii)The second phase is to actually write the content in a way that is easy and pleasant to read. Is your new content a value adder? Then the next step will be a lot easier.
iii)Once everything’s written and done, it’s time for the third phase. Get your content out there, put it in front of the right people, and get backlinks. Depending on how good content you wrote and whether you discovered the right people to link back to you, you’re off to the next one.
- Keyword Planning
- Writing Skills
- Reaching out
Now is a good time to take out that Worksheet Bundle we prepared for you.There are quite a few things to cover at the beginning, so I’ve put together a quick list.
There are 3 columns, each of which comes with a set of ideas and Marketing Calendar tools to help you get started.
Also, you can personalize it by adding your own ideas or tips at the bottom of each column (or share them below, in the comments section).
Now, I like to keep the findings of each column in My Tasks on Gmail- it’s very easy to use and you can access it from everywhere:
Researching your keywords and content
Like I said, once you’ve gotten your goal and objectives all figured out, it’s keyword research time.
Now, I could give you half of these tools and it’d still be okay to run on those.
But, I thought that some of you might want to go the extra mile, and since my boss is fine with me sharing all these tips which noone gave away for free, here it goes!
Here are the essential blog marketing calendar tips for 2019:
- Think with Google: Marketing Research and Digital Trends at the click of a button.
Google trends: Find out about new trends based on what people are googling for.
- Keyword planning becomes a lot easier with Ubersuggest. There are also more complicated tools which provide a lot more insights, such as ahrefs or Moz.
- Another way to inform your decision about your blog’s content is to check your competitors’ feed for topic ideas.
- Monitor top influencers’ feeds for trending topics and hashtags.
- Run a survey across your subscribers/users and ask them what they want to see more of. You can’t go wrong with this one; here, use this Survey automation.
- See what worked best for your blog last year and optimize for this year.
- Write satellite articles for your high-performing articles with internal links to the original article.
Bonus tip: Source scientific journals for Future Implications and Linkedin articles.
Better your Writing skills
The second part is almost entirely up to you to perfect; writing.
Improved writing is made up of two parts:
a) Working on your writing skills per se
In other words, bring out the author in you. Find your style as an author. What will help is to read more and write more. It might sound funny, but reading a lot does help you understand what good writing looks like. Sort of in a passive way, but still.
Some ideas to help your writing journey:
- Keeping a diary (THERE, I SAID IT): Just write about the good stuff that happened to you every day. If nothing particularly good happened one day, think of your very ability to write as an overlooked privilege and be thankful for that.
- Reading your article out loud. SO many things sound unnatural when you read out loud!
- Get someone to go through it. I usually ask my sister to skim through my articles. If you can’t find someone, I can lend you my sister.
b) Doing some technical stuff (so that Google knows your content is good, too)
I know you are a talented writer. But we need to show the world, too.
So here is a tip or two which I wish I had known earlier!
- Write around the keyword and also use semantically-related expressions -Google will give you a pat on the back for that.
- Use H1, H2, H3, etc. The more complicated the article, the more imperative it becomes to use these properly. See below:
- Employ rich text format (bold, italics).
- Write shorter paragraphs, one to three sentences long.
- Add Alt tags to every image you upload to your image library.
- Include internal links to other posts in your blog or main site.
- Link to external blogs or websites to increase your post’s authority.
- Secure backlinks to your article (…this is gold so I’m about to repeat that).
Reach out to other community experts
However awesome a writer you might be, if your only regular readers are the people you share the same DNA with, it doesn’t count.
So, here’s a thing or two I’ve overheard our Growth Marketing specialists talk about, here at Moosend HQs:
- Personal selling involves personally reaching out to bloggers who have written articles on similar topics and could mention us in there somewhere. We receive emails like this every day- we send out quite a few, too:
- If you use tools such as Pitchbox (see screenshot), JustReachOut, etc., you increase your potential outreach by multiple times. Use these to get insane exposure in a few minutes’ time.
- Another way to do link-building is by reaching out to agencies yourself. Agencies are always looking for cool blogs to exchange their clients’ links with.
- Build on your Linkedin network; post content regularly, invite feedback from your connections, and reciprocate!
- Offer to do guest blogging for well-renowned blogs or websites who are still slowly joining the blogging game.
Bonus tip: Use UTMs to track on Google Analytics which link brought what traffic. They’re so very easy to use, here’s one I made for our article on Email Blasts:
Now that we’ve explored Blogging as a whole, we can take a look at a few more actions you could incorporate to your marketing calendar to enrich it.
Attack your competitors’ Marketing calendar with these
Below I’ve included five tips to go in like a wrecking ball. Do you want to know what success tastes like? Well, you’re about to find out.
Explore alternative media
Every piece of content can be re-purposed to match the requirements of the community of another channel.
In the months ahead, I suggest you run a test couple of months on these platforms and see whether they are worth optimizing your content for. By this, I mean either optimize in terms of writing style or in terms of formatting. For example, Medium comes with its own set of formatting tools so you have to factor that time in, as well.
Here is a screenshot of our Data Science team’s article on Refine (our AI subject line improver)(Yes, free). We created a profile under “Moosend Engineering & Data Science” and this is what formatting looks like over at Medium:
Plan your content ahead
Download our Marketing Calendar and create a Content Calendar based on your industry’s most important dates. Here’s a sneak peek of our own- I wouldn’t want to spill the beans!
Make sure this is in line with a consistent rate of posting and the flow of posts on the other channels you post regularly on.
In the meantime
Set measurable goals for every quarter and track performance. Then set measurable goals for every article you post.
Check your bounce rate. If it’s high, consider employing the power of Conversational Marketing: install Drift or Intercom.
Alternatively, check out what Qualaroo can do for your business, prompting users to answer questions at the right time.
Figure out what could be improved
Improve your sitemap and remove older blog posts which bring zero traffic.
Lose competing keywords which cannibalize one another. In other words, make sure that every blog ranks for a unique keyword.
Find out whether your blog design is optimized for conversions (e.g. signups, purchases). Use a heatmap and wonder no more.
Go back to square 1 and see what you could be doing better: review popups for performance and install website tracking. See below an example from the popups and content upgrades we launched last week through the Sumo platform:
Making the most of your blog
Invite guest bloggers to exchange posts with you.
Send a newsletter for every new post you publish, but make sure you target the right segments every time. This is the one I sent out for our Marketing Calendar 2019 last week:
A couple of days later, resend the newsletter under a new subject line to those who didn’t open it. Last, another idea is to send email digests with RSS campaigns (spoiler alert: We are launching advanced RSS campaigns on Moosend).
An Email Marketing Calendar designed by a shaman. You.
That’s you. You are a shaman. A shaman-to-be as you read these lines.
This Marketing Calendar template helps you incorporate to your strategy all actions required.
You are going to love using this worksheet for the very reason that you can use it every time you want results fast.
It’s the no-brainer marketing calendar planner.
First, choose your goal:
- Lead Generation is the stage during which you want to attract new traffic.
- Lead Nurturing occurs when users engage further with the business in one of the desirable ways.
- Conversion Booster refers to those actions aiming at bringing more conversions in one of many formats (e.g. signups, revenue, etc.)
- Brand Loyalty is the ultimate success of targeted branding and what all of us marketers are after. Besides more hours in the workday.
- User Engagement can be used to bring back to the website or blog those one-off visitors or single-time shoppers you tried so hard to get to.
- Team productivity comprises a set of hacks, tips, and tools to automate and streamline some of your work.
Then, select one of the recommended options. If you are an expert already and have your own set of templated automations, simply fill those in the gaps provided.
Get started with Lead generation
Set up website tracking: With website tracking, you will be able to tie all customer journeys to their users. This unlocks Marketing Automation for your business.
Design popups: Another way to hold on to visitors you attracted to your website. Always A/B test the design and copy. Try different types; welcome mats, exit intent, etc.
Optimize your subscription forms and CTAs: Are your signup forms user-friendly? Move them around your website to track performance.
Try gamification through Referral Marketing: Energize users to refer their friends and reward them for doing so with Maitre for Moosend!
Launch Affiliate Marketing: Without blowing up your costs, you can “hire” affiliates to bring in referrals. If they convert them, your affiliates get 30% of the deal. Here’s an example from us.
Run contests/giveaways/sweepstakes: These are great ways to generate buzz with a low budget. Get your brand in front of the eyes of thousands of people.
Climb up faster with Lead nurturing
Set up Drip Campaigns (Recipes): We have a growing list of Recipes, that is, preset and fully customizable drip campaigns. Below are some of the recipes we recommend:
– Cart Abandonment: Increase your average number of orders by reminding users to proceed to checkout (and maybe slip in a discount if they buy in the next half hour)!
– Product Recommendations: Send your subscribers targeted product recommendations based on the products they viewed on your website and sell more.
– Special offer reminder: If you sent your subscribers a special offer with which they interacted but took not further action, send them this reminder to convert them now.
Increase your Conversions like a pro
Upsell/Cross-sell: As soon as users complete their purchases on your eshop, send them a newsletter upselling or cross-selling other items.
Cart Abandonment: To get your eshop visitors back, send a cart abandonment email that adds value to them, e.g. they get twice the reward points they would
Special offer reminder: A great way to re-engage your subscribers who landed to a special offer landing page and left without claiming the deal is with this automation.
Weather-based product recommendations: Let the weather in the subscriber’s area inform this dynamic content email and adjust the product(s) they’ll be recommended!
Beef up User Engagement at the click of a button
Advanced dynamic segmentation: With dynamic segmentation, user behavior can take a subscriber from one segment and add them to another that matches their actions better. Automatically.
A/B test + Refine: You are probably already familiar with Refine, our free AI tool which helps users estimate the performance, opens, and clicks a subject line will generate, and make timely recommendations to improve that score. For off-the-charts User Engagement A/B test your subject lines for open rates!
A/B test your content: Beef up your click through rates and conversions by A/B testing the content of your newsletter for clicks. Like a pro.
Add countdown timers: Nothing says “BUY NOW OR CRY LATER” better than a countdown timer. See for yourself- yep, it’s free on Moosend!
Upgrade your subscription forms with more custom fields: Are you asking for the right information from your subscribers? What data would be really useful (and GDPR-compliant at the same time)?
Invest in Brand loyalty
Happy Birthday: Make your subscribers feel special by sending them a Happy Birthday email on the day or the day before or a week earlier, or whenever you like. They’ll be as ecstatic!
Loyalty sequence (VIP Rewards): Reward customers who have made X or more purchases from you.
Customer Happiness survey: Show your users you care about their opinion and find out what you could be doing better.
Thank You email (Also for: Onboarding): Thank every user automatically when they shop from you.
Welcome email (Also for: Onboarding): Show your newly-signed-up users around and welcome them to a world of offers and surprises!
Increase productivity with smart tools
Use Ping to send Webhooks automatically: For instance, you could set up a Ping to go off to your Sales team for every time someone visits your Pricing page.
Schedule RSS campaigns with newsletter digests: At the end of, say, every month, you could have your top articles sent out in digest format.
Resend campaigns to those who didn’t open them: In just one click, create a new mailing list on the spot and you can resend a campaign under a new subject line to get more opens.
Send dynamic Product Recommendation and Cart Abandonment emails: Just drag and drop a “dynamic content” block to your Cart Abandonment or Product Recommendation drip campaign. Every recipient will take a clone of the cart they left behind or products recommended based on what they viewed, respectively. This is the best thing that happened to us after Kanye
Should I do Email Marketing in 2019?
I can’t believe I have to go over this, Susan. Listen.
Email remains the number one conversion tool in Marketing, bringing in up to 40 times its worth for every dollar spent. That’s insane. (Eat this, Facebook.) (Ok, about that, don’t be too quick to remove your credit card details from your Facebook ad account/ Business Manager. You still need Facebook as a marketing tool.)
Email is powerful for it is not alone; it comes with powerful website tracking and futuristic automation (“Marty-McFly” cool) are the perfect mix of marketing actions to increase your revenue instantly.
Think about it; all the major companies are still sending out newsletters on the reg. Only, this time around, these are not email blasts but intelligent, automated email campaigns activated by user behavior.
- Choose your marketing objective: lead generation, lead nurturing, conversions, brand loyalty, user engagement/ website re-engagement, increased open rates or CTR.
- To make the ultimate Email Marketing plan, don’t forget to count in your newsletters for every article you post, your weekly/monthly blog digest (RSS campaigns), major product announcements or feature releases, or other important events in your industry (e.g. GDPR).
How to use the Email Marketing Worksheet
Keep the Email Marketing worksheet handy; everything below becomes 100% actionable with the worksheet.
Print the Marketing Calendar and mark all important dates for your industry in your country and the rest of the world.
Based on your experience, pinpoint the months or time of year when each of the aforementioned goals occurs.
Start with one important date and work around it. Another idea is to launch mini test-phases during slower months and then scale your actions when the important date approaches.
For example, if you are in e-commerce:
You know that Black Friday 2019 is your “make or break” day. You have one shot, one opportunity, to seize everything you ever wanted. Will you capture it? (That would make a great rap song, by the way.)
So, it’s Black Friday, November 29, 2019.
Flashback to six months earlier when you launched your gradual roll-out phase.
You played the steps all the way from Lead Generation to Increased Productivity over the course of 6 months.
Then, you started in early May and took your Lead Generation and Brand Loyalty actions up a notch.
You set up Lead Nurturing campaigns soon afterwards and launched a mix of conversion-friendly recipes from your Moosend library. Yes, that didn’t take long, everything was already there, you simply customized it.
Then, it was July and User Engagement was already going well for your industry, but you tested a few more combos of drip campaigns. Now you have a clearer idea of what your customers want to see from you.
In August you really brought your A-game: you dropped your first hint for Black Friday. And you were also smart enough to mention the VIP Rewards your most frequent users will be getting: early Black Friday access. This is it. It’s happening.
Let word of mouth work its own magic.
The One When You Sprinkled Glitter Everywhere (cc Friends) – Example
A couple of months before the actual launch date of your Black Friday offers you want to choose the high-performing actions.
Create a segment with your highly-engaged subscribers and reward their loyalty with an extra 10% off to use for their next purchase.
Track the performance of every automation on Google Analytics (through our platform) and optimize for maximum performance.
Write down your takeaways: Which subject line style works best? Rotate people in your team writing the newsletters; see who and what brings better results. Which creatives did better? Try to guess why. What do these facts tell you about your audience?
In October, it’s show time. You roll out the first teaser of Black Friday offers.
Start with the most popular products per segment to get attention. Pick up with a combination of segment-specific product recommendations.
Create new segments with those who interacted with your emails and send them more of what they liked.
Alternatively, create an automation with “If this, then that” sequences. Match product clicks in your first email with triggers in products recommended in the emails to follow. Activate dynamic segmentation and marvel at your laser-targeted segments.
Congratulations, you nailed it.
Hey, do you need inspiration? We all do.
I need inspiration every day almost so I always log in my Pinterest hours, too.
You can’t have one without the other! (cc “Married with Children”- yes Carol, you are 20something and you weren’t even born back then, WE REMEMBER. It’s what old people do. We remember.)
We can help.
If you are looking for newsletter inspiration, here is what you can do:
- Ping our Live Chat: The Chuck Norris of Customer Support, Sarah is there to share her amazing Moosend hacks with you.
- Follow #emailsilove on Linkedin: I recently started sharing all my favorite newsletter designs under this hashtag. It’s like a Pinterest on Linkedin.
- Head over to Pinterest: Look for “newsletter design”, “newsletter inspiration”, “email designs”, and so on.
Steal the Social Media Marketing Calendar of the Kardashians and Jenners of this world
Let’s make you the Kardashian of *your industry goes here*.
Grab the worksheet from the bundle provided in this article and let’s get to work.
To design our social media marketing calendar for 2019, there are 3 phases:
A. Set goals
B. Set frequency
C. Set it and Forget it
Instead of providing you with a fixed month-actions plan, I will give you a goal-focused plan.
You see, since there is no direct relationship or correlation between the two variables, I thought it would add value to choose your actions based on what you want to achieve.
In the meantime, I will give you the timeframe required for these actions to occur.
A. Set Goals for Social Media Plan 2019
I’m not starting the car until you answer me this: What is your goal?
Are you trying to increase user engagement? Raise awareness? Maybe drive more sales to the website?
Wherever you are trying to get to, social media can complement your marketing calendar strategy.
- Change your profile picture and cover photo
– Seasonal (e.g. updating your logo or cover photo with snowflakes during the holiday season)
– Event-related (e.g. GDPR)
– Special occasions (New releases, Important updates, etc.)
- Download our Marketing Calendar (complete with World Dates and all, and empty space for you to fill your own)
– Choose the most relevant dates for your business and industry
– Mark the best time for your business to shine within the year. For example, if you say “March is the best month for sales”, go back three months and set January as the starting point of your social media marketing calendar strategy.
- Mark everything that applies to your Digital Communications: contests, influencers/bloggers, photo content, video content, synergies, relevant reads/reposts/ industry news, polls/surveys, CSR and sponsorships, offline or digital events.
B. Set the Frequency
Everyone would love to be Sammy Davis, but nobody would want to be Spammy Davis, mind you, Becky.
Every channel comes with a threshold for posts. You’ll find many different theories online about the perfect number of posts.
Now, I know for a fact that no user will count your posts and say “Whoa, whoa, Kevin, that’s two posts above the monthly limit. A bit daring, don’t you think?”.
But, you do get that posting 5 posts a day on Instagram or 4 times a day on Facebook won’t be making you many friends, right?
By conforming to the community guidelines as suggested by user behavior, your brand sits at the cool table.
With regard to the social media that you should have an online presence on, I would say that it’s Facebook and Instagram that have the highest ROI.
Let’s say that anything between 2-4 posts per week is good enough for most brands.
Every brand that creates content and doesn’t just post randomly to reach the number of posts, is building a relationship with its followers and managing to stay top of mind.
To achieve that,
– Establish a posting frequency for your Facebook Page: This means that, besides creating content and posting it for the right audiences, you also reply as the Page to comments made by the users. You should also try to maintain a high response rate as a Page, because this will show as a green icon (:availability) on your Page.
– Create a closed group on Facebook: Start a “Fans only” zone, where the most dedicated users or customers will be sharing questions or tips about the product with the rest of the community. Keep in mind that you may need to assign administrator rights to some from your team. If you do, you will need to set some guidelines regarding Community Management, responses, etc.
It all depends on the industry you are in and the originality of the content you create.
– Apparently, starting off with a strong bio, optimized for keyword search, is essential on Instagram. Keep in mind that many businesses use search engines to retrieve user profiles who have the characteristics they are looking for. So don’t be surprised next time you see a bio reading “Traveler/ Foodie/ Mother/ Daughter/ Wife/ Pisces/ Love bacon/ Avocados are life”.
– You could be posting anything between 1 post every couple of days to 1 post every few days and post more updates on Instagram stories (which become unavailable after 24 hours). You could keep the most successful ones under the Highlights section for new users to get a quicker overview of the brand.
– Another idea is to regularly go Live on Instagram. This could be for the purposes of brand building or user engagement, for tutorial purposes, live Q&A sessions, etc.
– Captain Obvious asked me to write this, too: Do not buy followers; a) Instagram will soon be deleting followers and likes by third-party apps b) it takes a toll on user engagement.
When I deactivated my account on Linkedin a few years back and agreed to have all my data deleted, I had no idea what Linkedin was growing into.
Joke’s on me, I recently walked the walk of shame back to Linkedin (and for the past 5 weeks it’s been a great ride of (re)discovering the platform and what it can do for one’s personal branding and the corporate branding).
– Define the content you post on your company page; check out a few content ideas for your Linkedin page.
- Your blog posts
- Interesting reads (news and updates)
- Affiliate Marketing promotion
- Referral Marketing
- Affiliated bloggers’ content
– Using your personal Linkedin: Linkedin has a very specific positioning. Having said that, posting a photo from your trip to Maldives way back in 2015 as a “#tbt #mylifeisgoals #myholidaysarebetterthanyours #nophotosplease #princesslife #influencer #contactmeforcollabs” which raked a remarkable 17 likes on Instagram when you posted it, is not going to cut it.
– Posting to Linkedin groups: Ask to join Linkedin Groups and remember to post your latest articles there (if they add value).
– Encouraging your employees to post on their accounts: Before you get all heckl-y about it, let me say that I reckon that everyone’s Linkedin account is their own. I’m therefore not suggesting that you should force anything like that (nobody has the authority to do that).
Instead, you can simply ask employees to consider sharing some of your content if they like it. In a company where your employees share your vision, they wish to contribute further to the well-being of the company by endorsing its products/services/content, in any way they desire, and they know that if the business thrives, they thrive.
If you’re on Twitter, then you are probably a Publisher or a journalist, stand-up comedian, or someone who is actively involved in approaching current events with critical thinking or a witty approach.
You could be posting once a day or even 8 times a day on Twitter and still be cool (or go viral!). Explore your options for 2019 while they’re still doable!
Zest.is/ Growthhackers/ Reddit
Say hello to my New Year’s Resolutions! Zest.is and Growthhackers are the two new pacts I will be making with myself, to actually start posting regularly. I will be leaving Reddit to the rest of the team here at Moosend- their user interface is so difficult for me to understand! Maybe it acts as an IQ filter, and I lost, lol.
Below, you see what the Zest.is platform looks like; there is content digest from the topics I have selected (see right-hand side of the image):
And this is what Growthhackers looks like (yes, that number underneath my photo means that I’m number 1, not that I only have one follower. HEY, A GIRL NEEDS TO START SOME PLACE, OKAY? So, are you with me on this one? Let’s do this, 2019:
This is not social media, but it’s where you track your social media performance, so there you go. Now, I can’t even scratch the surface on this one, but good news is that Nick from our team has written a very popular article on how to set up Google Analytics for e-commerce!
Advertising on social media
What still seems insanely cool to me is that you can design your Facebook and Instagram ads on Ads Manager.
There is not enough space in this article to even briefly touch upon Facebook advertising. But I did pick out the most critical things to get you up and running in no time.
Boost post: This one is easy. Pick a post and simply click “Boost Post”. Create different audiences to see which responds better to what content. Repeat.
Promote: On the left-hand side of your Page you will find a “Promote” button. Clicking it will present you with a number of options (see below). From that point on, you can simply follow the steps to create your promotion. Be sure to check its performance regularly and make adjustments accordingly.
Conversion pixel: Head over to your Ads Manager and type “Facebook pixel” in the Search bar (top right).
Get your visitors back: With Facebook pixel and Custom Audiences you can reach out to your website visitors easily. From your Ads Manager tab, choose All Tools and then Audiences, as shown below:
From there, click Create Audience> Custom Audience.
Then, from that menu, choose which data you wish to bring in from the following, and then you take it from there:
Lookalike audience: Once you’ve established a Custom Audience you are happy with, use Lookalike Audiences to scale the results. Essentially, what they do is that they create similar groups of people which share the same characteristics as the parent “Custom Audience”.
To create your own Lookalike Audience, repeat the first couple of steps mentioned above and this time, choose “Lookalike Audience”. Choose the source, that is, the Custom Audience you prefer, and then set the variables (country, audience size, etc.)
On Instagram, you can create ads simply by boosting a photo/video you have already posted. First, you click the “Promote” button:
Then, you choose your goal from the list below (check that beautiful UI with those colorful bars at the top):
In this example, I chose to send traffic to the profile of the business. I selected Automatic ad placement (“Prolly” stands for “prolly the best audience for the brand”, which is the winning audience of the ones I have created for the brand):
Next up, you simply pick the budget over the number of days. Give it enough days for the algorithm to “learn” the audience, and not too much budget so that it focuses on quality likes:
Last, you can preview the promotion at this step and launch it!
Instagram offers a variety of ad options (such as Instagram Photo ads, Instagram Video ads, Instagram Carousel ads, Instagram Stories ads). Truth be told, the platform design for these ads is not as sleek as the one above, it’s just the plain ol’ Facebook Ads Manager (cringe), but, hey, one can always hope everything gets a design makeover soon!
Feed ads: You will find everything you need to know on this Resources page for Linkedin. Everything you need from tips to insights to actually designing an ad, you’ll find it there:
– Sponsored Inmail: I have to say I’m not a great fan of this type of ads, I find it quite intrusive to be honest, but if you must get your message seen by the right people, this is probably the “all in” approach to it. Oh, and it’s *very* personalized. Check out this ad Linkedin sent over to me the other day:
–Text ads: I recently came across this very interesting article (one of my contacts on Linkedin posted it- that’s curated content by fellow marketers at its finest!). The point of the article was that our eyes are being “self-trained” so to speak, to “avoid” looking where ads tend to appear. So, I’ve always wondered who checks out these ads on Linkedin or Facebook.But, all things considered, it might work for your business! Give it a try!
C. Set it and forget it
Maybe we all have circus potential but I hope I’m not just speaking for myself when I say that I don’t enjoy juggling more tasks than I can pull off.
Cool, I’m not that good with stories but I’m so good at procrastinating and organizing, which is an oxymoron, right? Or maybe it makes perfect sense.
That’s how hardcore procrastinators go through life; by organizing everything at the last minute. :sweat_smile:
Apps for your Social Media
- Fan of the week: get a real-time list of your top fans
- Boast: collect and share customer video reviews and testimonials
- Heyo: create sweepstakes, contests, and landing pages fast
- Tweepi: enables you to flush out non-followers or clean up the inactives.
- Find a long list of apps for your Twitter account here.
- Repost: helps you repost user-generated content and give credits in style
- Followers: gives you access to insights such as who unfollowed you “on the gram” or who your most engaged user is, etc.
- Photo editing apps: Afterlight, Snapseed, VSCO, Canva. Give your photo a dash of uniqueness with these apps and their filters.
- HUJI cam: is one of the most current, popular photo apps for Instagram that lets you take vintage photos.
- Blur Photo Editor: Blur out a part all of the picture to give it an interesting effect
- IGTV: Launch your own Instagram TV channel where you can grow your audience through portrait-only videos.
- Hyperlapse: is an app that turns every video into its fast-forward version.
- Slow Fast Slow: lets you manipulate time in videos by slowing them down or accelerating them.
Planning New Releases? I got you
You know, every time we had a new release here at Moosend I was always second guessing myself: Did I remember to do everything? Are all departments on the same page? Does Susan from PR know we changed the launch date? Has everyone gotten the memo?
Well, now, I still have the occasional panic before a launch. But only because I’ve misread it as “lunch” and join everyone else with my princess cutlery.
Prepare all Blog-related tasks
Write a blog post about your new product or service a good 2-3 months before the actual launch. This way, your post will be indexed beforehand and by the time you launch it will already be bringing in traffic. Top all these efforts off with inviting users to enter their emails in order to be notified about the launch.
Newsletter to different mailing lists: This comes with a different choice of words, adapted message, and communication of different benefits.
Drafting a Press Release: consider writing it in more languages, particularly in the languages of the target markets where your business is thriving. It will be easier for people to share it or write about it.
Reach out to influencers early on: make sure you get the mention on their newsletter or on their channels for that day. While you are at it, influencer hunting and all, see whether you can grow your circle of contacts.
Build on the relationships you have established over time and reach out to bloggers and guest bloggers who could mention your new product or service.
Generate buzz: If you are in e-commerce, send out a gift guide. If you are a SaaS product, send out product reviews and testimonials.
Offer to write guest posts: Warm up those connections you made a while back and see if they are interested in your writing a post for them.
Share it on your slack channel: When it’s time to release a new feature or major update I craft little messages and send them on slack. I did the one below for you to get an idea:
Send an email to all departments: Slack messages are good, but emails are better. Generally speaking, I like to use every piece of technological equipment known to man to properly haunt my colleagues and all teams. You should have seen me when the day of our annual Ugly Jumper party was approaching. *proud face*
Design your Social Media and Advertising marketing calendar beforehand
Run Facebook/ Instagram/ Linkedin ads. Decide on a launch at the same time as your influencers or go for a gradual roll-out phase where one series of posts is followed by another. You need a good marketing calendar strategy to get the word out for your new release as successfully as possible. Hope you like chess!
Google Ads: Before you design your ads, find out everything you need to know about Search ads, Display Ads, Video Ads, Application Ads. (This is a post on its own.)
Invite Sales to join in Communications
Update Sales on your new product or service so that they can update their sales pitch. This will also give your Sales representatives the required time to manage their leads lists and reach out to former clients or lost customers to inform them of the changes.
In the meantime, your Sales people can send out an email to your VIP customers and invite them to using the product or service.
Your new release should be accompanied by samples (if it’s a product) which will help salespeople’s personal selling, or share educational demos with them if you are in SaaS.
Inspire your Design team with… more time
Your designers are artists, just like your copywriters are authors. Make sure they have enough time to come up with concepts they are passionate about. Off the top of my head, here are some things they will need to sketch first:
A new landing page: Give your new product or service the attention it deserves! Design a polished landing page, update the slider on the main site and add a button at the top menu. It sounds easy, but it’s not.
Next up are banners for Google ads, a new Facebook cover photo and profile picture, new images for the content created for social media, and hero images for blog posts.
Also, your Design team can present you with a variety of ideas for popup designs, exit intent popups, or welcome mats. You won’t have to choose; just keep an eye on their conversion rates!
Will Marketing and Public Relations join us on stage, please?
Prepare copy for your new popups, depending on their type and where they appear (e.g. blog, specific page, sitewide)
Draft copy for push notifications. Check your logs for the push notifications which converted better and craft something similar. Revamp your logo and upload it as an image.
Optimize your blog content for Zest.is, Growthhackers, etc. Really, you can use all the help that you can get so, best hop on the Coolness wagon first!
Consider advertising: offline (e.g. print ads), digital (e.g. industry newsletters), outdoor or guerilla advertising, and work on the concepts.
Explore the potential for synergies or sponsorships in order to announce the latest release and add that to the Marketing Calendar. For instance, if you sponsor a large event you could make the most out of the organizers’ audience, too, as well as benefit from the exposure.
If you are a SaaS, launching your product on Product Hunt could be far more successful if you are attending a summit or conference at the time (therefore leveraging the exposure you could get). This could get your product from “whatevs” to “FEATURED” real fast and generate buzz for you.
Another idea is to hold a pre-launch party or organize an event. It could be an offline or an online event, at either of which you could invite users to take action and claim the first 100 items of the batch or purchase the Premium service at a regular price.
Preparing copy for the Conversational Marketing Platform you are using (e.g. Drift, Intercom, Qualaroo, etc.)
Designing, launching and communicating a new Affiliate Marketing Calendar program with more inviting perks for early adopters is also of strategic importance.
Last, use gamification among your existing customers and have them get the word out; not without bonus benefits, of course! By engaging in Referral Marketing and referring their friends and family they could earn bonus discounts or other perks, depending on the industry you are in!
In case I haven’t stressed this enough… before you get started with the Marketing Calendar, do check out the Marketing Plan for your 2019 actions.
You’re gonna love it. It’s a step-by-step process of how to take over the world.