Change In Custom Fields

Employ this recipe to give your subscribers a personalized experience by automatically tracking changes in custom fields and sending users the most appropriate email campaign.

Suppose you have set a goal for your subscribers, for instance, a spending ceiling which, once exceeded, takes them to a new sub-segment of subscribers who have similar spending patterns.

The trigger of this recipe is “When a subscriber reaches a goal you have set”, the subscriber qualifies for a custom field change, and thus they receive a custom email campaign. This campaign could involve an incentive to shop more, or a thank-you note.

Additionally, the Change in custom field recipe can be used to send personalized campaigns according to gender, country or any value that relates to your customer base.