8 Best MailerLite Alternatives For 2024 [August Update]

Mailerlite is a popular option for beginners and users who don’t want to break the bank. However, if you want more advanced capabilities to scale your business, it may be time to consider a few great MailerLite alternatives.

Today, we’ll focus on some of the best competitors you can choose to make your business thrive. From more advanced marketing automation options to additional functionality, here are the top options you need to keep in mind.

Disclaimer: The information below is accurate as of August 2024.

Why You Should Consider a MailerLite Competitor

MailerLite has a decent offering but it comes with a few limitations. Here is what makes most users switch from MailerLite:

• Lack of some advanced features: You don’t get spam and design testing, and you won’t find advanced reporting tools even in the Growing Business plan.
• No templates on the free plan: Unfortunately, free plan users have to start creating their email campaigns and landing pages from scratch since templates are available only with a paid plan.
• Limited automation: While you get standard triggers for basic automation, MailerLite doesn’t have advanced behavioral triggers (i.e., automations based on page visits).
• Lengthy approval process: To ensure high email deliverability, MailerLite has a rigorous approval period that prevents users from starting right away. It can take up to 24 hours.
• Restrictive subscriber management: You get limited options to segment your audience based on behavior, while the tagging system lacks flexibility.

Alternatives to ActiveCampaign by Use Case

Before we take a thorough look at them, here are each tool’s best use cases:

• Moosend – Best for advanced and easy-to-set-up automation workflows
• ActiveCampaign – Best for pre-made automated journeys
• Constant Contact – Best for event management and RSVPs
• Mailchimp – Best for extensive A/B testing
• Brevo – Best for multi-channel marketing
• SendGrid -Best for sending transactional campaigns
• Zoho Campaigns – Best for creating interactive emails
• Mailjet – Best for real-time collaboration

Best MailerLite Alternatives: Comparison Table

As mentioned above, there are certain areas that MailerLite is lacking. So, if you’re looking for more sophisticated features or better usability, here are your best MailerLite competitors compared:

Now let’s see more details about these email marketing services.

1. Moosend

Pricing: Paid plans start at $9/month, 30-day Free trial (Sign up here)

Best for: Small Businesses, eCommerce, Bloggers, SaaS, Startups

Unique feature: Easy-to-use visual workflow builder

Moosend is a great MailerLite alternative that remains on the affordable side but offers you more advanced features and functionality.

The email editor provides various content blocks to craft beautiful email campaigns that convert. If you want to save time, you can also grab one of the ready-made email templates and customize them on the spot.

Moosend also offers an easy-to-use workflow editor to set up your automated sequences, including welcome, cart abandonment, re-engagement series, etc. Compared to MailerLite, this email marketing software gives you pre-made recipes you can use as a blueprint for your workflows.

To help you increase your subscriber base, the tool offers an easy-to-use form editor and a landing page builder with numerous templates. When you capture your new leads, you can use the advanced segmentation options to deliver more targeted content to your email list.

If you want to optimize your strategy, you can benefit from the custom reporting and analytics to create a personalized dashboard to monitor campaign performance. Lastly, Moosend offers better email deliverability than MailLite, with a sending score of 98%.

Moosend Features

• Intuitive drag-and-drop editor
• Professional newsletter templates
• Signup forms and landing pages
• Marketing automation builder
• Audience management tool
• Powerful custom reporting and analytics
• Integrations with CRM, eCommerce platforms, etc.

Pros

• Advanced marketing automation (wide range of triggers)
• Affordable pricing plans
• High email deliverability

Cons

• No website builder
• Form builder lacks customization options

Further reading: For more about the platform, you can read Forbes’ full Moosend review.

Pricing

Moosend’s pricing starts at $9/month for up to 500 subscribers including unlimited emails, advanced automation, landing pages and forms, custom reports, and access to the SMTP server. The Moosend+ plan allows you to select the enterprise-level features you need and add them to your plan.

If you want to try the tool, you can sign up for a free account and see why it’s a great alternative to MailerLite.

Try Moosend for free

2. ActiveCampaign

Pricing: Paid plans start at $19/month, 14-day free trial

Best for: eCommerce, SaaS, Experienced marketers

Unique feature: Advanced marketing automation

If you want a plethora of pre-built automation journeys for your business, then ActiveCampaign may be the right alternative for you. This competitor is great for users who want to craft sophisticated sequences. Keep in mind, though, that if you are a beginner, you may find it quite difficult to learn and use.

When it comes to email creation, the builder is fast and easy, giving you numerous content block options. Also, you can benefit from the “campaign changes history” option to see what other users have done to your template.

Apart from that, you can use the platform’s list management tools to keep your contacts organized. You can also use the email testing features to test how your campaigns look, but they are more on the basic side.

ActiveCampaign can be a high-maintenance email marketing automation platform. If you want something more advanced but as beginner-friendly as MailerLite, you should consider one of the top ActiveCampaign alternatives.

ActiveCampaign Features

• User-friendly interface
• Advanced marketing automation features
• Autoresponders
• Email list management
• HTML campaigns
• Integration with Salesforce, Shopify, etc.

Pros

• Vast library of pre-made automation recipes
• Automations Map to visualize how your automations interact with each other

Cons

• Has a learning curve
• Expensive email marketing solution (but with powerful functionality)

Further reading: For more details about this MailerLite alternative, check our thorough ActiveCampaign review.

Pricing

ActiveCampaign isn’t a free email marketing solution, but it offers a 14-day free trial you can use to test it. When the free period is over, you need to get one of the paid plans, starting at $19/month for 1,000 contacts (Starter plan). For landing pages, site tracking, and Generative AI, you need the Plus plan.

3. Constant Contact

Pricing: Paid plans start at $12/month, 14-day free trial

Best for: Educators, Event organizers, Small businesses

Unique feature: Event invitation management

This competitor to MailerLite is ideal for marketers who want to create emails and power up their digital marketing efforts through online events.

Starting with the email builder, you can use the tool to craft email campaigns from scratch or use one of Constant Contact’s email newsletter templates.

Marketing automation is also available, letting you set up automated sequences for your audience. Nevertheless, they may not be as flexible as other Constant Contact competitors. However, A/B testing is only for email subject lines.

Furthermore, you can use the email software’s list management features to create segments for your subscribers for better engagement. This will allow you to craft better content for your potential customers.

Lastly, Constant Contact offers reporting and analytics features to let you monitor your performance and compare your campaigns.

Constant Contact Features

• Drag-and-drop email builder
• Event management tool
• Autoresponders
• Pop-ups for lead generation
• Multiple customer support channels
• Integrations through API

Pros

• Simple service with niche features
• Social media scheduling

Cons

• Email templates look outdated
• Autoresponders are very basic

Further reading: For more info, you can read our detailed Constant Contact review.

Pricing

You can try Constant Contact by signing up for the 14-day free trial. After the trial period, you need to get one of the paid plans starting at $12/month for 500 contacts.

4. Mailchimp

Pricing: Paid plans start at $20/month, limited free plan

Best for: Agencies, Publishers, eCommerce

Unique feature: Powerful reporting capabilities

Next on the list of best MailerLite alternatives is none other than Mailchimp. This email service is popular for its fast email marketing campaign builder and the various email types you can craft, including postcards.

More on email creation, Mailchimp’s editor lets you add numerous content blocks to create beautiful email campaigns for your target audience. Furthermore, you can use elements like videos and social buttons to make them unique.

When it comes to email marketing automation, the features are pretty solid, offering your advanced multi-step workflows to amplify the customer journey as seamlessly as possible. Nevertheless, the email marketing platform doesn’t have a visual workflow builder, unlike other Mailchimp alternatives on our list.

Last but not least, the powerful reporting and analytics features will allow you to monitor everything, giving you access to geo-tracking, click-mapping, and social media tracking.

Mailchimp Features

• Fast email campaign editor
• Multi-step automated workflows
• Campaign push notifications
• Landing page builder
• Integrations with apps like Salesforce and Shopify

Pros

• Powerful email editor (with Creative Assistant)
• Comprehensive reporting features (ability to track social media activity)

Cons

• Charges for duplicate contacts
• Complicated subscriber management

Further reading: Check out our in-depth Mailchimp review for the full breakdown.

Pricing

Mailchimp lets you sign up for a free plan, but it’s quite limited since it only allows 1,000 emails/month (500/day). For more, pricing starts at $20/month for 500 contacts.

5. Brevo (formerly Sendinblue)

Pricing: Paid plans start at $9/month, free plan

Best for: Publishers, Agencies, eCommerce

Unique feature: Email testing features

Brevo is a MailerLite alternative that equips you both with email marketing and SMS marketing tools to help you ace your engagement strategy. If you want to combine these two channels, this email marketing service will allow you to personalize your messages to convert your audience more effectively.

Brevo’s email editor is easy to use, although there have been instances where the builder has been a little slow. Nevertheless, it lets you craft various email marketing messages, like newsletters, transactional campaigns, and autoresponders.

Regarding marketing automation, the workflow editor is flexible and robust, letting you create numerous sequences, such as welcome, abandoned cart emails, and re-engagement series. You can use behavioral data like your subscriber’s website or email engagement to craft specific workflows for them. This way, you will have a better chance of converting them.

Brevo Features

• Email drip campaigns
• SMS marketing & WhatsApp campaigns
• Social media ads
• CRM tool
• Advanced reporting and analytics

Pros

• Solid automation
• Sales CRM functionality

Cons

• Costs extra to remove Brevo branding ($12/month)
• Questionable email deliverability

Further reading: For the full breakdown, check out our in-depth Brevo review.

Pricing

Brevo gives you a limited free plan to test its email marketing offering (300 emails per day). To lift the daily sending limit, you can get a paid subscription plan starting at $9/month (500 contacts – 5,000 emails).

If you want something more affordable, check out our list of the best Brevo alternatives.

6. SendGrid

Pricing: Paid plans start at $15/month, free plan

Best for: SaaS, Marketers, Advertisers

Unique feature: Easy-to-use API

SendGrid by Twilio is a great MailerLite competitor and mass email service provider to help you cover your bulk email needs.

To create your email newsletters, you have at your disposal an email builder that is both distraction-free and easy to use. You can edit your HTML code and see the changes on the spot instead of previewing the campaign on a separate tab.

SendGrid can also power up your eCommerce business through transactional email campaigns. Just use the SMTP server, and you are ready to go. You can also set up automated series for your audience and integrate the tool with numerous third-party apps to streamline your process.

Lastly, SendGrid’s API will let you create a customized email program for your subscribers, achieving the best results regarding inbox placement and email deliverability.

SendGrid Features

• Email design and code editor
• Powerful Email API
• Email list segmentation
• Newsletter signup forms
• A/B testing and insights

Pros

• Extensive list of integrations
• Great email deliverability

Cons

• No automation on the Basic plan
• Slow customer support (also not 24/7)

Pricing

SendGrid’s free plan gives you access to basic features, letting you store 100 contacts and send 6,000 emails/month. Pricing starts at $15/month, giving you access to more features, but no marketing automation.

7. Zoho Campaigns

Pricing: Paid plans start at $4/month, free plan

Best for: SMBs, Bloggers

Unique feature: Email scheduling tool

Zoho Campaigns is an email marketing platform with a rich set of features and advanced capabilities to boost your email marketing efforts. You can use the drag-and-drop email editor to craft your messages and benefit from the responsive newsletter templates to save valuable time.

What’s more, this competitor enables you to create and schedule email sequences through the autoresponder feature. This way, you will manage to reach the right people with the right content. Real-time analytics are also available to keep track of important email metrics, such as your open and click-through rates.

Lastly, you can benefit from Zoho’s integrations with other Zoho products, like the CRM, Creator, and Docs, and third-party applications, including social media platforms, WordPress, and cloud storage services.

Zoho Campaigns Features

• Pre-made newsletter templates
• Dynamic content
• Scheduled email sending
• Social statistics
• Link tracking

Pros

• Unlimited emails
• Time zone sending

Cons

• Difficult setup (it takes time)
• Many template designs look outdated

Pricing

Zoho Campaigns has a free plan offering 6,000 monthly emails for 2,000 email subscribers. For more, you can get one of the two paid plans, starting at $4 and $6/month respectively for 500 contacts.

8. Mailjet

Pricing: Paid plans start at $17/month, free plan

Best for: Online marketers, SaaS

Unique feature: Multi-user collaboration

Last but not least, we have Mailjet, an alternative to MailerLite that is great for online marketers and SaaS companies. This email marketing platform combines the power of email and SMS marketing to help you boost your engagement and conversion efforts through various channels.

Mailjet’s email marketing campaign builder is very easy to use, giving you several templates to get started. If you like collaborating with various team members, you can also benefit from the service’s multi-user collaboration feature to simultaneously edit and comment on your design.

Lead generation-wise, Mailjet has a Subscription Widget that lets you craft pop-ups to expand your email list effortlessly. You can either use the form editor or edit the HTML code directly.

Mailjet Features

• Real-time email template collaboration
• Responsive newsletter templates
• SMS marketing options
• Integrations with CRM and eCommerce apps

Pros

• Unlimited contacts (ideal for large lists)
• Email address validation tool

Cons

• Basic segmentation (compared to MailerLite)
• Limited automation conditions

Pricing

Mailjet gives you a free plan for 6,000 email sends per month. However, there’s a daily limit of 200 emails. If you want more, you have to get a paid subscription. The Essential plan starts at $17/month for 15,000 sends per month.

How We Selected The Tools

All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

Additional Resources

If you’re looking for resources to make an informed decision, check out the following posts:

• Best email automation software
• ActiveCampaign review
• Constant Contact review

The Best MailerLite Alternatives You Need

While MailerLite is a great choice for beginners and users who want a fast solution, it may not be the best ally to help you scale.

If you need more advanced tools and functionality but keep user-friendliness and cost-effectiveness, you can choose one of the above options. The market also has many more email marketing platforms, like AWeber, GetResponse, and HubSpot.

Read Full Mailerlite Review

Frequently Asked Questions (FAQs)

Below, you’ll find some frequent questions and their answers regarding MailerLite alternatives.

1. What to look for in MailerLite alternatives?

Key features to look for in a MailerLite alternative include advanced email automation, robust segmentation options, the ability to send dynamic content, eCommerce functionality, and comprehensive reporting and analytics tools.

2. Which MailerLite alternatives have better automation capabilities?

If you’re tired of MailerLite’s limited automation features, you should definitely take a look at Moosend, ActiveCampaign, Mailchimp, and Brevo. These services offer exceptional automation features that can truly take your digital marketing strategy to the next level.