9 SendPulse Alternatives For 2024 [Comparison]

SendPulse is an email marketing service that has allowed businesses to power up their email marketing strategy.

However, while this tool has helped marketers during their journey, not every user seems satisfied with its functionality, features, and pricing.

To give you a hand, today we will explore some of the best SendPulse alternatives you can consider, focusing on the three things mentioned above.

Disclaimer: The information below is accurate as of July, 2024.

Why You Should Consider a SendPulse Competitor

SendPulse isn’t the greatest fit for every business. Here are the main reasons that lead users to change the software:

• Limited free plan: SendPulse’s free plan is useful only if you have a very small list (under 500 contacts). What’s more, it has restrictions regarding the features you can use.
• Restrictive automation limits: With SendPulse, you have a set number of flows and events (based on your plan). This can be a major pain point. Other alternatives offer unlimited flows and more flexible automation.
• Complex user interface: Some users find the UI less intuitive and more difficult to navigate compared to other email marketing platforms. This can result in a steeper learning curve for new users.
• Deliverability issues: Users note that their emails sometimes end up in spam folders, which can affect campaign effectiveness.

Alternatives to SendPulse by Use Case

Before we take a thorough look at them, here are each tool’s best use cases:

• Moosend – Best for advanced automated workflows
• Brevo – Best for multi-channel marketing
• Constant Contact – Best for event marketing
• Mailchimp – Best for extensive A/B testing
• AWeber – Best for simple automation and pre-built campaigns
• GetResponse – Best for lead generation
• MailerLite – Best for email list cleaning
• Klaviyo – Best eCommerce-oriented solution
• Campaign Monitor – Best for effective customer segmentation

Top SendPulse Competitors: Compared

To fill the gaps left by SendPulse, we found some of its best competitors in the market with advanced functionality, additional features, and fewer limitations, such as the number of emails or landing pages you can make on other platforms.

Now let’s see more details.

1. Moosend – Best for advanced automation workflows

Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)

Best for: eCommerce, SaaS, Small businesses, Startups, Enterprises

Unique feature: Unlimited automated workflows

Moosend’s email marketing software is one of the best alternative solutions for those who want advanced functionality and no limitations. One of the main differences between this tool and SendPulse is that you can create unlimited automated workflows and landing pages, as well as run as many tests as you like.

Regarding its email creation capabilities, Moosend sports a user-friendly interface and drag-and-drop email editor with a minimal learning curve. You can start from scratch, choosing the elements you like, or use one of the available email templates to save time.

Moreover, this marketing automation platform will allow you to build powerful workflows to nurture and convert your audience. You can set up drip campaigns, follow-up messages, abandoned cart series, etc., to ensure that your audience receives the best possible content. Here, it’s worth mentioning that Moosend’s Pro plan lets you create unlimited sequences compared to SendPulse, which only lets you set up 50 flows and 50 events.

List management is also part of the plan, offering essential features to keep your subscribers organized. You can create unlimited landing pages and forms to expand your list and then use the segmentation feature and tags to divide your audience into groups with similar preferences for better engagement.

Since campaign optimization is necessary to boost conversions, you can perform various tests to improve your campaign using the A/B Testing feature. Moreover, you boost your email deliverability through the available design and spam testing. Integrations with popular apps, like Salesforce and Woocommerce, are available natively or through Email API.

Moosend Features

• User-friendly drag-and-drop editor
• Fully-customizable email templates
• Advanced email automation
• Transactional email campaigns (SMTP server)
• Email testing function (design & spam)
• Online forms and landing pages
• Integrations with CRM tools, eCommerce platforms, etc.

Pros

• Affordable pricing and unlimited email campaigns
• Advanced (but easy to implement) automation
• Easy segmentation

Cons

• No SMS marketing
• Form builder could have more customization options

Pricing

Moosend’s pricing starts at $9/month for 500 email contacts. The Pro plan has all the features you will need to engage and convert your audience, such as the email and lead generation builders, list management tools, and so on. For more advanced features, you can build a custom plan with the add-ons of your choice.

Compared to SendPulse, which has a similar starting price, Moosend lets you set up unlimited automated workflows and landing pages, a function only available in SendPulse’s Enterprise plan.

If you want to try this SendPulse alternative, you can easily register for the 30-day trial and take it for a spin.

Try Moosend

2. Brevo (formerly Sendinblue) – Best for multi-channel marketing

Pricing: Paid plans start at $9/month, free plan

Best for: SaaS, eCommerce, Startups

Unique Feature: SMS marketing options

Brevo is another popular SendPulse competitor that offers email marketing campaign functionality, SMS, and a simple CRM solution to keep your customer data organized.

This email marketing tool also offers a drag-and-drop editor to craft your marketing messages using various content blocks and styles. Pre-made email templates are also available in your library, though, the number is a bit limited compared to other solutions on our list. Nevertheless, you can easily import more from template builders like Stripo.

Apart from email creation, you can also set up automated workflows for your audience based on specific triggers and actions, contact data, subscriber engagement, and online behavior. Along with the CRM functionality, you can use the two to keep your email lists clean and up-to-date, change values, and so on. The sales CRM is a great solution if you don’t want to purchase an additional tool. However, it’s more on the basic side.

Lastly, apart from its email marketing tools, Brevo allows you to power up your multi-channel marketing endeavors through SMS marketing, WhatsApp campaigns, and Facebook Ads to deliver sensitive offers to your customers and increase engagement and conversions.

Brevo Features

• Drag-and-drop email campaign builder
• Email newsletter templates
• SMS marketing & WhatsApp campaigns
• Deal pipeline management
• Basic reporting and analytics

Pros

• Built-in CRM system
• Easy-to-use form builder
• Great workflow-based automation

Cons

• Inconsistent email deliverability rates
• Very limited free plan
• Added cost to remove Brevo branding ($12/month)

Further reading: If you want more details about Brevo’s platform, check out our in-depth Brevo review.

Pricing

Brevo’s pricing for the Starter plan starts at $9/month for 5,000 emails per month and 500 contacts. For marketing automation, predictive sending, A/B testing, and more, you’ll need the Business plan or the Enterprise one. Moreover, for the SMS marketing option and WhatsApp campaigns, you have to buy extra pre-paid credits, starting at $1.09 for 100 SMS messages and $31.59 for 1,000 WhatsApp messages in the US.

There is a free plan available, but it’s limited to 300 email campaigns per day.

3. Constant Contact – Best for event planning

Pricing: Paid plans start at $12/month, 14-day free trial

Best for: eCommerce, Startups, Non-profits

Unique Feature: Event management system

Next on our list is Constant Contact, a SendPulse alternative with great functionality, including email campaign creation, marketing automation, registration management, digital product selling, and so on.

This platform’s strongest selling point is its event management functionality that allows users to build customizable registration forms and sell tickets. What’s more, users can easily create professional-looking email campaigns and landing pages to promote the events, as well as track performance and RSVPs.

Apart from its event management system, Constant Contact will allow you to set up various promotional campaigns and send transactional emails to your audience. You can also use the marketing automation builder to set up simple sequences. Nevertheless, while they are effective, other tools will offer you more flexible and advanced automation at a more affordable rate.

Lastly, it’s worth mentioning that this solution doesn’t offer spam testing but has an error-checking feature for missing links, etc., which you can use. A preview tool is also available, but it is more on the basic side. If you want something a little more advanced, you can get the Inbox Preview add-on by Litmus but at an extra cost ($10/month – 5 tests).

Constant Contact Features

• Event management system
• Drip campaigns and autoresponders
• Email list management tools
• Subject line A/B Testing
• Basic personalization
• Customer segmentation

Pros

• Great email deliverability
• AI Generator for email and social media posts
• Niche features (event marketing)

Cons

• Limited automation (for custom paths it gets very expensive)
• The platform sometimes feels clunky (according to user reviews)

Further reading: If you want to learn more about Constant Contact, check out our in-depth Constant Contact review.

Pricing

Constant Contact starts at $12/month with the Lite plan and $35/month for the Standard which includes more features. For the full functionality, the Premium plan costs $80/month. This email marketing solution has a 14-day trial to try its features before committing to a paid plan.

All in all, Constant Contact is a simple SendPulse competitor you can get for your business. If you want more advanced capabilities, you can consider some of its best alternatives.

4. Mailchimp – Best for extensive A/B testing 

Pricing: Paid plans start at $20/month, limited free plan

Best for: SMBs, Agencies, eCommerce

Unique Feature: Multivariate testing

Mailchimp is another popular option for creating your marketing campaigns, boosting your lead generation, and running tests to discover what elements your audience loves to see.

Regarding campaign creation, this email marketing service offers two email editors you can use to craft professional email campaigns for your subscribers. You can choose the one that suits you the most, choosing various elements, including images, text, social buttons, and more.

Mailchimp will also allow you to build automated customer journeys for your audience with different branching points. This way, you can target different customer scenarios and personalize the customer experience for better results.

You can use the automation builder to craft simple and complex sequences based on your needs, either from scratch or through the customizable pre-built journeys offered. Mailchimp’s best feature is the Multivariate testing which allows you to test multiple variables simultaneously. This way, you can see how small changes to your messages can impact your engagement and help you boost it.

Mailchimp Features

• Customer journey editor
• Push notifications
• Predictive segmentation
• Email marketing metrics
• Reporting and analytics

Pros

• 100+ customizable email newsletter templates
• Multi-step automation workflows
• Hundreds of integrations with tools like Shopify, WordPress, and Canva

Cons

• Charges for duplicate contacts
• Expensive platform (with hidden fees)
• Limited free plan

Further reading: For more information about Mailchimp, check our detailed Mailchimp review.

Pricing

Mailchimp’s new pricing is $20/month (previously $17/mo) for 500 contacts and 6,000 email sends for the Standard Plan. To access the Multivariate testing and get up to 150K sends, you need to get a Premium subscription plan, starting at $350 (500 contacts).

The platform also offers a free plan, but it’s quite limited for growing businesses. If this alternative sounds expensive or you need unlimited email campaigns and equally great features, you can always consider some of Mailchimp’s best competitors out there.

5. AWeber – Best for simple automation and pre-built campaigns

Pricing: Paid plans start at $20/month, limited free plan

Best for: Small businesses, Agencies, Freelancers

Unique Feature: Canva integration

Next in line is AWeber, an email marketing service that offers an array of tools to grow your audience and create marketing campaigns that convert.

You can use this SendPulse alternative to create email messages through the intuitive drag-and-drop builder. Moreover, you can choose one of the available templates or create your design from scratch. AWeber offers a Canva integration you can use to craft eye-pleasing images that will impress your audience.

For lead generation, you can use the online form and landing page builders to design what you need to expand your audience. You can use both to grow your email list and then use the autoresponders to welcome your new subscribers to your business easily.

AWeber has pre-designed reports to monitor important email metrics, including your open rates, click-throughs, bounces, and more. You can also discover the best send times and content to optimize your messages for better results. Lastly, you can use your findings and the A/B split test tools to optimize your messages for better results.

AWeber Features

• Pre-designed email templates
• Pre-made autoresponders
• Web push notifications
• Popups and landing pages
• A/B testing feature
• Integrations with WordPress, social media, and eCommerce tools

Pros

• List management tools
• Sales & purchase tracking (for eCommerce)

Cons

• Lack of advanced features
• Charges for unsubscribed contacts

Pricing

This SendPulse alternative has pricing that starts at $15/month for 500 subscribers, giving you access to email automation, real-time insights and analytics, eCommerce functionality, and more.

You can also check the free plan; however, it is very limited, offering you only the basics to get started.

6. GetResponse – Best for lead generation

Pricing: Paid plans start at $19/month, limited free plan

Best for: eCommerce, Small Businesses, Publishers

Unique Feature: Paid ads creator

Now GetResponse promises to help you create everything you need and simplify your marketing. The platform is geared towards eCommerce businesses that want to use email and SMS, automate their tasks, use paid ads, and so on.

Regarding its email marketing capabilities, the platform will give you intuitive design tools to get the job done. You can use different layouts and sections to structure your message and then preview your campaign to make sure everything is as it should be. Moreover, you can choose from various email templates and customize them to suit your branding and content.

The automation tool will also let you set up powerful workflows to target your audience at the right time. If you are willing to invest in the MAX plan, you can use SMS automation to deliver bulk text messages from your marketing automation workflows.

Lastly, along with the landing page builder, you will find a paid ads creator to find new customers and boost your lead generation. Use them to engage existing customers, re-engage landing page visitors and promote your products.

GetResponse Features

• User-friendly email builder
• Text message automation
• Conversion funnels
• Online forms and landing page builder
• Paid ads creator
• 24/7 customer support via email or live chat

Pros

• Pre-built conversion funnels
• Great list automation

Cons

• Expensive to get email automation
• Inconsistent deliverability rates

Pricing

The platform’s Email Marketing plan starts at $19/month for 1K contacts, while the Marketing Automation starts at $59/month. For Ecommerce Marketing, you’ll need to pay $119/month.

To get the SMS feature, you need to get a quote for the MAX plan geared toward mid and large companies. A free plan is also available, but it’s only for 2,500 campaigns per month.

7. MailerLite – Best for email list cleaning

Pricing: Paid plans start at $10/month, free plan

Best for: Small businesses, Freelancers, Bloggers

Unique feature: Email list cleaning tool

If you want a simple and affordable SendPulse alternative, you can always go for MailerLite. This email marketing tool will allow you to send emails, collect leads, sell products, and even build your website if you don’t want to use a dedicated website builder.

Concerning the email and automation features, you can use the user-friendly builder to make professional-looking campaigns. Then, set up automated workflows to deliver them at the right time and boost your engagement and conversion efforts. The segmentation tool will also allow you to keep your email list organized and clean.

And speaking of email list cleaning, MailerLite comes with an Email verifier to help you optimize your lists and improve your email deliverability. MailerCheck is easy-to-use and includes three verification methods, bulk email verifier, single email address verification, and email verification API.

Users can benefit from this feature to check the quality of their email addresses, detect errors that may cause issues, and reveal catch-all emails. This is an essential tool that will let you combat high bounce rates and increase your ROI.

MailerLite Features

• Drag-and-drop editor
• Unsubscribe page builder
• Email verification tools
• Dynamic email content
• List growth reporting

Pros

• Generous free plan
• Great email deliverability
• Sell digital products

Cons

• No templates on the free version
• Lengthy review process (for new accounts)
• Email automation feels more basic compared to other services

Further reading: For the full breakdown, check our MailerLite review.

Pricing

For 1K subscribers, Mailerlite’s paid plans start at $10 per month, giving you access to unlimited emails, 3 users, and 24/7 email support.

If you want more advanced capabilities, you need to upgrade to the Advanced plan, starting at $19/month. A free plan is available for 12,000 monthly emails with the core features.

8. Klaviyo – Best eCommerce-oriented solution

Pricing: Paid plans start at $20/month, free plan

Best for: eCommerce, SMBs, Enterprises

Unique feature: Detailed customer profiles

Klaviyo is a rather pricier SendPulse alternative. However, the rich features and advanced capabilities make it a great addition to any marketing stack if you are willing to pay something extra.

Regarding the features, this platform lets you craft personalized emails and texts, which you can send at the right time to the right person. You can easily start creating email campaigns and personalize your content based on customer behaviors. Then, you can add SMS marketing to the mix to boost your sales.

E-commerce automations based on customer behaviors are also available. You can create popular sequences, such as welcome emails, re-engagement, and abandoned cart campaigns to nurture and convert your subscribers. For lead generation, you have pre-built signup forms to expand your email list.

Klaviyo offers real-time customer profiles to get to know your audience better and what they are up to across multiple channels. You can also benefit from the Javascript snippet to capture browsing behavior data to understand your customers better and use the insights to optimize your strategy.

Klaviyo Features

• Email & SMS capabilities
• Drag-and-drop automation builder
• Personalized benchmarks
• 300+ pre-built integrations
• Customer profiles across channels

Pros

• AI tools
• Various integrations with popular apps and services

Cons

• Expensive solution
• Steep learning curve

Pricing

Klaviyo offers two paid plans, the Email starting at $20/month and the Email and SMS at $45/month (for 1,250 SMS/MMS credits).

Also, there’s an available free plan, but only for 250 subscribers, 500 monthly email sends, and 150 free SMS/MMS credits. Email support for this plan is now for the first 60 days.

9. Campaign Monitor – Best for effective customer segmentation

Pricing: Paid plans start at $11/month, very limited free plan

Best for: SMBs, Startups

Unique Feature: Advanced segmentation

If you want another great SendPulse alternative with SMS marketing capabilities, you can go for Campaign Monitor. This tool will equip you with simple email creation tools, advanced segmentation, marketing automation, transactional email, and more.

This platform has a full analytics suite to help you monitor your email performance. Among others, you can track the acquisition and engagement of each campaign and get insights to help you optimize your messages.

Moreover, Campaign Monitor offers a Link Review tool you can use. This tool automatically searches and flags broken links in your campaigns to ensure that your audience lands on the right page and minimizes the loss of any potential conversions.

Lastly, this email marketing tool integrates with numerous applications, including eCommerce platforms, CRM, and WordPress, to help you streamline your efforts.

Campaign Monitor Features

• SMS marketing feature
• Smart segmentation
• Link Review tool
• Personalized customer journeys
• Online forms
• Integration with popular apps

Pros

• User-friendly interface
• Comprehensive automation
• Link review tool

Cons

• Very limited free plan (send a campaign to 5 subscribers)
• No live chat support is available

Pricing

Campaign Monitor offers three paid plans, starting with the Lite at $11/month for 2,500 emails. There’s also a free plan, but it’s only for testing as it lets you send a campaign to five people.

How We Selected The Tools

All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

Additional Resources

If you’re looking for resources to make an informed decision, check out the following posts:

• Brevo alternatives
• Best email marketing services
• Best email automation software

Choosing The Best SendPulse Alternative

Email marketing is one of the most effective ways to build long-lasting relationships with your audience, solve their pain points, and turn them into advocates of your brand.

With the right tools, you can do all of the above, so if SendPulse isn’t the right fit for your business both in terms of scalability and tools, you should start considering your options.

Competitors like Moosend will equip you with all the functionality you need to thrive. If you like it, you can sign up for a free account and try Moosend today. No credit card is required.

Time for some important changes to keep your marketing running smoothly.

FAQs

Below you’ll find some frequently asked questions and their answers regarding SendPulse’s alternatives.

1. What are the key features to look for in a SendPulse alternative?

Key features you should look for in a SendPulse competitor include advanced email automation, customer segmentation, and list management, real-time analytics, pre-made templates for email campaigns and landing pages, and an affordable pricing model without hidden fees.

2. Are there any free alternatives to SendPulse?

Yes, there are several great free alternatives, including Moosend, Brevo, Mailchimp, AWeber, and MailerLite. If you want unlimited email campaigns and automation sequences even in the free version, Moosend could be your first choice.

3. Which SendPulse alternative provides the best automation features?

There are several SendPulse alternatives with great automation options, like Moosend, Brevo, Mailchimp, GetResponse, and Klaviyo. Some of these services however have a substantial learning curve to master them. For advanced yet easy-to-implement automation, you should consider Moosend and Brevo.

4. Are there SendPulse alternatives that also offer SMS marketing?

Yes, platforms like Brevo, Constant Contact, Mailchimp, GetResponse, and Klaviyo offer both email and SMS marketing capabilities (at an extra cost).