90+ Best Cyber Monday Subject Lines For 2024

Are you ready to launch your promotional campaigns but struggling to come up with the perfect Cyber Monday subject lines?

Today, we’ll provide you with some of the best sales subject lines you can use directly (with some tweaking to fit your brand) or as inspiration to craft your own before Cyber Monday begins.

We’ll also share valuable tips and tricks for eCommerce, retailers, and small businesses. Lastly, we’ll analyze examples from existing Cyber Monday email campaigns and explore what makes them successful.

Let’s get started and ensure your Cyber Monday campaigns are a hit!

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Cyber Monday Email Subject Lines Tips

Crafting subject lines that make your subscribers click on your Cyber Monday campaigns is essential to boosting your seasonal revenue.

While it may seem complicated, you can always follow subject line best practices to make them more effective.

• Subject line copy: Use valuable copy to entice your shoppers and show them the benefit of shopping from you, implying a sense of urgency.
• Length: Make your subject lines between 20-40 characters to keep them straightforward.
• Emojis: Leverage the power of emojis to attract attention and make your campaigns more unique.
• Spam words: Avoid using spam words that will land your emails in the spam folder.
• Preview text: Use extra text to give your subscribers more details about your offer, shipping, and more.
• Personalization: Leverage custom fields and audience segmentation to create more targeted subject lines.

If subject line creation gives you a hard time, you can use a subject line tester like Refine to help you. You’ll receive a rate based on your industry and number of subscribers, including suggestions to improve it.

Best Email Subject Lines for Cyber Monday: Analyzed

Now let’s analyze some Cyber Monday subject line examples for one of the biggest sale of the year and why they work.

1. Bobbi Brown Cosmetics

Subject line: Cyber Monday Early Access: 40% off select faves

What works: Bobbi Brown Cosmetics has a different approach, using numbers to capture the customer’s attention at first glance. As you can see, the brand injects its Cyber Monday subject line with the holiday discount to show the immediate benefit of shopping from them. Moreover, adding “Early Access” makes the campaign even more special for shoppers who want to avoid shipping delays and shop as early as possible.

2. Wendell August Forge

Subject line: CYBER MONDAY ◆ Save 20% Sitewide + Free Shipping Over $100

What works: Speaking of benefits, apart from inserting your amazing Cyber Monday discounts, you can also include additional incentives to make your offer stand out more in the inbox. Here, Wendell August Forge not only includes their offer but also lets subscribers know that they have free shipping with purchases over $100.

Free shipping is one of the best ways to attract customers during high-spending seasons and minimize cart abandonment. After all, stats show that high shipping costs are the top reason for abandoned carts during checkout, so solve this pain point to get more sales and happy customers.

3. Fenty Beauty

Subject line: Moo, Cyber Monday is ALMOST over! 😔

What works: Fenty Beauty’s holiday subject line leverages another clever technique to increase conversions. As you can see, the brand includes the subscriber’s name to make the email friendlier to them. This is one of the simplest forms of personalization to make your messages more personal to your target audience. Furthermore, the brand uses urgency and emojis to make its campaign more effective and appealing.

If you want to use personalization like Fenty Beauty, capture your subscriber’s contact information before they join your list. To do that, create a beautiful newsletter signup form with the necessary fields, and you are ready to go.

4. Skull Candy

Subject line: Only for our VIP Customers 🤫

What works: Skull Candy’s Cyber Monday subject line relies on exclusivity (VIP Customers) to promote open rates. The brand lets potential shoppers know this bargain is specifically for them, intriguing the recipients and making them want to learn more about it. As you can also see, Skull Candy has also added an emoji to make the subject line more unique, boosting the mysterious vibe and increasing its visibility in the inbox.

5. Dell

Subject line: Cyber Monday limited-quantity deals live 8 AM ET.

What works: Here is another great Cyber Monday subject line example from Dell. The electronics business uses its copy cleverly to excite potential shoppers. More specifically, they use limited-quantity deals and a specific time that works similarly to a countdown timer to add urgency to their email marketing campaign.

This risk-averse technique called FOMO is used by numerous businesses to inspire more conversions by showing prospective and current customers what they will be missing out on if they don’t engage immediately.

6. NYX

Subject line: 🗣️ Top Sellers for $5 or less + 2 free gifts 🎁

What works: NYX Cosmetics’ eye-catching subject line is split into two parts. The first informs shoppers about their amazing offer, allowing them to get their top seller at a low price. The second, and more important one, gives them two gifts.

You can take advantage of the free gift effect during the holidays to encourage prospective buyers to click on your call-to-action (CTA) and make a purchase. At the same time, you can give away products that you may have in excess and make your shoppers happy.

7. Fashion Nova

Subject line: ⚠️HOLY S#!T⚠️CYBER MONDAY IS EARLY‼️

What works: If your brand tone allows it, you can always create something more unique that will stand out in your subscribers’ cluttered inboxes. Fashion Nova took this chance to make a slightly different Cyber Monday subject line to increase their open rates.

Apart from the emojis, the brand used the above expression to intrigue shoppers and boost excitement. If you want to craft a subject line like this but are skeptical about it, you can always censor it or come up with other variations.

Now it’s time to start crafting your subject lines for Cyber Monday. You can use Refine to optimize your ideas for better performance and engagement.

If you sign up for Moosend, you can also streamline your creation process by using the tool directly within the platform to perfect your email subject lines and campaigns.

Cyber Monday Email Marketing Resources

Need email examples and templates for Cyber Monday? Check out our dedicated resources:

• Free Cyber Monday HTML Email Templates
• Cyber Monday Email Examples [+Tips]

Cyber Monday Subject Line Success

In a nutshell, consumers are on a great hunt for big Cyber Monday and Black Friday deals, so you can’t leave this opportunity unseized. So sit down and create your unique subject lines to maximize your sales this holiday season.

If you are pressed for time, customize some of the above examples. If not, use our tips to make yours effortlessly. Moreover, if subject line creation is the bane of your existence, utilize your subject line tester for better results.

And if you want to step it up a notch, you can always use your email marketing platform to collect open rate data and perform A/B tests. You can do that by signing up for a Moosend account and using the dedicated tools to discover your audience’s best possible subject line and then nail your email design.

Now it’s time to create!

FAQs

Here are some common questions about Cyber Monday.

1. What is special about Cyber Monday?

Cyber Monday focuses primarily on online sales. It offers consumers an opportunity to take advantage of discounts on a wide range of products, often extending or supplementing the Black Friday deals. What sets Cyber Monday apart is its emphasis on eCommerce, providing exclusive digital discounts and deals that may not be available in physical stores.

2. How do you plan for Cyber Monday?

To plan for Cyber Monday, you should:

• Prepare marketing strategies and promotions ahead of time.
• Ensure your website is fast and mobile-friendly to handle traffic surges.
• Send promotional emails with engaging subject lines and offers.
• Consider flash sales or time-limited offers to create urgency.
• Promote Cyber Monday offers through social channels to drive traffic.

3. What is the Cyber Monday event?

Cyber Monday is an online shopping event that takes place the Monday after Black Friday. It was created to encourage people to shop online and has grown into one of the biggest online sales events of the year, with discounts on everything from electronics to fashion.

4. What is different about Cyber Monday?

Cyber Monday is different from other sales events because it is primarily online. While Black Friday often includes both online and in-store deals, Cyber Monday focuses exclusively on eCommerce. The deals are often centered around tech and electronics, though many industries participate.