13 Best Email Marketing Agencies & Why To Choose Them [2024]

Many B2B and B2C companies lack the resources to streamline a successful in-house email marketing strategy. Even though email marketing services like Moosend or Klaviyo make creating newsletters and monitoring their performance easy, many businesses don’t have the headcount and knowledge to dive into it.

Hence, many eCommerce brands and businesses resort to email marketing agencies and trust them with the success of their email campaigns and the results they’d like to achieve.

Below, you’ll find short but straightforward reviews of notable email marketing agencies. We’ve sourced their pricing via their dedicated pages or Clutch, but it’s highly recommended to contact each agency as their plans vary vastly based on different business needs:

1. Inbox Army

Best for: SMBs, Start-ups, Enterprises, Agencies

Top clients: eBay, Expedia, Hilton, Spotify, etc.

Pricing: Starting at $1000/project

Additional services: 360-degree email marketing management

Inbox Army is a full-service email marketing agency that can meet every demand in this area, from auditing to email automation. They also have certified email marketing experts for 50+ email service providers such as Mailchimp, Marketo, and Salesforce, covering different needs, for example, template production and ongoing optimization.

Overall, regardless of your email marketing question, Inbox Army will most likely have the answer. Since 1990, they’ve worked with notable brands in over 25 industries.

Finally, they have a great library of resources and email samples to understand their style and coding capabilities.

Inbox Army Main Services

• Email campaign management and optimization
• Email strategy and audits
• Email marketing automation
• Design and template production
• ESP vendor selection and migration
• Certified expertise for various ESPs

Pricing

Pain plans start approximately at $1,000 per project. You can contact the agency for more details based on your needs and complete their step-by-step form to receive a quote.

2. Ignite Visibility

Best for: Enterprises, SaaS, Startups

Top clients: Tonny Robbins, Experian, Sharp Healthcare, etc.

Pricing: $100-$149/hour

Additional services: Search engine optimization, PPC, Conversion rate optimization, etc.

If you’re looking for an agency that can take care of all your digital marketing efforts, then Ignite Visibility is a viable option.

Regarding email marketing, it offers full-service management, advanced deliverability monitoring, continuous strategy and optimization, and all the email marketing tools to excel. Combined with CRM, SMS marketing, and push notifications, it ensures highly personalized experiences for your subscribers.

Additionally, this agency provides clients various digital marketing solutions, including web design and development, SEO consulting, Amazon marketing services, social media marketing, etc.

Ignite Visibility Email Marketing Services

• Full campaign management
• Ongoing strategy and innovation
• Email design and content creation
• Email deliverability and monitoring
• Coding and testing
• Reporting and analysis

Pricing

As with most agencies, the pricing starts at $1000 per project, and the paid hourly rate ranges from $100 to $149. Contact the business for more.

3. SmartMail

Best for: Ecommerce businesses, Online stores

Top clients: Skype, Lowes, French Connection

Pricing: Not available

Additional services: No

This top email marketing agency claims to be a “done for you” e-commerce email marketing agency that helps online stores increase their revenue by delivering great and timely email newsletters to their target audience. SmartMail specializes in two main areas: campaign management and automation setup.

Therefore, they assign you a dedicated email strategist that creates an email calendar for you and top-notch branded email campaigns. All you have to do is to approve them.

They can also help you with your marketing automation processes by setting up abandoned cart, welcome and retention emails, among other workflows. They also overview the creation and implementation of your chosen email marketing service.

SmartMail Key Services

• Branded email template designs
• Audience segmentation
• Automation workflows
• Email strategy and guidance
• Klaviyo experts

Pricing

You can start with a free email audit and ask the team for their pricing plans.

4. FulcrumTech

Best for: Media, Healthcare, Education, eCommerce

Top clients: Citrix, The Boston Globe, Wolters Kluwer

Pricing: Not available

Additional services: Email-only

Another great option with around 20 years of experience is FulcrumTech. It’s a full-service email marketing agency that controls every aspect of your email marketing.

You can start with strategic planning by utilizing their tailored services called 10-point email assessment. FulcrumTech will help you set up different converting types of newsletters, such as transactional emails, drip campaigns, and promotional newsletters.

This agency also offers a landing page optimizer to support your email list-building activities and get an ROI booster. A/B Testing is also an option to secure high performance. Finally, they help clients with their ESP setup and implementation.

FulcrumTech Main Services

• Strategic planning and analysis
• Email list management
• Email deliverability and engagement
• Design and copy
• Email service provider and implementation (e.g., Hubspot)

Pricing

Contact the agency to learn more about their pricing.

5. Rejoiner

Best for: eCommerce, Retail

Top clients: Triumph, KIKO Milano, Humanscale

Pricing: Paid plans start at $25/month, Limited free plan

Additional services: SMS

Rejoiner is an email marketing service that is not a typical agency. It’s a top email marketing company that provides its partners with email expertise and all the resources they need to create interactive and enticing campaigns as an extension of their existing team.

Overall, they offer access to email marketing software and guidance on how to build automation workflows, such as cross-sell and win-back emails to drive higher revenue. They also provide a drag-and-drop email builder to build winning campaigns and ways to avoid the spam folder, including reputation monitoring.

Last but not least, Rejoiner is well-known for its reporting capabilities, enabling users to monitor and improve metrics, such as open and click-through rates.

Rejoiner Main Email Services

• Drag-and-drop email builder
• Advanced segmentation
• Dynamic content
• Multiple deliverability checkers, e.g., frequency capping
• Split and delay tests
• Integrations with Shopify, Magento, etc.

Pricing

Although Rejoiner’s pricing plans start at $25/month, and the professional all-inclusive strategic services begin at $1500. There’s also a very limited free plan for Shopify users, but only if they want to use it as an in-house email marketing solution.

6. MH Digital

Best for: eCommerce, Small businesses, Fitness

Top clients: Purina, Ritual, The Flex Co

Pricing: $50-$99/hour

Additional services: SMS

MH Digital is an end-to-end email and SMS marketing agency that will help you leverage these marketing channels. First, they overview the creative process, including copywriting and email graphic design, delivering seamless custom emails.

From a technical perspective, they enable AMP scripting, mobile responsiveness, and dynamic content for various email platforms. Regarding revenue growth, they enable you to build a top-notch lifecycle marketing program to send the right emails to your audience at critical converting points.

With the appropriate segmentation and automation tools, you’ll elevate your eCommerce email marketing, powered by SMS if it aligns with your buyer personas.

MH Digital Email Assets

• Email setup and audit
• Campaign management
• Workflow automation
• Advanced segmentation
• Deliverability optimization
• Braze and Klaviyo experts

Pricing

If you embark on a project, the pricing starts at approximately $1000. Based on your request, the average hourly rate ranges from $50 to $99. Receive a quote by completing this contact form.

7. ActionRocket

Best for: SaaS, Enterprises, eCommerce

Top clients: American Express, UNICEF, BBC, Babylon

Pricing: $25 to $49/hour

Additional services: CRM program training, Social and web creative strategy

Another agency worth your attention is Action Rocket, which specializes in creative strategy and development of your marketing channels, including emails.

They are well-known for delivering beautiful HTML and CSS emails. That’s why notable brands have trusted them with optimizing their email channel.

Action Rocket also provides customers with workshops and training to upskill their marketing teams and strategic storytelling solutions based on customer journeys. Therefore, if you need an agency to take charge of your creative assets, this company will be an excellent fit for you.

Action Rocket Email Services

• Creative email assets
• CSS/HTML coding
• CRM program creation
• Strategic storytelling
• Mobile responsiveness

Pricing

Based on the information shared on Clutch, Action Rocket’s hourly rate ranges from $25 to $49, and the typical minimum cost per project is $1000. Fill in the dedicated form to get a personal quote.

8. One 10 Media

Best for: SMBs, eCommerce

Top clients: Decor Styles, Flush, Tweedmaker

Pricing: $150-199/hour

Additional services: SMS, Paid ads

One 10 Media is a digital growth agency that lets businesses nurture their audiences through effective campaigns, including emails. They offer a 4-step process to enable you to create a seamless email process while they provide clients with online marketing solutions, such as SMS marketing and social media advertising.

Moreover, they’ll run through an extensive audit and either make recommendations on your existing strategy or help you build one from scratch. Secondly, they’ll help you tailor your messaging to attract the right audience and set up the campaigns in your email marketing platform.

Finally, they share thorough analysis reports on a regular basis to keep a record of your email campaign performance.

One 10 Media Email Services

• Email audit and strategy
• Email copywriting
• List segmentation and automation workflows
• Reporting

Pricing

The hourly rate ranges from $150 to $199 per hour – book a free consultation to receive personalized pricing.

9. Indiemark

Best for: eCommerce, SMBs

Top clients: Dungeons & Dragons, Toro, Symantec

Pricing: Not applicable

Additional services: Email only

Another option to increase your email click-through and open rates is Indiemark. It’s a full-time email marketing agency focusing only on that digital marketing area, promising to help you meet your marketing goals.

Indiemark can contribute to different email marketing aspects, from software comparisons to competitive analysis and reactivation strategies. Apart from the growth strategy, they’ll also overview the creative process, such as email design, HTML coding, and testing.

Moreover, they offer training services for those who want to upskill their in-house marketing teams.

Indiemark Email Services

• Lead nurturing strategies
• Deliverability capabilities, e.g., authentication, blackilsts
• HTML coding
• Split testing and reporting
• Template development
• Email platform migration

Pricing

Indiemark’s pricing is unavailable on the website – contact them to request a quote.

10. GR0

Best for: B2B, Delivery Services, Food & Beverage, Apparel

Top clients: Universal Music Group, Entrepreneur

Pricing: Not available

Additional services: Content marketing, SEO, SMS, Paid ads, etc.

If you’re looking for a more inclusive digital marketing agency offering email services, you should learn more about GR0. This company ensures a seamless email marketing functionality powered by excellent features.

GR0 helps businesses by auditing their current email tactics and building a strategy based on that research. They build custom emails that will appeal to your audience based on your branding requirements.

The agency also supports the design and execution of automated emails and monitors your campaign process. Finally, GR0 offers integrations to build a powerful marketing stack.

GR0 Email Services

• Custom templates
• QA and testing
• Weekly and monthly reports
• Segmentation and email automation
• Various additional digital services

Pricing

GR0 doesn’t disclose pricing information on its website. Complete the form, mention the service you’re interested in, and get a tailor-made quote.

11. Mayple

Best for: eCommerce, SaaS, Enterprises

Top clients: Decathlon, Xiaomi, Google

Pricing: Approximately $1850/month

Additional services: CRO, Paid ads, Social media management

Mayple is a digital marketing company offering various online services that can reshape how you attract prospects and win new customers. One of its main assets is its email marketing capabilities that let businesses nurture their audiences at different customer journey stages.

For instance, Mayple can conduct competitive research and auditing to capitalize on your current strategy and update your calendar. They will take over the email design and copywriting to help you communicate your messages successfully.

In addition, Mayple’s audience management capabilities will enable you to create highly personalized experiences for your audiences.

Mayple Main Email Services

• Competitor analysis and research
• Campaign calendar
• Lead capturing
• Content creation and design
• List cleaning and optimization
• Contact migration

Pricing

Mayple’s pricing starts at $1850 for four emails per month. Visit their pricing page to learn more about different options based on the email volume you want to deliver.

12. SmartSites

Best for: SMBs, eCommerce, Medical, Automotive

Top clients: Audi, Elfster, Dr. Alex, Rolls Royce

Pricing: $100-$149/hour

Additional services: Web design, PPC, SEO, SMS, Social media

SmartSites is an award-winning digital marketing agency with some of the best services to grow your business gradually. Its capabilities include web development, social media management, SMS, and of course, emails.

This digital company will help you build brand awareness and convert your audience using various email marketing tools. Some of the key features are email list growth, A/B Testing, and email campaign blasts.

Overall, it has the essential tools to boost your email ROI and contribute to sustainable growth.

SmartSites Email Capabilities

• Email-list building
• Custom email templates
• Advanced segmentation
• Automation flows
• Email deliverability check
• SMS integration

Pricing

According to the information shared on Clutch, the hourly rate starts at $100, depending on the services you select. You can request a quote by completing this form.

13. Disruptive Advertising

Best for: SMBs, Enterprise, eCommerce

Top clients: KPMG, Crossover symmetry, FirstLite

Pricing: $100-$149/hour

Additional services: Lead generation, Amazon, Paid social and search, etc.

Finally, we present you with Disruptive Advertising, another digital marketing agency with excellent email services. With top clients like Adobe and KPMG, they’ve proven their efficiency and trustworthiness.

Their core email marketing process consists of different steps that will lead to higher profitability. Firstly, they generate creative email ideas and design them to appeal to each company’s audience.

They also help businesses build and execute automation workflows and conduct QA testing to ensure their campaigns remain stellar.

Disruptive Advertising Email Services

• Email design and planning
• Coding and data logic development
• QA Testing
• Send analytics and reporting
• ESP onboarding
• Email list acquisition and growth

Pricing

Based on the information provided by Clutch, this agency’s hourly rate starts at $100, and the minimum cost per project is approximately $5000. Contact the agency to learn more about their pricing.

How To Choose The Best Email Marketing Company For Your Business

If you’re certain that partnering with an email marketing agency is the best solution to maintain a high ROI, here are the main steps to follow:

1. Define your goal: Gather with your marketing team and discuss what you’d like to achieve by partnering with an agency – the clearer the objectives, the easier the decision.
2. Check their services: Read each agency’s services thoroughly and how they can complement your existing marketing methods.
3. Learn their top clients: Learn how they’ve helped other businesses in your niche market meet their goals through case studies and reviews.
4. Ask about their main tools: Check what marketing tools they use, how reliable they are, and if they’re compatible with your existing marketing stack.
5. Visit their pricing page: If you are sure that the agency suits you, request a personalized quote to see if you can collaborate in the long term.

The Takeaways

If you lack the headcount and knowledge to streamline a successful email marketing process, it’s best to partner with an email marketing agency to help you reap all its amazing benefits, such as elevated brand awareness, customer retention, and revenue.

Hopefully, our guide will enable you to spot the agency that will cover your needs and grow your business fast and steadily. But if you decide it will be much more feasible to keep this process in-house, sign up for a Moosend account today and check out our amazing features for free. No previous coding or design experience is required.

FAQs

Here’s a quick round of frequently asked questions about email marketing agencies.

1. What is an email marketing agency?

Email marketing agencies are businesses comprised of experts and tools aiming to build an email marketing process that will help you fulfill your goals end-to-end.

2. How much does an average email agency marketing charge?

Most email marketing agencies have a minimum rate per project starting at $1000, and their hourly rates range from 50 to 200 dollars based on the services you request.

3. Is email marketing still effective in 2023?

Yes, with an ROI of $42 for every dollar spent, email remains a powerful marketing channel, especially when following the main rules of personalized marketing.

4. How can an email marketing agency help my business?

Depending on the agency, they can fully streamline your email marketing process, from designing custom newsletters to reporting on your campaign performance.