The Best eCommerce Website Builder in The Market Right Now
FREE BONUS: How To Select The Right eCommerce Platform
Before we delve deeper on which is the best eCommerce website builder for 2019, let’s take a step back… and maybe a deep breath.
I do not want to scare you but choosing the right website builder for your online store is crucial to the success of your business.
According to Datanyze, there are more than 400 eCommerce Platforms available in the market today and the numbers continue to rise each year (source).
Which kinda makes your decision even harder.
Some of those platforms have integrated e-commerce builder and others don’t.
That’s why we are here to solve the mystery behind the elusive question:
What’s the best eCommerce website builder?
Although for all the aspiring eCommerce owners out there let’s answer some basic questions first.
What is an eCommerce Website Builder?
It’s a set of tools that allows you to build an eCommerce store without the need for external help from web developers and/or prior technical knowledge.
The thought process of choosing the best eCommerce Website Builder
It’s relatively hard to exactly pinpoint that process, let me tell you why.
Because it comes down to what you specifically want to achieve and what are the individual requirements you’ve set for your business.
When referring to individual requirements we are talking about YOU and what you can bring on the table, not only by assembling the business plan but also evaluate how swiftly you want to expand.
If you are a novice in the field of eCommerce you’ll want to opt-in for an e-commerce builder that offers you a wide variety of premade templates so you will not have to mess around with coding at all.
However, if you’ve got the experience and the knowledge you might want to find one that will allow you to freely customize every aspect of your eCommerce store.
With that in mind you already planning ahead and for success!
What you specifically want to achieve:
The second part of the equation is to determine what you want to achieve.
This is directly linked with what that particular builder is offering for you within their toolset.
For example, you might want a builder that offers a specific range of forms and ways to capture leads, as well as what types of integrations they offer.
5 Best eCommerce Website Builders Brokedown
In the following section we are going to analyze various aspects of the following eCommerce platforms and to be more specific their integrated eCommerce website builders:
1.Shopify – The Best eCommerce Website Builder
Shopify eCommerce Builder Overview
Shopify is considered to be one of the most popular eCommerce platforms and the perfect all-in-one solution to build your eCommerce store with ease at the lowest pricing point.
eCommerce is growing year after year at an exponential rate and the need to be able to design an online store with zero coding is a new era.
Let’s take a look at why Shopify’s e-commerce website builder is considered to be one of the best.
Shopify eCommerce Website Builder – Themes
With Shopify, you get a great selection of free and paid themes for you to choose from.
There are no differences in functionality and customization if you choose to go for a premium theme which is a major plus!
Although. Selecting the right theme is just the beginning.
The next step would be to customize it in a way that will resonate well with your brand as well as provide a pleasant experience for your customers.
Shopify eCommerce Website Builder – Customizing Your Storefront
After selecting a theme for your store you will be able to customize various elements of that particular theme.
Shopify’s website builder is divided into three sections:
- Main Body
If you click on the header section you will be able to customize the following aspects of your eCommerce store:
- Adding a logo
- Changing menu settings to fit your needs
- Have an Announcement bar (optional)
The Main Body
This section is, without doubt, the most important part of your store because that’s what your visitors are going to see when they land to your online store.
With Shopify’s builder, you’ll be able to easily customize it however you like.
These are the following features you can insert within the main body of your online store:
- Blog ( add blog posts)
- Collections ( Product collection lists)
- Images (Add galleries, images with text/text overlay, logo lists, and slideshows)
- Products (Add featured products)
- Promotional (Add newsletter sign up section)
- Store Information (Add a map)
- Text Elements (Rich text, Testimonials, and Text columns with images)
- Advanced Layout (Custom HTML)
The final section of the website builder is the Footer where you can:
- Show available payment methods
- Change the color of the background and text
- Add Content Elements
The most important part of those three is what content elements you are going to include
Shopify’s e-commerce website builder allows you to add Quick Links(which can be elements you have on your menu for example), talk about your business and newsletter sign up form.
That wraps up the footer section.
Now let’s take a look at the pros and cons of Shopify’s website builder.
The other tab is the Theme Settings
Where you can customize various design aspects like:
- Social Media
Shopify’s eCommerce Website Builder Advantages
Pristine User Experience:
One of the biggest advantages of the builder is the ease of use and how they’ve taken into account the user experience.
What makes it one of the best eCommerce website builders is that you will need zero technical experience to build your online store.
That means that you will be able to launch your store literally within a day at the lowest cost possible since you will not require to outsource any technical work.
You have complete control over how you design your online store no matter which theme you choose to go with.
Which allows you to build your website based on your individual needs without any hiccups.
It is utterly important to have that type of customization in place especially for eCommerce stores as it will provide you with the ability to plan for the long-term, and minimize the need to migrate to another service that has that particular feature.
Shopify’s eCommerce Website Builder Cons
In terms of their eCommerce website builder, there isn’t actually something negative about it!
In general, you should expect some cons when using a website builder and/or landing page builder.
Most of the solutions offer cluttered versions, with so many features available that they forget the importance of user experience.
With Shopify though this is not something you will have to deal with and that’s why it’s one of the best eCommerce website builders out there right now.
On the flip side, there are some negatives aspects, no product is perfect in every aspect of it.
For Shopify as a complete eCommerce solution here are some cons outside their website builder:
- Cost is pretty high for the enterprise level solution
- Transaction fees depending on your profit margins will be high
- Enhancing your global presence with Shopify can be quite tedious
2.Sellfy – The Best eCommerce Website Builder to Sell Digital Products
Sellfy eCommerce Builder Overview
Sellfy is what we call a relatively unknown but strong competitor within the eCommerce space.
What is unique about this eCommerce builder is that is targeted to people that only want to sell digital goods and/or subscription-based services.
With Sellfy there will be no need to worry about product hosting, payment processing and sending your digital goods as they handle everything on their end.
While they handle all the logistics the only thing left for you to worry is the look and feel of your storefront!
And according to their website, their product is trusted by more than 300,000 digital creators that sell their digital products, which makes it a trustworthy service at very low cost.
Sellfy eCommerce Website Builder – Themes
In terms of themes, Sellfy offers you a pretty standard yet powerful storefront theme to start building and customizing your storefront.
Additional themes are not available through the Sellfy platform itself, which some people might think this is a bit odd.
However, Sellfy can be integrated with other major website builders like WordPress, SquareSpace, Wix and even Tumblr.
So if you desire to have a premium theme from another vendor you can do so and integrate Sellfy to sell all your digital goods.
Making it a great eCommerce website builder for digital creators!
Sellfy eCommerce Website Builder – Customizing Your Storefront
Sellfy’s eCommerce website builder is built with a solemn purpose, simplicity and the ability for anyone to create a digital store within a matter of hours, if not minutes.
Their editor is divided into two main sections:
- Branding and
Within the branding section of the eCommerce website builder, you will be able to modify all the aspects of the website to reflect you and/or your brand.
Initially, you are able to upload a header image of up to 1920x350px that will be showcased when someone visits your eShop.
Along with a Headline, which most likely will be the name of your store and a small description under it.
Straightforward and easy to do with just a couple clicks 🙂
After customizing the Header of your store the next section is Store Information.
Where you upload your Logo and add the official name of your Store.
And last but one of the most important aspects if you are an influencer as well, you will want to add all the relevant social media links.
The Style section of the builder is the most important one because you will want to carefully think the type of styles you want to incorporate to make your storefront pleasant to the eye.
The style section is divided into four sections:
- Page Layout
- Store Navigation
- Button Style
Let’s breakdown each section.
The content column count corresponds to how you want to display your products either in a double column layout or a triple column layout.
Personally, I prefer the triple column layout because you present more information to the visitor in contrast to the other one.
Next is the Layout Style, which depends on how many products you have on your page and how you want them to be displayed on the “home page”.
Finally, you are able to modify the background and the number of products you want to display in the first page.
You will be able to activate Compact view which shortens the image of your header, and black overlay which dims the background image.
The first option is a great way to for your visitors to easily see the products on your page since you are increasing the page’s “real estate”.
Other than that, Background Color and Text color are pretty much self-explanatory.
However, you should choose colors that represent your brand to present a cohesive and memorable experience!
In this section, you are able to customize the background and text colors of the menu bar.
And in addition to that, you can make your navigation bar sticky which means while your visitors scrolls the menu bar will stay on the top of the page.
Allowing your customer’s to always navigate to a different section of your store easily.
Last but not least the Button Style:
No differences from the previous section here in terms of background and text colors. Although you are able to change how your button is being displayed:
That concludes the main aspects of Sellfy eCommerce website builder, and as we mentioned at the start of the section Sellfy’s strengths lie within its simplicity.
Sellfy eCommerce Website Builder Advantages
Ease of use:
No prior technical knowledge required to implement any of the customizations through an easy to use interface.
Changes are inherited across all the pages so you do not need to change each page’s background and text colors separately.
Take a look below how this works:
Sellfy offers a huge range of integrations to make your eCommerce store even better and ran it on autopilot, while you focus on creating more products!
The most notable one is Zapier which allows you to connect your store with 1,000 of other applications.
For example, you can connect Sellfy with Moosend which allows you to sync all of your email subscribers to your Moosend and connect with them even more through email marketing!
Sellfy eCommerce Website Builder Cons
Not having the ability to select themes from a template within Sellfy is one of its main disadvantages as it only allows you to modify certain aspects of the storefront.
Sellfy is a dedicated eCommerce website builder and you can connect it with other website builders like WordPress where you can choose various other themes for your website.
Not for your store though.
Other than that, there is no other con, since it’s a relatively new platform more features will be added to their eCommerce website builder that will make it even better.
3.Squarespace – The Best eCommerce Website Builder for Creators
Squarespace eCommerce Builder Overview
When you hear about Squarespace, the first thing that comes to mind is their awesome marketing strategies, especially how they advertise their product.
In those ads, you only see people like, artists, photographers or creative writers building their personal website/portfolio.
Although Squarespace has also started to get into eCommerce, which means only one thing if you are currently using Squarespace to build, host and design your website you can also integrate a fully fledged eCommerce store within it.
Squarespace eCommerce Website Builder – Themes
Squarespace offers you a huge range of pre-built templates for you to choose from.
And if you do not want to endlessly scroll through templates, Squarespace allows you to simply search like:
And templates that correspond to the product you want to sell will be displayed after that it’s up to you to choose the one that will represent your brand the most.
Although through extensive customization even the simplest template can look like a professionally made one.
Let’s take a look at what you can achieve your store with Squarespace eCommerce Website Builder.
Squarespace eCommerce Website Builder – Customizing Your Storefront
Customizing your eCommerce store with Squarespace’s website builder will literally feel like a breeze.
Assuming you’ve just selected your theme the sky’s the limit in terms of designing it.
On the Design tab, you will be able to alter various aspects of your selected theme like:
- Logo and Title
- Template Settings
- Site Styles
- Lock Screen
- Checkout Page
- Not Found / 404 Page
- Squarespace Badge
- Custom CSS
I know it’s a lot to digest but let’s break them down and see how you create your eCommerce store the way you actually want.
Logo and Title
The Logo and Title section allows you to modify:
- Site Title
- Tag Line
- Logo Image
- Change Browser Favicon
- Social Sharing Logo
The site title will be displayed wherever the title of your site appears within your chosen theme.
A tag line is used to enhance the brand message of your eCommerce store. Some themes have support for tag lines and others do not.
So make sure if you want that feature to choose a theme that supports it. It will usually appear beneath your site title on the home page of your eCommerce store.
Using a logo for your eCommerce store is great as visuals are important to retain customers within your website.
Which subsequently increases brand awareness
If you choose to opt-in for a logo your template might replace your Site title with it.
A favicon is a small icon that appears on your browser’s tab, I am sure you’ve seen a couple of those.
Squarespace automatically resizes it to fit so you will not need to worry about sizing although formatting is important it has to be saved as a PNG or ICO.
Social Sharing Logo(Optional):
This is an optional setting where you can select a default image to be displayed when people share your content on social media.
This does not apply to Products and/or collection of Products.
In those cases, your product thumbnail will be shown.
On the template settings, you can simply switch to another template if the one you chose does not meet your expectations.
On the Site Styles Section, you will be able to customize so many things you are actually going be amazed.
It will probably take me quite a lot of words to describe each one of them.
The main aspects you can customize are:
- Site Wide Settings
- Mobile Styles
- Product Grid
- Products: Quick View Button
- Products: Quick View Lightbox
For each category, you can customize various aspects from color, font, and padding.
Although the most important aspect is Product Grid where you can select how your products are going to be displayed.
Below is the Fit settings:
And here is the Featured mode:
Also if you have password protected web pages you can customize the design of those as well to match your overall site aesthetic.
Another important aspect of your eCommerce store is the checkout page, which has to be easy to navigate and pleasant to the eye in order to increase conversions.
With Squarespace you can modify, some design aspects of the page but not all of them (it depends on the theme you choose).
The 404 page is one of the most dreadful pages someone might end up on your website.
Squarespace gives you the ability to upload a custom 404 page or choose an existing page from your eCommerce store to be displayed instead, like your homepage.
Therefore even if a customer ends up in a non-existent page they will still be within your site.
In terms of branding when using Squarespace they add a little logo of their service in the footer, fortunately enough they allow you to:
- Disable it
- White Logo or Black logo (depending on your footer logo you can adjust it accordingly to be more discrete)
One option that’s not common to many eCommerce website builders is the ability to add custom CSS code.
Although you will need to be extra cautious because messing with CSS without knowing what you are doing can break your entire site.
On the other hand, if you are familiar with it you can further customize your designs!
Squarespace eCommerce Website Builder Advantages
Huge range of template:
Squarespace shines through the other eCommerce website builder mainly because it offers tremendous options in terms of templates.
They literally offer hundreds of prebuild templates for you to choose from, and in contrast to other’s their designs are miles ahead of their competition.
Ease of Use:
Their designs are so good that someone might say this isn’t a template.
Accompany this with their super perceptive editor where with a couple of clicks you can pretty much customize everything as you see fit.
Squarespace eCommerce Website Builder Cons
In terms of their editor Squarespace cons are non-existent.
Unless if you count over-personalization a con then there it is.
Although in terms of the platform as a whole there are some drawbacks especially on pricing and support provided.
Read more about the Squarespace website builder here.
4.Wix – The Best eCommerce Website Builder for Small Businesses
Wix eCommerce Builder Overview
If you’ve never heard of Wix or at least seen an ad about it on Youtube or from that friend that pushes you to create a blog, you are actually missing out.
Wix became famous by allowing you to easily create websites that are also mobile friendly with a simple yet powerful drag and drop editor.
You might think that simplicity means average designs, with Wix that’s not the case you will be able to create a fully professional website in a matter of minutes.
Although since eCommerce started peaking Wix also allows you to easily create a storefront within your website.
In my honest opinion, I believe Wix is one of the best eCommerce website builder in the market right now.
Let’s start digging even deeper and discover what makes it so great!
Wix eCommerce Website Builder – Themes
When choosing your website template Wix has created one of the most creative ways to help you with deciding your website template.
You simply feel in a couple of gaps within a sentence and they will pick the right theme for you, crazy right?
Let’s see it in action:
After completing the pop quiz.
You will be asked to either answer a couple of more questions or choose your theme from their library.
If you decide to trust Wix ADI you are expected to answer the following questions:
- What kind of online store do you want to create?
- Does your website need any of these features? (Blog, Bookings and Subscribe Forms)
- What is the name of your online store?
- Where is your business located?
- Review and edit your info
- Pick a theme you like (color scheme)
- Pick your favorite homepage design
- And your store is ready!
Literally, within 2 minutes I was able to set the foundation of my store. With zero coding!
Now if you go for Door number 2, which is creating your website with the Wix Editor.
You will be pleased to find more than 200+ templates for you to choose from.
You will also be able to sort the templates based on the niche of your product.
This will allow you to pick a template that’s laser targeted to that particular audience.
No matter which “on-boarding” road you choose you will be able to adjust your template how you see fit.
Let’s take a look at the infamous Wix Drag and Drop Editor.
Wix eCommerce Website Builder – Customizing Your Storefront
Before we delve deeper you might want to take a look at this awesome video Wix has put together for their Wix Editor.
Well if you choose to go for a template there is a chance you will need to make close to zero customizations, maybe tweak the colors to appeal to your brand.
However, let’s take a look on a basic layout what you can do if you do not want to use a premade template.
For the given example we are going to use the One Page Layout and add Wix Store to it.
After adding Wix store from the Apps menu your eCommerce store will most likely look like that.
Assuming you choose to build it from “scratch”.
Now to the most important aspect of Wix.
The drag and drop editor and the ability to dynamically change aspects of your design simply by clicking on the element on the template.
On the left side is your main “Action Bar” which you can add and customize certain aspects of your store.
The first element of the Action Bar
Allows you to edit the following aspects:
- Your website menu
- Members Page
- Store Pages
Since we are discussing the best eCommerce website builders we are going to only focus on the eCommerce side of the editor.
In this case, if you click on Store Pages you will be able to customize your; Product Page, Cart Page and Thank You page.
After you customize your store pages it’s time to give your store your personal touch.
The Second element of the Action Bar
Allows you to pick the pitch-perfect background that will resonate with the products you are selling.
It’s important to pick the right background for your eCommerce store and website in general.
As it will reflect your brand!
Wix provides you with a huge range of backdrop images for you to choose from as well as videos.
Which will make your store look elegant and professional!
Therefore trustworthy to potential customers.
The third element of the Action Bar allows you:
To add a tone of design features to your store and make it exactly as you like!
As you can see through the add section you can add various design aspects.
Additionally, you can add other website elements like a blog for example.
Although if you hover over the store category you will be able to add the following eCommerce store functionalities:
- Grid Product Gallery
- Slider Product Gallery
- Product Widget(Which allows you to feature a certain product or products on top or below the gallery)
- Add a Shopping Cart
- Incorporate Add to Cart buttons
- Other additional applications (Live Chat, Forms, etc.)
Each aspect you insert in your store you can freely move it on the template and add it exactly as you like!
Thus making it a great option if you want to build an eCommerce store exactly as you have it in mind.
The fourth element of the Action Bar
Is the Wix App Market.
Where you can find additional eCommerce solutions to integrate within your eShop to supercharge it even more!
I am going to skip the next two elements as they are kinda irrelevant to eCommerce.
The fifth element is your upload manager where you can manage your uploads and the sixth is there because I was dumb enough to add a blog section as well. 😛
The Sixth and most Important Element
Is the command center of your eCommerce store from here you can:
- Manage your orders, add products and more
- Store Pages
- Adding Store Elements
Basically, from this tab alone you can manage a lot of the aspects we mentioned in the previous sections.
You might ask why I didn’t show this from the begging and be done with Wix.
Because, I wanted to show you a full overview of the Wix Editor as well, to have a better understanding of how to expand it even more!
And that concludes the overview of the editor, although you will need to spend more than a couple of hours to become familiar with it.
Wix eCommerce Website Builder Advantages
The Wix Editor has so many creative advantages!
Let’s get rolling.
The edits you make on your storefront directly reflect the overall design of your storefront, therefore you will never be in the dark in terms of making the right edits!
It’s perfect for amateurs that want to start selling in a matter of minutes with the use of Wix ADI to build their store.
Wix wants you to build a brand and that’s why most of its features are targeted on designing the perfect eCommerce store.
No one can argue that Wix has some of the most appealing designs and templates available which is a major advantage if you are looking for a professional look at a low cost.
Outside of the editor:
Multilingual support is a huge aspect in contrast to other eCommerce website builders. You can easily use TheWordPoint to find expert translators for your website!
Which allows you to translate your whole website into a different language to reach even more people.
And more people means more sales!
Wix eCommerce Website Builder Cons
Most of the major cons of Wix eCommerce website builder are actually outside the builder.
For example, limited marketing automation features and integrations make it a less appealing choice for a seasoned eCommerce professional.
5. X-Cart – An under-one-umbrella eCommerce solution provider
X-Cart eCommerce Builder Overview
X-Cart is the oldest PHP eCommerce solution provider out there – its history begins back in 2001, at the very origins of online sales (when eCommerce as a phenomenon just started to evolve).
However, this platform can’t be called old or outdated, we’ve checked it out. On the contrary, it’s fast and progressive and it has every tool & feature that a modern online store might need.
X-Cart happens to be a perfect blend of contrasts: it’s complex yet resource efficient, it’s customizable and upgradeable yet stable, it’s easy-to-maintain yet gives an admin full control.
What distinguishes X-Cart among other eCommerce solutions is that it comes with the full range of services right from its developers.
They have in-house technical support (available 24/7, btw), developers and designers, provide their own hosting, and SEO audit and optimization.
This solution suits small, medium, and enterprise-level corporations and can satisfy the needs of retail, B2B, international and multi-channel sales, marketplaces and WordPress-based sites.
X-Cart eCommerce Website Builder – Themes
In the X-Cart built-in App Store, you can choose among over 80 free and paid themes – all gorgeous and 100% responsive, which means your store will look and work equally good on any device, be it desktop, tablet or smaller mobile device.
Those who have certain technical skills can even develop their own website theme as X-Cart is an open code platform.
Every graphic template was designed with customer needs and preferences in mind.
What’s more, all the themes are lightweight, which leaves extra resources for more visitors to your website. More visitors + attractive interface = higher conversion rates.
X-Cart’s eCommerce layouts are organized by industry (Apparel, Fashion, Autoparts, Books, Furniture, Military, etc.), which simplifies the process of choosing your favorite.
After you select the theme that suits your business needs, you may leave it as is, which would be great, or customize it, which can make your store even more buyer-friendly.
X-Cart eCommerce Website Builder – Customizing Your Storefront
Okay, now that you’ve found your theme of choice, you can start customizing it to mirror your brand’s uniqueness. X-Cart offers a handy template and layout editor in the webmaster mode.
You can drag and drop layout blocks or edit texts right on the storefront as well as switch layouts and add or remove blocks there.
Additionally, you can also develop a new template from scratch or edit any ready theme files in the admin backend but that will require certain coding skills.
X-Cart also provides on-demand design creation services, either based on a template that you chose or completely from scratch. Given that X-Cart’s open-source, you can just draw what your site should look like and X-Cart designers will code it.
X-Cart gives the admin control over the whole website, the admin backend is where you handle your store. It’s choke-full of various tools for administration, yet the interface is intuitive, so overall, it’s easy to use.
As a successful online business owner, one of your main priorities should be your clients’ comfort visiting your site and buying from you. To achieve this, X-Cart offers an intuitive interface, simple and clean-looking storefront and a variety of checkout options, languages, currencies, etc.
Being an open-source software, X-Cart is highly customizable. Also, the basic functionality can be extended with 1000+ plug-ins in the built-in App Store – just like you install games and apps on your Android or iOS device.
Cost of ownership:
X-Cart’s enterprise-level package seems fairly cheaper than most alike solutions, given that you only pay for the software once vs. once a year, which other companies, like Shopify or BigCommerce, offer.
The big advantage is zero transaction fees. You won’t have to share your income – profit!
In terms of usability and cost of Enterprise plan, X-Cart is a rather choosable solution.
Its pricing starts from the Free edition and ends with $5,995 for a lifetime license. Mind you, this is not the total cost, you’ll still have to host it somewhere.
Hosting might also cost you quite a few doubloons. X-Cart is a complex piece of software and most likely won’t work properly on cheap shared hosting.
However, X-Cart offers their own hosting service starting from $30 per month. The good thing is, for its price you get round-the-clock support, fully-managed VPS hosting plus the servers trimmed especially for X-Cart. So you will like the speed of your site.
The free option seems fully functional and has all the necessary features, i.e. it’s not a demo, you can totally sell your products with it. However, its functionality is somewhat limited, especially in terms of marketing and SEO tools.
Although X-Cart is open-source and customizable, you will need certain coding skills to tweak its functionality. Design – not so much with the webmaster mode.
So to sum up, X-Cart’s cons are:
- Limited features in the Free edition.
- The necessity to find a good hosting or opt-in for their services.
- Need for programming skills if you want to add custom functionality.
That concludes our article about the best eCommerce website builders right now!
Overall from the analysis of the four eCommerce website builders, it is evident that there are a lot of common aspects in terms of functionality.
The ultimatum in the question we set in the introduction:
What’s the best eCommerce website builder?
Would have to be an “it depends” answer, you might be disappointed although, your decision will come down to how much you are willing to spend, all the solution are offering a robust eCommerce website builder.
Although there are also other factors you have to take into account into making the right decision.
The website builder is just one of those factors the other is the eCommerce platform you decide to choose.