12 Best AI Writing Tools For All Content Types [2024]

Content creation is at the core of every business’s marketing strategy, aiming to build unique customer experiences. From writing social media copy to long-form content, combining an authentic tone of voice with valuable and relevant information is critical.

But does everyone have the time or resources to produce competitive, high-converting content? Not always, but thankfully, the power of artificial intelligence (AI) has emerged in this area, too.

In this guide, you’ll find the best AI writing tools and apps for different purposes and use cases to build content that will attract your buyers and prospects throughout the customer journey. Learn their top features and pricing and spot which is best for you.

What Are The Benefits Of Using AI Writing Tools?

Before we present the AI writers, let’s discuss why you should add them to your business toolkit:

• Faster production: AI writing apps enable businesses to produce more content in less time without compromising quality.
• Better results: These tools promise efficiency and top-tier results powered by the blessings of AI technology.
• Lower costs: Adopting AI writing assistants covering most of your content creation and copywriting needs can help reduce agency costs or headcount.
• SEO optimization: If you want to rank higher on important search engines, such as Google, to bring more high-quality leads, you can resort to dedicated AI solutions.

Ready to reap all those benefits? Before picking your favorite tool, find out how to use the C.R.E.A.T.E. framework to build perfect AI prompts:

Content AI Writing Tools

If you’re interested in producing long-form content with high-quality results, here are some top tools that can contribute to the writing process:

1. Rytr

Pricing: Paid plans start at $9/month, Free plan

Best feature: Blog outline builder

Rytr offers solutions for different content types, including blog posts. It sports an easy-to-use dashboard where you can simply add the essential information around your topic and tone of voice to get up-to-date suggestions.

For example, as the below image shows, you can select the use case, the main keyword, and other variables such as creativity level to bring out sophisticated blog outlines to work on:

Rytr also offers a blog section writing feature where you can add a more narrow topic with more keywords and get a whole paragraph reflecting all those elements. Moreover, it has solutions for other business-related content creation tasks. For example, you can search for a brand name, optimize a business pitch idea, or write product copy for ads, landing pages, and product descriptions.

Finally, you can use it for more complex storytelling processes, such as crafting content using the AIDA and PAS framework models.

Rytr Features

• Blog post ideas and outlines
• Keyword generator and extractor
• Product descriptions and ad copy
• Story plot, headline, and CTA suggestions
• Text editing capabilities
• SEO meta description and meta title

Pricing

Rytr offers a free starter plan for up to 10K words and other basic solutions. For more, you can upgrade to a paid plan starting at $9/month.

2. Jasper AI

Pricing: Paid plans start at $49/month, Free trial

Best feature: Template library

If you’re looking for a state-of-the-art AI writing assistant to make content for different business departments and needs, Jasper (previously known as Jarvis) is your go-to service. It’s one of leading tools in this category, with maximal customization capabilities. You can insert your brand voice and style guide to get the best possible results.

Regarding content writing, Jasper provides users with 50 templates for different use cases, such as text summarizer, paragraph generator, and AIDA framework. You get quick results you can edit later by completing certain fields with key information, such as main keywords and tone of voice.

Moreover, Jasper has a chatbox enabling users to complete certain tasks and answer questions about their content pieces faster. You can also use it to craft creative assets and great content for your marketing campaigns.

Jasper Features

• Content generator and editor
• 50 use cases and templates
• Browser and Chrome extension
• Multiple campaign capabilities
• AI chatting solution
• Supporting 30+ languages

Pricing

Jasper’s pricing plans start at $49/month for one user and unlimited words. There is also a plan suitable for scaling marketing teams, which costs $125/month.

3. Sudowrite

Pricing: Paid plans start at $9/month, Free trial

Best feature: Advanced storytelling capabilities

If you’re searching for an AI tool to enhance your creative storytelling, you need a platform like Sudowrite. Major brands such as the New York Times and The Verge have trusted them with their brainstorming and story plot development, so it’s worth giving it a shot.

Firstly, this AI content generator helps fiction and creative writers accelerate their writing through character and scene development. You can also add a specific concept into a feature called “first draft” and  get the first 1,000 words of your project. It also sports an AI feedback provider to optimize your editing process.

Also, Sudowrite helps tackle writer’s block by providing word suggestions or alternate story plots. Finally, it has a fantastic visualization tool that helps bring your characters to life and broaden your perspective.

Sudowrite Features

• Content development and idea generation
• AI provided feedback
• GPT-3 and GPT-4 models
• Plot and character development
• Word suggestions
• Editing capabilities

Pricing

Sudowrite’s pricing plans start at $19/month for 30,000 words which is suitable for short stories and blog posts. For more words, you can switch to the professional plan at $29/month.

4. ChatGPT

Pricing plan: Paid plan is at $20/month, Free plan

Best feature: Accuracy level

When OpenAI introduced ChatGPT in November 2022, almost everyone was thrilled by its accuracy and handiness. Built on generative pre-trained transformers and conversational applications, it gives users fine-tuned answers to complex questions.

So in what ways can ChatGPT enhance your writing? First, you can use it as a brainstorming tool when you feel stuck or explore different topic angles. You can also see how it structures responses step-by-step and get feedback for your work. It gives you the opportunity to challenge your vocabulary and paraphrasing skills when needed.

However, as this AI tool is relatively new and susceptible to mistakes, combining it with other learning sources is important, especially when you use it in the research phase.

ChatGPT Features

• Writing assistance – paraphrasing, word choice, etc.
• Proofreading and editing
• Content generation
• Storytelling and plot development
• Language learning support
• Research assistance

Pricing

You can use ChatGPT for free, but you can switch to ChatGPT Plus for $20/month if you need faster responses during peak times.

AI Copywriting Tools

Most content writing platforms shared earlier have copywriting capabilities, but here, we’ll add a few more tools to optimize your marketing copy, e.g., campaigns, social media posts, etc.

5. Copy AI

Pricing: Paid plans start at $49/month, Free plan

Best feature: User-friendly dashboard

Creating great copy for your campaigns and website is not always a piece of cake. Thankfully, Copy AI offers many solutions to grab your readers’ attention, suitable for different types of content and business departments. Primarily, it has an intuitive dashboard where you can overview all your projects and never miss a deadline.

Email and social media copywriting is at the heart of this platform. You can create AI-generated content for various email types, such as lead nurturing and welcome emails. Mention the project you want to complete, type the context and tone of voice, and tweak the results if needed. The same applies to social media, enabling you to create content for various channels, including Pinterest and YouTube.

Copy AI also offers ready-made copy templates and workflows for different purposes, such as recommendation letters or affiliate outreach email templates.

Copy AI Features

• Chatbot
• Built-in plagiarism checker
• Long- and short-form copywriting templates
• Mutli-lingual support
• API

Pricing

Copy AI offers a free plan for up to 2,000 emails per month. For unlimited words and advanced features, you can get a paid plan starting at $49/month.

6. HoppyCopy

Pricing: Paid plans start at $29/month

Best feature: Competitor monitoring

Email marketers can confirm how crucial writing great copy is on the road to higher conversions. If you’ve sent out multiple email campaigns and are seeking a new source of inspiration, HoppyCopy specializes in this exact area. You’ll find 50+ email copy templates to nail your cold outreach, eCommerce newsletters, and automation workflows, to name a few.

HoppyCopy sports an idea generator and email enhancer, with features like a subject line generator. Its sequence planner enables users to build a high-quality copy for drip campaigns to boost conversions and sales.

One of the assets of this AI writing tool is its competitive monitoring tool that gives you access to competitors’ emails to see what works for them. You’ll be also equipped with a spam checker to replace elements that may damage your sender score.

HoppyCopy Features

• AI Copy generator and editor
• Email sequence planner
• Competitor monitoring
• Content repurposing capabilities
• Spam checker

Pricing

HoppyCopy provides users with three main paid plans beginning at $29/month – you can request a 7-day trial to test its features.

7. Writesonic

Pricing: Paid plans start at $19/month, Free trial

Best feature: eCommerce capabilities

Writesonic is an all-in-one AI writing tool for all possible content marketing projects you’d like to streamline. It’s suitable for marketers, bloggers, and copywriters, offering a wealth of features to deliver high-quality content that will finally convert.

Writesonic provides eCommerce marketers with a powerful set of assets, ranging from Amazon and website product descriptions to Google and Facebook ads, among others. It also sports content optimization features, such as a paraphrasing tool, a content shortener, and a sentence expander.

Finally, you’ll find business copy applications to streamline your brand awareness efforts. For instance, you can craft your company vision/mission and short press releases to showcase what you’re made of to prospective customers and employees.

Writesonic Features

• Content generator
• Paraphrasing tools
• eCommerce and SEO applications
• ChatGPT-like capabilities
• Zapier integrations

Pricing

Writesonic’s paid plans vary based on the words you want to check out, starting at $19/month – you can kick off with a free trial.

SEO AI Writing Platforms

Inbound marketers aim to increase organic traffic and acquisition. One of their means is publishing blog content and website pages that will rank high on SERPs (Search Engine Result Pages). Here are three AI tools we’re suggesting for this case:

8. Surfer SEO

Pricing: Paid plans start at $29/month

Best feature: Growth management capabilities

Growth marketers and SEO content writers have a lot on their plate, and an AI writing tool like Surfer SEO can improve their day-to-day deliverables. First, it sports a content editor where you can get feedback about your content in real-time. You get access to briefs, including outlines and additional input such as suitable headings, words, and paragraphs that will lead to a higher ranking.

Also, Surfer SEO has a built-in keyword research tool where users can explore trends in their niche and build topic clusters. They also get access to additional tools to understand their target audience’s search intent. There is also a content generation tool, where you can provide the main keyword and parameters like tone of voice and competitors and get a draft in a few minutes.

An SEO auditing feature enables you to fix errors or repurpose old content to improve your rankings and gain more valuable leads. Finally, this AI writing assistant provides regular suggestions to improve your website from a technical SEO perspective.

Surfer SEO Features

• Content editor and generation tools
• Browser extension
• Integrations with Google Docs, WordPress, etc.
• SEO auditing and growth management suggestions
• AI outline generator

Pricing

Surfer SEO has four main pricing plans beginning at $29/month. There’s also an option for enterprises – if you’re interested you can request a custom quote.

9. Scalenut

Pricing: Paid plans start at $39/month, Free trial

Best feature: Natural language processing

Scalenut is another AI SEO platform that can power up your content marketing efforts and boost your organic traffic. Scalenut saves you time by building topic clusters and providing powerful insights to dive deeper into your target audience’s questions and pain points.

With Scalenut, you can also run audits and optimize yout content through specific recommendations including keyword density, metadata, etc. This platform also offers an AI writing tool – Cruise Mode – to produce blog posts or marketing copy in your brand voice.

This platform has a built-in NLP analysis feature that can improve your content readability and help you bring efficient copy and content to life. Finally, it’s suitable for all types of businesses, including agencies and freelance content creators.

Scalenut Features

• Keyword research and topic clusters
• Content optimization tools
• Content generator
• NLP analysis feature
• Relevant keyword targeting

Pricing

Scalenut’s paid plans start at $39/month for 100,000 words and 5 SEO articles per month. Their most popular plan is at $79/month.

10. Frase.io

Pricing: Paid plans start at $15/month

Best feature: Team collaboration capabilities

Frase is the last SEO platform we’ll introduce in this guide, which has more basic yet powerful capabilities to upgrade your content marketing efforts by automating certain SEO processes.

The most affordable plan for one seat includes features, such as content scoring, automated content briefs, and an intuitive content editor. Plus, it provides users with features for easier team collaboration, project folders and status settings, and easy sharing capabilities.

Lastly, users opting for the pro add-on can also benefit from a SERP enrichment tool offering access to more advanced SEO tools concerning domain authority, plus an AI writer.

Frase Features

• Automated content briefs and outline
• Content scoring and editor
• Intuitive dashboard
• Custom templates
• Google search console analytics

Pricing

The pricing plans for Frase start at $15/month with limited capabilities. For more features, you can switch to the Basic plan at $45/month.

Editing Tools

Now, let’s to move to our final section, introducing editing software tools, including grammar checkers, among other capabilities:

11. Grammarly

Pricing: Paid plans start at $15/month, Free plan

Best feature: Citation generator

If business writing is part of your day-to-day responsibilities, then you probably already know about Grammarly. This AI Writing assistant comes with a free version that helps you deliver solid documents.

Apart from grammar checking and spelling, Grammarly also provides suggestions to write better sentences based on a certain tone of voice. You can also create style guides and brand tone profiles to ensure that your teammates follow the same guidelines when writing.

Finally, Grammarly comes with a browser extension to check content on different apps, such as Google Docs and Gmail, and a plagiarism checker to ensure that your writing always remains authentic.

Grammarly Features

• Grammar, spelling, and punctuation
• Plagiarism and essay checker
• Citation generator
• Style guides
• Brand tone customization

Pricing

Grammarly has a generous free plan, but businesses usually switch to premium, starting at $15/user/month.

12. Quillbot

Pricing: Paid plans start at $19.95/month

Best feature: Text summarizer

Finally, we present Quillbot, an AI paraphrasing tool that provides lots of features to refine or alter your writing. For example, it enables you to rephrase your content and avoid plagiarism while checking your text for grammar mistakes.

Quillbot has an in-built summarizer and long-form text checker for professionals or students who need to create essays and reports. Plus, it offers a co-writing tool users can resort to optimize their research and writing through powerful analytics.

Last but not least, it has translation services for over 30 languages for longer content and extensions for Chrome, MacOS, and Word.

Quillbot Features

• Paraphrasing and plagiarism checker
• Grammar and spelling fixer
• Summarizing feature
• Citation generator
• Translations services

Pricing

Quillbot’s pricing plans start at $19.95 monthly – you can also request bi-annual or annual options to save money.

How We Selected The Tools

All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

Choose The Best AI Writing Tool For Your Business

In a nutshell, AI and machine learning are at the core of business operations, and content marketing teams inevitably try to benefit from this trend to optimize their strategy. As you can see, there are lots of great AI writing tools to select for different needs and you can read here more about all the best AI tools.

Thankfully, you don’t need to understand algorithms to select the best tool for your business. Identify your needs, set SMART goals, determine your budget, and go on the hunt for the AI writing tool that checks most of the boxes.

It’s also wise to ensure that this platform complements your existing marketing stack, such as your email marketing service, to create a powerful marketing engine.

Best AI Writing Tools FAQs

Looking for some quick answers for our topic? We’ve gathered them here:

1. What are the best AI writing software tools?

Many top AI writing platforms are in the market, but our top three are Jasper, Rytr, and Writesonic.

2. Why should I use an AI writing tool?

AI writing tools help marketing teams produce more high-quality content and marketing copy faster and optimize relevant processes such as proofreading and plagiarism checking.

3. How can I detect AI content?

You can use certain AI detection tools, such as Content at Scale and Originality.AI, or learn to recognize certain patterns like repetitive words, lack of depth in content, or outdated information.

4. What software should I use for landing pages?

Use an AI writing tool that specializes in marketing copy and campaigns, such as Writesonic.