St. Patrick’s Day Email Marketing: Examples, Subject Lines & Tips [2025]

Is St. Patrick’s Day really worth an email campaign?

While it may not be the biggest shopping holiday, it’s a great chance to connect with customers in a fun and low-pressure way.

People are already looking for ways to celebrate, shop, and treat themselves, and with the right email, you can tap into this festive spirit and boost your engagement and sales.

In this post, you’ll find creative St. Patrick’s email marketing examples, fun subject lines, actionable tips, and easy-to-use templates to build a standout campaign for the holiday.

Why You Need St. Patrick’s Day in Your Email Marketing Calendar

Let’s take a look at the numbers. According to a study, 44% of consumers planned to celebrate it, looking for deals, themed products, and special experiences.

This surge in interest means brands that target the holiday can drive engagement, boost sales, and provide a unique, seasonal experience.

But beyond the rising popularity, here are a few more reasons why St. Patrick’s Day deserves a spot in your seasonal email marketing strategy:

• Strong spending trends: Shoppers are willing to spend on food, drinks, apparel, and home décor, with total holiday sales reaching billions. Email promotions featuring themed discounts, limited-edition products, and holiday bundles can capture this seasonal demand.
• Less competition, more opportunity: Unlike major shopping holidays like Christmas, St. Patrick’s Day isn’t oversaturated with marketing campaigns. This gives your brand a better chance to stand out in crowded inboxes.
• Engagement potential: The holiday’s playful and festive nature makes it ideal for interactive campaigns, contests, and social sharing.

Who can target the holiday: Almost any business.

For example, eCommerce brands can run themed promotions. Restaurants and local businesses can attract foot traffic with festive deals. Even SaaS companies can get creative with St. Paddy’s Day-themed discounts and limited-time offers.

Further reading: Check our email marketing calendar to plan your seasonal campaigns more efficiently.

Best St. Patrick’s Day Email Subject Lines

Your subject line is your first (and maybe only) shot at getting someone to open your email, so you need to make it count.

St. Patrick’s Day gives you the perfect excuse to have some fun with wordplay, humor, and a little bit of Irish charm.

Below, we’ve gathered creative subject line examples from popular brands to inspire your St. Patrick’s Day marketing campaigns:

St. Patrick’s Day subject line tips

Here are some actionable subject line tips to keep in mind when crafting your subject lines.

• Lean into the theme: Words like luck, gold, shamrock, rainbow, and charm will make your creations more relevant to the holiday. Also, using “St. Paddy’s” instead of “St. Patrick’s” gives your email a more casual feel. Just opt for Paddy’s, not Patty’s, as this is usually the short form of Patricia.
• Use humor and wordplay: Copy like “Shamrock and roll—your deal is waiting!” or “No blarney, just big savings!” will add some personality to your campaign.
• Create urgency without being pushy: Instead of the overused “Act now!” try something more unique, such as “Your lucky deal disappears soon!” or “Last chance to cash in on savings!”
• Add emojis: Four-leaf clovers, green hearts, and rainbows can add a fun touch and boost open rates. Just ensure you use them sparingly.
• Personalize them: Adding a first name makes emails feel like they were made just for the recipient. You can also personalize based on past purchases or location. For instance, “Boston, your St. Paddy’s Day offer is here!” feels more tailored than a generic email blast.

If you need help, check how your creations will perform using a free subject line tester like Refine.

St. Patrick’s Day Email Examples

Whether running a flash sale, promoting green products, or spreading some St. Paddy’s cheer, the right email can make all the difference.

Below, we’ve cherry-picked various examples to inspire your campaigns. We’ll break down what works so you can apply the best ideas to your own St. Patrick’s Day emails.

1. MeUndies’ mystery sale

Mystery sales tap into curiosity and exclusivity, making them a powerful tool for St. Patrick’s Day promotions.

Instead of simply offering a discount, you can create a fun (and mysterious) experience to get higher engagement and clicks.

Subject line: St. Patrick’s Day Mystery Sale

Here’s a great example from MeUndies using mystery to drive engagement and conversions.

What works:

• The bright colors, bold email fonts, and festive visuals immediately grab attention.
• The header copy, “Feeling Lucky? Reveal Your Deal,” creates curiosity and makes subscribers want to click.
• The messaging makes the reader feel part of a select group, increasing exclusivity and encouraging the recipient to interact with the campaign.
• The CTA buttons (“Show the Deal” and “Shop Now”) are clear, direct, and easy to spot. The bright green button also contrasts with the white background for better visibility.

2. Meowington’s sales extension with a twist

Extending a sale can keep the momentum going, but adding a creative twist makes it feel fresh rather than repetitive.

Subject line: Lepre-kitten Approved – 60% OFF Sale Extended!

This email from Meowingtons plays on “St. Catrick’s Day,” bringing a playful, pet-themed spin to the holiday.

What works:

• The 60% discount is prominently featured, making the deal clear and enticing.
• The email has a simple yet eye-catching layout with a bold header and pot of gold visual.
• The holiday twist with “St. Catrick’s Day” branding makes the campaign feel unique to its audience.
• The well-organized product blocks make browsing easy and highlight different categories.
• It uses green, gold, and navy to match the holiday spirit while keeping the email design clean.

3. Death Wish Coffee’s themed product promotion

St. Patrick’s Day is perfect for promoting limited-edition products that tie into the holiday.

A well-designed campaign will make a product feel exclusive and time-sensitive, encouraging customers to buy before it’s gone.

Subject line: DROPKICK MURPHYS MUG

Death Wish Coffee seamlessly combines a themed email promotion with a charitable cause, creating a win-win for both the customer and the brand.

What works:

• The limited-edition aspect makes the mug feel premium, increasing the urgency for customers to purchase.
• The partnership with Dropkick Murphys to honor the Claddagh Fund adds a feel-good factor, making every purchase more meaningful.
• The concise, engaging copywriting keeps the email easy to skim while building excitement around the product.
• It encourages add-on purchases and makes the collection feel more exclusive.
• The “Feeling Lucky?” giveaway section gamifies the experience, adding another layer of engagement.

Further reading: Learn how to take gamification to the next level by looking at our interactive emails guide.

4. CoSchedule’s very limited offer

Time-sensitive deals with limited availability can drive fast action, especially when framed as an exclusive opportunity.

Subject line: St. Patrick’s Day Savings

The following St. Patrick’s Day email marketing campaign from CoSchedule limits the offer to the first 100 students to drive immediate conversions.

What works:

• The subject line “Save some green” ties into St. Patrick’s Day while promoting savings.
• The value proposition, “$2,400+ course library for just $99,” makes the deal feel like a steal.
• The CTA button copy, “Claim my plan,” is actionable and personalized.
• The message is easy to scan, with key details standing out. The plain-text format is perfect for minimizing distractions and focusing on the CTA.
• The email’s body copy uses urgent language to amplify FOMO and drive action.

5. Jeni’s Ice Creams guaranteed delivery

Guaranteed delivery can be a major selling point for time-sensitive holidays like St. Patrick’s Day.

Customers who know their order will arrive in time for the celebration are more likely to complete their purchase, especially for limited-time or themed products.

Subject line: Order now for St. Paddy’s celebrations!

Jeni’s St. Patrick’s email marketing campaign promotes festive flavors while reassuring customers that their treats will arrive on time.

What works:

• Ensures customers know when to order for guaranteed St. Patrick’s Day arrival.
• It features Green Mint Chip for its St. Paddy’s theme and Middle West Whiskey & Pecans for a celebratory touch.
• Uses fun email copy (“easier to find than pots of gold”) to keep the email relevant to the St. Patrick’s Day theme.
• The mint-colored background paired with an orange button creates a beautiful contrast that increases the visibility of the CTA.
• Follows a Z-pattern for product images, making browsing more intuitive.
• The shamrocks and rainbow add a touch of playfulness without being distracting.

6. Elago’s Lucky Day campaign

Incorporating GIFs into St. Patrick’s Day emails can make promotions feel more dynamic and engaging.

Subject line: it’s your LUCKY day

This email example from Elago uses an animated lucky theme to celebrate the holiday while showcasing their products.

What works:

• The GIF with falling gold coins and festive decor is an instant attention grabber.
• The email highlights green accessories to align with the holiday’s color scheme.
• “Shop All” and “Shop” buttons are easy to find, making checkout seamless.
• The phrase “It’s Not Easy Being Green” adds humor while tying into the product color.

St. Patrick’s Day Email Templates

Now that you’ve got plenty of inspiration, it’s time to put it all into action and craft your own St. Patrick’s Day email campaign.

The best way to start? Experiment with a customizable email template that fits your brand and audience.

You can create a promotional campaign using the following pre-made designs simply by signing up for a free Moosend account, jumping into the editor, and selecting them from the Template Library.

St. Patrick’s Day promotional template

This dedicated St. Patrick’s Day email design is perfect for quick promotions and holiday wishes. The layout and strong CTA make it easy to skim through and drive clicks.

You can easily customize it by adding your own header visuals, copy, and branding elements, and you’re ready to go.

Register to try

Go green email newsletter template

A great template for a St. Patrick’s Day promotion with clean, high-contrast design elements.

The bold offer at the top, clear CTA buttons, and social proof (reviews) make it effective for driving conversions.

Food & beverage promotions

Perfect for St. Patrick’s Day food and beverage promotions, offering a bold hero image, featured menu items, and clear pricing to entice customers.

The layout makes it easy to showcase limited-time holiday specials, and the green CTA buttons naturally align with the St. Patrick’s Day theme.

This would work great for restaurants, bars, bakeries, or meal delivery services that want to promote holiday-inspired dishes or exclusive discounts.

Further reading: Check out our March email planner for more tips on crafting the perfect St. Patrick’s Day email, from copy and subject lines to visuals and CTAs.

St. Patrick’s Day Email Campaign Tips

Now that you have subject lines, email templates, and real campaign examples, it’s time to fine-tune your approach.

Here are some tips to ensure your emails stand out and drive results.

Send themed gift ideas

Not everyone knows what to buy for St. Paddy’s Day, so why not make it easy for your subscribers?

Offer gift suggestions that fit the holiday, such as themed party kits, festive apparel, or Irish-inspired products. These make great gifts for friends, family, or even themselves.

Here’s how to make your gift promotions more appealing:

• Curate special bundles: Group related products together (e.g., St. Paddy’s cocktail kits, Irish coffee sets, or green-themed self-care boxes).
• Offer personalized deals: Let customers customize gifts with names, monograms, or lucky messages.
• Use social proof: Feature bestsellers, customer favorites, reviews, and testimonials in your email to help shoppers decide.
• Add urgency: Encourage quick purchases with limited stock or time-sensitive discounts.

Here’s an example from Asos’ St. Patrick’s Day email campaign:

Plan exclusive offers

Customers love holiday-exclusive deals, and a well-timed offer can drive conversions while making your brand part of the celebration.

One way to do this is with limited-time coupons, offering 15–25% off for a short period to create urgency. BOGO (Buy One, Get One) deals work especially well for food, apparel, and seasonal products, encouraging customers to stock up.

Use themed discount codes like LUCKY15, SHAMROCK, or GREEN25 to make the promotion more festive. Small details like this will make your sale more engaging and unique.

Here’s how Body Bliss did it:

Pro tip: Free shipping is another simple but effective incentive, particularly for last-minute shoppers looking to save.

Create a sense of urgency

Limited-time deals and countdown elements can turn hesitation into action.

So, here’s how to make your St. Patrick’s Day campaign feel time-sensitive and irresistible by following four simple tips:

• Subject lines: Use urgent phrasing like “Only 24 Hours Left to Celebrate!” or “Your Luck is Running Out—Final Hours to Save!”
• Email Copy: Highlight scarcity and time limits. Phrases like “This offer disappears at midnight!” or “Last chance to grab your St. Paddy’s deal before it’s gone!” encourage recipients to act.
• Visuals: To increase urgency, add countdown timers or bold, attention-grabbing banners that say, “Hurry! Sale Ends Soon!”
• CTAs: Make them direct and time-sensitive. Use “Claim Your Deal Now,” “Shop Before It’s Gone,” or “Redeem Your Lucky Discount!” to drive action.

A well-placed sense of urgency can turn indecisive shoppers into instant buyers. Platforms like Moosend allow you to add a countdown timer effortlessly, making it easy to drive faster conversions.

Try them!

Allow users to opt out

Not everyone celebrates St. Patrick’s Day, and sending unwanted holiday emails can lead to unsubscribes or spam complaints.

Give your subscribers control by offering an opt-out link in your pre-holiday emails. A simple message like “Prefer not to receive St. Patrick’s Day emails? Update your preferences here.” shows respect for their inbox.

Using a preference center will also let subscribers customize what emails they receive rather than unsubscribing completely. This keeps them engaged with your brand while ensuring they only get email content that interests them.

Apart from being good email etiquette, making opting out easy allows you to maintain a healthy, engaged email list long-term and improves your email deliverability.

Cross-promote between channels

Using social media, apps, and email together creates more touchpoints for engagement and increases visibility.

Take Postmates’ example, which combines email, social media, and a mobile app to drive participation:

The email teases a mystery discount, but customers have to open the app to claim it, boosting app engagement.

They also encourage interaction on X (formerly Twitter), offering a special promo code for users named Patrick or Patricia, making the campaign feel fun and interactive.

To apply this strategy to your own campaign:

• Use email to announce your promotion and direct traffic to your social media accounts or website.
• Encourage social sharing by offering exclusive perks for those who tag your brand or use a special hashtag.
• Leverage your mobile app (if applicable) by requiring users to log in to unlock deals.

Make the Most of St. Patrick’s Day Email Marketing

St. Patrick’s Day is the perfect chance to sprinkle leprechaun magic into your marketing. Whether running a flash sale, launching a seasonal product, or simply joining the celebration, your email campaign can be the difference between a customer scrolling past or clicking through.

Remember, not every holiday needs to be massive to deliver results. What matters is the right timing, messaging, and execution.

Now, take inspiration from the examples above, customize your campaign, and turn St. Patrick’s Day into a win for your brand.

Also, if you’re looking for an easy way to get started, sign up for a free Moosend account and let the St. Paddy’s Day shenanigans begin.