Top 12 CRM Email Marketing Software Solutions [2024]

Many business owners, marketing managers, and digital specialists find email marketing campaign management pretty difficult, and for good reason.

Fortunately, there are CRM email marketing software solutions out there that can streamline processes, enable data-driven decision-making, and facilitate results.

We’ll be exploring some of the best such platforms, including Moosend, HubSpot, ActiveCampaign, Brevo, and more.

Disclaimer: The information below is accurate as of January 15, 2024.

How We Selected The Tools

All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

Best CRM Email Marketing Software: Comparison Table (With Features & Pricing)

Let’s review the different CRM email marketing tools we’ll cover in this article.

 

 

Below, you’ll learn more about each of these in terms of features, functionalities, and pricing options a bit further down.

For now, let’s turn our attention to where each of these tools excels in terms of use cases.

Best Email Marketing Software With CRM Features By Use Case

Although many of these email marketing CRM tools have features and capabilities in common, they tend to perform better in certain areas than others.

Here’s a quick breakdown based on their use case:

• HubSpot CRM — Best for lead management via its CRM.
• Moosend — Best affordable email marketing for small businesses, marketing teams, and enterprises.
• Zoho CRM — Best for medium-sized businesses.
• ActiveCampaign — Best for marketing teams that want advanced analytics and reporting capabilities
• Brevo — Best for its email and SMS marketing campaigns.
• Salesforce — Best for large teams looking for robust analytics capabilities.
• Pipedrive — Best for small and mid-sized teams wanting a sales-focused CRM.
• Insightly — Best for teams that want to optimize their emails with A/B testing.
• Keap — Best for businesses looking to automate many email marketing processes.
• Copper — Best for small businesses that use Google Workspace.
• EngageBay — Best for lead nurturing and manual task automation.
• Nutshell— Best for small businesses that want personalized email drip campaigns.

All that being said, it’s time to move on to each of these software solutions and tackle them more in-depth.

1. HubSpot CRM

Pricing: Paid plans start at $20/month, free plan

Best feature: Email health reporting

Overall rating: 4.4/5

HubSpot is a pretty well-known customer relationship management software that includes a multitude of marketing tools to supplement it.

It combines email and marketing automation to provide clear insights into your marketing efforts. HubSpot has plenty of optimization features that perfectly complement its easily customizable templates and seamless drag-and-drop email editor.

You can create personalized emails for specific contact segments or publish content on your website and send updates to email subscribers. You can also track customer experience throughout the entire customer journey.

It lets you create detailed email campaigns tailored to each contact’s individual needs based on existing CRM data. The platform also includes if/then logic in its automated emails. That means each email recipient gets a personalized message based on their direct interaction with your brand.

HubSpot CRM includes an embedded A/B testing feature and a gallery of customizable goal-based email templates. You can send bulk personalized emails based on list segmentation, lifecycle stage, and other relevant customer data.

It is equipped with in-app quality assurance mechanisms that let you send test emails and preview different formats.

This CRM email marketing software can help both your marketing and sales teams in terms of email marketing campaign management, contact management, reporting, and more.

HubSpot CRM features

• A/B testing
• Customizable goal-based email templates
• Bulk personalized email sending
• In-app quality assurance mechanisms (sending test emails and previewing different formats)
• Data analytics and reporting dashboard
• Contact deal and task management
• Email tracking and engagement notifications

Hubspot CRM pricing

The tool has several pricing plans to choose from, depending on your needs.

It also includes a free plan with several email marketing features like ad management, reply tracking, one automated action, and CRM. You can send up to 2,000 emails per calendar month with this plan.

For more robust features and functionalities, you’ll need to upgrade to Starter ($20/month), Professional ($890/month), or Enterprise ($3,600/month).

2. Moosend

Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)

Best feature: Drag-and-drop newsletter editor

Overall rating: 4.7/5

Moosend is an all-in-one marketing automation and email marketing tool. It helps businesses of all sizes create, send, and analyze their email campaigns.

The platform includes a wide range of advanced features to streamline email marketing processes with a minimal learning curve. Although Moosend is not a CRM platform itself, it includes several CRM tools like audience management, lead scoring, and user onboarding. Also, it integrates with CRM software such as Salesforce, HubSpot, Microsoft Dynamics CRM, and Pipedrive.

The platform includes a simple-to-use drag-and-drop email editor and a seamless user interface. These make it easy to create professional email newsletters in minutes.

You can choose from over 80 pre-made email templates to use as is or customize to your liking.

You can also test and preview your email campaigns on various digital devices to ensure they are flawless by the time they reach your contact list.

Moreover, it makes email marketing automation a breeze through a wide range of functionalities. Among these, we can include email list segmentation and/or expressions, multiple triggers, recurring emails, path merging, etc.

Moosend has a 98% sender reputation thanks to its spam and delivery test feature. Lastly, the platform includes robust analytics capabilities that help you further optimize your marketing strategy and campaigns.

Moosend features

• Drag-and-drop email editor
• Email list segmentation tools
• Email marketing automation features
• Pre-built customer journeys
• Subscription forms
• Real-time analytics to track click-through rates and other metrics
• Third-party integrations with popular marketing apps and CRMs
• 24/7 customer support via chat and email

If you want to learn more about how Moosend’s new CRM features connect you to your audience, watch the Gateway to CRM webinar!

Moosend pricing

It includes two paid plans starting at $9 per month for up to 500 subscribers and an Enterprise plan with custom pricing.

The paid plans include more advanced features like automation workflows, landing pages and forms, transactional emails, audience discovery, an account manager, and more.

You can also opt for a free 30-day trial for up to 1,000 subscribers and unlimited emails.

Try for free!

3. Zoho CRM

Pricing: Paid plans start at $20/user/month, 15-day trial

Best feature: Email template feature

Overall rating: 4/5

Zoho CRM is an email marketing CRM with lead management, workflow, and sales automation capabilities. As a sales CRM, its automation features make it easy to move potential customers through the sales pipeline.

You can use Zoho at the top of the sales funnel to capture and score new leads. Once through, you can set up automated lead nurturing emails and track progress at every stage of the customer journey.

Its analytics capabilities make it easy to keep track of your lead engagements and optimize your sales and marketing processes.

Each sales rep gets their own set of analytics to determine and oversee any areas of improvement. The platform includes an extensive email template feature with an easy drag-and-drop feature so your sales reps don’t have to redo the same emails every time.

You can also include bulk email campaigns but only by integrating the CRM with Zoho Campaigns. Moreover, you can gain access to Zoho’s AI-powered assistant. It can help you gather customer data such as email open rates, answered calls, and website visits. The intelligent assistant then suggests the best times to contact these leads.

The tool integrates with numerous third-party software, including tools like Slack, Dropbox, Zendesk, Zoom, GoTo Meeting, Trello, Mailchimp, and QuickBooks.

Zoho CRM features

• Email templates
• Drag-and-drop editor
• Email sentiment analysis
• Robust analytics and reporting features
• Email segmentation
• Auto-responders
• Bulk email campaign capabilities

Zoho CRM pricing

This CRM tool has four pricing plans starting at $20 per user per month.

Each plan has a 15-day free trial so you can experiment with different features and functionalities.

4. ActiveCampaign

Pricing: Paid plans start at $29/month, 14-day free trial

Best feature: Automated email marketing workflows

Overall rating: 4.5/5

ActiveCampaign is a marketing automation tool with enhanced CRM functionality.

It’s designed to prioritize marketing automation above all else, focusing on things like building email newsletters, message scheduling, reporting, and fully automated email sequences.

ActiveCampaign includes an email editor with highly customizable templates. Although not the most user-friendly, you have numerous customization options for email marketing campaigns and CTAs. The tool also has a huge template library and good email list segmentation features. You can also use the platform to A/B test your newsletters and other email offerings.

You can also set up behavior-triggered email sequences like post-purchase follow-ups or abandoned cart notifications through the tool’s visual builder. ActiveCampaign’s lead scoring feature lets you rank your contacts based on email and website interactions. This makes it ideal for lead nurturing and drip campaigns.

This CRM email marketing tool lets you track sales funnel and team member performance, update deal statuses in real-time, and automatically assign tasks to sales reps. It also sends automated follow-up notifications and shows how likely you are to close each deal.

Lastly, it also integrates numerous third-party applications from accounting, lead management, e-commerce, or social media like Thinkific, Pipedrive, Facebook, Shopify, Zapier, and Google Analytics.

ActiveCampaign features

• Email editor with highly customizable templates
• Behavior-triggered email sequences
• Lead scoring feature
• Automated deal updates
• Sales rep performance tracking
• Win rate probability feature
• Transactional emails

ActiveCampaign pricing

The platform includes four pricing plans starting at $29 per month limited to one user and 1,000 email contacts. You’ll find many of the tool’s email and marketing automation features in this plan.

There’s also a 14-day free trial and different plans for marketing and sales teams.

5. Brevo (Formerly Sendinblue)

Pricing: Paid plans start at $25/month, free plan

Best feature: SMS & WhatsApp Campaigns

Overall rating: 4.5/5

Brevo (formerly Sendinblue) is a comprehensive email marketing platform with SMS capabilities. It includes an easy-to-use drag-and-drop email editor and CRM functionalities.

This tool includes plenty of marketing and automation features designed to optimize processes and grow businesses. For example, you can use Brevo to automatically segment contacts based on various attributes like behavior, interactions, or interests.

You can also include automated workflows in the form of welcome email series, and abandoned carts, as well as a variety of transactional email templates.

As mentioned above, Brevo also includes SMS marketing capabilities, as well as live chat functionality. For customers based in the US, you can even add an image to your SMS or MMS.

In terms of CRM capabilities, with Brevo you get a landing page creator, Facebook ads, signup forms, and deal pipelines, among a few others.

You can personalize your deal pipelines to reflect your sales cycle based on preferred deal stages.

Brevo features

• SMS marketing capabilities
• Live chat functionality
• Automated workflows
• Landing page creator
• Facebook ads
• Signup forms
• Deal pipelines

Brevo pricing

In terms of pricing, Brevo offers four plans including a free option.

The Starter begins at $25 per month. All plans, including the free one, allow for unlimited contacts. However, the free plan is limited to only 300 emails per day.

You also only get access to basic features like transactional emails, drag-and-drop editor, and email templates.

6. Salesforce

Pricing: Paid plans start at $25/month, 30-day trial

Best feature: High-level analytics

Overall rating: 4.5/5

Salesforce is a well-known enterprise CRM solution with email marking functions and a focus on boosting contact engagement.

This CRM email marketing tool leverages AI to optimize your marketing efforts and offers a holistic view across all customer data.

Salesforce excels in the personalization department. You can run personalized loyalty programs to boost customer loyalty and retention. You can also generate personalized content to enhance the buyer’s journey.

And you get access to powerful analytics capabilities that generate real-time insights into the overall performance of your email marketing campaigns.

Additionally, Salesforce lets you segment your contacts based on various factors such as interests, behaviors, locations, etc. to improve effectiveness even further.

It should also go without saying that the platform automates many manual and time-consuming tasks, saving you time and resources and boosting productivity.

Thanks to its many features, you can personalize your interactions with contacts and potential customers, enhancing their experience throughout the entire buyer journey.

Salesforce features

• Personalized loyalty programs
• Powerful analytics capabilities
• Contact segmentation
• Personalized content generation
• Workflow automation

Salesforce pricing

This software has a Small Business package that includes most email marketing and analytics tools mentioned above, as well as out-of-the-box sales processes. This pricing package starts at $25 per user, per month. You’ll also get a 30-day free trial to test out its capabilities.

However, the platform also has much larger packages that include advanced features like email personalization, A/B/n testing, product recommendations, lead nurturing and scoring, and more.

These packages start at $1,250 per month but go up to $100,000 per organization per year billed annually.

7. Pipedrive

Pricing: Paid plans start at $21.90/month,14-day trial

Best feature: Email segmentation

Overall rating: 4.2/5

Pipedrive is a powerful sales-oriented CRM platform with email marketing capabilities.

It can help you plan your sales campaigns by building and fostering better customer relationships, as well as monitor your sales performance, generate reports, and predict future sales.

The CRM software system can also automate many repetitive workflow tasks to boost productivity and enhance efficiency.

You can also segment your email contact list to ensure your emails get to the right people. Plus, the platform lets you view all past email communications inside your contact profiles.

Pipedrive doesn’t have branding capabilities and you can’t use dates as triggers for email sequences. Nevertheless, it does provide great insights through its built-in email analytics features.

Campaigns by Pipedrive integrates well with the main CRM, as well as over 250 other third-party apps in terms of lead generation, scheduling, landing page builders, email marketing tools, and more.

Pipedrive features

• Email drag-and-drop builder
• Email contact list segmentation
• Built-in email analytics features
• Two-way email sync
• Customizable email templates and signatures
• Activity reminder notifications

Pipedrive pricing

Paid plans start at $21.90 per user per month with the Essential plan. This plan doesn’t include most email marketing features though.

Each pricing plan has a 14-day free trial to fully experience its features and functionalities.

8. Insightly

Pricing: Paid plans start at $29/month, free plan

Best feature: In-depth reports and dashboards

Overall rating: 4.2/5

Insightly is another renowned CRM with strong lead and customer management capabilities.

It helps you build and maintain long-lasting relationships with customers. Among the ways it does this is through its email automation capabilities.

Insightly provides its users with an email template feature to save sales teams time when crafting engaging emails that convert.

You also get access to real-time analytics capabilities for all your marketing campaigns and the ability to send emails in bulk.

The platform integrates with many third-party tools like Gmail, Zapier, Outlook, and Mailchimp, and provides a sizable number of native email tool features.

Insightly features

• Newsletter, transactional, or promotional emails
• Built-in templates
• landing page designer
• Embed forms
• A/B testing feature
• In-depth dashboards and reports

Insightly pricing

The platform offers different pricing options based on the tool. Prices start at $29 per user per month for the CRM option, and there’s also a free plan included for up to two users.

In the Marketing option, different tiered plans start at $99 per month.

This is where you’ll find most email marketing capabilities like A/B testing, email and landing page design, list segmentation, email health reporting, and more.

The third option is to go for the Insightly All-in-One option that includes the best of both CRM and Marketing worlds. Prices start at $349 per month.

9. Keap

Pricing: Paid plans start at $199/month, 14-day trial

Best feature: Automated workflows

Overall rating: 4.2/5

Keap (formerly Infusionsoft) is a comprehensive CRM software system with email, landing page, and SMS features, and a strong emphasis on automation.

Keap lets you capture and convert hot leads by creating personalized funnels, and email segments, as well as automating your email marketing campaigns.

You can also create powerful follow-up emails by using the tool’s customizable email templates. Most importantly, however, it centralizes all of your customer data on a single easy-to-use dashboard.

You can use Keap to embed lead capture forms, which helps you build more customized email lists. It also lets you create personalized workflows to automatically send emails and SMSs based on factors like user behavior.

The platform offers robust analytics and reporting capabilities for lead gen, sales, marketing, and revenue generation.

As mentioned, this CRM email marketing tool places a strong emphasis on automation. You can create drip email campaigns as well as set reminders and follow-ups automatically.

Keap features

• Embed lead capture forms
• Contact list segmentation
• Built-in customizable email templates
• Robust analytics and reporting capabilities

Keap pricing

The software includes three pricing plans starting at $199 per month and a 14-day free trial.

You’ll find most (not all) email marketing features and functionalities like workflow automation and follow-ups available on the Pro plan.

10. Copper

Pricing: Paid plans start at $29/month, 14-day trial

Best feature: Integration with G Suite

Overall rating: 4.2/5

Copper is a CRM that has a special working relationship with Google products like Google Docs, Google Calendar, Gmail, etc.

If you’re not using G Suite tools and platforms, then Copper may not be the email marketing CRM for you.

That said, if you’re familiar with Gmail, learning to navigate Copper will be a breeze. Its CRM works predominantly within Gmail, making it easy to manage your contacts directly from there.

However, when it comes to its email marketing capabilities, the tool is pretty limited. You can still build templates, send emails through Gmail, and automate a few responses.

To get more capabilities in this area, you can integrate Copper with several email marketing tools like Mailchimp, Outfunnel, ActiveCampaign, or Mailmeteor.

Copper features

• Customizable email templates
• Email sequences
• Contact data synchronization
• Third-party integrations

Copper pricing

This tool offers three pricing options starting at $29 per month. All plans include around-the-clock support, unlimited emails, and one-on-one coaching.

You also get a 14-day free trial to get to know the system before committing.

11. EngageBay

Pricing: Paid plans start at $14.99/user/month, free plan

Best feature: Email campaign scheduling

Overall rating: 4.6/5

EngageBay is another comprehensive business tool with CRM, marketing automation, live chat, and helpdesk functionalities.

This CRM tool comes with features like email templates, targeted marketing automated data entries, and pipeline visualization.

You can also get access to sales automation, custom reporting, and contact management.

You can automate workflows, tasks, and emails, as well as lead generation and nurturing activities.

Lastly, it also includes predictive lead scoring, a drag-and-drop email builder, and contact segmentation.

EngageBay features

• Built-in landing pages
• Advanced customer segmentation features
• A/B testing
• Multistep visual automation builder

EngageBay pricing

This platform has three paid options and a free plan for up to 250 contacts and 1,000 emails.

For the subscription plans, prices start at $14.99 per user per month.

12. Nutshell

Pricing: Paid plans start at $19/month, 14-day trial

Best feature: Personalized lead nurturing

Overall rating: 4.2/5

Nutshell is an all-in-one CRM and email marketing solution that lets you manage and optimize your email marketing campaigns.

It’s a great crm tool to use for personalizing email drip campaigns and to drive contact engagement.

This customer relationship management software also makes it easy to keep track of performance and keeps all team members informed of all relevant conversations.

Nutshell features

• Built-in email templates to save time
• Custom filters and fields
• Email analytics features

Nutshell pricing

With this CRM tool, you get four pricing plans starting at $19 per user per month.

You also get a 14-day free trial to test out its many email marketing features and functionalities.

What To Look For in CRM Email Marketing Software?

Hopefully, this list of CRM and email marketing software systems gave you a general idea of what you can expect from such platforms. Try not to rush the process of choosing a system, especially given the many options available.

We suggest you take your time, make a list of all the features you need, and try out some of these tools before making a definitive decision.

Here’s a list of what to look for when choosing an email marketing tool with CRM capabilities.

1. Automation capabilities: Choose a system that’s able to streamline and automate many time-consuming tasks.
2. Personalization: Focus on platforms that have robust email personalization options, where you can use the CRM customer data to tailor your email content to each segment.
3. Analytics and reporting: Use the power of reporting and analytics to measure the performance and ROI of your email campaigns.
4. Ease of use: Another important aspect is in terms of the tool’s user-friendliness. Hopefully, its learning curve won’t be too steep and your team can pick it up with little effort.
5. Scalability: Also take into consideration how well the tool will scale alongside your needs as the business grows. Make sure it’s a long-term solution and not a temporary fix.
6. Compliance and security: CRM solutions need to adhere to all data protection regulations and have robust security features that can protect sensitive customer data.
7. Customer support: You want to have a skilled team of professionals ready and able to help you with any issues that you may experience along the way.

Don’t hesitate to ask the vendor any questions you might have about their product and feel free to check out verified customer reviews to see what others had to say about these tools.

Sites like G2.com and Capterra can offer useful insights.

Looking for Email Marketing Software With CRM Tools?

If you’re only now getting started on your CRM and email marketing journey, use this guide to help you make an informed decision.

If you want to get started right away, sign up with Moosend for free. Give the platform a try and see how well it satisfies your email marketing and CRM needs.