8 Brevo Alternatives For 2024 [Pros & Cons]

If you’re using Brevo (formerly Sendinblue) but aren’t getting the desired results, it may be time to consider some of the best Brevo alternatives.

Choosing the right email marketing tool is essential to nail your digital marketing efforts, whether you have a small business or an SMB.

In this article, we’ll explore the top alternative solutions based on their features, pricing, as well as the overall ease of use.

Disclaimer: The information below is accurate as of June 2024.

Why You Should Consider a Brevo Competitor

Brevo isn’t for everyone. Here are the main reasons that make users change the software:

• Limited free plan: Brevo’s free plan has a daily sending limit of 300 emails. User reviews stress that this is insufficient to properly nurture your subscribers.
• Poor email deliverability: Recent reports show that Brevo fails to achieve decent deliverability scores. As such, some of your campaigns are bound to end up in the spam folder.
• Small range of email templates: Brevo has only 47 pre-made designs. However, they are fully responsive and beautiful.
• Limited eCommerce features: If you own an online store, you’ll find yourself restricted on eCommerce functionality. You may want to consider Moosend, ActiveCampaign, Klaviyo, and MailerLite for such features.

Alternatives to Brevo by Use Case

Before we take a thorough look at them, here are each tool’s top use cases:

• Moosend – Best affordable alternative with advanced automation
• Constant Contact – Best for managing online events
• GetResponse – Best for easy customer segmentation
• Mailchimp – Best for flexible newsletter design
• ActiveCampaign – Best all-in-one suite for advanced users
• AWeber – Best for email testing
• Mailjet – Best for tracking user behavior
• MailerLite – Best alternative with a generous free plan

Best Brevo (formerly Sendinblue) Competitors: Comparison at a Glance

Here’s a quick comparison of the best email marketing solutions with robust functionality to amp up your strategy:

Now, let’s see these services in more detail, focusing on their pros and cons, features, and pricing.

1. Moosend – Best Affordable Alternative with Advanced Automation

Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)

Best for: SMBs, eCommerce, SaaS, Publishers, Bloggers, Agencies

Unique feature: Advanced audience segmentation

Moosend is among the best email marketing platforms for small and medium businesses that want an arsenal of features and flexible pricing.

For campaign creation, you can use the user-friendly drag-and-drop editor and fully customizable email templates to craft your messages. The platform also has a wider content block variety than Brevo, including videos, GIFs, product blocks, and conditional visibility content to create high-converting campaigns.

Apart from its email creation capabilities, the email service provider offers additional tools to help you build your email list through pop-up forms, segment your subscribers, and personalize your email content. As an email marketing automation platform, you will also get access to the workflow builder to automate your messages easily.

Compared to Brevo, Moosend will allow you to create a custom reporting dashboard to monitor everything you need. Then you can use the powerful A/B Testing capabilities to optimize your online marketing strategy.

Overall, Moosend is a great Brevo alternative to increase your lead generation, nurture your audience, and streamline your processes without breaking the bank.

Moosend Features

• Easy to use drag-and-drop editor
• Responsive email newsletter templates
• Email list management tool
• Signup forms and landing pages to boost lead generation
• Marketing automation to streamline your efforts
• Real-time reporting and analytics
• Integrations with CRM, eCommerce platforms, Zapier, etc.

Pros

• Advanced automation (but easy to implement)
• Transactional email campaigns
• High email deliverability

Cons

• Signup form templates could be better
• No built-in CRM (requires integration)

Further reading: For more about the platform, you can read Forbes’ full Moosend review.

Pricing

Paid plans start at $9/month for 500 subscribers and unlimited email sending, letting you access all features, like the email editor, forms, landing page builder, transactional emails, reporting, and audience management tools.

Also, if you want to try the tool, you can create a free account (no credit card required) and take the email builder and templates for a spin.

Try Moosend for free

2. Constant Contact – Best for Managing Online Events

Pricing: Paid plans start at $12/month, 14-day free trial

Best for: Educators, Online course creators, Small businesses

Unique feature: Event invitation management

Constant Contact is another email marketing solution to power up your email strategy. The tool is geared towards educators and business owners who want to manage various events.

When crafting your messages, marketers can easily make their first email marketing campaign through the easy-to-use editor. The lack of styles may be an issue if you want more options. Nevertheless, beginners can benefit from it and learn the ropes more easily.

Moreover, Constant Contact will equip you with basic segmentation and personalization tools to group your audience and target it with the right content. Email marketing automation is also available, allowing you to set up workflows for your audience.

The best feature you’ll get, though, is the event management tool. You can easily leverage it to promote your events, collect registrations, and track your performance.

Compared to other Constant Contact alternatives, the tool offers only subject line testing, which will be helpful, but it won’t let you optimize your email content.

Constant Contact Features

• Advanced event management tool
• Autoresponders
• Customer relationship management
• Facebook Ads and SEO optimization tools
• Integrations through API

Pros

• Variety of email newsletter templates
• Niche features (survey contacts, sell tickets for events)

Cons

• Limited A/B testing (only email subject lines)
• Limited automation options (especially on low-tier plans)
• Clunky user interface (UI)

Further reading: For more information about pricing, features, and usability, you can read our dedicated Constant Contact review and our side-by-side comparison with Mailchimp.

Pricing

Constant Contact has a 14-day free trial to try the platform and its features. For full access, you need to purchase one of the paid subscription plans starting at $12/month for up to 500 contacts.

3. GetResponse – Best for Easy Customer Segmentation

Pricing: Paid plans start at $19/month, free plan

Best for: Publishers, eCommerce

Unique feature: CRM features

GetResponse is a free Brevo alternative to grow your business and enhance the customer experience. The email marketing tool offers advanced features and a CRM tool to manage your leads and boost conversions.

The tool is great for those who need numerous customization options to nail their brand marketing efforts. Plus, the email builder is fairly easy to use to get started with email creation as soon as possible.

Regarding lead generation, you can use the landing page creator to craft SEO-optimized pages for your small business. Basic segmentation is also available along with a CRM tool, allowing you to manage your customer data and personalize the customer experience.

Lastly, the platform offers a marketing automation tool, but you’ll need to get the Plus plan to access it. The same goes for the advanced segmentation options.

GetResponse Features

• Website and landing page builder
• Contact scoring and tagging
• Web push notifications
• Sales funnels
• Webinars

Pros

• Powerful list automation
• Pre-made conversion funnels
• Design & spam testing

Cons

• Expensive solution
• Questionable email deliverability

Pricing

GetResponse offers a free trial and a limited free plan after that for up to 500 contacts and 2,500 email newsletters. For more, you can choose from four paid options, starting with the Email Marketing plan at $19/month.

4. Mailchimp – Best for Flexible Newsletter Design

Pricing: Paid plans start at $20/month, Limited free plan

Best for: eCommerce, Agencies, Publishers

Unique feature: Multi-step automation workflows

Mailchimp is a popular alternative to Brevo with more advanced features and capabilities. Before we proceed, it’s worth noting that recently the email platform went through a pricing change with an increase of 11%.

Now, concerning the features, the email marketing software has a redesigned drag-and-drop editor you can use to craft your newsletters. Also, you can pick from the available pre-made templates and easily customize them to fit your branding. Thus, you’ll save time and effort.

Mailchimp is also famous for its marketing automation features, especially the multi-step custom workflows you can create to put your marketing on autopilot.

While these workflows will help you set up advanced sequences for your business, the platform doesn’t offer a visual editor, unlike other Mailchimp alternatives. This may become a problem if you’re used to Brevo’s editor so consider this option carefully.

Mailchimp Features

• Multi-step custom workflows
• Transactional emails (SMTP)
• Dedicated customer support team
• Social media posting
• Integrations with Salesforce, Shopify, WordPress, etc.

Pros

• Intuitive email builder with various options
• Detailer customer journeys (for automation)

Cons

• Expensive pricing model with paid add-ons (and hidden fees)
• Inactive and unsubscribed contacts count towards your subscriber limit

Further reading: If you want to learn everything about Mailchimp, check out our in-depth Mailchimp review. For a more in-depth analysis, explore our side-by-side comparison of Brevo and Mailchimp.

Pricing

Like Brevo, Mailchimp has a limited free plan with a monthly email send limit of 1,000 emails (500/day). Then, pricing starts at $20/month for 500 subscribers.

5. ActiveCampaign – Best for Advanced Users

Pricing: Paid plans start at $19/month, 14-day free trial

Best for: Experienced marketers, SMBs, SaaS, Agencies

Unique feature: Advanced marketing automation tools

Among the best Brevo alternatives, you’ll find ActiveCampaign. This all-in-one marketing suite is famous for its advanced marketing automation. Thus, it may not suit beginners or marketers who aren’t experienced in setting up complex automated workflows.

Despite that, ActiveCampaign sports a user-friendly email builder to assist your email marketing endeavors and numerous pre-made templates to save time. When it comes to its CRM functionality, the email software is equipped with an in-built system to help you manage your customer data as efficiently as possible.

Event tracking is also one of the things that make the platform unique. You can use this alternative to monitor the performance of your online events and then use the data you collected to personalize your audience’s experience.

Does ActiveCampaign sound like too much to handle? Check out its best competitors to find a more beginner-friendly solution.

ActiveCampaign Features

• Advanced automated workflows
• Behavioral targeting
• Transactional emails (SMTP)
• Dedicated customer support team
• Integrations with Salesforce, Shopify, WordPress, etc.

Pros

• In-depth reporting and purchase tracking
• Advanced automation capabilities (Automations Map feature)

Cons

• Complex platform with a steep learning curve
• No free plan (and a short free trial period)

Further reading: For more information about the platform, you can read our thorough ActiveCampaign review.

Pricing

ActiveCampaign has a 14-day free trial that users can leverage to try it out. To continue using the tool, you need to get a paid plan, starting at $19/month with the Starter plan for up to 1,000 contacts.

6. AWeber – Best for Email Testing 

Pricing: Paid plans start at $15/month, free plan

Best for: Online media creators, Advertisers

Unique feature: Cross-device email testing

Next on the list is AWeber, a great competitor to Brevo that favors cross-device and A/B Testing. You can use these features to ensure your email content is always spam-free and looks good on multiple devices and email clients.

Regarding campaign creation and automation, the platform offers a user-friendly email builder and an intuitive workflow editor. You can also use the automation tool to set up your sequences to target your audience at the right time. Email list management and segmentation options are also available to help you with your personalization efforts.

Lastly, you can benefit from AWeber’s integrations with popular apps like WooCommerce and Shopify to power up your eCommerce business.

AWeber Features

• A/B Testing options
• Marketing automation features
• Email testing across devices
• Newsletter signup forms
• Integrations with popular apps

Pros

• Wide range of landing page templates
• Responsive customer service
• Sales tracking

Cons

• Charges for unsubscribed contacts
• Basic reporting

Pricing

AWeber has a limited free plan for 500 subscribers, and 3,000 email sends per month. To lift the limit, you also need to sign up for the Lite plan, starting at $15/month for up to 500 contacts.

7. Mailjet – Top Alternative For Behavior Tracking

Pricing: Paid plans start at $15/month, free plan

Best for: SMBs, Agencies, SaaS

Unique feature: SMTP relay tool

Mailjet also offers users the essential tools to start with email marketing and marketing automation. With this Brevo alternative, you can easily create beautiful email marketing campaigns for your target audience. The platform also has a variety of newsletter templates to choose from, which you can customize on the spot.

You also get access to user behavior tracking tools to collect customer data and use it to improve your marketing messages. Real-time email collaboration is also available to allow you and your team to work on your campaigns simultaneously.

Lastly, you can benefit from Mailjet’s SMS marketing options, which let you power your omnichannel endeavors and provide your audience with better user experiences.

Mailjet Features

• Online forms and list management
• Pre-made email templates
• Transactional SMS
• Real-time email template collaboration

Pros

• Affordable pricing
• Multi-user collaboraration

Cons

• Limited automation options
• Email list management is not as user-friendly as other alternatives
• Limited segmentation options

Pricing

Mailjet offers a free plan for 6,000 email sends per month (200/day). To access more features, you need to upgrade to the Essential plan starting at $15/month for 15,000 monthly sends.

8. MailerLite – Best Free Brevo Alternative

Pricing: Paid plans start at $10/month, Free plan

Best for: SMBs, SaaS, eCommerce

Unique feature: Multivariate A/B testing

Next, we have Mailerlite, a simple tool to help you get your email marketing back on track. This platform is very simple, making it suitable for beginners and SMBs that don’t want complex tools.

The builder is also pretty straightforward, favoring a clean UI design. The same applies to the automated workflow builder. However, if you want more advanced capabilities at the same cost, you should consider another tool like Moosend or ActiveCampaign.

Furthermore, you can benefit from surveys to collect valuable feedback and use the A/B Testing features to optimize your messages. As a result, you can improve your email marketing campaigns for better results and greater conversions.

MailterLite Features

• Surveys
• Landing page builder
• A/B Testing options
• Marketing automation

Pros

• User-friendly interface
• Unsubscribe page builder
• Great email deliverability

Cons

• Lengthy approval process (but helpful to keep deliverability high)
• No email and landing page templates on the free plan

Further reading: For more about MailerLite, check out our extensive MailerLite review.

Pricing

MailerLite offers a free plan for up to 1,000 subscribers and 12,000 monthly email sends. For more features, pricing starts at $10/month for up to 500 contacts and unlimited templates.

Additional Resources

If you’re looking for resources to make an informed decision, check out the following posts:

• Constant Contact review
• Mailchimp review
• Best email marketing services

How We Selected The Tools

All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

Best Brevo Alternatives On The Block

Selecting the best tools for your business is essential to scale it long-term. So if you notice that your current platform doesn’t suit your needs, you should consider changing it to something else.

Also, before you switch platforms, make sure to find out about the features and pricing of your alternative to avoid getting something that will turn out to be less than ideal.

If you read our list of the best Brevo alternatives and want to start trying your new options, why not check Moosend out?

You can sign up for a free account to test its capabilities, and if you are satisfied, you can get one of the paid plans to kickstart your email marketing.

The choice is yours!

Frequently Asked Questions (FAQs)

Here are some common questions and their answers.

1. What features should I look for in a Brevo alternative?

Essential features to look for when considering an alternative to Brevo include template design, automation capabilities, A/B testing, list segmentation, and responsive customer support. Transparent pricing without additional costs is also great to have.

2. Which Brevo alternatives are best for small businesses?

Some great affordable options to consider include Moosend, HubSpot, Constant Contact, and MailerLite. All these services have advanced features, but their pricing plans remain affordable so that your business can continue to grow. You can also take advantage of their free plans to test their capabilities.

3. Is Brevo (formerly Sendinblue) free?

Yes, Brevo offers a free plan, but it has serious limitations. Specifically, you can only send 300 emails/day (9,000 per month), while you don’t get access to the landing page builder, A/B testing, and predictive sending AI. You also get basic reporting tools.