12 Best Thanksgiving Email Examples With Tips [2024]

The holiday season is (or will soon be) here, so let’s look at some of the best Thanksgiving email examples to inspire you.

From thank you to promotional emails, today we will explore 12 great email campaigns from brands like Fenty Beauty and Levi’s to show you how to ace your holiday messages. Explore different Thanksgiving newsletter ideas and choose what suits your strategy the most.

Thanksgiving Emails with Seasonal Offers

If you want to share incentives wtih customers and prospects to boost your seasonal sales, get inspired by these examples:

1. Levi’s Thanksgiving sale newsletter

Subject line: Turkey Day deals

Turn your email messages into a heartwarming thank you note with a discount to make this holiday a happy Thanksgiving.

Why it works: Levi’s holiday email is structured around the header visual depicting people in tender moments. This makes their message more relatable and heartwarming. The brand uses emotional language to express gratitude for its customers’ constant support.

Moreover, Levi’s gifts them 40% off along with other perks to thank them for being part of their family.

Tip: For eCommerce stores, free shipping and returns are necessary to nail your holiday sales and increase your revenue.

2. Ibotta Thanksgiving referral email

Subject line: Happy Thanksgiving from Ibotta

Build a referral email campaign to elevate your holiday sales and make your customers feel thankful for you.

Why it works: Ibotta capitalized on the gratitude theme and created a “Friendsgiving” email campaign. By referring the app to five new people, the user can earn $50. The header adds a sense of urgency to readers who have one day to claim this incentive.

They also added a referral code and a CTA that stands out with actionable copy. Overall, this is a simple Thanksgiving email campaign for brands with more minimal design assets.

Tip: Moosend will allow you to create your campaigns in simple steps, using visuals, GIFs, and beautiful fonts. Make sure to sign up for an account to try the editor.

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3. Fenty Beauty’s Thanksgiving sale email

Subject line: Happy Thanksgiving – we really wanna thank you!

A simple Thanksgiving newsletter example that combines holiday wishes with a discount code.

Why it works: The above Thanksgiving email example by Fenty Beauty is one of the designs you need to use in your email marketing strategy. It is simple and to the point, giving subscribers exactly what they want to see to convert. The copy is short, focusing on sending warm Thanksgiving greetings and then offering an amazing discount code to express gratitude.

The visuals and colors make this holiday email campaign more festive. If you want to increase urgency, you can add a deadline for your offer to give potential customers an extra motive to shop.

Tip: Use a clever Thanksgiving email subject line to boost your open rates. You can also insert emojis or puns to get your subscribers intrigued. For better results, add your discount in the subject line or preview text to ensure more clicks.

4. Elago’s product-oriented holiday email example

Subject line: Celebrate Thanksgiving with Elago!

Create a beautiful holiday email campaign to promote specific products on Thanksgiving Day.

Why it works: Elago’s email marketing campaign focuses on promoting various products, taking advantage of white space and the Z layout to increase visibility. As you can see, each block has its own CTA and a high-quality picture of the item to intrigue potential shoppers.

Elago created an eye-catching header like a pumpkin pie and a turkey. This makes this email message more festive and boosts the holiday vibe.

Tip: If you want to save time and effort you can use a Thanksgiving email newsletter template, customize it, and send it to your audience through your email platform.

5. Kate Spade’s post-Thanksgiving treat email

Subject line: Happy Thanksgiving! Here’s your post-turkey treat

A post-Thanksgiving email campaign to get your shoppers ready for the Black Friday and Cyber Monday sale.

Why it works: Kate Spade has crafted a post-Thanksgiving email campaign to give their shoppers an amazing discount. Since Black Friday comes after Thanksgiving, the brand cleverly combined them to increase their holiday sales and prepare their customers for the actual Black Friday sale. Design-wise, the brand uses an elegant font and festive visuals to make it more unique.

Moreover, the eCommerce business places the discount in the center of the email message to attract attention to the benefit and power up their conversion rates.

Tip: Looking for the perfect Black Friday email template to promote your sale? Check out our sales-boosting designs to save time and effort.

6. Jeni’s Thanksgiving email marketing campaign example

Subject line: It’s not too late! Grab Thanksgiving ice creams

A fun and festive Thanksgiving newsletter idea that focuses on solving a pain point through creative copy.

Why it works: Jeni’s Ice Creams has come up with a beautiful campaign to provide its audience with a solution to the busiest time of year. To help their customers ace their Thanksgiving dinner, the brand offers them a selection of products to prepare their pumpkin pie or apple crumble. What’s more, the visuals work in tandem with the creative email copy.

The headline, “Be a dessert hero” makes the recipient feel powerful, showing them how to give their loved ones the best Thanksgiving dinner experience.

Tip: Use bright calls-to-action to attract attention to the desired action and increase your conversions as Jeni’s did.

7. Bottle Breacher’s festive Thanksgiving email example

Subject line: THANKSGIVING TIME!

A colorful holiday campaign arriving at the perfect time for the gobble season.

Why it works: Bottle Breacher created a very Thanksgiving-y email marketing campaign for their audience. From the funny header, the fonts, and the playful copy, the brand took this opportunity to give its potential shoppers a unique experience and solve a pain point. Moreover, they placed their offer in the center of the campaign to ensure that subscribers don’t miss it.

On top of that, Bottle Breacher used the fear of missing out (FOMO) to promote clicks by adding an expiration date and time.

Tip: Add social buttons in your email footer to increase engagement through email and social media marketing.

8. Postmates’ reminder email

Subject line: Reminder: $25 Delivery Fee Credit

Create a follow-up email to remind your customers of a great incentive and give them more opportunities to claim it.

Postmates made the most of the traction of the Thanksgiving season and a reminder email with hilarious storytelling. They invited customers to redeem their delivery fee on the next five orders to enjoy their dinner in peace, avoiding annoying relatives with annoying questions. If your brand allows it, add funny copywriting twists, as readers usually appreciate them.

Moreover, the CTA button below the header is easier to spot, and more likely to convert. It would make more sense if it was placed below the incentive, but it still does the trick.

Tip: Follow-up and reminder emails are a great tactic to boost your seasonal sales even more. You can also set them up as part of an automated workflow to save time.

9. Thrive Market’s special holiday deal

Subject line: Ends Tonight: Extra 25% off Thanksgiving

A beautiful email campaign to help customers plan their Thanksgiving dinner in time.

Why it works: Thrive Market sent this email example a week before Thanksgiving Day to help their subscribers get ready for their Thanksgiving dinner. By offering 25% off specific goods, they encourage shoppers to solve a pain point and save money on the side. This is a great incentive for holiday planners who want to make smart purchases.

Moreover, apart from the beautiful product visuals and the unique offer, Thrive Market adds an extra section to promote their membership by offering a gift. This is a great way to boost subscriptions and get your audience to buy more.

Tip: Send your emails early to get as much engagement as possible. Also, make sure to come up with a consistent campaign schedule and find the best time to send your holiday messages to surpass the challenge of cluttered inboxes.

Happy Thanksgiving Wishes Newsletter Examples

If you don’t plan any seasonal deals, reach out to your audience with a heartfelt message to strengthen your bonds:

10. Fracture’s sweet Thanksgiving email

Subject line: Happy Thanksgiving from the Fracture team.

You don’t need an extravagant email campaign to please your customers during Thanksgiving. Fracture can prove it.

Fracture sent a simple yet sweet message to honor Thanksgiving Day and their customers. They didn’t send any incentives such as coupons or sales, but solely a warm message combined with a visual of people gathered around a table of food and love.

So, if you have a small budget or prefer more minimalistic holiday campaigns that speak to customers’ hearts, use this example to get inspired.

Tip: If you want to make your message sound more personal, use custom fields to add the recipients’ names in the subject line or email greeting.

11. Sigma Beauty’s holiday wishes

Subject line: From Our Family To Yours

A heartwarming Thanksgiving campaign to thank your subscribers and boost customer loyalty.

Why it works: Sigma Beauty has created a beautiful holiday email to wish their subscribers Happy Thanksgiving. The copy focuses on thanking the customer for being part of their family. The design is simple, without any unnecessary elements to increase the effectiveness of the message. Thanksgiving emails like this one are perfect for showing your audience your appreciation.

While this is a thank you email, Sigma Beauty also takes the chance to offer their loyal customers access to their exclusive Black Friday sale as a gift.

Tip: Use an email marketing calendar to keep track of holiday email campaigns during highly profitable seasons. Grab a free copy here.

12. Artifact Uprising Thanksgiving storytelling newsletter

Subject line: With Gratitude

A unique Thanksgiving email campaign with emphasis on storytelling.

Why it works: Another minimalistic yet powerful and aesthetically pleasing Thanksgiving campaign comes from Artifact Uprising. They created a beautiful message with them, filled with words of gratitude, emphasizing the importance of sharing.

Plus, they added a lovely image, displaying a warm Thanksgiving atmosphere, inspiring readers to feel grateful for what they have.

Tip: Sprinkle your email copy with meaningful words, such as “gratitude,” “thankful,” and “offering,” to make your Thanksgiving message clearer.

How To Create the Perfect Thanksgiving Email Campaign

Now that you are all inspired by the holiday spirit, let’s see some essential email creation tips to help you ace your Thanksgiving email marketing strategy:

1. Start with a Thanksgiving email template

Creating an email from scratch can be time-consuming, especially during the busiest time of the year. To save time and effort, you can easily customize a pre-made email template to fit your branding.

Moosend’s builder will let you create custom email designs and save them in your library for future use. Or you can grab one of the beautiful holiday templates, including the one below.

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2. Create a Thanksgiving email subject line

When your email campaign is ready, it’s time to come up with a smart and intriguing subject line to ensure the best open rates. Your creations need to be short, interesting, and communicate the benefit at first glance. You can add emojis to make them more special and help them stand out in the inbox.

Below, we found some great Thanksgiving subject line examples to inspire you:

• HAPPY THANKSGIVING!
• Hosting Thanksgiving? Try these recipes!
• How Great Were Those Parade Performances?
• Happy Thanksgiving! 20% Sitewide Sale Starts Now!
• We’re Thankful for You. Enjoy 50% Off

If you want to maximize the efficiency of your subject lines, then you can use a subject line tester like Refine to check how your creations will perform.

3. Make a valuable offer

Apart from wishing your subscribers for the holidays, make sure to add an amazing offer to excite them. You can give your potential shoppers additional discounts on best sellers or X off their entire order.

Moreover, the best way to get them to act is to offer them free returns and free shipping. You can use these two incentives to get your customers to make a purchase and put some ease into their minds during a stressful time of the year.

4. Use product images

A beautiful image will get your shoppers intrigued and inspired. You can create Thanksgiving-themed photos as Elago did in the example above to give your products a festive vibe.

Apart from adding your product images to your promotional campaigns, make sure to include:

• the product name
• a description
• product price
• a clear call-to-action

5. Add an intriguing CTA

Speaking of that, to convert your subscribers into customers, you need a clear and irresistible CTA button. The recipe to success is simple:

• Bright colors: Use vibrant cues to attract attention to your button. Bright colors will increase the visibility of your CTA.
• Right positioning: Add your call-to-action under your offer to make your audience click on it after they see the benefit.
• Actionable language: Keep your copy short and to the point. Using actionable language like “Get it now!” will motivate your recipient to take action.

6. Build automation workflows

To maximize your sales and conversions, you can create automation workflows to nudge your customers at critical times during this holiday season.

For example, you can schedule your first email ten days before this holiday to display your best sellers to your customers. You can schedule a reminder a few days before Thanksgiving and a thank-you note on the same day.

Thankfully, most email marketing services like Moosend or Mailchimp offer premade automation recipes like the one below to move things faster.

Nail Your Thanksgiving Email Marketing Strategy

Thanksgiving is getting closer so start planning your email marketing campaigns as soon as possible to save time and engage your audience before your competitors.

Check out the above examples to get inspired and use the tips to create Thanksgiving messages that will excite your customers and make them click.

If you need a trustworthy companion to help you through the holidays, register for a free Moosend account today and see what the two of you can create this Thanksgiving.

Thank you for reading! Hope to see your email creations in our inbox!