Super Bowl Email Subject Lines, Campaigns & Examples [2025]

Did you know the Super Bowl isn’t just the biggest day in football but a cultural phenomenon that draws millions of viewers every February? From the championship game to the halftime show, it’s an event that captivates a global audience and creates a buzz like no other.

For businesses, this is a chance to connect with customers through creative, timely emails that stand out. Whether pre-game promotions, halftime offers, or post-game follow-ups, a well-planned email strategy can help you make the most of the Super Bowl excitement.

In this post, we collected some of the best Super Bowl email subject lines from top brands, essential campaign types you need, and tips to help you create a winning email marketing strategy.

Who Can Benefit from the Super Bowl?

The Super Bowl offers opportunities for American-based businesses across various industries to tap into the excitement and engage their audience.

However, even if you operate outside the U.S., it’s worth considering that many customers in your market may still be celebrating.

By tailoring Super Bowl promotions to this audience, you can make them feel included while leveraging the energy of one of the most-watched events in the world.

Here’s how different industries can use the Super Bowl to connect with their audience:

• Food & beverage brands: Campaigns around snacks, drinks, and catering options can make products game-day essentials. Game-day bundles and exclusive deals can appeal to both local and international audiences.
• Retail and eCommerce: Focus on apparel, electronics, and home goods, with fast shipping and last-minute promotions to capture demand.
• Fitness & wellness: Highlight post-game recovery with fitness programs, wellness tips, or healthy alternatives. Digital services can appeal to global audiences looking to reset after game day.
• Bars & restaurants: Themed watch parties, catering, and Super Bowl menus can attract fans. International establishments with U.S. delivery can engage customers with timely offers.
• Sports & fitness gear: Promote team jerseys, merchandise, and workout equipment as must-haves for celebrating or staying active. Global shipping expands reach to fans worldwide.
• Tech & streaming services: Enhance the game-day experience with products like TVs, sound systems, or streaming subscriptions to keep fans ready for the big day.

Your brand can connect with fans anywhere by taking a local or global approach. Email marketing is the perfect channel for this, as it’s versatile, cost-effective, and far more affordable than running Super Bowl ads, which can cost up to $7 million for just 30 seconds.

Let’s explore how to craft an effective email strategy for this Super Bowl, starting with the subject lines.

Best Super Bowl Subject Lines for Different Campaigns

A great subject line piques curiosity and encourages recipients to open your email and engage with your content.

Below, we collected some of the best promotional and educational/informational campaign subject lines.

Super Bowl email subject line tips

Here are three essential tips for Super Bowl subject lines to keep in mind:

• Keep them relevant: Incorporate football-related language or game-day themes to make your email timely and engaging. Emojis can also make them stand out more, but use them strategically.
• Create a sense of urgency: Use phrases like “last chance” or “limited time” to motivate quick action.
• Personalize: Use dynamic fields to include the recipient’s name or reference their past purchases to make the subject line feel tailored to them.

Further reading: Check out our subject line best practices guide for more tips.

Super Bowl Campaigns to Send with Examples

From early bird promotions to VIP offers, here are some must-have campaigns to include in your Super Bowl email strategy. These will help you connect with your audience, boost engagement, and maximize sales during the big game.

1. Pre-game deals

Building excitement in the Super Bowl lead-up is about positioning your products or services as essential for game day. To do that, use pre-game teaser emails to capture attention early and encourage customers to plan ahead.

Here’s how to make them impactful:

• Include a game-day checklist: Create a curated list of items customers might need, such as snacks, drinks, tech accessories, or fan gear. Use visuals to make it easy to scan and clickable links to drive traffic directly to product pages.
• Offer early-bird deals: Encourage customers to shop with exclusive discounts or free shipping for early purchases. This reduces last-minute stress for your audience and helps you avoid inventory bottlenecks.
• Highlight trending products: Spotlight bestsellers or new arrivals that are perfect for game day. Use customer reviews or quick benefits to showcase why these items are must-haves.

Example: Gibson’s Steak House

Super Bowl email subject line: Make it a Super Steak Bowl | 10% Off Select Boxes

This pre-game deal email by Gibson’s Steak House works because it immediately grabs attention by using bold, high-quality visuals of appetizing food.

Including featured recipes adds extra value for customers, encouraging engagement beyond the sale.

Lastly, the strong CTAs, such as “Shop for Game Day” and “Super Steak Bowl Recipe,” effectively guide the reader to act before the big day arrives.

2. Exclusive offers

Looking to make the Super Bowl even more special for your customers? Exclusive campaigns can help you create a VIP experience that stands out.

Offering limited-time discounts, bundle deals, or early access to products is a great way to show your audience they’re valued. You can maximize engagement and drive better conversions by tailoring these offers to specific segments—like loyal customers or first-time buyers.

Here are some handy tips to use:

• Create limited-time bundles: Offer Super Bowl bundles, such as snacks, drinks, or gear, and emphasize that they’re only available during the season. Use phrases like “Only Available for Game Day” and countdown timers to add urgency.
• Segment your audience: Tailor exclusive offers to specific segments, such as loyal customers or recent purchasers. For example, “As a valued customer, enjoy 20% off our game-day essentials!”
• Create dynamic emails: Use dynamic content to target your audience based on their behavior, preferences, and past purchases. For example, “John, don’t miss out on our Super Bowl Grill Box—perfect for your next cookout!”

Example: Terre Bleu

Super Bowl email subject line: Score Big: Lavender Vinaigrette 30% Off!

Terre Bleu’s Super Bowl email effectively captures attention with its bold header, tying the 30% discount to the Super Bowl theme.

High-quality visuals of the product alongside a fresh salad make the offer visually appealing and emphasize the product’s versatility.

The countdown timer also creates a sense of urgency, while the detailed description highlights the vinaigrette’s unique qualities, adding value. A clear and prominent “Shop Now” button ensures readers can easily take action.

3. Cart Abandonment emails

Okay, you sent your Super Bowl emails, and your customers added items to their carts—great start. But what about those who didn’t make it to checkout?

That’s when cart abandonment emails come in. By targeting these shoppers with well-timed follow-ups, you can nudge them to complete their purchases and be fully prepared for game day.

According to statistics, more than 40% of cart abandonment emails are opened, with click-through rates reaching up to 21%. Notably, half of the users who click on these emails complete their purchase.

Here are a few tips to consider:

• Show the products: Include the abandoned items in the email and a friendly reminder like “Don’t drop the ball! Complete your game-day prep now.” Add dynamic elements like the shopper’s name or products to make the email personalized.
• Offer strategic incentives: Differentiate your offers based on customer segments. For instance, offer first-time buyers free shipping, while loyal customers might get an additional discount or a small freebie.
• Add delivery deadlines: To encourage immediate action, highlight guaranteed delivery for game day or promote limited stock. Include a countdown timer or copy like “Order now to score your items before kickoff!” to emphasize urgency.

Template

Try it!

This cart abandonment email template from Moosend works well for a Super Bowl campaign because it’s simple, clear, and action-driven.

The bold header immediately grabs attention, while the placement of product images, names, and prices makes it easy for customers to recall what they left behind.

The “Check Out” buttons are also strategically placed for quick action, and the layout allows for easy personalization with Super Bowl-themed messaging, like “Don’t miss out on game-day essentials!”

Further reading: Find the perfect abandoned cart subject line in our dedicated guide.

4. Halftime email campaigns

Halftime limited deals can be a creative way to engage customers during the Super Bowl break, but they can also be unsuccessful.

Not everyone checks their email during halftime, so these campaigns work best for brands running Super Bowl ads. By timing your email with your ad, you can increase its impact and drive immediate action with special discounts or promo codes tied to your campaign.

For example, include promo codes exclusive to halftime viewers or limited-time offers available only during the break. Subject lines like “Your Halftime MVP Deal Awaits!” can capture attention.

While these campaigns require careful timing, they can be a big win when paired with other advertising efforts, creating a seamless experience for viewers.

• Use social media for additional engagement: If you’re not running Super Bowl ads, coordinate your halftime email with a social media post. Announce your exclusive deal on platforms like Instagram or Twitter, encouraging customers to sign up for your newsletter. This will create buzz, help you collect leads, and drive traffic to your campaign.
• Offer a grace period: For customers who might miss the deal during halftime, extend the offer for a short window after the break.

Example: Death Wish Coffee

Super Bowl email subject line: Touchdown on 25% OFF Sitewide

Death Wish Coffee’s halftime email campaign is highly engaging and cleverly tailored to the Super Bowl audience.

The offer immediately grabs attention, while the humorous and relatable copy referencing Usher’s halftime show creates a conversational tone that resonates with readers.

The email uses engaging visuals, including a GIF for a touch of fun and an image of the free keychain bottle opener, adding extra incentive to act quickly.

Lastly, the clear CTA stands out in red, driving urgency, while the playful brand personality throughout the email makes it more appealing.

5. Educational and informative campaigns

Educational content will provide value to your audience during the Super Bowl while subtly promoting your products or services.

These emails focus on helpful, informative content that aligns with the excitement of the big game. They’re perfect for anyone looking to engage their audience or increase traffic, from eCommerce brands to bloggers.

Types of educational content to send:

• Recipes and party tips: Share game-day recipes, snack ideas, or tips for hosting the ultimate Super Bowl party. For instance, a food blogger can promote traffic to their “Top 10 Game Day Appetizers” post, while a brand can highlight products used in the recipes.
• DIYs & activities: Offer guides on creating Super Bowl-themed decorations or fun activities for fans and families. For example, “How to Create a Game-Day Setup in Your Living Room” or “Kid-Friendly Super Bowl Party Games.”
• Game facts and history: Send out fun, shareable facts about the Super Bowl or guides for understanding the game. These are perfect for engaging casual fans or international audiences.

Example: Cookie + Katie

Super Bowl email subject line: 33 Fresh Super Bowl Recipes

This Super Bowl email campaign from Cookie + Kate is a great example of how bloggers can use the occasion to increase traffic and engagement.

The email focuses on valuable, relevant content by sharing “33 Fresh Super Bowl Recipes” to help readers looking for game-day inspiration.

High-quality visuals, like the appetizing featured dishes, immediately capture attention and make the content more engaging. The conversational email copy is also perfect for connecting the blogger with the audience on a personal level.

The best part? Promoting their cookbook subtly adds a sales element, making this campaign both educational and promotional.

6. Post-Super Bowl engagement

The end of the Super Bowl doesn’t mean the excitement has to stop—it’s the perfect time to re-engage your subscribers and turn game-day momentum into long-term customer relationships.

Celebrating the winners and creating targeted follow-ups can keep your audience engaged while promoting products or incentives that build loyalty.

Here are some ideas to implement:

• Celebrate the winners: Send an email congratulating the winning team, tying in related promotions. For example, “Celebrate the Champs! Score 20% Off Team Merchandise Today!” This keeps the conversation relevant while driving post-game sales.
• Loyalty program invitations: Invite new customers to join your loyalty program and offer incentives like bonus points or discounts for signing up. Highlight the benefits of staying engaged with your brand long after game day.
• Gather feedback: Engage your audience by asking for feedback on their Super Bowl experience with your brand. Encourage them to share how they used your products with hashtags for social proof.
• Promote related products: Follow up with suggestions for complementary items based on their Super Bowl purchases. For instance, “Love your game-day gear? Check out these must-haves for next season!”

Example: Timex

Super Bowl email subject line: Rep the Super Bowl LVI Champs!

Timex aced post-Super Bowl engagement with a sleek, celebratory email that tied its product to the Rams’ championship win.

The bold visuals of the limited-edition watch and the headline, “Your Super Bowl Champs Are Here,” create a memorable experience. The email’s focus on team pride and a clear “Shop Now” CTA also encourages fans to act quickly.

The added perk of free U.S. and international shipping makes it even more enticing, keeping the excitement alive after the game.

Further reading: Learn more about setting the perfect Super Bowl campaign in our February email marketing planner.

Super Bowl Email Campaigns to Win the Game

The Super Bowl is the perfect opportunity for businesses to connect with customers through timely, relevant campaigns.

With the right emails, you can tap into the excitement of game day to strengthen connections, drive sales, and build lasting loyalty.

You can sign up for a free Moosend account to start your first Super Bowl campaign.

Then, head to the editor to create your email from scratch or customize one of the ready-made templates to get started quickly.