Pump up your Valentine’s Day Sales with These Email Marketing Tactics

So it is this time of the year again! Cupid is here ready to knock on your door. Every year he reminds you of the excellent opportunity to boost your sales by spreading the love around.

As statistics by NRF show in its latest survey, an average person is willing to spend up to $142.31 this year on various treats and gifts. The estimated total spending is around $19 billion for 2016. The most favorite products as expected are candies, jewelry, and flowers, with $1.17, $4.8 and $2.8 billion estimated revenue accordingly.

So it is this time of year again! Cupid is here ready to knock on your door. Every year he reminds you of the excellent opportunity to boost your sales by spreading the love around.

As statistics by NRF show in its latest survey, an average person is willing to spend up to $142.31 this year on various treats and gifts. The estimated total spending is around $19 billion for 2016. The most favorite products as expected are candies, jewelry, and flowers, with $1.17, $4.8 and $2.8 billion estimated revenue accordingly.

There is no industry which cannot profit from Valentine’s Day. Even if your products or services cannot connect with the prementioned goods, you can still gain from the most lovable day globally. For example, if you offer a delivery service create a campaign that would offer 20% off to all deliveries especially for Valentine’s Day.

Are you into email marketing? If not, now it is an excellent opportunity for you to gain from its possibilities and make you brand even more recognizable than before. In case email marketing is your daily weapon to empower your brand then make sure that you follow the below tactics.

Create great subject lines!

Main Valentine

Before you decide how the design and the content of your campaign are going to be, ensure that your subject line delivers the message loud and clear. Write down a bunch of suggested subject lines, select those that are more relevant and use  A/B testing to measure your results. Try to make them appealing by personalizing them or by using words that strongly suggest to the reader your campaigns relevant content.Don’t use false promises in your headline. At the end of the day, you may have many clicks, but your conversions will be minimal. Readers do not like to be misled and read anything that doesn’t concern them.

Segment, segment and segment again! 

Segment, segment and segment again!

It does not matter how great your content is. It does not matter how impressive your visuals are. Nothing matters if you do not segment your lists the way you should. Make sure you promote your offer to the right person. How can you do that? By having in mind, all the behavioral data of your consumers like their buying habits, gender, income, and interests. That is how you will become more personal when sending your campaigns. The ultimate goal here is your customers to realize that you have designed something unique for their needs. An unspoken rule of email marketing is that generalization is the antonym of conversions.

If necessary launch more than one or two alternatives of the same campaign. Treat each segment different and don’t forget to reward your best and most dedicated customers. Give them another trigger, if necessary, something unique only to them. Don’t just give a generic reward to anyone that engages in your campaigns.

Pay attention to card abandonment. Many visitors will put products to their carts without finishing they purchase. Try to find out the reason and tempt them to return to your e-shop. Create a series of reminder emails and put a timer on them to emphasize on when your offer ends.

Last but not least, select an email software platform like Moosend, that is flexible when it comes to list segmentation. Don’t fool yourself, if your tool is not the right one then for sure, your campaign will just result to be a lost case.

Don’t sell a product, sell a dream!

Don’t sell a product, sell a dream!

Find the most appealing concept for your target audience and sell them an idea for Valentine’s Day only. There is no limit to the concepts and ideas that you could focus. It is crucial before you decide which path to follow to have an insight about what your competition offers. By definition, consumers receive hundreds of offers daily in their inbox this time of the year.

If your products are not directly related to Valentine’s Day, use synergies and make an offer that your recipients cannot resist. An alternative to this tactic would be to promote your brand services to support an important social cause. In that way, your customers will become part of something greater than just providing something for themselves.

Do you prefer to go solo? Then focus on the buying habits of your customers or even more on their last purchase. Import your data from your CRM and complete your segmentation. Now it is easy for you to upsell or cross-sell your customers with a Valentine’s offer based on their purchasing habits.

You can also focus on the most profitable products and create a special edition for Valentine’s Day. Eg. If you sell cosmetics, put an ad hoc promo offer to the most popular facial cream. You can also try to upsell it alone or with other premium products.

Do you have a blog? If the answer is yes, you most probably want to convert your visitors into customers. Create a unique campaign just for them. Reach out to them via a coupon or a competition. Try to sell them your brand benefits but please don’t overdo it! Most of them have a reason browsing around your website, despite the fact that they have not bought anything so far.

Find the Perfect Email template

Now that you have decided what’s your content is going to be, and you found your ideal audience it is time to talk about your eye catcher lovable template. It goes without saying that red is going to be your primary color. Valentine’s Day is all about atmosphere and love. So, don’t hesitate to follow the realm and use a different template than your current ones. If you launch more than one campaigns, make sure to adjust your email template to the related content. For example, you cannot address a male audience with the same visuals that you address a female one. Browse around the internet before you decide which theme or template you will use for your campaign. Sites like Themeforest can provide you with lots of resources that you can choose from.

Timing is what matters most!

Timing is what matters most!

Timing is critical for such campaigns. Reassure that your recipients will get your campaign on the right day and time. If else it may be too late to claim their interest to your offer.

Never forget the last minute buyers, those that wait until the tick-tock on the clock begins to complete a purchase. Most of the times they are the kind of customers that spend the most money, especially because they have stayed behind on the deadline. Use scarcity to persuade them to buy your product.  Create a series of emails just for them and select an email software that will provide you with robust automation features. Such features will help you deliver a range of campaigns triggered by your customer’s behavior.

Go viral!

Use all the available media to spread the word and, in this case, the “Love” to a wide audience. On Valentine’s Day people are extremely active in social media and therefore, you should capitalize on the likes of  Facebook, Instagram, Pinterest  and Twitter. Try to relate your email marketing campaign with every social media channel. Even more, create alternatives of your campaign by exploiting each channel’s power in a different way. For example, via Instagram, you can share pictures that will act as emotional triggers to your followers. With Twitter, you can create related hashtags that, if successful, will turn into trends. Finally, use Facebook to create a competition that would create buzz around your offer.

Never forget your website. Create landing pages that will link to your campaign and lead to more conversions. Ensure that you have included all the right CTA’s and an optimized form that would help you segment cold or new leads accordingly.

Don’t stop here. Opportunities to grow your business via email marketing are everywhere.  Keep up with the latest trends and educate yourself about its power.

Eager to learn more? Register to Moosend, learn about its unique features and deliver great newsletters in a matter of minutes.

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