8 Best Newsletter Landing Page Examples & Best Practices [2025]

Having a newsletter isn’t enough. No matter how great your content is, you need a reliable system to turn your target audience into devoted subscribers. A key part of that process, which you can’t leave to sheer luck, is your newsletter landing page.

In this guide, you’ll learn the exact strategies to optimize your landing page, attract more visitors, and boost conversion rates.

Even better, you’ll get to explore real-world examples from popular, high-converting newsletters to make your own page successful.

Practices for Compelling Newsletter Landing Pages

A great landing page works when all its elements come together to help people on your email list understand what your newsletter is about and, most importantly, why it’s worth their time to sign up.

Here are some pro tips to make your newsletter landing page stand out.

Prioritize a clear layout

People rarely have time to read long blocks of online content. They spend a few seconds skimming, and if something grabs their attention, they’re eager to spend a few more. Therefore, a clear, scannable landing page design is essential.

Each section should pop out, including a heading and plenty of white space. Keep important information at the top to capture your visitors’ attention. Your newsletter name, target audience, call-to-action (CTA), and sign-up form should be visible without scrolling to increase signups.

Supporting copy should also be presented in a clear format. Use bullet points or infographics to improve readability. Find the right balance between copy and visuals to deliver a great experience for readers.

The good news? Most landing page builders offer pre-made, professionally designed templates to save you time. You can browse different landing page templates, find the one that serves your needs, and customize it with built-in editors.

Try Moosend’s builder

Finally, your landing page should be optimized for all devices, including mobile and tablets. Otherwise, you risk losing people due to poor user experience.

Focus on your value proposition

To deliver converting landing page copy, you first need to step into your potential subscriber’s shoes. Imagine what prospects want to learn, and ensure your newsletter is a valuable resource for them. Here are some questions that can help you format your content:

• What industries do you target with your content?
• What kind of pain points do your prospective readers face?
• What does your audience find interesting?
• What are the main benefits of signing up for your newsletter?
• How do you differentiate from competitive newsletters?

When the answers to these questions are clear to you, decide how you’ll present that information to attract the right people. For example, a benefit-oriented headline, written in actionable language, can make a great first impression. Mention the key topics you cover and how these resources can help prospects grow.

Do you also offer a membership option? Mention the key differences to the free version, from exclusive content to freebies to grow your revenue.

Earn trust via social proof

Want to give your visitors another reason to subscribe? Social proof holds the key to their hearts, as people are often motivated by FOMO (Fear of Missing Out) and a need for belonging.

Show them they’re missing something their peers enjoy, and you’ll get them on board. From sharing reader testimonials to logos of brands that have trusted your newsletters, find the right form of social proof to engage your page visitors more.

A common newsletter landing page best practice is to include the number of your current subscribers to make signing up more appealing. Another highly effective strategy is featuring “As Seen In” banners with logos of popular media outlets that have mentioned or featured your content. This signals instant authority and credibility to first-time visitors.

Simplify the sign-up process

People are rarely fond of long and complex sign-up forms. To streamline your email marketing growth on your landing page, eliminate any friction at that stage.

Let’s start with placement. Add your signup form at the top, followed by a CTA button inviting readers to sign up. Obtain only essential information from them, such as their email address. Depending on the scope of your newsletter, you can also request their business information or content preferences.

Many newsletter landing pages also give prospects the option to set their frequency preferences. Make them feel in charge of their interaction with your newsletter to get extra trust points.

If you need to acquire more information from new subscribers, consider designing a two-step newsletter form to avoid overstimulating them. You can also send them an email once they sign up to collect any extra information or invite them to set up their email preferences.

Display recent newsletter content

If you want to show potential subscribers the value of subscribing to your newsletter, share a few of your latest emails or highlight your favorite past issues. This allows visitors to sample your content and determine its value for themselves.

Moreover, you can expand your reach by sharing some of your most popular resources from other channels, like social media or your podcast. The key is to ensure the displayed content is perfectly aligned with the audience you’re targeting; otherwise, you risk confusing them. As a bonus, this practice will help you drive traffic across multiple channels.

Use AI and data-driven techniques

Suppose you’re unsure about certain elements of your landing page, such as the placement of the newsletter sign-up form or your headline copy. In that case, you can always resort to A/B testing for actionable insights. This data-driven process will help you find the landing page version that performs best for your target audience and effectively boost conversion rates.

As for brainstorming and initial concept generation, use an AI platform you trust. Type the right prompts, including comprehensive information about your target audience and your newsletter niche, to get more accurate output.

Use Moosend’s AI Writer

A quick reminder: Use AI not as a replacement for your marketing strategy, but as a powerful tool to generate strong starting points for your tests.

Ensure brand consistency across assets

Visitors can end up on a newsletter landing page through multiple channels, such as a search engine query or through your homepage. It’s essential to match your landing page to the source to deliver a unified experience that will make sense to your readers.

Use the same colors, fonts, tone of voice, and visual assets as the referring source and your overall brand. For example, if a visitor clicks a purple pop-up on your website but lands on a green page with a different messaging tone, that disconnect might confuse them.

Maintaining this seamless transition reinforces your credibility and, ultimately, the decision to subscribe.

Top Newsletter Landing Page Examples & Why They Work

Let’s explore some high-converting landing pages for popular newsletters and why they’re unique.

1. Stacked Marketer

Stacked Marketer is a popular newsletter for digital marketers with a great landing page that leaves nothing to second-guessing.

Why it works:

• The headline is a promising invitation to marketers, followed by copy that sets clear expectations about the newsletter frequency and content.
• They organically included three types of social proof: the number of subscribers, logos from top brands that read the newsletter, and a few testimonials to build trust.
• They included a section defining their target audience to help readers decide if the content is suitable for them.
• The CTA buttons are easy to spot at the top to increase conversion rates.

2. The 3-2-1 Newsletter

Best-selling author James Clear followed a minimalistic approach to grow The 3-2-1 Newsletter’s list, and did a great job.

Why it works:

• The landing page introduction explains that it is a weekly newsletter, offering three personal ideas, two quotes from others, and one reflective question for the reader.
• Their sign-up form is simple, with a footnote that clarifies that they won’t receive any spam from him.
• The newsletter’s past issues help readers quickly understand what it’s about, so they can decide whether it belongs in their inbox.

3. The Daily Good

The Daily Good’s landing page captures this email newsletter’s mission through its copy, colors, and visuals.

Why it works:

• The headline is a testimonial that perfectly summarizes the newsletter’s goal and impact.
• The target audience of this newsletter, women, is easy to recognize in a few seconds, delivering an experience they can resonate with.
• The brief copy under the sign-up form makes the reader feel that by subscribing, they’ll become part of an empowered community.

4. The Gist

The Gist, one of the most popular newsletters for sports fans, has designed a brief but engaging landing page.

Why it works:

• The landing page header shares the “gist” of the newsletter content to attract interested visitors and yield more conversions.
• The word “Free” on the CTA button reassures readers that they won’t be charged for subscribing.
• The animated visual on the right helps the readers picture how this newsletter will look, adding a fun note.

5. The Weekly Scroll

Buffer’s newsletter, The Weekly Scroll, shares social media tips weekly and has built a beautiful landing page to attract more subscribers.

Why it works:

• The simple and colorful design makes each section stand out, enhancing readability.
• The icons and accompanying copy highlight the newsletter’s main topics to attract like-minded readers.
• The headshots of the content team members add credibility, boosting conversion rates.

6. The Daily Skimm

The Daily Skimm delivers daily news and info to subscribers and has created a simple yet powerful landing page to promote it.

Why it works:

• The catchy headline creates FOMO for visitors, enticing them to subscribe to the newsletter “millions wake up to.”
• The recent issues give visitors a glimpse of the newsletters they will receive upon subscribing.
• The sign-up form is placed at the top of the landing page to yield more subscriptions.

7. Nature Briefing Daily

Nature Briefing Daily, a popular scientific newsletter, introduced various information on its landing page.

Why it works:

• The privacy policies on the newsletter sign-up form make visitors feel more secure about how their data is used.
• The editor’s note on the “Why sign up” section adds a personal touch and is written in actionable language to entice readers to subscribe.
• Testimonials from top scientists add credibility and help convince hesitant readers.

8. Jonathan’s Daily List

This newsletter landing page from Jonathan’s Daily List follows a person-centered, minimalistic approach.

Why it works:

• Beyond the headline, visitors can find the newsletter’s target audience and purpose.
• The link to the archive lets readers browse previous newsletters without taking up extra space.
• The testimonials in the form of messages to the writer help earn trust points faster.

Grow Your Newsletter With High-Converting Landing Pages

If you thought that creating a landing page to increase your newsletter sign-ups would be redundant, you’ve probably changed your mind. Find the elements that will convince your target audience to hop on board and ensure your email content leaves them speechless.

The more information readers can get about your newsletter, the better. So share your mission, add social proof, and a sample of your writing to remove all hesitance.

FAQs

Let’s explore some frequently asked questions regarding newsletter landing pages:

1. What is a newsletter landing page?

Newsletter landing pages are standalone web pages designed to motivate visitors to subscribe to a newsletter.

2. What should you include on a newsletter landing page?

A newsletter landing page should include an attractive headline, a call-to-action, a sign-up form, compelling copy, engaging visuals, and social proof, such as testimonials.

3. Why should you create a landing page for your newsletter?

Landing pages attract visitors’ attention by limiting online distractions and focusing on a single call to action, increasing newsletter subscriptions.

4. How do you drive traffic to your newsletter landing page?

You can drive traffic by optimizing your landing page for SEO, sharing it on your website and social media, and running paid ads, among other digital marketing tactics.