120+ Glorious Marketing Quotes To Empower and Inspire You

Most marketers have experienced a lack of inspiration when things at work get tricky. Upcoming deadlines, complex tasks, or marketing plan hiccups are only some of their common challenges.

Luckily, coming across the right marketing quotes could be motivation enough to surf the nasty waves once they arrive.

To help you power up, we’ve gathered some of the best quotes by famous marketers, entrepreneurs, keynote speakers, or authors. Tailored to all positions and needs, they’ll make you look at your tasks through a new lens.

Plus, if you’re a marketing manager or creative team leader, you can share these quotes with your teammates to motivate to thrive.

Is email marketing success one of those challenges that keep you up at night? Besides getting inspired from relevant quotes, you can save time and team work with Moosend’s ready-made email templates, automation features, and in-depth reporting.

General Marketing Quotes

• “People don’t buy what you do; they buy why you do it.” – Simon Sinek
• “Don’t find customers for your products, find products for your customers.” – Seth Godin
• “Build something 100 people love, not something 1 million people kind of like.” – Brian Chesky
• “Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” – Bryan Eisenberg
• “The best marketing doesn’t feel like marketing.” – Tom Fishburne
• “Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.” – Laura Fitton
• “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
• “Know thyself. Know the customer. Innovate.” – Beth Comstock
• “The aim of marketing is to know and understand the customer so well the product and services fits him and sells itself.” – Peter Drucker
• “Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs
• “We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis

Marketing Strategy Quotes

• “Smart brands don’t just ride trend shifts. They start them.” – Ann Handley
• “Master the topic, the message, and the delivery.” – Steve Jobs
• “You are everywhere, but you don’t have to be. Strategy is a decision to take a path, to say no.” – Kristina Halvorson
• “The marketing funnel can give marketers funnel-vision. In focusing on the transaction over the relationship, marketers can lose sight of the actual consumer the funnel was designed to reach.” – Tom Fishburne
• “Where we always start is: What’s the user’s itch? What’s their pain point that occurs frequently enough to build a habit around?” – Nir Eyal
• “Listen to your customers, not your competitors.” – Joel Spolsky
• “Without strategy, content is just stuff, and the world has enough stuff.” – Arjun Basu
• “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” – Guy Kawasaki
• “Luck is not a business model” – Anthony Bourdain
• “Marketing strategy will impact every piece of your business, and it should be tied to every piece of your business.” – Brandon Andersen

Digital Marketing Quotes

• “Instead of one-way interruption, web marketing is about delivering useful content at just the right moment that a buyer needs it.” – David Meerman Scott
• “Inbound marketing and account-based marketing are like a taco and a burrito. They have the same ingredients, they’re just shaped differently.” – Joe Chernov
• “It’s much easier to double your business by doubling your conversion rate than doubling your traffic.” – Bryan Eisenberg
• “SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.” – Duane Forrester
• “You can’t just place a few ‘Buy’ buttons on your website and expect your visitors to buy.” – Neil Patel
• “Google only loves you when everyone else loves you first.” – Wendy Piersall
• “Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
• “Marketers need to build digital relationships and reputation before closing a sale.” – Chris Brogan
• “Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.” – Marc Ostrofsky

Email Marketing Quotes

• “The money is in the list, but the fortune is in the follow-up. The right emails turn subscribers into lifelong customers.” – Ryan Deiss
• “Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David Newman
• “On the highway to user/product love, lifecycle emails are road signs providing timely guidance, not annoying billboards.” – Samuel Hulick
• “Every email is a customer survey of your target market; by testing, they vote on what resonates best with them.” – Kath Pay
• “A bad email reputation is like a hangover — hard to get rid of and it makes everything else hurt.” – Cristopher Mariott
• “Not viewing your email marketing as content is a mistake.” – Chris Baggott
• “Email marketing is a marathon, not a sprint.” – Scott Cohen
• “Incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!).” – Amy Porterfield
• “I want to do business with a company that treats emailing me as a privilege, not a transaction.” – Andrea Mignolo
• “If social media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel.” – Erik Harbison
• “Build your list like your life depends on it—because your business does.” – Goldie Chan

Social Media Marketing Quotes

• “Getting the like is easy. It’s a light action. Anything else requires trust.” – Jon Loomer
• “Content is fire, social media is gasoline.” – Jay Baer
• “Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart, and soul of the people who run all levels of the business to show.” – Gary Vaynerchuk
• “Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart
• “It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television.” – Amy Jo Martin
• “People share, read, and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” – Malorie Lucich
• “Your brand is no longer what you say it is. It’s what consumers say it is on social media.” – Mark Parker
• “Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman
• “Social media is about sociology and psychology more than technology.” – Brian Solis

Content Marketing Quotes

• “Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis
• “Content is king.” – Bill Gates
• “Power doesn’t come from content, power comes from the content that moves.” – Mark Schaefer
• “Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.” – David Beebe
• “Our job is not to create content. Our job is to change the world of the people who consume it.” – Andrea Fryrear
• “Content is anything that adds value to the reader’s life.” – Avinash Kaushik
• “If your content isn’t driving conversation, you’re doing it wrong.” – Daniel Roth
• “Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it.” – Joe Chernov
• “Content is the reason search began in the first place.” – Lee Odden
• “Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley
• “Content is the atomic particle of all digital marketing.” – Rebecca Lieb
• “One of the best ways to sabotage your content it to not tie it to your goals. Know why you’re creating content.” – Ellen Gomes

Storytelling Quotes

• “If you can’t explain it to a six year old, you don’t understand it well enough yourself.” – Albert Einstein
• “Make your customers the hero of your stories.” – Ann Handley
• “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay Baer
• “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou
• “Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin
• “We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.” – Jimmy Neil Smith
• “Either write something worth reading or do something worth writing about.” – Benjamin Franklin
• “The key is, no matter what story you tell, make your buyer the hero.” – Chris Brogan
• “You can’t sell anything if you can’t tell anything.” – Beth Comstock

Customer Experience Quotes

• “Don’t build links. Build relationships.” – Rand Fishkin
• “You’ve got to start with the customer experience and work back toward the technology, not the other way around.” – Steve Jobs
• “What we really need is a mindset shift that will make us relevant to today’s consumers, a mindset shift from telling to selling to building relationships.” – Jim Stengel
• “If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.” – Jeff Bezos
• “Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin
• “If you make a sale, you can make a living. If you make an investment of time and good service in a customer, you can make a fortune.” – Jim Rohn
• “The first skill that marketers need to develop in order to try to build relationships with ‘strangers’ via new media, without a shadow of a doubt, is empathy.” – Mari Smith
• “The customer expects you to know their stuff, not just your stuff.” – Jeffrey Gitomer

Quotes on Data

• “Your most unhappy customers are your greatest source of learning.” – Bill Gates
• “Data really powers everything that we do.” – Jeff Weiner
• “Marketing without data is like driving with your eyes closed.” – Dan Zarrella
• “It is a capital mistake to theorize before one has data.” – Sherlock Holmes (fictional character by Arthur Conan Doyle)
• “Every trackable interaction creates a data-point, and every data-point tells a piece of the customer’s story.” – Paul Roetzer
• “With data collection, ‘the sooner the better’ is always the best answer.” – Marissa Mayer
• “Contact data ages like fish, not wine … it gets worse as it gets older, not better.” – Gregg Thaler
• “Where there is data smoke, there is business fire.” – Thomas Redman
• “Data is like garbage. You’d better know what you are going to do with it before you collect it.” – Mark Twain
  
• “To get the right message to the right person at the right time you first need to get the right data to the right database at the right time.” – John Caldwell

 Quotes on Advertising

• “Nobody reads ads. People read what interests them. Sometimes, it’s an ad.” – Howard Gossage
• “Advertising in the final analysis should be news. If it is not news it is worthless.” – Adolph Ochs
• “On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest.” – Brian Clark
• “What really decides consumers to buy or not to buy is the content of your advertising, not its form.” – David Ogilvy
• “Advertising brings in customers, but word-of-mouth brings in the best customers.” – Jonah Berger
• “Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.” – Steuart Henderson Britt
• “The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.” – Leo Burnett
• “If great content is the hero, then banners are the villain.” – Michael Brenner

Branding Quotes

• “A brand is what a business does, reputation is what people remember.” – Ted Rubin
• “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett
• “Making promises and keeping them is a great way to build a brand.” – Seth Godin
• “Brand is just a perception, and perception will match reality over time.” – Elon Musk
• “Your personal brand is a promise to your clients…a promise of quality, consistency, competency, and reliability.” – Jason Hartman
• “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos
• “If people believe they share values with a company, they will stay loyal to the brand.” – Howard Schultz
• “A brand is no longer what we tell the consumer it is – it’s what consumers tell each other it is.” – Scott Cook
• “Your brand is a story unfolding across all customer touchpoints.” – Jonah Sachs

Network Marketing Quotes

• “In network marketing, the whole point is not to sell a product but to build a network, an army of people who are all representing that same product or service to share with others.” – Robert Kiyosaki
• “Your network is your net worth.” – Porter Gale
• “If I would be given a chance to start all over again, I would choose network marketing.” – Bill Gates
• “You will get all you want in life if you help enough other people get what they want.” – Zig Ziglar
• “It’s all about people. It’s about networking and being nice to people and not burning any bridges.” – Mike Davidson
• “The successful networkers I know, the ones receiving tons of referrals and feeling truly happy about themselves, continually put the other person’s needs ahead of their own.” – Bob Burg
• “Networking is more about farming than it is about hunting. It’s about cultivating relationships.” – Ivan Misner
• “If you want to go fast, go alone. If you want to go far, go with others.” – African proverb

Creativity Quotes

• “To think creatively, we must be able to look afresh at what we normally take for granted.” – George Kneller
• “Creativity is intelligence having fun.” – Albert Einstein
• “Nothing begets creativity like constraints.” – Christopher Mims
• “Big ideas are usually simple ideas.” – David Ogilvy
• “At some point, you do have to rush your own art. Otherwise, your art sits on its butt on the couch eating chips and salsa.” – Ann Handley
• “Worry is a waste of imagination.” – Walt Disney
• “An essential aspect of creativity is not being afraid to fail.” – Edwin Land
• “Creativity without strategy is called art, creativity with strategy is called advertising.” – Jef Richards
• “To steal ideas from one person is plagiarism; to steal from many is research.” – Wilson Mizner
• “Man’s mind, once stretched by a new idea, never regains its original dimensions.” – Oliver Wendell Holmes

What’s Your Favorite Quote?

Have you chosen your favorite motivational quote from this list? Then, go ahead and share it with your network to inspire others. You can also write it on a post-it note and stick it on your desk to empower you.

And if you still get that feeling that you’re running out of fresh or bold ideas, here’s our bonus, all-time classic quote from Walt Disney: “I only hope that we don’t lose sight of one thing – that it was all started by a mouse.”

Great achievements and lasting customers relationships may grow from something small. As long as you make it unique.

So, with the right strategy and tools, every small interaction like a simple yet targeted email  turns into an ongoing conversation with your audience.

Using Moosend’s email marketing automation, you can nurture subscribers when it matters the most with content and offers that resonate. Sign for a Moosend account and send campaigns that inspire and convert.