9 Best Google Optimize Alternatives For 2024 [Compared]

9 Best Google Optimize Alternatives For 2024 [Compared]

Published By Marilia Dimitriou
December 6, 2023

Finding great Google Optimize alternatives as early as possible before the tool’s sunsetting, along with Optimize 360 (Premium), is the best way to ensure your customer experience remains intact.

But what is Google Optimize to begin with? If you are starting, Google Optimize is Google’s web analytics and testing software that you can use to boost conversions across your website.

According to Google, Optimize and Optimize 360 will no longer be available after September 30, 2023.

If you want to continue optimizing your visitor experience and satisfaction, you need to find the best alternative. so here are the best competitors you can use.

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How We Selected The Following Tools

All of the tools in this list have been tested by our team to provide an unbiased description of their features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

Top Google Optimize Competitors: Overview

Below, you can find an overview of the tools on this list.

Price/MonthDemo/TrialUnique FeatureRatings
Sitecore PersonalizeCustom quoteDemoReal-time personalizationrating star 4 and half
VWO TestingCustom quoteDemo & free trialDynamic textrating star 4 and half
Unbounce$99/month14-day trialSmart Trafficrating star 4 and half
Adobe TargetCustom quoteDemoAI-powered automationrating star 4
AB TastyCustom quoteNoProduct recommendation APIrating star 4 and half
Optimizely Web ExperimentationCustom quoteNoExclusion groupsrating star 4
Salesforce Marketing Cloud Personalization$100K/yearDemoAI-powered recommendationsrating star 4 and half
Crazy Egg$29/month30-day trialHeatmapsrating star 4
ClickFunnels$147/month14-day trialSales funnelsrating star 4 and half

Now let’s take a more in-depth look at them.

1. Sitecore Personalize

google optimize alternatives

Pricing: Custom quote, demo

Best for: Enterprises, eCommerce businesses, Agencies, SaaS

Best feature: Real-time personalization

Sitecore Personalize is a personalization platform to help you improve user experience across your website. This Google Optimize alternative will allow you to run interactive and triggered experiments to transform your visitor’s digital experience.

To do that, this Google Optimize 360 competitor will provide you with a full A/B Testing stack that is flexible and developer-friendly to make significant content changes while keeping your search engine optimization (SEO) intact. Sitecore Personalize will also give you access to live data to target your visitors with the right content and offers, leading to a better experience and conversion rate optimization (CRO).

Furthermore, the company updates Personalize regularly to assist your efforts and make more data-driven decisions. You can now identify trends and perform real-time changes to accommodate them. Moreover, you have a cleaner UI to help you navigate Personalize more efficiently and minimize distractions.

Overall, the Sitecore Personalize API will allow you to improve customer experience and increase your conversions effortlessly.

Sitecore Personalize Best Features

  • Goal-driven A/B testing
  • Omnichannel Personalization
  • Behavioral data collection through Stream API
  • Integration with Engage JavaScript Library and Engage SDK
  • Responsive customer support


You can request a demo through the form to learn more about Sitecore Personalize and get a quote. The sales team will answer all your questions and show you how Personalize can help you succeed.

2. VWO Testing

vwo testing alternative to google optimize

Pricing: Custom quote, demo, free trial

Best for: eCommerce businesses, SMBs

Best feature: Dynamic text

VWO Testing is a visual website optimizer to run A/B tests on your websites for better customer satisfaction. It is ideal for small business owners and larger companies needing advanced functionality and simplicity.

Users can use VWO’s visual editor to edit elements, including images and backgrounds, and use dynamic texts to personalize their visitor’s experience.

This alternative will allow you to track essential metrics to identify the impact of your changes across your website, app, or products. The available reporting and analytics tools will enable you to analyze your results in-depth and find out how your segments responded to specific changes.

Moreover, if you want more detailed tests, VWO offers Multivariate Testing to check multiple things simultaneously until you discover the most converting variation. After you create and run your test, the software will use its algorithm to direct your visitors to the winning variation, so you don’t have to worry about losing traffic.

VWO Testing Best Features

  • Point-and-click Visual Editor
  • Campaign page preview
  • Variety of widgets
  • Segmentation options
  • Test insights


VWO Testing has a free trial you can use to try its features. To learn more, you can schedule a demo with the sales team.

3. Unbounce

unbounce google optimize competitor

Pricing: Paid plans start at $99/month, 14-day trial

Best for: SMBs, SaaS, Agencies

Best feature: Smart Traffic

Unbounce is a landing page creator that helps you craft custom pages for your business. You can easily make sales pages for your audience, optimize them on the spot, and build popups and sticky bars to enhance your newsletter signup rate.

Unbounce’s A/B Testing feature will allow you to perform essential changes to your pages to improve the digital experience and give you more conversions. Split testing is ideal for checking specific things when you have enough time and engagement.

However, if you want to find the best variations and start with CRO immediately, you can use Smart Traffic. This feature will let you test multiple things simultaneously and implement changes after 50 visits.

This Google Optimize alternative uses AI to detect the best variation for your visitors regardless of the number of variants you have created. This way, they will always see the best content for them and have a greater experience that will lead to better results.

Unbounce Software Best Features


Unbounce offers four different paid plans, starting with the Launch at $99/mo, the Optimize at $145/mo, the Accelerate at $240/mo, and the Concierge at $625/mo. You can also try the software by using the 14-day trial.

4. Adobe Target

adobe target personalization platform

Pricing: Custom quote, demo

Best for: Enterprises, Agencies

Best feature: AI-powered automation

Next on our list is Adobe Target, an Optimize 360 alternative to test, automate and optimize the user experience through AI-powered tools.

This solution will allow you to leverage the power of omnichannel personalization to enhance the customer journey throughout different channels. Users can use the shared profiles to give customers a unique experience tailored to their needs.

Moreover, you can also run multivariate tests to find the best content, layouts, UX, and more for your websites. Adobe Target will let you set up different variations and modify your content through a drag-and-drop editor. Also, you can either run your test on your Target audience or use your shared Adobe Experience Cloud.

Apart from A/B and multivariate testing, you also have AI-powered automation to help you personalize your customer experience even more. Powered by machine learning, you can go beyond the standard practices and give your audience what they want when needed.

Adobe Target Personalization Solution Best Features

  • Omnichannel personalization
  • A/B and multivariate testing
  • AI-powered automation
  • Multi-armed bandit testing
  • Adobe Analytics


You need to request a demo to learn more about Abode Target’s pricing.

5. AB Tasty

ab tasty google optimize alternative solution

Pricing: Custom quote

Best for: Enterprises, eCommerce

Best feature: Product recommendation API

AB Tasty is another experience optimization platform to enhance your websites, mobile apps, and products. With many tools to experiment with and personalize, this alternative will help you boost your CRO and increase your revenue.

Among the features, you’ll find a client-side WYSIWYG and code editor to create your tests. Multivariate Testing is also available along with Predictive Testing to be one step ahead. Moreover, you can use the dynamic allocation of traffic (multi-armed bandits) to get the most profitable outcome.

Regarding personalization, AB Tasty will offer you a segment builder to divide your audience into groups with similar preferences and then use the advanced campaign triggers to target them with the content that resonates with them.

E-commerce-oriented tools like the Producer recommendations will further help your personalization and conversion efforts and boost the digital experience, thus turning your visitors into advocates of your business.

AB Tasty Google Optimize Alternative Best Features

  • WYSIWYG editor
  • Predictive testing
  • Single Page App support (SPA)
  • E-commerce segmentation


To receive the pricing for AB Tasty’s software, you need to contact sales through the custom quote form.

6. Optimizely Web Experimentation

optimizely web experimentation and personalization platform

Pricing: Custom quote

Best for: eCommerce, SaaS

Best feature: Exclusion groups

Optimizely’s Web Experimentation platform is another Google Optimize alternative you can consider. This tool promises to help you A/B test and experiment at scale using fast and powerful features.

Among others, Optimizely will allow you to make data-driven decisions based on customer insights to ensure high conversion rates. Moreover, it will make your testing fast through the no-flicker snippet to prevent losing website performance.

Apart from that, you will get your hands on first-class personalization to deliver messages tailored to your visitors’ needs, showing them what will make them stay. The visual editor will also save your team valuable time as it requires no coding skills.

Lastly, you can benefit from Optimizely’s exclusion groups to run multiple experiments on the same page simultaneously. You can also use analytics to measure the impact of your changes and perform further optimizations.

Optimizely Web Experimentation Best Features

  • Advanced experiment types
  • Visual editor
  • Advanced targeting and personalization
  • Integration with Google Analytics 4
  • Server-side experiments


You need to contact sales to request the pricing for Optimizely’s Web Experimentation tools.

7. Salesforce Marketing Cloud Personalization

salesforce marketing cloud persanalization

Pricing: Paid plans start at $100,000/year, demo

Best for: Enterprises

Best feature: AI-powered recommendations

Formerly known as Interaction Studio, Salesforce Marketing Cloud Personalization will give you the opportunity to utilize your customer insights through AI to deliver cross-channel experiences tailored to each customer’s needs.

This software will allow you to A/B test algorithms and experiences to achieve the best CRO and profitability for your business. Moreover, you can create segments and target them with personalized experiences to turn your visitors into advocates. Segmentation will allow you to monitor engagement better and use other channels, such as email marketing, to find out more about your audience’s true interests (surveys, etc.)

Apart from that, you can leverage the predictive power of machine learning to run simulations through Salesforce’s science workbench. This will allow you to fully take advantage of the data and give you suggestions about the future.

Lastly, you can easily track important metrics and campaign goals and combine your findings to improve every aspect of the UX.

Marketing Cloud Personalization Best Features

  • Real-time segmentation
  • AI-powered recommendations (Einstein)
  • Customer insights
  • ETL, API, and JavaScript integrations
  • Personalized surveys


Salesforce Marketing Cloud Personalization offers two paid plans: Growth at $100,000/year and Premium at $300,000/year. To find out more, you can contact sales.

8. Crazy Egg

crazy egg google optimize alternative

Pricing: Paid plans start at $29/month, 30-day trial

Best for: Agencies, eCommerce, Enterprises

Best feature: Heatmaps

Crazy Egg is another good Google Optimize alternative, offering optimization tools, heatmaps, session recordings, and more.

The available optimization tools are suitable for every business, letting you test numerous elements on your webpage, including headings, sales copy, calls to action, and product descriptions.

Crazy Egg promises a fast testing experience to users, allowing them to set everything up without involving developers. Moreover, you can combine A/B Testing with Crazy Egg’s Traffic Analysis tool to monitor website traffic from different sources, compare performance, and check campaign parameters.

Lastly, this A/B Testing tool integrates with numerous apps, including Shopify, WordPress, and Wix, to streamline your efforts and make your testing process seamless.

Crazy Egg A/B Testing Tool Best Features

  • Heatmaps
  • Powerful multivariate engine
  • Session recordings
  • Google tag manager compatibility
  • Integrations with popular apps


Crazy Egg offers a variety of paid subscriptions, starting with the Basic at $29/month and reaching up to $249/month with the pro plan. An Enterprise plan is also available. You need to contact sales to request a custom quote.

While there’s no free plan available, you have a 30-day trial to try the A/B Testing platform.

9. ClickFunnels

clickfunnels alternative to google optimize

Pricing: Paid plans start at $147/month, 14-day trial

Best for: eCommerce, SMBs

Best feature: Sales funnels

Among the top Google Optimize alternatives, you’ll find ClickFunnels, a platform that lets you build high-converting websites and sales funnels for your business.

This tool comes with A/B Testing features to not only create but also optimize your webpages for better clickthroughs and conversion rates. You can quickly test multiple variations of your pages and message in real-time.

And speaking of that, you can quickly test numerous elements, including headlines, copy, call-to-action buttons, order forms, shipping, and layouts, to find what your audience likes to see more.

Lastly, you can set up regular split tests to improve your audience’s customer experience. This way, you will always be one step ahead of the competition.

Click funnels A/B Testing Platform Best Features

  • Drag-and-drop editor
  • Sales funnels
  • Analytics
  • Powerful workflows
  • Campaign optimization


ClickFunnels’ pricing starts with the Basic at $147/month, then you have a Pro option at $197/month and the Funnel Hacker at $297/month

Top Google Optimize Alternatives For Your Business

With Optimize and Optimize 360 sunsetting, you need to find another solution to carry out your personalization and optimization efforts.

Tools like Sitecore Personalize and Adobe Target are great Optimize 360 alternatives for Enterprises, while VWO Testing and Unbounce are more suitable for small business owners who want to enhance the customer experience without breaking the bank.

Delivering personalized experiences is the best way to increase customer engagement. So continue optimizing your channels to give your target audience exactly what they need the moment they need it.

Moreover, personalization doesn’t only apply to web pages. You can create hyper-focused email marketing messages to boost UX further. Moosend’s platform will allow you to deliver content tailored to your audience’s needs directly to their inbox.

If you want to learn more, check how Moosend approaches email personalization.

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