9 Top EmailOctopus Alternatives For 2024 [Features & Pricing]
Published By Marilia Dimitriou
July 7, 2023
07/07/23
EmailOctopus is an email marketing platform that enables users to create, send, and track email campaigns. However, it might not be suitable for all email marketers out there.
For instance, some professionals may be happy with the tool’s email campaign management capabilities, while others may find its segmentation features limited.
In this guide, you will find a complete comparison of the best EmailOctopus alternatives, such as Moosend, MailerLite, and Mailchimp, along with their key features and pricing.
Disclaimer: The information below is accurate as of July 7, 2023, while overall ratings come from G2.com
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How We Selected The Following Tools
All of the tools in this list have been tested by our team to provide an unbiased description of their features and capabilities.
We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.
Alternatives To EmailOctopus: Feature & Pricing Comparison Table
One of the most loved features of EmailOctopus is its affordability and easiness of use. This is especially important for email marketers who may not be design pros.
But are there more cost-effective options? What tools are better to use? Let’s see the comparison table below.
A summary may not be enough to choose, so let’s see the use cases of each of these tools.
Best Alternatives To EmailOctopus By Use Case
- Moosend — The overall best alternative. All-in-one email marketing tool for eCommerce, SaaS, agencies, and small businesses.
- MailerLite — Best for beginners who need easy-to-use and intuitive software. Has excellent email deliverability.
- Brevo — Best for publishers and B2B businesses that want to incorporate SMS marketing.
- Mailchimp — Best for customer segmentation and automated workflows.
- Constant Contact — Best for beginner and established marketers and offers reliable customer support.
- GetResponse — Best for advanced email customization as well as a lot of email templates and designs.
- Polymail — Best for creating professional emails. It is the email tool for team collaborations.
- Campaign Monitor — Best for entrepreneurs at growing businesses that value customer relationships.
- AWeber — Best for bulk email campaigns and tracking emails or reporting analytics.
But there’s more to these use cases, so let’s explore these alternatives in more detail.
1. Moosend – Best All-in-One Alternative
Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)
Best feature: Drag-and-drop email editor
Overall rating: 4.7/5
Moosend is an email marketing and automation software that offers email marketing automation tools and other campaign tools.
This EmailOctopus alternative offers better features and is more cost-effective. With this tool, you can segment your audience and create advanced personalized emails.
You can also use the intuitive builder to create eye-catching emails using advanced features like countdown timers, videos, GIFs, and more.
To save time, the platform offers 80+ email newsletter templates to create beautiful campaigns for your audience. The flexible automation workflows will help you target your audience with dynamic content that converts.
Moreover, users can easily create sequences from scratch or use one of the available recipes, including welcome, abandoned cart, and re-engagement sequences.
Lastly, you can benefit from Moosend’s excellent email deliverability to land your campaigns in your subscribers’ inboxes without worrying about the spam folder.
Moosend Features
- Drag-and-drop editor to create newsletters without any HTML knowledge
- Marketing automation tools to streamline your strategy
- Personalization and segmentation
- Flexible Email API
- Subscription forms and landing pages
- Real-time tracking to monitor open rates, click-throughs, social shares, unsubscribed, and more
- Integrations with CRM, CMS, eCommerce tools, and more
Moosend Pricing
Moosend’s paid plans start at $9 per month for unlimited email campaigns, forms, and more. With this plan, you can access the landing page builder, advanced email automation, transactional emails, and more. For bigger email lists, you can get a custom plan tailored to your needs by requesting a quote.
How Does Moosend Compare to EmailOctopus?
While EmailOctopus and Moosend are great for sending, tracking, and creating emails, Moosend makes it easier to do certain things. For instance, A/B testing is built into Moosend, while EmailOctopus users have to do it manually.
Also, in addition to the email and live chat customer support options, Moosend offers phone support and a dedicated account manager for the Enterprise plan.
2. MailerLite – Best For Beginner Marketers
Pricing: Paid plans start at $10/month, free plan
Best feature: Auto-resend campaigns
Overall rating: 4.7/5
MailerLite is an easy-to-use email marketing platform that helps marketers send emails, host web pages, and build pop-ups. In a nutshell, it’s a super-intuitive platform with a user-friendly interface without loading or lagging issues.
With more than 60 free newsletter templates and reliable customer support, it comes close to being one of the best EmailOctopus competitors.
This alternative has an easy-to-use drag-and-drop editor that lets you build emails, sign-up forms, and pop-ups that increase conversion rates.
Unlike other MailerLite alternatives, the software lacks advanced marketing automation features. Nevertheless, the existing workflow builder is great for beginners.
Despite its simplicity, the tool will help you segment your subscribers, grow your audience, set up basic automations, and send effective email marketing campaigns.
MailerLite Features
- Newsletter templates
- Three comprehensive editors
- A/B testing tool
- Manage subscribers and track user activity
- Create pop-ups
- Landing page builder
- Integration with project management tools like Airtable and Trello
MailerLite Pricing
The paid plan starts at $10/month. The software is also free for up to 1,000 subscribers. It allows you to build a list before you start paying so you can generate revenue to pay with.
How Does MailerLite Compare to EmailOctopus?
MailerLite has a more intuitive interface that is easier for beginners to use. It has additional features, such as an in-built photo editor.
Moreover, EmailOctopus doesn’t let you store phone numbers, birthdays, and other personalization options in its database, unlike MailerLite.
Although this alternative needs a completed website to approve your profile, the paid plan allows you to send unlimited emails, which EmailOctopus doesn’t offer.
3. Brevo (Formerly Sendinblue) – Best For Email & SMS Marketing
Pricing: Paid plans start at $25/month, free plan
Best feature: SMS & WhatsApp Campaigns
Overall rating: 4.5/5
Brevo (formerly Sendinblue) is an email marketing software that brings a new and unique perspective to SMS marketing.
This EmailOctopus alternative helps you build customer relationships across chat, SMS, and email to reach a broader audience.
Their most remarkable feature is their personalized SMS campaigns that allow you to promote your brand with offers sent directly to your customers’ smartphones.
Moreover, dynamic personalization increases lead-to-sales conversion rates and improves your brand’s reputation.
Through improved reporting, the platform offers valuable insights into how you can tailor your content to meet your client’s interests and pain points.
Your data also never gets outdated — and you have an overview of each client’s journey through the funnel.
Brevo Features
- CRM tools
- Landing Pages
- Facebook Ads
- Real-time reporting and analytics
- Segmentation
- Social media channel integration
- Data export
Brevo Pricing
The free plans allow you to send up to 300 emails daily, create WhatsApp & SMS campaigns, and more. Paid plans start at $25 a month.
Before you commit, it’s worth noting that this is a pricier tool, unlike other Brevo alternatives with similar features and capabilities.
How Does Brevo Compare to EmailOctopus?
Brevo has a more modern and intuitive interface that makes it easy to use and more able to meet customers’ needs.
With features like SMS marketing, and integrations with Facebook ads, it’s a preferred option for many marketers who want to increase their conversion rates and build email lists.
Unlike EmailOctopus, Brevo offers phone support and a knowledge base of articles, making it a better alternative.
4. Mailchimp – Best For Customer Segmentation
Pricing: Paid plans start at $20/month, limited free plan
Best feature: Predictive segmentation
Overall ranking: 4.3/5
Mailchimp is an all-in-one marketing platform providing many AI-powered, user-friendly tools to get more clicks.
Since it has been on the market for a while, it’s a popular email marketing tool and an EmailOctopus competitor that has served many businesses well.
With detailed analytics and reporting, you can get insights into customer activities to boost email open rates and ensure the success of marketing efforts.
This EmailOctopus alternative also makes email marketing easy by offering capabilities anyone can understand, even if you’ve never used such software.
By keeping it simple, Mailchimp makes email marketing approachable and accessible — helping generate traffic and strengthen client relationships.
Mailchimp Features
- Email template editor
- Customer data segmentation
- Knowledge base
- Analytics, including subscriber social media reactions
- Mobile app integrations and notifications
- Integrations with Shopify, Salesforce, and more.
Mailchimp Pricing
Mailchimp’s free plan allows 500 contacts and 1000 emails per month. The Essentials plan starts at $20 monthly for 500 contacts, 6,000 email sends, and features like A/B testing, email scheduling, and automated customer journeys.
How Does Mailchimp Compare to EmailOctopus?
While the software has great features, it’s a bit more pricey than other popular Mailchimp competitors, making it a not-so-affordable alternative to EmailOctopus.
However, it has a cloud-based platform with a mobile app version.
Regarding customer service, Mailchimp also comes out on top thanks to its phone support option. With EmailOctopus, users can get support only via live chat.
5. Constant Contact – Best For Beginners & Experts
Pricing: Paid plans start at $12/month, 60-day trial
Best feature: AI content ideas
Overall rating: 4/5
Constant Contact is an email marketing solution that’s easy to set up for businesses that want to improve their email campaigns.
The tool meets the needs of digital marketers at every stage of their career, from beginner marketers to experts who want to increase revenue and customer retention.
With its blend of functionality and usability, Constant Contact has many valuable features that help you engage new subscribers, create effective emails, and meet campaign objectives.
As a result, you’ll improve your email marketing strategy and better segment your email lists by knowing what your audience wants and which content they prefer through advanced tracking and reporting metrics.
Constant Contact Features
For the beginner email marketer, Constant Contact offers helpful features like:
- Sign-up forms
- Live phone and chat support
- Social posting
And for experienced marketers:
- Targeting and personalization
- Automation
- Full funnel features for advanced marketers
- Lead generation and CRM tools
Constant Contact Pricing
There is no free plan, but there’s a free trial for 60 days, after which the paid plan starts at $12 per month for 500 contacts.
How Does Constant Contact Compare to EmailOctopus?
Constant Contact is more expensive compared to EmailOctopus. The good thing is there are cheaper Constant Contact alternatives you can check out.
Still, Constant Contact offers more automation features, lead generation, and CRM tools. The platform also has onboarding calls for new users and better customer support.
Read our Constant Contact review
6. GetResponse – Best For Advanced Email Customization
Pricing: Paid plans start at about $17/month, free plan
Best feature: Customer surveys
Overall ranking: 4.2/5
GetResponse is another EmailOctopus alternative that is notable for its customization features.
It is an all-in-one AI-powered marketing platform that helps marketers send personalized emails, grow their lists, and automate their marketing strategy.
This platform’s email designs are all mobile-friendly, which is great news for today’s marketers who need to reach their audiences on mobile devices or other channels.
Furthermore, GetResponse has free marketing tools to get your business online and better engage with your target audience.
What’s best about them is the marketing automation tool that helps you establish a good relationship with your clients by crafting relevant content.
GetResponse Features
- Opt-in and contact forms
- A/B split testing
- CRM
- Drip campaigns
- Build and host your website
- SEO optimization tools
GetResponse Pricing
Paid plans start at about $17 monthly for 1,000 contacts and unlimited newsletters. There is also a free plan for up to 500 contacts and 2,500 monthly newsletters.
How Does GetResponse Compare to EmailOctopus?
GetResponse has a built-in CRM and caters to all parts of an online business beyond just marketing.
There is also a ChatGPT-powered email and subject line generator that simplifies the email copywriting process.
7. Polymail – Best For Professional Emails
Pricing: Paid plans start at $13/month, 7-day trial
Best feature: Contact profiles
Overall ranking: 4.5/5
Polymail is an easy and simple email marketing tool for professionals that uses intelligent automation to enhance productivity, and it’s a good solution for marketers wanting detailed campaign metrics.
Polymail takes care of the needs of small businesses or start-ups that want excellent email deliverability and helps them stay organized.
Moreover, the scheduling and snooze feature is ideal for freelancers and entrepreneurs who require effective email management.
Polymail Features
- Email tracking
- List management
- Email marketing automation
- Email scheduling and snoozing
- Unsend option
- One-click unsubscribe
Polymail Pricing
There is no free plan, but you have a free trial for 7 days to test the tool. Paid plans start at $13/month.
How Does Polymail Compare to EmailOctopus?
Polymail is a great EmailOctopus alternative, especially if you can raise your budget for more advanced features.
Many users love the keyboard shortcuts that Polymail has, but there are also a few downsides to consider.
For instance, Polymail doesn’t provide an Android app and offers a limited range of integrations.
8. Campaign Monitor – Best For Building Customer Relationships
Pricing: Paid plans start at $9/month.
Best feature: SMS marketing tool
Overall ranking: 4.1/5
Campaign Monitor is an email marketing solution that gives you everything you need to run beautiful email campaigns and grow your business.
Unlike its alternatives, Campaign Monitor helps organizations to build strong customer relationships by sending the right message to the right audience at the right time.
With 108 professionally-designed templates in their portfolio, you can create emails that fit your brand’s image.
Campaign Monitor Features
- Drag-and-drop editor
- Email templates
- SMS marketing
- Link review
- On-brand transaction emails
- Over 250 integrations
Campaign Monitor Pricing
This EmailOctopus alternative starts with a Basic monthly plan of $9, allowing you to send 2,500 emails. The Unlimited plan at $29 per month allows you to send unlimited emails. There is also a limited free trial that allows you to send an email to five people.
How Does Campaign Monitor Compare to EmailOctopus?
Campaign Monitor is an ideal alternative if you want to move from essential email marketing services to launching campaigns.
However, keep in mind that it is more expensive than EmailOctopus.
9. AWeber – Best For Tracking Email Performance
Pricing: Paid plans start at $14.99/month, free plan
Best feature: Drag-and-drop builder
Overall ranking: 4.2/5
AWeber is a marketing automation platform that values user engagement.
The software helps you build interactive campaigns, nurture client relationships, and build an engaged audience using responsive emails or the autoresponder feature.
This EmaiOctopus competitor allows you to build as many landing pages or emails as you want through hundreds of templates that are quick to implement and design.
AWeber Features
- Testing options
- Autoresponders
- Template library
- Email marketing analytics
- Mobile app
- Email list management
AWeber Pricing
This alternative has an entirely free plan that allows you to have up to 500 subscribers, one landing page, and access to basic templates.
The Lite plan for $14.99 gives you access to an unlimited number of subscribers.
How Does AWeber Compare to EmailOctopus?
EmailOctopus has a more flexible free plan compared to AWeber. However, the paid plan allows unlimited subscribers and emails, which is more cost-effective.
And with that, we’ve covered all the EmailOctopus alternatives we think are worthy of consideration.
Looking For An Intuitive & Easy-To-Use EmailOctopus Alternative?
EmailOctopus is an affordable tool for businesses, creators, and individuals to grow their mailing lists and connect with their audience. But there’s a limit to what you can do with it.
The market has numerous solutions to work with and achieve your goals. However, the more complex your needs become, the more you will be required to pay, so switching to tools like HubSpot, Mailchimp, or ActiveCampaign may not be ideal for a growing business.
So what’s the best alternative here?
Moosend offers better segmentation and automation options for almost the same price as EmailOctopus. It is intuitive and easy to use for beginners.
You also don’t need to worry about migrating from EmailOctopus, as data importing and migration are seamless.
Try Moosend for free to access exciting email marketing and automation features!
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