How To Design Emails That Your Audience Will Love
Emails are what your brand wears to work every day. As such, appearances matter. Check out our 9 styling tips for freestyle email design.
To design your email from scratch, you can derive newsletter design inspiration from the email design tips we have singled out for you. This is the fastest way to creative newsletter design that is original!
1. Images And Text
When opening an email, images can be blocked by some email clients. That is to say, if your text is added to the image, the subscriber might not be able to see it at all. With regard to alt tags, the clear text alternative of images, they cannot always be displayed by email clients. As a result, it is a best practice you add your CTA both in text and image, in case the latter does not work.
As a result, it is a best practice you add your CTA both in text and image, in case the latter does not work.
2. Keep It Short
Including a long text in the body of your email might be well-intentioned on your part. However, it will most probably disengage your reader, who is busy replying to business emails at that time or out shopping.
To get your brand’s message across fast, give your reader the gist of the message, without further ado.
3. Less Is More, More Is A Bore
Here are some minimalistic email design tips so your newsletter is easier for the subscribers to process:
- Add whitespace as it will unclutter the newsletter layout and help your reader focus on the main piece of information
- Avoid using too many colors, shadows, varying font sizes and styles (bold, italics, etc) as well as rounded buttons; they can have a “noise” effect.
4. Make It Scannable
Time is the world’s most valuable commodity, and emails take time to read. Allow readers the luxury to skim through your email fast before they decide how to proceed with it.
To achieve that, use headings, subheadings and short paragraphs. This will facilitate quick reading, and subscribers can quickly choose what to delve deeper into.
Moreover, headings and subheadings can help people with disabilities get a quick grasp of the content of an email. Also, make sure your links are in a color that can be easily distinguished among the images and CTAs on your email.
5. Align Elements
Inside the newsletter creation area (see image below) you can use structures and columns to place elements in a way that they are aligned. Moosend’s drag-and-drop Campaign Editor will help you create pixel-perfect newsletter designs fast.
6. Use a Call to Action
To prompt user action, make sure that you use a clear Call To Action (CTA).
Ideally, each newsletter should have one call to action which takes the reader one step further towards the goal of the particular campaign. If, for example, you want to promote summer reservations for your hotel, a call to action might induce people to pick their vacation dates. It would be the first step before they actually book a room on your website.
7. Accentuate graphics
Since emails are what your brand wears to work, you must follow a very basic styling rule: There must be one statement piece. Simply put, your email must feature one main element or structure to draw the reader’s attention to.
Try Moosend’s “Single Product Promotion” newsletter layout or choose another from its extensive Template Library.
8. Choose email-safe fonts
“It is all about style” is our favorite motto, too, but when it comes to emails, we must prioritize performance and readability.
On Moosend’s Campaign Editor, our fonts have excellent coverage, and for those with good coverage we have provided fallback font options. For one thing, remember to test your typography before you send it out.
To safeguard delivery standards, it is wisest to go for email-safe fonts (Arial, Arial Black, Courier, Courier New, Georgia, Tahoma, Times, Times New Roman, Trebuchet MS, Verdana).
9. Make it mobile responsive
We cannot overstate the importance of ensuring that your email design is mobile-optimized and that it supports a maximum width of 600 px. We previously explained why it is important to choose mobile responsive email designs and we shared 6 design tips in this post.
Which styling tip had you not considered until now?
Start with a draft…
Before you get started, establish your newsletter objective. Articulate your goal and then organize the information you want to include towards that direction. You might want to prepare a rough draft of how you will be presenting the content of the email, or come up with copy for your subheads and various sections prior to actually designing. After all, all great artists create preliminary sketches before the final masterpiece, right?
Which are your email design best practices?