CHRISTMAS MARKETING IDEAS BONUS: GRAB YOUR FREE CHRISTMAS DO’S AND DON’TS CHECKLIST!
This Christmas you’re getting a free design upgrade for your company.
We tried and tested some dozens of software programs and this is a design list you can trust.
But we took it a step further.
As always. Uhm, not the right time to brag.
Christmas marketing ideas: Build your own strategy with this guide:
1. Goal-setting before plan execution
2. Six design tool hacks for your Christmas marketing – beyond email
3. Tips, tips, and tips: we drop them like they’re hot!
4. Five tips to have everyone think you hired a design pro (coming up)
5. Two free templates for your email marketing (coming up)
First things first: Set your goal
‘A goal properly set is halfway reached.’
You can start as many times as you wish. If you have no idea where you’re going or how you’re getting there, you’ll get lost every time.
Setting a goal is essential to realizing your goals.
Practise saying: “Well, it took a few hours’ work, but it was all worth it”.
Yeah, a little before that.
Practise saying: “What I most wanted to do was to…” — Hold it right there.
This is the first question any marketing guru or consultant will ask you:
“What is your goal?”
So, before we begin, grab a piece of paper and write it down.
Articulate your goal in specific, actionable phrases. Click on the phrases below to jump to the section.
- Is it to turn first-time visitors into long-term customers (lead nurturing)? -Set up website tracking with Moosend, then create newsletters and powerful automations.
- Is it to increase sales? – You’d better have automations set up, then! Look up. It’s the same case.
- Is it to build strong customer relationships (brand loyalty)?– Give your shoppers a reason to return. And refer a friend.
- Is it more clients/walk-ins (offline sales)?– Give out $5 coupons for free! Throw a party! And a few more ideas.
LEAD NURTURING: Put out cookies and milk for your leads
Lead nurturing is business nurturing.
Leads are people interested in your business, first-time visitors, returning customers, and so on.
The challenge for every SME is to retain them and build meaningful relationships with them.
The next step is to engage with them and gradually turn them as excited about the product as yourself!
How is lead nurturing related with the holiday season?
Our consumerist societies will provide every buying-power person with the opportunity to spend. Spend some more. And then some.
From a cultural viewpoint, holidays are approached from the angle of connecting with others through gift-giving processes.
Delving deeper into this, the fast pace of our lives does approve and deem logical the symbolization of feelings through the exchange of gifts – which is quicker, for that matter.
This has implications for every business.
You must ask yourself: is this vigorous consumerism patient enough to wait for my website to load?
Are busy 30-year-old men and women eager to check out my products in-store since I don’t have a full collection uploaded or eshop options?
Having an eshop gives people the opportunity to shop from you. But they first must get to you, and then, be reminded of your offering and offers.
On the occasion of Christmas, taking a lead from Black Friday, people will come flocking to your website. It’s fast to do so, and is available for browsing and shopping on a 24/7 basis.
This is flexibility at its best!
But you need to hold on to these people: they are interested in your offering, they are engaged, they are relevant.
Aaaand you don’t want to risk losing them and having to track them down all over again.
Track actions on your site – and let automations take over from there
To someone who is not very tech-savvy the above could sound like pie in the sky, or creepy.
a) It’s not pie in the sky: Everyone visiting your website leaves a trace. Let’s imagine snails, but, like, fast snails.
They go from one page to another, they stumble upon some pages, they add to their carts, they remove from their carts, they browse specific categories.
Website analytics let you peer through customer journeys.
By setting up Moosend’s website tracking, every visitor who leaves their email address to get a 20% discount or a $10 coupon code, is assigned a random code which is then matched to the buying behavior of that person.
It’s exactly the same thing as when you earn credits at the supermarket with the card they provided you with.
Website tracking, beyond simply tracking people’s actions, will automatically segment those people to a separate category.
For instance, you’ve noticed that a significant number of website visitors drop out of the checkout process. You suspect it’s high shipping fees.
So, you set up website tracking with a single click, and head over to the automations library from where you get a template to send to those whenever this occurs.
Your smart automations segment those who dropped out of the checkout process into a group. This group receives the email you have selected.
The magic happens when the recipients of your email get either free shipping for their purchase or a discount if they spend X amount of money or more.
And you’ll be thrilled to see how many people return to your site to complete their purchase and convert: up to 50% of them, to be exact.
b) It’s not creepy: you don’t get the personal details of people, other than the ones they choose to share with you when they fill in the fields in the forms.
It is thanks to these details that they get personalized and timely offers. Their details are all law-protected.
ONLINE SALES: Fly your sales sleigh-high
Taking it up a notch?
Provided you have set up your automations, a basic set of automations awaits: Welcome email, Thank you for your purchase email, Cart abandonment email.
The next level of selling through email is to set up upsell/cross-sell automations, weather-based product recommendation workflows, and website re-engagement campaigns.
1. Here’s how to sell more to your existing customers
By setting up upselling and cross-selling automations, you can set up specific emails to be triggered for specific product recommendations.
For example, if you wish to promote one product over another, even after the purchase has been completed, you could set up an automation that offers to upgrade the purchase.
With free shipping, of course, or another motive.
✔ One idea could be to offer the Premium version of your product for free over a limited time period before switching to the regular version.
✔ This is a common way to softly upsell customers into upgrading their product.
✔ Another way is to send an email to your most highly engaged subscribers and even half-way through their subscription offer them a feature upgrade for much less.
✔ One common example of upselling is when booking airtickets:
Even after you’ve booked your seat you are presented with extra leg space options, priority boarding options, travel insurance options, etc.
2. Here’s how to sell based on the weather in every area
By setting up a weather-based product recommendation automation, you can send out real-time item recommendations which are weather-specific, e.g. umbrellas, scarves, etc.
Suppose you sell seasonal or weather-specific products.
This means that you must sell out all your current stock as it might not be marketable next year.
Sending a weather-based product recommendation email can inspire people to buy from you. You’re tapping from the inside of their mobile screen asking if they need rain boots.
You get to them, before anyone else does.
Come up with a sassy subject line, like “We don’t like rain either. But we love this year’s rain boots.”
Stay relevant in the minds of your subscribers.
3. Here’s how to get more subscribers to try other products on your website
By setting up a website re-engagement email, you can reach out to those who have made a purchase from you in the past X months but haven’t returned.
These are hot leads which have gone lukewarm.
Essentially, our objective is to remind them what your brand means to them and get them to re-engage with your website once again.
The fastest way to their hearts? An exclusive discount coupon for their next purchase.
Even if they don’t make a purchase, they are more likely to keep your brand top-of-mind in the future.
This way, you boost brand loyalty with your customers.
- Facebook and Instagram ads
With a growing number of users signing up for Facebook and Instagram, it’s time to consider advertising on these platforms – if you aren’t already!
Launching your Christmas social media plan today, you’ll need the following:
– Write a series of teaser posts – These will be diffused in the days counting down to Christmas and New Year’s Eve.
– Repost user-generated content or create content yourself with your users’ purchases – This will spruce up user engagement and spur more purchases.
– Enrich your current, consistent, and ongoing post plan with a few Xmas-y posts – Draw a seamless social media plan that reaches a climax of Christmas-ness as the days are closing in.
Depending on the platform, focus on copy or creative or a combination of the two.
For instance, facebook puts a limit of up to 20% text in an image. Consequently, it is wisest to invest in short, compelling copy and beautiful imagery.
Instagram , on the other hand, is more flexible: no text-limitations (yet!), but it is clear that imagery is king and queen.
MORE CHRISTMAS MARKETING IDEAS COMING UP!
BRAND LOYALTY: Magical reindeer flight formula to skyrocket brand loyalty
Rewarding your customers for their loyalty is your way of extending your thanks.
There are unlimited possibilities!
✔ Give out a discount coupon – for no reason!
✔ Send a special anniversary bonus – a week or two before Christmas, to celebrate 1 year 5 months and 14 days since you opened your store! Look for reasons to celebrate!
✔ Send personalized emails: name tags, weather tags, dynamic content – you name it!
✔ Provide excellent customer support and customer service – however challenging and tough this can be to squeeze in.
✔ Start a loyalty program – make it meaningful and rewarding for your users to continue buying from you. You can also set up a loyalty sequence (pt. 1 and pt. 2).
✔ Send a Christmas e-card! And a Day-after-Christmas e-card! And how about a Will-Ferrell-in-Elf-excited Two-days-after-Christmas e-card? Wow, can’t wait!
OFFLINE MARKETING: Ho-ho-honor your customers on-site
Online offers and website tracking are nice and all, but, at the end of the day we need some more tangible aspects for our experience.
✔ Add to your marketing: a simple keyring from your brand can go a long way into the daily life of your customers!
✔ Throw a Meet & Greet party! And then engage all social media channels, post teasers, reveal some surprises, create a facebook event, update it with real-time photo updates from the party, throw in an extra discount for those who make purchases on that day, and so on!
✔ Depending on the type of business you are in, and the audiences you are targeting, it would be a good idea to create a moodboard with user-generated content!
✔ Slip in a Christmas card in their shopping bags – or in their baskets! It is Christmas after all, let the Christmas spirit take over!
DESIGN: Easily ornament your own Xmas branding
The section is dedicated to providing your design with Christmas flair, along with copy ideas. As always. Not the right time to brag, either? K.
Even if you’ve never afforded to hire a designer, if you bear with us today, we’ll get you there!
One way or another, everyone is taught to perform tasks. No kind of knowledge is innate.
These 4 programs are your tools:
Tool #1: Canva
Simple, intuitive, straightforward design of the platform.
It is: a boundlessly creative design tool!
We love it because: it makes our Christmas marketing ideas do-able ! Aaaand it comes with a guide complete with tips!
Pricing: FREE basic product. 30-day free trial and then you can upgrade to Canva for Work for $13/month or $9.95/moth for the yearly subscription. Get your hands dirty now!
We asked one of our marketing co-workers to put something together. In 10 minutes. Not bad, huh?
And that’s another design from a non-designer, but designer-loving co-worker!
Tool #2: Get stencil
This is the result of our 60-seconds challenge to another marketer
It is: a clean and simple design tool.
We love it because: it makes it intuitive to go about designing something from scratch!
Pricing: If you get started with the Free plan, you can create up to 10 photos every month. If you choose the yearly plan, you get Get Stencil for $9 or $12 per month!
Design Tool #3: Coolors
It is: a fun tool to match colors.
We love it because: we save time matching colors before it’s too late!
Tool #4: Google fonts
It is: the shortcut to finding the right font for the
We love it because: There is a great variety of layouts, designs and
Tool #5: shutterstock
It is: a rich library of images, styles, and patterns.
We love it because: there’s a great array of everything. It also serves as an inspiration bank!
Pricing: Free browse account – you can find more plans starting for as low as $49 for 10 images
NEED MORE REASONS TO LAUNCH OUR XMAS MARKETING IDEAS?
Why accessorize for Christmas?
Why, we never thought we’d have to explain why you should dress up for Christmas!
What’s next? Ask us why we drink pumpkin spice latte?!
If we must, here’s a couple of reasons we drafted off the top of our heads:
You should do the Jingle Bells special because
a) it’s Christmas
b) you’re not the Grinch
c) you can’t wear the same look throughout the year
d) you can’t afford not to be current
What essentially has come to mean that your business is obsolete because it does not keep up with major holidays or the holiday season is the greatest takeaway for businesses.
Far beyond “just another trend”, getting Christmas-y and all is everything in 2017.
What to accessorize?
- logo across your social media accounts
- cover photo on facebook
- shopping bag
- shop window
- impulse-buy shelves (yep, those bric-à-brac-dedicated stands next to the cashier’s!)
- website – here’s a Christmas-y one for WordPress we really like
- ordering vinyl Christmas stickers with your festive logo
- making Christmas temporary tattoos with your brand on it
Anything that exits your store or inventory and bears your brand name on it! Just make sure your logo and brand are still recognizable!
What accessories to use?
Here it goes:
- snow flakes,
- Santa’s sack,
- cute penguins,
- polar bears,
- Santa’s beard and belt,
- sugar cane,
- wrapped gifts,
- mittens, and
- ugly Christmas sweaters.
Can’t decide what you should go for?
Here’s some Christmas marketing ideas and inspiration you could use from major players across industries:
#1: Don’t do what you did last year – even if everyone loved it
#2: Play with nostalgia and tactile-like elements
Make this holiday all about what makes your business unique: the people.
Put together a series of posts on the blog or on one of your social media accounts.
Make it personal by communicating your team’s favorite Christmas, or their favorite Christmas customs.
People engage with people, not things.
People have better stories to tell, than things.
The best marketing in the world cannot beat the authentic, fuzzy feeling of a heart-felt Christmas story, one that more people can relate to.
Sprinkle some Xmas throwbacks
If this sounds mambo jumbo to you, we’re gonna play the name-dropping card: “Nostalgia Marketing”.
But really, there is no Marketing subdivision that does not reflect the real needs of people.
It’s purely human.
People like to be reminded of past times; if they were happy times, they’ll get a sweet smile on their face, if not, that’d mean their better off now, which is also a sweet thing to realize.
So, engaging with your customers on an affective and reflective level, there’s quite a few things you could try:
If you are in the food industry, you can do a Christmas special: ask your top chef(s) for their favorite recipes, and the most popular one(s) will make it to your menu.
Alternatively, you can run a different recipe every other week, for the weeks counting down to Christmas.
Those who are in the fashion industry, you can do a “70’s, 80’s, 90’s” Christmas special: in which members of your staff share their ugly sweaters or extraordinary hairdo’s in the decades.
If you are in the SaaS industry, you can do a feature of your favorite video games when you were little, along with photos of the consoles, and screenshots from the game.
You’ll be surprised at how many you can find online!
Last, for the airtickets industry, run a “Time travel special” with top destinations at Christmas in the previous decades.
What industry are you in? Send us an email at firstname.lastname@example.org and we will send you more ideas for your industry!
We’re here for you. As always. ❤