22 Christmas Marketing Ideas To Revive The Holiday Spirit [2024]

Christmas is the perfect time of the year to engage customers and create stronger brand awareness. Plus, most eCommerce businesses look forward to this season to boost sales and drive more revenue.

Today, we are here with an early gift: the best Christmas marketing ideas to enhance your Christmas holiday strategy and make this season unforgettable, including:

• Christmas email marketing
• Festive website ideas
• Ecommerce Store Christmas ideas
• Social media Xmas inspiration
• Christmas content marketing
• Brand awareness Xmas initiatives

Plus, check out how other brands spread Christmas vibes to convert customers and prospects.

Christmas Email Marketing Ideas

Let’s see how to share the holiday cheer with your email subscribers to increase conversions:

1. Create a Christmas email campaign

If this is the first time you’re incorporating Christmas emails into your promotional plan, here’s how you can create a simple yet effective email campaign.

What you’ll need:

• An email marketing service like Moosend with a user-friendly drag-and-drop editor and advanced elements.
• Beautiful images and an irresistible value proposition.
• An email marketing calendar to keep all dates and actions in one place.

Here’s an amazing Christmas email marketing campaign by Starbucks to get you inspired:

Subject line: Get holiday faves + a 🎁 tomorrow!

Personalizing your email content through email segmentation and custom fields will lead to better results. You can also set up an automation worfklow to promote a seasonal offer to nudge customers throughout December.

Moosend offers advanced capabilities to optimize your holiday campaign strategy, including premade templates,  marketing automation, and segmentation. You can customize every template element and add advanced Items like countdown timers to increase urgency or social buttons for email/social media cross-promotion.

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2. Add Christmas email subject lines

Creating Christmas subject lines doesn’t always mean a collection of ho-ho-ho puns and wishes for this winter holiday. The secret recipe is to address customer pain points that will get your audience to open and click through your Christmas emails.

Of course, when you add your subscriber’s name into the mix, your subject line will give you better results, so make sure to leverage personalization to take them to the next level. Know what else can work Christmas miracles? An emoji! A reindeer, snowman, or Santa emoji will help your email stand out in your subscribers’ inboxes

Here are some amazing Christmas subject lines to boost your open rates and make a great first impression:

• They’re Here! 🎁 Holiday gifts for everyone on your list! (Function of Beauty)
• ⏰ Last Chance 2Day Shipping for 12/24 🎅 (Bellami Hair)
• A Christmas gift for you, Marilia! 🎁 (Slurp)
• Awesome news – London has some last-minute deals! (Booking)

Having trouble with your email subject lines? If you want a helping hand, use a subject line tester to make your life easier and your subject lines more converting.

3. Design festive visuals

No Christmas email is complete without some festive newsletter images. Make your email unforgettable, using seasonal imagery like presents, Christmas trees, and Christmas decorations. Also, add a touch of snow, a sprinkle of tinsel, and a Santa hat in the background to embrace the holiday season to the max.

For MeUndies, the online store uses this Christmas visuals to promote Christmas-themed products and shower their audience with gift cards:

You can get as creative as you like, but ensure your visuals speak to your audience rather than follow a popular trend to boost conversion rates. Just take a look at this email by SteelSeries. This visual is perfect for the brand’s game-loving audience. For MeUndies, though, a visual like this would seem absurd.

Images are great but have you met GIFs? Using videos and gifs will make your emails more unique and fun to interact with. Just make sure to follow certain best practices, such as minimizing the file size, to avoid compromising user experience through slow loading times and other blockers.

4. Write Christmas-oriented email copy

Christmas themes extend to the copy of your email, too. Whether you send a short text email to wish your email subscribers Merry Christmas or a promotional campaign with gift guides or discount codes, you need to engage your audience with the right festive words.

From the subject line: “Gift Guide: Check out our stocking fillers,” to the beautiful visual, Guess is a prime example of how companies can leverage their email copy to increase conversions.

Don’t quite know if your Christmas copy will resonate with your customers and prospects? You can utilize Moosend’s AI writer to optimize your copy without agony. From subject line to product description suggestions, let your messages shine with the right tools.

Give it a go!

5. Create cart abandonment emails

If you own an eCommerce store, you’re probably aware of one of the most converting email types–abandoned cart emails. If they’re not already set up, it’s time you did. All you need is a marketing automation tool to gradually bring them to life.

So remind prospects of the amazing products they left in their cart and why they should claim them to maximize your seasonal sales. A catchy wordplay in the email subject line and email body are essential to incentivize them, with a subtle sense of urgency.

Plus, you can adjust your design to the Christmas theme to make those emails even more engaging.

Need to save time? Choose Moosend’s premade recipe to create the workflow without wasting extra energy.

Festive Website Ideas

Your website is the first thing your visitors will see when they search for specific products. So, why not give it a holiday makeover to make it more memorable? Let’s see how:

6. Add a Christmas website image

One of the easiest Christmas marketing ideas you can implement right away is to change your website image into something Christmassy.

For Coca-Cola, the king of holiday storytelling, this hero image has the right amount of heart-warmness to remind old and new customers of the core values of the brand.

Little changes like adding snowflakes, Christmas trees, Santas, and festive bows throughout your site will equally excite your potential customers for their Christmas shopping.

Moreover, if you want to give your website the same sense of urgency and scarcity (like your emails!), craft an image that will incentivize visitors to purchase. Below, Total Wine uses wine bottles, Christmas lights, and an elegant visual to promote their limited-time specials. That’s an amazing way to make customers click and convert.

Extra points go to the the brightly colored CTA button that reflects the Christmas mood and catches the visitor’s attention at a glance.

7. Create Christmas signup forms

Your website alone isn’t the only thing you can use to boost your Christmas sales. Your newsletter signup forms are already part of your website to help you boost your lead generation. So, instead of displaying a generic popup with a discount offer, why not Christmasify it?

You can use a Christmas-themed popup or different form types to collect your potential shoppers’ email addresses. Here’s a simple and effective example by Bath & Body Works:

This amazing holiday addition will attract some attention to your form and increase your newsletter signup rate. Also, for better results, add a Christmas discount offer to boost your visitors’ holiday shopping desire,

8. Have Christmas-themed landing pages

Creating landing pages for Christmas visitors is one of the best ideas to boost your conversions. Seasonal landing pages can target holiday consumers or offer holiday-themed giveaways. If you do not normally use countdown timers on product pages, this is one of the simplest ways to create a sense of urgency.

To make Christmas landing pages, choose the right landing page template, add Christmas visuals, colors, and craft the perfect value proposition.

Here’s an example Omega Watches:

To mimic Omega Watches’ example, get your hands on a landing page builder that will give you all the creative freedom you need. You can find a dedicated builder or use an email marketing service with related capabilities to combine two force in one

Moosend already offers landing pages as part of its lead-generation tools. To get them, you’ll need to signup up for an account and purchase one of the available paid plans. The cheapest one starts at $9/month.

9. Update your Product Descriptions

Another clever Christmas marketing idea you can use is to tweak your product descriptions during the festive season. If you are using a gift guide or other content marketing techniques to support purchase decisions, keep the copy in sync across your product descriptions. Plus, consider adding a touch of seasonal sparkle to your product images, too.

Ideally, you will funnel your audience from email through landing pages to products and checkout, with every stage having the same aesthetic.

Here, you can see how HappySocks uses a festive description to get the holiday message across:

E-commerce Store Christmas Marketing Ideas

If you are an eCommerce business owner, you can leverage specific marketing techniques to attract and delight your customers–apart from the old-school Christmassy gift packaging.

10. Offer free shipping & returns

If you sell physical products, you can offer your buyers and website visitors incentives to get them to the checkout page. So, why not offer them the opportunity to change their minds without hesitation? Or receive their new products for free?

Consumers always appreciate those deals as they make them feel valued and stress-free, so motivate them to purchase them by offering free shipping and returns incentives.

Make sure your buyers know about this initiative by sending an informative email, a push notification, or putting it in a profound place on your website.

Have a look at this image by Gift Spice for inspiration:

11. Run ad campaigns 

If you’re not very tight on budget, you can also run ad campaigns, such as Google Ads, to showcase your products. If you do it the right way, you can see major profit dashing through the snow.

To make your products stand out from the crowd, share festive and dazzling product images. Plus, use festive copy with seasonal buzzwords to help your customers feel the Christmas vibe.

To promote your Christmas special offers, you can also run PPC campaigns and write copy that creates a sense of urgency and excitement.

Of course, you can take your remarketing game to the next level. Consumers browse through many sites during Christmas time, so why not remind them about your amazing offers when it’s possible? In a nutshell, make the most of those Christmas cookies before Santa arrives.

12. Promote your gift cards

What if your customers have not decided what to offer their beloved ones yet? To help them find the perfect present, you can provide them with Christmas gift cards. This way, they’ll allow their friends and family to buy what they love.

To ensure those gift cards are easy to find, place them in a profound position inside your eCommerce store. You can also craft a dedicated Christmassy newsletter to inform them about this initiative if you’ve just launched it.

See how Bellroy did it:

Subject line: No time? Give a gift card!

And if you want to take this offer to the next level, you can give a small monetary reward for every gift card customers purchase during Christmas to delight them more.

13. Run a giveaway

Another great Christmas marketing idea to bring more consumers to your brand is running a giveaway contest.

For instance, look what Snif has done in the past:

You can also partner with an influencer to make it more successful and popular. And, of course, ask for something in return to benefit your business, too. For example, if you host this contest on Instagram, ask participants to like your main page, tag a friend in the comment section, or share creative photos of your products to boost user-generated content.

Thus, they’ll keep interacting with your brand for a while, and you’ll also attract the attention of other people who are likely to become fond of your brand, too.

14. Create an advent calendar

If you offer various products, give prospects a glimpse of them by creating an advent calendar or Christmas bundle. Cosmetic and chocolate brands have been doing this for years, so if your brand allows it follow their example. It won’t only boost seasonal but future sales, as well, if customers like your products.

You can tailor the “25 Days of Christmas” initiative to cater to different audiences and industries. For example, if you’re a food blogger, you can share a Christmas recipe daily. Or share a wise quote to make subscribers grow wiser as Christmas and New Year’s Day approach. Just unleash your creativity.

Social Media Xmas Inspiration

The perfect Christmas social media post should be unique and fun to engage with to attract your audience.

15. Create Christmassy social media posts

To marry Christmas with social media marketing, create stunning visuals or reels that will bring warmth or excitement to readers. Invest in heart-warming social copy that reflects Christmas and popular hashtags to increase discoverability.

Check out a great Christmas marketing idea from MAC Cosmetics’ Instagram account:

As a general tip, stay true to your core values, and if you want to engage your loyal followers more, throw a nice giveaway to surprise them. As mentioned earlier, get an influencer on board to attract a bigger audience.

16. Get a Christmas cover photo

Altering the background images of your social channels to reflect important events and holidays is a great idea. The task is simple: use pictures or custom graphics that have a mix of images and words that convey your seasonally-appropriate value proposition.

Check out how Starbucks changed their usual cover photo on Facebook for a Christmas one as early as early November:

Switching your background images changes the feel of your whole page. Also, it is very simple to do on most social channels – Facebook, LinkedIn, and Instagram offer straightforward instructions.

Keep in mind that the size and shape of these graphics can be a little weird, so be prepared to do some resizing before you set them up.

17. Create Christmas social ads

People chilling next to the Christmas tree will scroll down their social media feeds for interesting posts. That’s the right time to strike with an amazing ad. Compared to your Christmas organic marketing efforts, paid traffic will help you get your products in front of more eager eyes.

So, if you have a Christmas sale to promote, creating a festive ad is one of the best Christmas marketing ideas you can leverage to skyrocket your holiday sales. From Instagram to Facebook to Twitter, you can create beautiful visuals with irresistible value propositions to make high-converting ads.

A great example comes from the Dollar Shave Club, who used this visual as part of their carousel Facebook ad to promote their shaving products hilariously:

The brand went for the unexpected, which was enough to attract attention to their Christmas campaign labeled “The Perfect Gift for Almost Everyone!”

Christmas Marketing Content Ideas

Content marketing is powerful, and you can make it seasonal, too. After your Halloween content and Black Friday and Cyber Monday guides, it’s time for your festive Christmas content.

18. Create gift guides and blog posts

For B2C, gift and how-to guides make you accessible and friendly to new visitors. First, gift guides are one of the best lead-nurturing tools to show your products and solve one of the most important pain points: selecting a gift.

Plus, building gated content with essential tools and guides for the holiday season can fill your funnel with prospects.

And if you’re looking for faster results, share an incentive with people who download your content to convert them before Christmas arrives. Specify the benefits of using your service and win their hearts.

19. Share videos and reels

A beautiful Christmas video is one of the most effective Christmas marketing ideas to show customers your appreciation. You can share them on YouTube, TikTok, and IG, offering tips and wishes for this festive season.

And some other times, a hilarious Christmas idea is all you need to entertain and surprise them like this one by Sitecore:

Brand awareness Xmas initiatives

Follow these Christmas marketing ideas to show your brand’s identity and creativity to holiday shoppers:

20. Christmasify your company logo

The more iconic and recognizable a logo, the more profitable it is to alter and adapt it to the seasons. Just ask Nike, Coca-Cola, or Google.

The seasonal visual vocabulary offers you room to tweak your logo and stay recognizable. Red, white, and green are the most popular color choices. You can also try plain tricks to make it work. For instance, add a small crown of snow to your logo to get a good effect.

21. Host an event

Do you have an interesting idea for a Christmas webinar to nurture potential clients? Then go for it, especially if you’re in B2B. Invite prospects and customers to RSVP through multiple channels to increase your attendance rate.

Then decide how you can nurture attendees based on the stage they’re in throughout the customer journey. For instance, you can share additional content with top-funnel attendees to learn more about your business. Or treat loyal customers with a discount to show your appreciation.

Last year Moosend hosted a webinar to help businesses leverage the power of AI during the holidays. Would a similar initiative make sense for your business?

22. Partner with a charity

Christmas is the ultimate giving season. Inspire your customers to support a cause you’re passionate about and show where you stand as a brand.

There are many ways to do it. For example, you can create a series of limited-edition Christmas products and donate a part of your earnings. Or invite customers to donate to a charity you already support.

Remember, you have to be transparent with those initiatives. Consumers will need evidence about their donations, so inform them about the results with a follow-up message.

Merry Chrismas Marketing Ideas To All

Hopefully, the above Christmas marketing ideas will inspire you and show you the most important channels you need to target–and how. From emails to social media to events, just make sure that you have the right tools for the job. And the right mood, too.

And if you’re still searching for an affordable and user-friendly email marketing platform, sign up for a Moosend account and see what Christmas miracles you can create together.