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Top 10 Bulk Email Service Providers [2026]

Top 10 Bulk Email Service Providers [2026]

Published By Marilia Dimitriou
January 8, 2026

Do you believe that bulk email sending drives your audience away? That’s not exactly the case. But it does take more than mass emailing your list and cross fingers.

The first thing you need is a reliable bulk email service provider to help you create and send your campaigns. The right solution will also let you access useful tools to ensure your messages stay relevant and don’t trigger spam filters.

Below, you’ll find some excellent mass email services along with their features, pros, cons, and pricing. Let’s check them out.

Disclaimer: The information below is accurate as of December 2025.

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What are Bulk Email Services?

Bulk email services are email platforms that allow you to mass email large audiences. Businesses use them to deliver newsletters, company announcements, promotional sales and special offers, and product updates.

These services often include features to manage and group contacts, create email content with the power of AI, build automation workflows, and track the effectiveness of your campaigns. Most importantly, they allow you to send emails that your subscribers want to read, at scale.

To help you during your decision-making process, let’s give a few pointers about which features to prioritize.

What to Look for in a Bulk Email Marketing Service

You’re ready to invest in a bulk email service. But there are many solutions available, and picking the best for you might seem daunting. So, which are those key features that truly matter?

Here’s what you’ll need:

  • Drag-and-drop email builder: Makes email design effortless even for novice marketers since you simply move email elements around and adjust them as needed.
  • High deliverability: Ensures your emails reach inboxes instead of the spam folder. To achieve email deliverability, some ESPs allow you to set email authentication protocols, perform spam testing, and use dedicated IPs.
  • Audience management and segmentation: Group subscribers based on certain criteria (location, behavior, purchase history, etc.) to send targeted content and improve engagement.
  • User behavior tracking: Offers you insights into audience interactions with your emails (e.g., clicks and conversions) and website (e.g., products viewed and pages visited).
  • Analytics & reporting tools: Measure the success of your campaigns and optimize accordingly through advanced, real-time email analytics.
  • A/B testing: Gives you the power to experiment with different email variations so you can identify what yields better results and where to make adjustments.
  • Automation: Allows you to create and send emails automatically based on specific user actions or events. That way, you save time from repeating the process manually every time.
  • AI features: Help you perform several tasks, ranging from email creation and optimization to dynamic product recommendations and predictive analytics.
  • Integrations: Connects popular apps and services with your email solution to streamline your efforts. You’ll also need a user-friendly email API and detailed documentation to guide you through every step.

In most cases, some of these features are only available in paid plans. A few email providers offer free versions but they come with limitations. So, make sure to do proper research to determine if the pros outweigh the cons.

The key is to look for the right features, not just an all-in-one tool. Scalable pricing is another important factor since it lets you send more emails and add more features gradually.

Best Bulk Email Service Providers at a Glance

  • Moosend is a great choice for marketers looking for unlimited email sends, high deliverability, and beginner-friendly email campaign creation without the heavy cost.
  • Constant Contact is a solid pick for senders who want a variety of ready-made templates, strong analytics, easy list management, and event marketing capabilities.
  • ActiveCampaign is the right tool for users in need of sophisticated automated workflows, multi-channel targeting, and an integrated CRM to easily manage contacts.
  • Mailtrap works great for high-volume senders who search for a reliable email infrastructure with strong deliverability and separate streams for bulk and transactional sending.
  • Mailchimp is a good fit if you want to create polished email campaigns and detailed customer journeys, plus content optimization suggestions.
  • Brevo is a versatile option for marketers looking for a user-friendly interface, simple email tools (including a CRM), and multichannel campaign capabilities.
  • SendGrid is a reliable solution for bulk email sending due to its excellent deliverability, delivery optimization tools, and real-time campaign analytics.
  • Mailgun is ideal for marketers who need a simple editor to create both transactional and marketing emails, plus robust deliverability features, such as spam checks and in-depth reporting.
  • MailerLite is an affordable tool for marketers looking for intuitive email campaign creation, unlimited emails, segmentation features, and paid newsletter options.
  • Elastic Email is a fast email service provider for users looking for AI-powered email verification, an intuitive campaign creator, and send time optimization.
  • Amazon SES is a scalable service that offers users configuration options, reputation monitoring, and automatic deliverability recommendations.

Bulk Email Services: Quick Comparison

Before exploring each solution in detail, you can take a look at a brief comparison of the best bulk email services in our list.

Pricing Free Plan/Trial Key Features
Moosend $9/month 30-day free trial Spam testing
Constant Contact $12/month 14-day free trial Comparative reporting
ActiveCampaign $19/month 14-day free trial In-built CRM
Mailtrap $15/month Yes Separate bulk email stream
Mailchimp $13/month Yes (very limited) Customer journey builder
Brevo $9/month Yes (limited) Send-time optimization
SendGrid $15/month 60-day free trial Email validation
Mailgun $15/month Yes (very limited) Email spam checker
MailerLite $10/month Yes Email verifier
Elastic Email $29/month Yes (very limited) Campaign creator
Amazon SES Pay-as-you-go Yes Deliverability recommendations

Now let’s dive into the details.

1. Moosend 

Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)

Best for: SMBs, Startups, SaaS, eCommerce, Enterprises

Notable feature: Spam testing

bulk email service providers

Moosend is a reliable email platform suited for any business looking to kickstart their bulk email marketing strategy at a reasonable price.

What makes this tool ideal for the job is its high and consistent email deliverability, as well as its certifications and compliance standards (CSA, GDPR, Anti-Abuse as an M3AAWG member, etc.). You also get unlimited emails even on the lower-tier, which is a major advantage for high-volume sending.

With a sender score of 98%, your email marketing campaigns will land in your subscribers’ inboxes every time. Moreover, you can use its spam and A/B testing tools to discover subscriber preferences and refine emails while minimizing the chance of getting caught by spam filters.

Moosend offers pre-built, fully customizable email newsletter templates and an intuitive drag-and-drop email builder, allowing you to craft a beautiful campaign in minutes. Need inspiration? There’s also an AI writer to give you content ideas and optimization suggestions.

You can organize your contacts with easy-to-grasp list management and segmentation features. What’s more, the platform’s AI-powered Audience Discovery analyzes audience interactions in real-time and uses them to create relevant segments.

Lastly, this email software equips you with powerful yet easy-to-implement marketing automation features, pre-made recipes, and a fast email API. After sending your bulk campaign, you can use real-time tracking tools to monitor performance and optimize future emails.

Moosend Features

  • User-friendly drag-and-drop editor
  • Responsive email newsletter templates
  • AI writer
  • List management tools
  • Visual email automation builder
  • Transactional emails
  • Real-time reporting and analytics
  • Integrations with CRM, eCommerce, CMS, etc.

Pros

  • High email deliverability
  • Unlimited email campaigns on all plans (including the free trial)
  • Short learning curve
  • Marketing and transactional email functionality
  • Email templates available for every tier
  • Detailed API documentation

Cons

  • Limited signup form customization options
  • No free version

Further reading: If you want to learn more about the platform, you can read Forbes’ full Moosend review.

Pricing

Moosend’s paid plans start from $9/month for 500 subscribers. The Moosend+ plan lets you add more advanced features to your plan like transactional emails, Audience Discovery, and custom reports.

There’s also a flexible credit model to send as many emails as you need without committing to a monthly plan.

Overall, Moosend is a GDPR-compliant, cost-effective bulk email service with a high email delivery rate and flexible pricing. To try the platform, you can sign up for the 30-day trial – no credit card required.

2. Constant Contact

Pricing: Paid plans start at $12/month, 14-day free trial

Best for: SMBs, eCommerce, Startups, Non-profits, Event organizers

Notable feature: Comparative reporting

Constant Contact dashboard

Constant Contact is a reputable email marketing service you can use to send emails to your list, group your subscribers, and automate your strategy.

This platform will allow you to do more than send a mass email campaign. You gain access to ready-made email templates for every occasion, marketing automation features, plus AI content generation for emails, social media posts, and texts.

If you organize events, Constant Contact has that one covered, too, with top-notch event email marketing capabilities, including ticket sales management options.

Apart from these, this tool gives you a subject line A/B testing feature to ensure your campaign receives optimal open rates. Plus, they use an AI-powered spam-detection system to ensure email delivery and a good sender reputation.

Constant Contact also offers effective contact management with pre-made segments to easily group recipients and send targeted emails. It also stands out for its in-depth analytics with options like comparative reports for up to five campaigns.

Constant Contact Features

  • More than 200 email templates
  • Email API
  • Subject line A/B testing
  • AI content generator
  • Event marketing tools
  • SMS and social media marketing features
  • Wide list of integrations with third-party apps, including sales and CRM tools
  • Mobile app to manage your account on the go

Pros

  • Excellent deliverability
  • Straightforward customer segmentation
  • Multichannel marketing options
  • Option to auto-generate an email design using your branding elements

Cons

  • Less flexible automation
  • Limit on the number of emails you can send

Further reading: For more details about this bulk email service provider, check our Constant Contact review.

Pricing

Constant Contact’s subscription plans start at $12/month for 500 subscribers with core functionality. For more powerful features and automation, you need the Standard plan starting at $35/month or the Premium at $80/month.

You can also try the platform for free for 14 days. If you like Constant Contact but find its automation options limited, we recommend checking these alternatives instead.

3. ActiveCampaign

Pricing: Paid plans start at $19/month, 14-day trial

Best for: SMBs, Publishers, Agencies, eCommerce

Notable feature: In-built CRM

ActiveCampaign dashboard

ActiveCampaign is a bulk email service provider that offers advanced features, such as multi-step automated workflows, smart personalization, thorough reporting, as well as great deliverability.

The email builder is easy to use and has a variety of pre-made newsletter templates to simplify email creation. You can also use the platform’s Brand Kit feature to import your branding elements and have them ready to incorporate into your email design.

For bulk emailing, this email provider will let you upload your email list and segment your subscribers. Its built-in CRM allows you to handle all contact details and activity in one place, saving you time and effort from moving through tools.

There’s also a lead scoring feature that uses real-time behavior and predictive AI models to help you focus on your most qualified leads.

But where ActiveCampaign really shines is its marketing automation features, allowing you to run automated campaigns for every scenario. If you want, you can also bring SMS marketing into the mix for more effective targeting (available as an add-on).

You can also benefit from robust reporting and analytics and track essential email metrics, such as open rates, click-throughs, and conversions.

ActiveCampaign Features

  • Email newsletter templates
  • Powerful automation
  • Extended library of ready-made workflows
  • Thorough reporting for different campaign types
  • AI agents for a range of tasks like content generation and translation
  • Advanced segmentation with integrated CRM
  • Predictive sending to send emails at the optimal time

Pros

  • 900+ integrations
  • Responsive customer support
  • Multi-channel automation workflows

Cons

  • Expensive solution
  • Steep learning curve due to the complexity of some features

Further reading: For more information about ActiveCampaign, check our in-depth ActiveCampaign review.

Pricing

Premium pricing starts at $19/month for 1,000 contacts (Starter plan). More advanced plans start at $59, $89, and $159/month.

While this bulk email service has no free plan, you can use the 14-day trial. Keep in mind, though, that this period might not be enough to grasp the platform’s full functionality since it’s a sophisticated solution.

4. Mailtrap

Pricing: Paid plans start at $15/month, free plan

Best for: High-volume email senders, Product teams, Developers

Notable feature: Separate streams for transactional and bulk email sending

Mailtrap dashboard

Mailtrap is an email delivery platform designed for high-volume senders and product teams who need a solid email infrastructure for both transactional and bulk email sending.

The platform offers high deliverability rates, ensuring your messages reach the inbox instead of spam folders. Its analytics give you a closer look at the performance of your emails through intuitive helicopter-view dashboards. The higher-tier plans also get 24/7 email and live chat customer support.

What sets Mailtrap apart, though, is its dedicated Bulk Stream, which is completely separate from transactional emails to support high inbox placement rates for both types.

The platform offers RESTful email API and SMTP service options with official SDKs for major programming languages including Ruby, Python, and Elixir. This flexibility makes it easy to integrate with your existing systems.

Mailtrap maintains its excellent deliverability rates through email authentication protocols (DKIM, SPF, DMARC), proactive reputation management, and dedicated IP options with automatic warmup.

Mailtrap Features

  • Dedicated bulk email stream
  • Flexible email API
  • Drag-and-drop email builder
  • Pre-designed email templates
  • AI-powered Magic Image feature to generate images within the email builder
  • Easy contact management
  • Intuitive and detailed reporting

Pros

  • No daily sending limit on all paid plans (but not unlimited on a monthly basis)
  • Ready-to-use integrations for major programming languages
  • Free SPF, DKIM, and DMARC record checkers
  • Email Sandbox version only for email testing (different pricing, free for up to 50 test emails)

Cons

  • Basic marketing automation features
  • Only a few third-party integrations

Pricing

With the Free plan, you can indefinitely send up to 4,000 emails per month at no cost. The paid plans start at $15 per month (Basic), and then go up to $85/month for Business and $750/month for Enterprise plans.

Each plan has different tiers that give you plenty of room to scale as your contact list and business grow.

5. Mailchimp

Pricing: Paid plans start at $13/month, limited free plan

Best for: Small businesses, Agencies, eCommerce

Notable feature: Customer journey builder

Mailchimp's dashboard

Mailchimp is a popular option among bulk email service providers. This tool allows users to choose between two email creators: the new builder or the legacy builder. The first offers unique options like a Content Optimizer tool while the second lets you add your own code or use an RSS feed.

Regarding audience management, you’ll get a marketing CRM that helps you connect and manage subscriber data. That way, you can find behavioral patterns and use them to target every recipient with tailored content.

Moreover, Mailchimp comes with a customer journey builder, a tool to craft automated sequences for your customers based on their activity and behavior. In the era of email personalization, this is a must-have if you want to provide unique experiences, especially when mass emailing.

Lastly, this bulk email option has powerful insights and analytics to help you track your performance. Along with reports, you’ll get personalized content recommendations and A/B testing to improve your campaigns.

Before you commit to Mailchimp, it’s good to know that the platform has a monthly email send limit of 5K and 6K emails for the Essentials and Standard, or 150K campaigns for the Premium plan.

Mailchimp Features

  • Pre-made email templates
  • Content Optimizer to refine email copy and graphics
  • Customer journey builder
  • A/B testing features
  • Send time optimization
  • Website builder
  • Powerful reporting tools

Pros

  • User-friendly interface
  • A/B testing and multivariate testing
  • Modern email design
  • More than 300 integrations

Cons

  • Complicated subscriber management
  • Expensive pricing model (with hidden fees)
  • Many features reserved for higher tiers

Further reading: For more information about Mailchimp, check our Mailchimp review.

Pricing

Mailchimp offers a free plan with a monthly email sending limit of 1K emails and basic features. Its pricing plans start with the Essential plan at $13/month. For the Standard plan, you’ll have to pay $20/month for 500 subscribers and $350/month for the Premium.

Despite the features, ease of use, and free plan available, Mailchimp comes with limitations in email sending and features, plus a steep pricing model. So if you want all essential features without the extra cost, you should check out some of Mailchimp’s best competitors instead.

6. Brevo (formerly Sendinblue)

Pricing: Paid plans start at $9/month, free plan

Best for: SaaS, Startups, Enterprises

Notable feature: Send-time optimization

Brevo's account dashboard

Brevo is another bulk email marketing platform you can consider, offering a flexible email editor, customizable email templates, in-depth reporting, and marketing automation features.

Regarding email creation, you have two options: designing your message from scratch or using a pre-made template.

Moreover, you can add entire sections or blocks and choose different styles to match your campaign with your branding. Also, the content visibility feature allows you to show or hide parts of your campaign based on subscriber attributes.

Additionally, Brevo will give you access to a simple CRM tool to keep all customer data in one place. Along with segmentation, you can group your contacts and deliver personalized messages like dynamic product recommendations.

If multichannel campaigns are on your radar, this email solution gives you access to additional channels, such as SMS, WhatsApp, and live chat.

Since email delivery is essential, this service has a good email deliverability score. It also offers a variety of tools to improve it, including A/B testing to find the best variation and send time optimization features.

Brevo Features

  • Drag-and-drop email editor
  • Responsive email templates
  • AI Marketing Agent to quickly write and refine content
  • Transactional email functionality through the platform’s API
  • SMS & WhatsApp campaigns
  • Send time optimization tool
  • Real-time email metrics and ready-made dashboards
  • Integrations with social media platforms, eCommerce tools, etc.

Pros

  • Easy setup
  • Solid automation options
  • 24/7 customer support on all plans (including free)
  • GDPR and CCPA compliance

Cons

  • Expensive solution if you want to access its more advanced functionality
  • Lack of variety in email templates (more than 50 designs)

Further reading: To learn more about the platform, check out our Brevo review.

Pricing

Brevo has a free plan and three different paid subscriptions. Pricing begins with the Starter at $9/month for 500 contacts and 5K emails/month. For more features, there’s a Standard and a Professional option at $18/month and $499/month respectively.

The free plan gives you only 300 daily emails and a few key features to check out before purchasing a paid subscription.

7. SendGrid

Pricing: Paid plans start at $19.95/month (API) or $15/month (Marketing), free plan

Best for: Developers, eCommerce

Notable feature: Email validation tool

SendGrid dashboard

SendGrid’s email delivery service is a platform with strong deliverability and tools that help you create, optimize, and send your bulk email campaign to your audience.

It has a dynamic template editor with a real-time design editing option and point-to-click HTML rendering to craft your emails.

You can either start from scratch or use a pre-made design from the template library. Also, you get to choose between the Design and the Code editor depending on your coding expertise.

To improve your sending, this bulk email service provides you with an email validation tool through the software’s API. This allows you to validate your contact’s email address in real-time before emailing them. As a result, you protect your sender reputation and ensure a smooth email-sending process.

Moreover, you can benefit from the delivery optimization tools. For example, the platform creates an SPF record and a custom DKIM signature for your domain. On top of that, it lets you create unsubscribe groups using suppression management to ensure your messages only reach the right audiences.

Deliverability insights are also available, including personalized recommendations based on your campaign’s real-time performance.

SendGrid Features

  • Design and Code editors
  • SMTP relay service and API
  • A/B testing and spam testing
  • Easy-to-read insights
  • Email validation
  • Delivery optimization tools
  • Dedicated IPs (only available on higher plans)

Pros

  • Great email deliverability
  • Extensive list of integrations
  • 24/7 customer support on paid plans
  • Lengthy free trial (60 days)

Cons

  • No automation on the Basic plan and only 10 email testing credits
  • Less intuitive for non-technical users

To explore more software options like SendGrid, check out these SendGrid alternatives.

Pricing

This bulk email platform offers different pricing plans for developers and marketers. Email API plans are based only on email volume, while Marketing Campaigns pricing is based on contact storage and email volume.

The Email API Essentials plan starts at $19.95/month for 100K monthly emails. The Marketing Campaigns Basic plan starts at $15/month for storing 5K contacts and sending 15K emails/month. Both versions offer a 60-day free trial, which is pretty limited, though.

8. Mailgun

Pricing: Paid plans start at $15/month, limited free plan

Best for: Online marketers, Developers

Notable feature: Spam checker

mailgun dashboard

Next, we have Mailgun, an email bulk service acquired by Sinch (that also acquired Mailjet). Mailgun offers two separate products with different pricing: Mailgun Send and Mailgun Optimize.

Using Send, you can craft your messages using the simple email editor and the available responsive email templates. Also, you can use various email types, including welcome campaigns, newsletters, and promotional emails. There’s also an HTML editor if you feel comfortable with coding.

In addition, you can use its personalization features to deliver more relevant content to your contacts. Another way to personalize your approach is by leveraging the platform’s send time optimization tool, so your bulk emails reach recipients when they’re most likely to engage.

Now, how does Mailgun helps users keep their sender reputation intact? First, it offers a spam checker that scans emails to ensure they won’t trigger spam filters. Also, this transactional email service allows you to perform SPF, DMARC, and DKIM record checks for better inbox placement.

Lastly, to measure your success, this bulk email service comes with robust and comprehensive reporting to track important metrics, such as your open rates, click-throughs, bounces, unsubscribes, and spam complaints. You also get the option to save reports for future reference.

And let’s not forget Mailgun Optimize that offers more tools to further improve email delivery like inbox placement testing and reputation monitoring.

Mailgun Features

  • Drag-and-drop email builder
  • Transactional email campaigns
  • Send-time optimization
  • RESTful email APIs and SMTP relay
  • Real-time email validation
  • Suppression management
  • Spam checker

Pros

  • Exceptional deliverability
  • Robust API and comprehensive documentation
  • Seamless integration with existing apps according to users

Cons

  • Built for developers (so it’s not ideal for everyone)
  • Chat and phone support only available on the highest plan
  • Very limited free plan

Further reading: To find more options like Mailgun, look up these Mailgun alternatives.

Pricing

Mailgun has a limited free plan allowing you to send 100 free emails/day. Paid plans start at $15/month for 1oK emails (but no daily limit) with the Basic plan, while the Foundation plan costs $35/month for 50K email sends.

We should highlight that Mailgun Send and Optimize have different pricing, and many email delivery optimization tools are only available to Optimize users.

9. MailerLite

Pricing: Paid plans start at $10/month, free plan

Best for: eCommerce, Small businesses, Creators

Notable feature: Email verifier

mailerlite bulk email solution

MailerLite is an affordable email marketing solution investing in simplicity. The beginner-friendly drag-and-drop email builder and the customizable, responsive email templates make email creation and sending seamless.

Moreover, you can use the tool’s segmentation to organize your contacts based on criteria like their location, interests, signup source, etc. To nail your targeting, build automated workflows for several scenarios like welcoming new customers or asking for a post-purchase review.

Apart from its email capabilities, MailerLite offers a few handy lead-generation tools, including a landing page builder and subscription form builder to expand your email list.

Do you want to capture leads offline? No problem since the platform lets you collect subscribers at physical stores or events through a dedicated iPad app.

Lastly, this bulk email service provider offers transactional email functionality through MailerSend, a tool with great intuitiveness and deliverability. By signing up, you’ll get 500 emails to try it for free. After that, the Hobby plan costs $7/month for 5K emails.

MailerLite Features

  • Drag-and-drop newsletter builder
  • More than 70 content blocks to use in your email design
  • Autoresponders and multi-trigger workflows
  • Pre-defined audience segments
  • Multivariate testing
  • Newsletter monetization features
  • Option to combine emails and SMS in transactional campaigns (through MailerSend)

Pros

  • Generous free plan
  • Bulk email verifier to check your entire list at once
  • AI-based Smart Sending feature
  • Unlimited emails on paid plans

Cons

  • No newsletter templates on the free plan
  • Expensive to get its more advanced functionality
  • Some tools are hard to use based o user reviews

Further reading: For more info about this mass emailing tool, check our MailerLite review.

Pricing

MailerLite has a starting price of $10/month for 500 subscribers. To get additional functionality, you need to upgrade to the Advanced plan at $20/month.

There’s also a free plan with the key features, but it’s only for up to 500 subscribers, and 12K monthly emails.

10. Elastic Email

Pricing: Paid plans start at $29/month (Marketing), free plan

Best for: Marketers, Developers, Creators

Notable feature: Campaign Creator

Elastic Email dashboard

Elastic Email is another great bulk email marketing solution to deliver campaigns to your audience fast and efficiently. This platform lets you send unlimited emails through its email delivery engine, either by using the RESTful API or the SMTP Relay.

To craft your messages, Elastic Email has a Campaign Creator to build and schedule your emails. When it comes to creation, the email designer comes with a few essential layout blocks like images and unsubscribe footers. You also get more than 100 email templates to customize to your needs.

Apart from email creation, it offers a landing page builder and another for form creation to power up your lead generation efforts. Then, you can use segmentation to group your audience, plus powerful analytics and A/B testing to monitor and optimize performance.

Lastly, Elastic Email’s Pro version includes email automations, dynamic content, a custom DNS to improve delivery, and webhooks.

Elastic Email Features

  • User-friendly interface
  • Drag-and-drop email designer
  • AI-powered email verification service
  • Transactional emails
  • Send-time optimization
  • Paid newsletters (Pro plan)

Pros

  • RESTful email API with documentation, including Libraries for 12 programming languages
  • Email templates available on all plans
  • GDPR compliance and anti-spam protection
  • Dedicated product (Creator Suite) for creators

Cons

  • Small number of integrations
  • Very limited free plan (not ideal for bulk sending)
  • Basic automation and templates that are only available on Pro

Pricing

Elastic Email offers two pricing models (plus, separate products for creators and customer service). You can choose the Email Marketing plans (Starter and Pro) starting at $29 and $49/month respectively for 2,5K contacts. The Email API pricing starts at $19/month, while the Pro version starts at $49/month.

A free plan is also available, letting you store up to 1,000 contacts and send 100 test emails/day. However, you’ll only be able to send emails to yourself unless you upgrade.

11. Amazon SES

Pricing: Pay-as-you-go, free plan

Best for: Developers, Marketers who use the AWS infrastructure

Notable feature: Email deliverability recommendations

Amazon SES dashboard

Amazon SES is another reputable bulk email service provider to use if you want to send marketing and transactional emails. Obviously, it relies on Amazon infrastructure to deliver emails, which makes it a highly scalable and trustworthy service.

You also get a few ways to send emails, specifically through the SES Console, SMTP, or the platform’s API. You also get several configuration options, such as suppression list management, authentication methods, and IP pool selection.

What else makes this email solution stand out? That would be reputation monitoring. You get a Reputation Dashboard where you can track deliverability-related issues like hitting spam traps.

On top of that, the platform’s deliverability features offer expert recommendations to help you improve inbox placement. To save time from monitoring and applying changes, you can enable Amazon SES to automatically implement recommendations.

Amazon SES Features

  • Great deliverability
  • SPF, DKIM, and DMARC support
  • Real-time email metrics
  • Send time optimization
  • Email testing using the mailbox simulator
  • Primary and secondary region configuration in case a region is affected by an outage

Pros

  • Option to buy a dedicated IP address
  • Flexible pricing with pay-as-you-go model
  • Seamless integration with AWS services

Cons

  • Poor customer support according to users
  • Difficult setup for non-tech marketers
  • Lack of automation options

Pricing

Amazon SES pricing doesn’t use tiers, so you only pay for what you send. This corresponds to $0.10 per 1,000 emails. Keep in mind that this involves sending emails from shared IPs. For a dedicated IP, the add-on pricing starts at $15/month.

There’s also a free tier that offers new customers 3,000 free emails for the first 12 months of using the service. You should know, though, that if you enable Virtual Deliverability Manager, each email you send will count as two message charges.

How We Selected The Tools

All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

Choosing The Best Bulk Email Service For You

Sending a bulk email campaign undoubtedly helps you to reach a wider audience at once. However, you can’t rely only on mass emails since your subscribers expect tailored communication.

To give your conversions a boost and target recipients with relevant campaigns, you need a tool that will allow you to send bulk emails and personalized messages. Make sure to test its features first by signing up for the free trial or version. That way, you’ll be able to make an informed decision.

Above, we checked some of the best platforms that offer both bulk emailing functionality and personalization features. If you want to get started asap, why not give Moosend’s email marketing service a go? You can sign up for free and start exploring its features through the 30-day trial.

Frequently Asked Questions (FAQs)

Here are some of the most frequently asked questions regarding bulk email services.

1. What are the benefits of bulk email marketing?

Bulk email marketing allows businesses to reach a large number of individuals quickly and effectively. You don’t need to set up complex automation workflows and sequences. What’s more, it’s easy to track key email metrics like open rates, click-through rates, and bounce rates.

2. Can I send bulk emails for free?

Yes, there are several bulk email services to start sending free mass emails like Moosend, Constant Contact, and Mailchimp through their free trial or plan. But some of these options may have restrictions on the sending volume or features offered, so it’s best to do some research before selecting a tool.

3. How can I send bulk emails without spamming?

To send bulk emails without triggering spam filters, you need to deliver high-quality content. Include a clear unsubscribe option, avoid spammy or misleading subject lines, and authenticate your domain by setting up SPF, DKIM, and DMARC records. If you’re using a new IP address, it’s advisable to gradually increase your email volume to build a good sender reputation (a process called IP warmup).

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