8 Boxing Day Email Examples You Can Easily Copy [2025]

The Black Friday and Christmas buzz might be over, but there’s one more opportunity to connect with you audience you can leave unseized: Boxing Day.

Today, we’ll check out some brilliant Boxing Day email examples from notable brands you can copy to create your holiday campaigns. Moreover, learn some quick tips to craft holiday emails that are hard to skip.

1. GHOST

Subject line: The Most EPIC Boxing Day EVER

GHOST, a popular apparel and supplement brand, shared a generous Boxing Day sale with combined incentives.

What works: 

• The subject line indulges recipients to open the email and discover the “most epic” sale of this holiday, inducing fear of missing out.
• They shared the limited-edition mystery box at the top, offering an additional free item to boost conversions.
• The cereal product images are displayed to drive more sales, along with a gift for people who purchase these products.
• Finally, they shared a flash sale for apparel and merch and the exact dates of this initiative to act faster.

2. Satya

Subject line: Satya Sale: Buy One Get One 50% OFF!

 Satya Organic has crafted a beautiful Boxing Day email message to get potential shoppers to make a purchase.

What works:

• From the subject line to the email copy and fonts, the brand communicates the benefit its targeted audience will reap by interacting with the call-to-action.
• The incentive, buying a product and getting another at a lower price, is placed at the top to attract shoppers.
• They added their favorite products for this year to encourage customers to get the popular items.
• The brand has included its social media profiles to boost engagement.

Ready to create a similar Boxing Day email? Sign up for a Moosend account or request a free trial, choose a pre-made template to save time, and hop into the drag-and-drop builder to easily customize it.

3. Endy

Subject line: 🚨Save $100 when you shop this Boxing Day*

Endy’s Boxing Day email campaign example is perfect for inspiring your next single-offer holiday season promotion.

What works:

• The email message consists of two parts, starting with the value proposition, “Get $100 Off The Endy Mattress.”
• The brand used emotional language for they supporting copy to encourage shoppers to buy.
• They added an eye-pleasing visual underneath the call-to-action button to boost its performance.
• The second email part includes two reasons potential shoppers need to get the offer, fast delivery and free shipping to minimize cart abandonment.

4. Master & Dynamic

Subject line: 2 Days Only: Save 30% on Select Sound Tools

The above post-Christmas sales email campaign from Master & Dynamic has all the elements to excite people in your email list.

What works:

• The brand uses its header to show subscribers why they should shop from its store—complimentary shipping and free returns.
• The added product images at the top, placing the offer at the heart of the email.
• They selectively highlighted specific words like the “SAVE 30%” and the discount code to lead customers to the yellow call-to-action.

Pro tips: Bright colors can attract the recipients’ attention. So, use them to boost essential email marketing metrics, like your click-throughs and conversions.

5. Miracle Brand

Subject line: There’s one last gift to open 🎁

Miracle Brand’s post-Christmas campaign is perfect for boosting sales before the New Year.

What works:

• The brand has created a beautiful email design that favors blue and white, with CTAs in a darker shade of blue to stand out on the layout.
• The copy feels personal, using actionable language to drive more conversions.
• The great Boxing Day email subject line intrigues potential customers, making them curious to find the last gift they haven’t opened.

Pro tip: Using curiosity and emojis is a great way to get higher open rates and keep your audience interested. If you have difficulty creating effective subject lines, you can use an AI writer to optimize them and boost performance.

6. The Washi Tape Shop

Subject line: Boxing Day Sale Starts Now!

To amplify its holiday marketing strategy, The Washi Tape Shop has crafted an eye-catching message resembling a Christmas email.

What works:

• This Boxing Day email example has festive colors to match the holiday theme and product images showcasing the items on sale to pique the subscribers’ interest.
• They used two identical call-to-action buttons to increase the click-through rate and conversions.
• To increase engagement,  they also added its social media links in the footer along with a contact form leading to a landing page where customers can ask questions.

7. Sunday Somewhere

Subject line: SHOP OUR PICKS IN THE BOXING DAY SALE

Sunday Somewhere used a friendlier tone to address its subscribers and inform them about the ongoing Boxing Day sale.

What works:

• The email copy complements the playful visuals , making this a great promotional campaign for their target audience.
• They used  a Z-pattern layout to showcase various offers simultaneously through product blocks.
• The brand added pictures of models wearing the products to present them in real-life conditions and entice potential customers to click.

8. BIKO

Subject line: The Boxing Day Event

 BIKO’s email marketing campaign is structured around a Boxing Day Event that the email subject line and copy communicate at a glance.

What works:

• The brand simply gives its customers a gift and free shipping, but turned this campaign into an event  to make recipients feel unique.
• The copy gives email subscribers directions on claiming their gift and shows pictures of the products to excite them.
• The brand added a “Shop by category” section and shared holiday wishes to increase engagement.

How To Craft Better Boxing Day Email Marketing Campaigns

Now that we have seen some eye-catching Boxing Day email examples, here are a few simple tips to make them even better:

• Add a sense of urgency: You can leverage countdown timers to amplify the fear of missing out and increase engagement and urgency.
• Insert GIFs and Videos: Make your campaigns more interesting by adding GIFs and links to tutorials or other video content.
• Personalize your content: Use the power of segmentation to divide your audience based on similar criteria to make the message more relatable to them.
• Use Boxing Day email templates: Take advantage of any pre-made email designs from last year to save time and effort.
• Streamline your process: After you create your Boxing Day emails, you can set up smart sequences to deliver your content at the right time through marketing automation.

If you are looking for a smart email marketing automation platform, Moosend’s workflow builder lets you set up simple and complex sequences to target your audience. Try out the automated workflow editor by signing up for a Moosend account.

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More Boxing Day Email Resources

• 6 Sales-Oriented Boxing Day Email Templates For 2025
• 25 Boxing Day Subject Lines To Use This Year [2025]

The Perfect Boxing Day Email For The Holidays

Boxing Day is to Christmas what Cyber Monday is to Black Friday. Make sure to target it the right way to give your holiday sales an unexpected boost.

The most fabulous time of the year hasn’t ended yet, so wish your customers Happy Boxing Day and give them a discount, last chance offers, or a gift. They’ll love it.