Account-Based Marketing: Examples, Tactics & Strategy [2025]

If you’re still relying on broad, lead-based marketing, you’re leaving revenue on the table.

High-value deals are no longer won through mass outreach or generic campaigns but through precision, alignment, and direct engagement with key decision-makers.

That’s what account-based marketing (ABM) delivers: a focused, strategic approach that treats your most valuable accounts like individual markets.

As Daphne Deiktaki, Global Marketing Director at Hack the Box, puts it, “[…] Targeting the right accounts drives higher value, and misalignment can make or break a GTM function in the B2B world.”

In this guide, we’ll cover what ABM is and why it matters, along with:

• ABM tactics, from digital advertising to direct outreach
• The core components of a successful strategy
• Real-world ABM case studies showcasing revenue impact
• Steps to plan, execute, and optimize your ABM campaigns

What is Account-Based Marketing? (ABM)

ABM, or key account marketing, is a revenue-driven strategy that aligns marketing and sales to target and engage high-value accounts as individual markets.

Instead of casting a wide net, ABM focuses resources on prospects and existing customers with the highest revenue potential, delivering personalized, multi-channel campaigns designed to accelerate deal cycles, build stronger relationships, and drive measurable business impact.

According to Emilia Korczynska, VP of Marketing at Userpilot, “Account-based marketing […] is great for targeting larger accounts with a higher ACV. Meanwhile, our biggest channel to date, SEO, is not scaling like it used to – AI overviews and ChatGPT perplexity are cannibalizing traffic, and with constant Google updates, it’s harder to stay on top of things with SEO than ever.”

As traditional inbound marketing strategies face new challenges, ABM provides a direct, data-driven approach to convert specific accounts, ensuring businesses can cut through the noise and maintain control over their revenue growth.

ABM Core Components

To execute a successful ABM strategy, businesses need more than just a list of target accounts.

Here are all the key components you need to make it happen.

Target account selection

Unlike traditional demand generation, ABM shifts the focus from a broad audience to a carefully curated list of accounts most likely to convert and drive long-term growth.

Why it matters: For B2B marketing, ROI and efficiency are non-negotiable. Wasting resources on low-value leads is not an option. Target account selection ensures that marketing and sales teams focus their efforts where they matter most, leading to:

• Higher conversion rates by targeting accounts that fit your Ideal Customer Profile (ICP).
• Faster sales cycles with highly engaged, high-value prospects.
• Better resource allocation for marketing and sales.

Sales and marketing alignment

ABM requires tight coordination between sales and marketing, as misalignment leads to wasted efforts, inconsistent messaging, and missed opportunities.

Instead of operating in silos, both teams must work together as a single revenue-driving unit, ensuring that outreach is highly relevant, timely, and tailored to each account’s journey.

Why it matters: Proper alignment leads to more sales-ready opportunities, not just leads, as well as:

• Smoother deal progression by reducing friction in the buying process through coordinated messaging and touchpoints.
• Better and more personalized experiences.

Personalized content

Generic content doesn’t move high-value accounts; personalized, insight-driven content does.

Businesses can create meaningful engagement that drives conversions by tailoring messaging to each account’s industry, challenges, and decision-making process.

Why it matters: Decision-makers are flooded with content daily, and only hyper-relevant messaging breaks through the noise. Personalization ensures:

• Higher engagement rates as prospects receive content that directly addresses their specific pain points.
• Increased trust and credibility by deeply understanding the account’s business challenges.
• More influence over the buying process by positioning your brand as the best-fit solution for their unique needs.

Multi-channel engagement

B2B professionals interact with a variety of channels, including email, social media, and podcasts.

A successful ABM strategy delivers messages across multiple touchpoints to keep your brand top-of-mind throughout the buyer’s journey.

Why it matters: B2B deals involve multiple stakeholders and long sales cycles. Multi-channel engagement ensures:

• Higher engagement by reaching decision-makers on their preferred channels.
• Faster sales cycles through consistent messaging.
• Stronger brand presence with continuous, trust-building touchpoints.

Data insights

Without the right tools, personalized engagement and account tracking become impossible.

These let your marketing and sales teams efficiently manage and optimize campaigns, delivering the right message to the right person at the right time.

Why it matters: ABM success depends on real-time data to keep track of your progress at every stage. With the right tools, you’ll get access to:

• More accurate targeting by using intent signals and predictive analytics to prioritize high-value accounts.
• Scalable personalization through AI-driven content and automated workflows.
• Better visibility into engagement so teams can measure impact, refine strategies, and maximize ROI.

Opportunities & Limitations of Account-Based Marketing

While ABM is a powerful strategy for closing important accounts, it’s not a one-size-fits-all marketing approach.

Understanding the benefits and limitations of ABM helps businesses determine whether it is the right fit for their goals.

Opportunities of ABM

ABM can have a clear revenue impact. For example, Userpilot’s three-month ABM pilot saw a 10x return on pipeline-to-spend, demonstrating its effectiveness in engaging larger accounts with higher ACV.

But higher revenue isn’t the only benefit:

• Instead of casting a wide net, ABM ensures marketing budgets and efforts are concentrated where they matter most.
• Engaging key decision-makers directly reduces friction and accelerates deal closures.
• Since ABM targets only the most relevant accounts, leads are more likely to convert into revenue.
• Personalized engagement builds trust, increasing customer loyalty and lifetime value.
• Collaboration between teams leads to more efficient deal progression and higher conversion rates.

Limitations of ABM

ABM isn’t the right fit for every business, and it comes with certain limitations.

While it offers high-value engagement, scalability can be a challenge compared to traditional inbound tactics.

Before committing to ABM, consider the following:

• ABM is a long-term strategy that demands close coordination between teams, personalized content, and dedicated technology.
• Businesses that rely on small, quick transactions may not benefit from ABM’s resource-heavy approach.
• ABM works best for companies with a defined list of key accounts but may not be as effective for those targeting a broad audience.
• It requires CRM integration, analytics tools, and automation, which can be costly and complex.
• Unlike traditional lead generation, ABM focuses on nurturing long-term relationships, meaning ROI may not be immediate.

Top Account-Based Marketing Tactics to Consider

To engage and convert potential customers with high-value accounts, businesses must combine high-impact tactics that align with their target audience’s behavior and decision-making process.

Rep outreach

Purpose: Direct, personalized engagement

ABM thrives on relationship-building, and sales reps play a major role in initiating and maintaining important conversations.

Rep outreach should be:

• Personalized: Tailored messages based on account insights, not generic pitches.
• Timely: Triggered by engagement signals (e.g., content downloads, event attendance).
• Multi-threaded: Engaging multiple decision-makers within an account for better influence.

How to use: Assign dedicated account reps to each target account, equipping them with data-driven insights to deliver relevant, high-touch interactions across email, LinkedIn, and direct calls.

Here’s a great example from GumGum targeting T-Mobile’s CEO:

The company created a custom comic book, tailoring its pitch to the CEO’s love for Batman. Instead of a standard pitch, GumGum turned the CEO into the hero of a custom comic book, with their company as the sidekick.

The story showed how GumGum’s technology could support T-Mobile, making their value proposition both engaging and memorable.

This creative, hyper-personalized tactic won a deal and public recognition when the CEO shared it online.

Digital advertising

Purpose: Precision targeting

Paid media is a powerful tool for keeping your brand top-of-mind and engaging decision-makers before direct outreach begins.

ABM advertising should be:

• Account-specific: Use IP-based or platform-based targeting (LinkedIn, Demandbase, Terminus).
• Retargeting-driven: Target accounts that have engaged with content or visited your site.
• Contextual and relevant: Showcase thought leadership content, case studies, or industry insights instead of generic promotions.

How to use: Run account-based LinkedIn ads featuring thought leadership or exclusive reports tailored to each industry.

Marketing emails

Purpose: High-touch, strategic nurturing

Email marketing remains one of the most effective channels for maintaining engagement with account-based marketing accounts.

However, it must be highly personalized and multi-stage to be effective. Best practices include:

• Hyper-personalization: Use dynamic content based on firmographics, past engagement, and intent signals. Rather than generic outreach, leverage real-time behavioral data to craft messaging that speaks to an account’s current needs.
• Executive-level messaging: C-suite and senior decision-makers aren’t interested in feature lists. Instead, they care about ROI, industry shifts, and competitive advantages. ABM emails should position your company as a trusted advisor, offering insights that help them make informed business decisions.
• Sequenced engagement: Multi-touch email flows guide accounts through the buying process, nurturing them with case studies, whitepapers, and executive briefings before transitioning to direct sales conversations.

How to use: Create newsletters that focus on delivering actionable insights and tips. Use automation to segment accounts based on engagement, ensuring timely, relevant, and personalized follow-ups to each account’s needs.

Here’s a great example from Bonjoro:

As Sarah Higgins, Global VP of Field Marketing and Operations at Harri, puts it, “Conversational email allows the marketing team to take outreach and messaging into our own hands and not rely on sales teams to amplify the message. This allows us to get campaigns up and running quickly, without adding.”

Email marketing platforms like Moosend allow you to personalize every step of the process using automation tools. You can find out more by contacting sales or exploring the platform by signing up for a Moosend trial.

Direct mail

With everyone using email for B2B outreach, direct mail has become a rare but powerful way to stand out.

Receiving something apt and personalized is unexpected. Thus, it can be an excellent tool for strengthening relationships with key decision-makers.

• Personalized to the recipient: Avoid generic swag; tailor gifts to industry or company interests.
• Strategically timed: Sent after key interactions (e.g., a high-value webinar or sales meeting).
• Action-oriented: Include a clear next step (e.g., an invitation to an executive briefing or a follow-up call).

How to use: Instead of a standard promotional item, send a valuable package, such as an industry report, executive gift, or book, accompanied by a handwritten note from leadership. This human touch can make all the difference and move an account closer to conversion.

In-person and virtual events

Events create opportunities for further engagement, knowledge exchange, and networking. ABM-focused events should be:

• Exclusive and valuable: Organize executive roundtables, invite-only summits, or VIP dinners.
• Account-relevant: Feature content and discussions tailored to the industries and challenges of your top accounts.
• Integrated with sales follow-up: Ensure attendees receive immediate post-event outreach.

How to use: Host private executive briefings where prospects can discuss industry trends and B2B growth-related topics with your leadership team.

5 Account-Based Marketing Examples

The following case studies highlight how different companies have successfully implemented ABM to drive measurable results.

Let’s look at the tactics, challenges, ABM strategy, and the outcomes.

Workday

Tactics: Digital advertising, account segmentation, and LinkedIn outreach

Workday, a cloud application for finance and HR for enterprises provider, needed to change from a traditional lead-based strategy to an account-based approach after acquiring Adaptive Insights.

Their goal was to identify and engage profitable enterprise accounts more effectively.

The challenge

• Align their enterprise-focused ABM efforts to target high-profile accounts.
• Pinpoint the accounts with the highest revenue potential.
• Refine their targeting and ad strategy to engage decision-makers more effectively.

The ABM strategy

To execute a data-driven, multi-channel ABM program, Workday first identified and prioritized high-value target accounts based on firmographic data and engagement insights.

They then refined their ad targeting through DemandBase’s integration with LinkedIn, ensuring their messaging reached the most relevant decision-makers.

Finally, they segmented accounts by engagement levels and product interest, enabling hyper-personalized outreach that resonated with each account’s specific needs.

The results

Workday increased the relevance of their ads through precise account targeting. They also Improved conversion rates by focusing on specific accounts and strengthened sales and marketing alignment to help its teams act on key engagement signals.

As Matthew Miller, Global ABX Principal at Workday, puts it, “Our sales leaders have told us that their most successful salespeople are the ones using account insights daily.”

T-Mobile

Tactics: Direct mail, personalized video content, augmented reality (AR), and digital nurture

T-Mobile, widely recognized in the consumer sector, faced a challenge in building awareness and engagement in the public sector, particularly within higher education leadership.

They needed an ABM approach that went beyond conventional outreach to break through and position themselves as a key player.

The challenge

• Limited awareness in the public sector despite strong consumer brand recognition.
• Difficulty engaging higher education decision-makers in a meaningful way.
• Need for an innovative approach to capture attention and drive consideration.

The ABM strategy

T-Mobile deployed a multi-channel, high-impact ABM campaign to engage educational leaders with digital and apt customer experiences. Their approach included:

• Dimensional mailers to create memorable brand engagement.
• Personalized video content tailored to each institution and leadership role, making messaging highly relevant.
• Augmented Reality (AR) experiences showcasing innovative solutions in an interactive, immersive format.
• A structured digital nurture sequence to sustain engagement and drive long-term consideration.

The results

By leveraging a creative, multi-touch account-based marketing approach, T-Mobile effectively captured the attention of higher education accounts, breaking through a traditionally difficult-to-engage sector.

Their personalized outreach, tailored to different leadership roles, increased engagement and ensured messaging resonated with key stakeholders.

This strategy increased awareness and built long-term connections with key accounts, reinforcing T-Mobile’s presence and credibility in the public sector.

Harri

ABM tactic: Conversational email, AI-powered automation, and predictive analytics

Frontline employee experience platform Harri needed a more targeted, data-driven marketing strategy to effectively target high-profile accounts.

With increasing competition in the service industry, their marketing efforts lacked precision. They often prioritized content volume over strategic, sales-aligned outreach.

The challenge

• Wasted sales resources due to data overload, making it difficult to identify purchase-ready prospects.
• Lack of targeted campaigns, with marketing efforts focused on a broad content marketing strategy rather than supporting key aspects of the customer journey.
• Inefficient pipeline acceleration, leading to missed opportunities for upsells and continued engagement.

The ABM strategy

To streamline their outreach and focus on high-intent prospects, Harri adopted a precision-based ABM approach that leveraged:

• Smaller, highly targeted account lists instead of broad outreach, increasing engagement with qualified leads.
• AI-powered outreach to automate personalized email engagement, improving efficiency and response rates.
• Predictive analytics to find accounts most likely to convert.

The results

Harri’s data-driven ABM approach delivered significant revenue growth in just one quarter:

• $12 million in the pipeline and $3 million in closed-won deals from high-intent accounts.
• 4% qualified rate through AI-driven email outreach.
• 34% view-through rate (VTR), surpassing the 20% benchmark.

By embracing precision targeting and AI-powered engagement, Harri successfully optimized its sales pipeline, reduced inefficiencies, and enhanced customer engagement, proving that quality over quantity is the key to ABM’s success.

BillingTree

Tactics: Direct mail, video messaging, and personalized executive outreach

BillingTree (now REPAY), a leader in payment processing technology, needed a way to capture the attention of high-value decision-makers and convert them into sales opportunities.

The challenge

• Low engagement with key decision-makers, making it difficult to book high-value meetings.
• Inefficient sales process, where scheduled meetings often involved individuals without purchasing power.
• Needed a high-impact strategy to stand out and make a lasting impression.

The ABM Strategy

Instead of casting a wide net, BillingTree focused on its top 100 high-value prospects with an unconventional direct mail campaign to create curiosity and engagement.

The campaign included:

• A rugged, locked case branded with BillingTree’s branding was sent to each executive.
• Two combination padlocks secured the case, creating intrigue.
• A personalized notecard stated that the case contained an Amazon gift card worth up to $100, but it did not include the combination to unlock it.
• A built-in video player that activated upon opening played a custom animated video pitch about BillingTree’s solutions.

The results

The campaign reversed the traditional outreach model, requiring prospects to contact BillingTree instead of the other way around.

• Over 60% of recipients proactively reached out to BillingTree.
• 15% of engaged prospects converted into sales opportunities.
• Achieved 700%+ ROI, with over $159,000 in closed revenue and nearly $200,000 in the pipeline.

Beyond financial success, the campaign earned industry recognition, winning the 2019 Next Generation Innovative B2B Campaign Award, and even caught the attention of BillingTree’s board of directors for its creativity and effectiveness.

PitchBook

Tactics: Digital advertising, priority-based segmentation, SEM, display ads, and email marketing

PitchBook, a Seattle-based financial research firm, needed to refine its go-to-market strategy to drive demand, accelerate pipeline growth, and improve digital marketing efficiency.

Focusing on highly personalized messaging and smarter audience segmentation, they implemented a targeted account-based marketing approach to engage key decision-makers and enhance their sales process.

The challenge

• Increase demand generation by ensuring ads and outreach resonate with the right audience.
• Accelerate sales cycles and improve pipeline efficiency by engaging decision-makers earlier in the journey.
• Enhance digital marketing performance to drive higher win rates and larger deal sizes.

The ABM strategy

To make its outreach more precise and impactful, PitchBook shifted away from broad targeting and focused its efforts on high-priority accounts using a full-funnel ABM approach:

• Instead of generic content, they personalized ads to directly reflect product value and even included account names for relevance.
• Reduced their target list from 10,000+ accounts to focus on high-fit A and B-tier prospects, improving ad efficiency and lowering cost-per-click (CPC) by nearly 40% in two weeks.
• Prioritized open opportunities by nurturing prospects through continuous multi-touch engagement.
• Combined SEM, display, social, and email marketing to nurture accounts at different stages and support SDR outreach.

The results

• A 15% faster sales cycle, with deals closing more quickly when influenced by targeted ads.
• A 24% higher win rate, proving that ABM-led opportunities were more likely to succeed.
• A 37% increase in average deal size, reinforcing that precision targeting led to more profitable conversions.
• Stronger marketing-sales alignment, allowing Sales Development Representatives (SDRs) to engage with well-nurtured, high-intent prospects.

How to Execute a Successful ABM Strategy

From focusing on the right accounts to monitoring your campaign results, here are some actionable steps businesses need to implement to turn ABM into a powerful growth engine.

1. Define your target accounts

To ensure your ABM strategy is focused on the right opportunities, you must prioritize accounts with the highest revenue potential.

Start by defining the firmographics, industry, company size, pain points, and buying signals that characterize your best-fit accounts. This will help you target businesses most likely to convert and benefit from your solution.

Source

Once you have a clear persona (ICP), analyze intent data, Customer Relationship Management (CRM) insights, and predictive analytics to determine which accounts are actively researching solutions and showing strong buying signals.

Then, you can focus on the most promising opportunities rather than wasting time on low-intent prospects.

Since not all accounts require the same level of engagement, segment them into tiers based on their value and buying readiness. This allows your team to apply the right level of effort to each account, maximizing efficiency and impact.

For example:

• Tier 1 (high-touch): Personalized, one-to-one engagement.
• Tier 2 (moderate-touch): Account-based nurturing with targeted content.
• Tier 3 (scalable): Automated campaigns with personalized elements.

2. Align your sales and marketing teams

Without alignment, accounts slip through the cracks, messaging becomes inconsistent, and revenue potential is lost.

For ABM to drive results, sales and marketing need to work toward common revenue-focused goals, not separate metrics.

This means aligning around pipeline acceleration, deal velocity, and revenue impact. Instead of tracking leads in isolation, both teams should focus on account-level engagement and how effectively prospects move through the buying journey.

Clearly defining roles and responsibilities prevents miscommunication and ensures a smooth account handoff. Both teams must also have real-time visibility into account activity and engagement signals.

Using CRM, email tracking, and behavioral analytics, your teams can:

• Track account interactions across multiple channels.
• Identify when an account is sales-ready.
• Refine messaging and engagement tactics based on behavioral data.

Remember, if both teams operate in silos, the strategy falls apart. So, ensure the information flows.

3. Craft targeted messaging

A successful ABM strategy requires highly personalized messaging that resonates with each account’s unique challenges, priorities, and decision-making process.

Unlike broad marketing campaigns that rely on one-size-fits-all content, ABM tailors communication to directly address the needs of key stakeholders.

There are three simple steps your teams can take to implement this account-based marketing strategy:

• Show that you understand the market shifts affecting each account and how your solution addresses them.
• Position your offering as a strategic enabler, directly aligning with your target account’s goals and pain points.
• Use data-driven insights and success stories to demonstrate the concrete value of your solution.

Different people within an account consume content in various ways, making a multi-format approach essential. To nurture engagement effectively, you can use:

• Personalized emails to deliver relevant insights to key contacts.
• Industry reports and whitepapers to establish thought leadership and credibility.
• Webinars and virtual events to provide opportunities for interactive discussions.
• LinkedIn thought leadership and targeted ads to keep your brand top-of-mind.
• Case studies and success stories showcase how similar companies have achieved results.

By implementing a multi-channel content approach through the tactics mentioned earlier, you ensure that each decision-maker receives the right insights in a format that resonates with them.

4. Automate and personalize outreach at scale

Email remains one of the most effective channels for engaging and converting high-value accounts in ABM.

As Manos Tavladorakis, Business Development at Albatros Spa & Resort Hotel, points out, businesses have a valuable opportunity to engage directly with their audience and build stronger relationships through targeted email marketing.

In ABM, personalized email campaigns keep accounts engaged and streamline their journey toward conversion.

Here are three of the most effective email automation tactics for ABM:

• Trigger-based nurture sequences: Automatically send emails based on an account’s behavior, such as downloading a report, attending a webinar, or engaging with previous content.
• Dynamic personalization: Customize subject lines, messaging, and content based on firmographics and engagement signals.
• Automated follow-ups: Reduce manual outreach by triggering personalized follow-up emails when an account shows buying intent.

Example:

A B2B software company targets CFOs at enterprise-level companies for its financial analytics platform. Using email automation, they:

• Send a personalized welcome email when an account engages with a high-value whitepaper.
• Follow up with a case study email featuring a similar company in their industry.
• If the account clicks but doesn’t respond, they receive an automated invite to an exclusive CFO roundtable.
• If they register for the event, a sales rep is automatically alerted to follow up with a tailored offer.

Email automation and AI-driven personalization allow businesses to scale ABM outreach efficiently while keeping engagement timely, relevant, and high-impact.

Marketing automation tools like Moosend help teams automate these processes seamlessly, ensuring every interaction feels personal and strategic.

Onboarding recipes (templates) like the one above will help you target your accounts with timely and relevant messages, personalizing every step of the journey.

Discover additional workflows for different scenarios in our guide.

You can contact our team for more or explore the automation builder and workflows by registering for a Moosend trial.

5. Choose the right channels for each stage

While email automation plays a vital role in nurturing accounts, relying on a single channel limits engagement.

A strategic, multi-touch approach ensures that your brand has chosen the most suitable channel for each stage and that each touchpoint adds value and moves the account further down your sales funnel.

Now, let’s see how to choose channels based on the different buying stages.

Awareness Stage

Prospects may not be actively looking for a solution, so the goal is to build awareness and establish credibility.

• LinkedIn and X (formerly Twitter): Engage decision-makers through thought leadership posts, industry insights, and interactive discussions.
• Account-based ads: Use display and LinkedIn ads to reach accounts showing intent signals.
• Content marketing: Publish industry reports and articles where your target accounts are already consuming content.

Consideration Stage

Once an account engages, your focus shifts to demonstrating value and keeping them engaged. Content must be educational, relevant, and personalized.

• Email marketing: Personalized nurture sequences with case studies, whitepapers, and ROI-driven insights.
• Webinars & virtual events: Interactive sessions showcasing use cases, product capabilities, or industry trends.
• Retargeting ads: Reinforce messaging by serving tailored ads based on engagement behavior.

Decision Stage

When accounts show strong buying intent, it’s time to focus on direct engagement.

• Direct sales outreach: One-on-one meetings, customized demos, and executive calls to discuss business-specific needs.
• Direct mail: Sending high-value prospects personalized packages with a compelling call to action.
• Social proof: Leverage testimonials, case studies, and referrals to reinforce credibility.

6. Track and measure results

To ensure your efforts drive revenue, you need to track engagement, measure impact, and refine your approach based on real-time insights.

Start by defining the right account-based marketing key performance indicators (KPIs) that align with business objectives. Marketing metrics, such as email opens, ad clicks, and content downloads, indicate how well your messaging resonates.

Account progression metrics also show how far targeted accounts move down the sales funnel, revealing whether your strategy effectively nurtures prospects.

Most importantly, pipeline and revenue impact (measured by ABM-influenced deals and conversion rates) determine the real return on investment.

7. Optimize your ABM campaigns

A/B testing plays a crucial role in refining your ABM efforts.

Testing subject lines, value propositions, and CTAs helps determine what drives the highest response rates, while experimenting with content formats, like whitepapers, webinars, or case studies, reveals what decision-makers engage with most.

Channel optimization is equally critical; some accounts respond best to LinkedIn ads, while others engage more through personalized emails or direct sales outreach. Even engagement timing impacts response rates, making testing send times and ad sequencing essential.

Beyond testing, direct feedback from sales and marketing provides valuable insights into account behaviors. Combining data-driven insights with real-time feedback will help you build a flexible engagement model, ensuring each account receives the right amount of personalization and interaction, maximizing engagement and accelerating deal velocity.

Getting Started with Account-Based Marketing

ABM can be a business growth engine. By focusing on high-value accounts, aligning sales and marketing, and executing personalized, data-driven engagement, companies can accelerate deal cycles and maximize revenue impact.

To succeed with ABM, remember:

• Precision matters: Target accounts with the highest revenue potential.
• Alignment is key: Sales and marketing must work as one.
• Personalization drives engagement: Tailor messaging and outreach to decision-makers.
• Email and automation scale impact: Deliver timely, relevant interactions at every stage.
• Optimization fuels long-term success: Track, test, and refine to stay ahead.

ABM works because it prioritizes quality over quantity, ensuring your efforts go where they matter most.

Ready to turn strategy into action? Now’s the time to build your ABM playbook and drive better results.