Monthly Email Planner: February Edition [2025]

Love is in the air, game day snacks are on the table, and the world is celebrating kindness, justice, and culture—all in just 28 days!

February is packed with exciting opportunities to connect with your audience, whether through heartfelt Valentine’s Day offers, playful Groundhog Day campaigns, or inspiring initiatives for Black History Month.

In our February email marketing planner, we’ll show you how to target the month with creative campaign ideas, actionable tips, and ready-to-use templates for V-Day.

February Email Planner Overview: What to Send

Start strong with fresh email campaigns highlighting significant events and unique opportunities to connect with your audience throughout February.

Here are the key dates we’ll explore this month:

• Black History Month: All month
• Groundhog Day: February 2
• World Cancer Day: February 4
• Super Bowl Sunday: February 9 (Date varies)
• Valentine’s Day: February 14
• Presidents’ Day: February 17 (third Monday of February)
• National Random Acts of Kindness Day: February 17
• World Day of Social Justice: February 20
• International Mother Language Day: February 21
• Leap Year: February 29 (Every four years)

Now, let’s see how to create engaging February email marketing campaigns for them.

1. Black History Month

February celebrates Black History Month, honoring Black communities’ legacy, achievements, and cultural contributions worldwide.

This observance allows brands to educate, inspire, and show support through thoughtful marketing messages.

Email campaign: Share educational content, spotlight Black creators, or highlight partnerships with Black-owned businesses. Showcase products or initiatives that align with the themes of empowerment and inclusivity. Consider creating exclusive offers to support organizations or causes tied to Black History Month.

When to send: Launch your campaign at the beginning of February to increase awareness. To maintain monthly engagement, follow up with weekly emails focusing on different aspects of Black culture, history, or businesses.

Subject lines: Craft simple, inclusive, and inspiring subject lines like the following examples from popular brands.

• The ULTIMATE Black History Month reading list 📚 (Penguin Books)
• This BHM, tell stories that make a difference (Masterclass)
• ✨Make a statement ✨ (Etsy)

Email copy: Introduce Black History Month by highlighting its importance and your commitment to supporting the cause. Share stories, historical moments, or testimonials from Black voices. Keep the email copy respectful and uplifting, encouraging your audience to join the conversation or take action.

Visuals: Use rich, bold visuals that celebrate Black culture, such as empowering portraits, historical icons, or modern designs featuring the colors red, black, and green.

CTAs: Inspire action with copy like: “Discover Black-Owned Brands,” “Learn More About Black History,” or “Shop Our Black History Month Collection.”

Example: Starbucks

In this simple February email campaign, Starbucks highlights Black History Month by celebrating everyday Black excellence among their partners (employees).

The thoughtful messaging aligns directly with their community values, emphasizing inclusivity and empowerment. Employee quotes add a personal, authentic touch, showcasing their experiences and perspectives on Black excellence.

Overall, the email has a clean and inviting design. It combines vibrant colors with inspiring visuals of its partners to create a positive experience.

Subject line: Celebrating Black History Month

2. Groundhog Day

February 2 marks Groundhog Day, a quirky tradition deriving from the Pennsylvania Dutch superstition that predicts whether we’ll face more weeks of winter or get an early spring.

Made famous by the iconic movie of the same name, this day is a perfect chance to have fun with your audience and break up the winter monotony with playful campaigns.

Email campaign: To create engaging content, reference the movie Groundhog Day. Run a “relive the day” promotion featuring deals that customers can redeem multiple times or a “time loop” giveaway where participants have chances to win the same prize repeatedly. Also, use lighthearted themes about weather predictions and seasonal changes.

When to send: Schedule your first email a day or two before Groundhog Day to generate curiosity. Follow up on February 2 with your deals or events and add an optional post-day email highlighting what the groundhog predicted.

Subject lines: Here are some examples you can steal.

• A Groundhog’s Day treat for you. (Burt’s Bees)
• Happy Groundhog Day! Shadow or not, save 15% today! (Leesa)
• Happy Groundhog Day! We predict a dinnertime deal.

Email copy: Have fun with the theme by referencing the movie: “Just like Phil Connors, you might want to relive this deal over and over again.” Or use humor about the season: “If it’s six more weeks of winter, at least we’ve got cozy offers to warm you up!” Keep the tone light and engaging.

Visuals: Incorporate graphics of groundhogs, seasonal scenes (snow vs. flowers), or nods to the movie (like alarm clocks or time loops). Bright, cheerful colors will keep the design interesting and attention-grabbing.

CTAs: Encourage interaction with CTAs like: “Check Out Today’s Deals,” “Relive the Fun – Shop Now,” and “Celebrate Groundhog Day With Us!”

Example: Meowingtons

This February email marketing campaign by Meowingtons is a fun and creative way to celebrate the quirky tradition while promoting various products. By cleverly incorporating movie references, such as “Well, it’s Groundhog Day… again,” they establish a playful tone that sparks nostalgia.

The campaign cleverly incorporates the movie’s time loop theme into its promotion by repeating its cat bed sale (in the full version), making it relatable and engaging for its audience.

Subject line: Groundhog Day Special!

3. World Cancer Day

Here’s another great initiative to raise awareness, promote prevention, and support those affected by cancer.

World Cancer Day will allow you to join the conversation with meaningful campaigns that inspire hope and action. This World Day is observed on February 4 every year.

Email campaign: Highlight your support for cancer awareness and research. Consider sharing inspirational survivor stories, promoting fundraising partnerships, or offering special products where proceeds go toward cancer research organizations. Brands can also encourage self-care and health screenings as part of the message.

When to send: Schedule your campaign for February 4 to highlight contributions made, special sales, or partnerships with different organizations.

Subject lines: Write thoughtful and appropriate copy. Blue and orange hearts, the official colors of World Cancer Day, can make your creation stand out.

• Join Us in Supporting World Cancer Day 🧡
• Small Actions Can Make a Big Impact
• Together, We Can Make a Difference. 💙

Email copy: Focus on the importance of coming together to fight cancer, whether through donations, education, or support. Keep the tone empathetic and inspiring. Include actionable steps like donating, sharing resources, or participating in events.

Visuals: Choose images that evoke hope and solidarity. Examples include symbolic ribbons, heartfelt group photos, or creative visuals with statistics and messages of strength.

CTAs: Use buttons like “Donate today” or “Support Cancer Research Now” to inspire immediate action.

Example: La Roche-Posay

La Roche-Posay’s February email marketing campaign takes a compassionate approach by addressing the often-overlooked skincare needs of cancer patients.

With a focus on safe, dermatologist-approved solutions, the campaign highlights the brand’s commitment to improving their quality of life during treatment.

Partnerships with organizations like the American Cancer Society add credibility, while the simple design and actionable CTAs like “Discover the Healing Power of Touch” encourage engagement.

Subject Line: Join us in supporting cancer patients & their caregivers.

4. Super Bowl Sunday

Super Bowl Sunday isn’t just about football—it’s about gathering with friends, indulging in favorite snacks, and enjoying everything from the game to the halftime show and the memorable commercials.

Whether people are hardcore fans or just there for the food and fun, it’s the perfect time to jump in with game-day-inspired campaigns that everyone can enjoy.

This year, Super Bowl Sunday is on February 9. In 2026, it’ll be on February 8, while in 2027 on February 14, which coincides with Valentine’s Day.

Email campaign: Promote game-day essentials, share snack recipes, party-planning tips, or even football-themed contests to engage your audience. If your brand has nothing to do with sports, acknowledge the day with non-football-related activities like “Super Bowl for Self-Care” or “Game Day for Bookworms.”

When to send: Plan your campaign in early February to build anticipation for the big day, with a follow-up email closer to February 9 featuring last-minute offers or ideas.

Subject lines: 

• Super Bowl Recipes (A Beautiful Mess)
• Getting Excited For The 2024 Super Bowl! 🏈 (John’s Crazy Socks)
• Book Now: Snap Up Your Suite for Super Bowl 2024 (The Venetian Resort)

Email copy: Create a sense of urgency and fun with copy like “Get ready to host the ultimate Super Bowl party!” or “Don’t miss your chance to score amazing deals!” Keep the tone fun and engaging, inviting all customers to participate.

Visuals: Add football-themed graphics like jerseys, stadiums, and snack spreads. Vibrant colors like green, brown, and gold can make the email pop. If humor fits your brand, you can also use playful memes.

CTAs:

• Shop Game Day Deals Now
• Get Game-Ready
• Join Our Super Bowl Contest

Example: Timex

Timex’s Super Bowl February email marketing campaign celebrates the champions with exclusive, team-branded watches that let fans wear their pride.

Bold visuals featuring the winning team’s logo and vibrant Super Bowl branding grab attention, while the copy highlights the players’ determination and invites customers to commemorate the victory. With a direct email CTA like “Shop Now,” this campaign scores big with sports enthusiasts.

Subject line: Rep the Super Bowl LVI Champs!

5. Valentine’s Day

Valentine’s Day is here, and love is in the air! Whether it’s romantic, platonic, or all about self-love, February 14 is the ultimate day to celebrate connection and care.

From heartwarming wishes to special offers, it’s the perfect opportunity to delight your customers and spread a little extra joy.

Email campaign: Highlight gift guides for every relationship type—romantic partners, best friends, or even “self-love” treats. Incorporate Cupid-themed designs and puns like “Cupid’s Picks” or “Arrow-Straight Deals.” Consider running contests or encouraging customers to share their love stories with your brand on social media.

When to send: Launch your campaign with gift ideas and reminders at the start of February. Follow up closer to the day with last-minute offers or downloadable Valentine’s cards for procrastinators.

Subject lines: Here are some great Valentine’s Day subject lines to steal your subscribers’ hearts.

• 💗 Happy Valentine’s Day! 💗 (MeUndies)
• A Valentine’s Day Treat For Your Hair 💘 (John Paul Mitchell)
• Still looking for your Valentine’s Day gift? (Ray-Ban)

Email copy: Use a fun and playful tone to reflect the spirit of Valentine’s Day: “Cupid’s been busy picking out the perfect gifts for your loved ones—or for yourself! From heartwarming tokens to indulgent treats, we’ve got everything to make this Valentine’s Day unforgettable.” Keep it inclusive by celebrating all kinds of love and encouraging everyone to join the fun.

Visuals: Vibrant pinks, reds, and whites paired with Cupid-inspired graphics like arrows, hearts, and love letters create an eye-catching email design. Consider elevating it with fun animations like a flying Cupid or twinkling stars.

CTAs: To stay true to the theme and attract attention, use button copy like “Shop Cupid’s Picks,” “Find Your Perfect Valentine’s Gift,” or “Treat Yourself Today.”

Example: John’s Crazy Socks

John’s Crazy Socks brings the Valentine’s Day spirit to life with a beautiful campaign. Featuring their Valentine’s Collection of cozy, love-themed socks, the email combines vibrant visuals of heart and emoji designs with charming copy like “Warm Feet, Happy Heart.”

The campaign highlights the mission to spread love and inclusion with every purchase. Lastly, the supporting copy encourages customers to shop early, while the fun, festive tone makes this email a perfect Valentine’s Day treat.

Subject Line: Spread the love this Valentine’s Day ❤️

Additional Resources

Take a look at our dedicated Valentine’s Day posts for more.

• Valentine’s Day Email Marketing: Tips, Ideas & Examples
• Top Valentine’s Statistics & Facts For Marketers
• Valentine’s Day Email Templates To Boost Sales

6. Presidents’ Day

Another great addition to your February email marketing strategy is Presidents’ Day, celebrated on the third Monday of February.

It honors the legacies of America’s presidents, particularly George Washington and Abraham Lincoln. Over time, it has evolved into a day to reflect on leadership, history, and the values that shaped the nation. It’s also become synonymous with big retail sales, making it perfect for brands to connect with customers.

This year, it’s on February 17, while in 2026, it’ll be on February 16.

Email campaign: Embrace the patriotic theme by running a Presidents’ Day sale or promoting American-made products. You can highlight discounts, share inspiring quotes from presidents, or offer creative “election-style” campaigns where customers can “vote” for their favorite deals or products.

When to send: Start your campaign in mid-February with emails teasing sales or special offers. Follow up on Presidents’ Day itself with last-minute deals or reminders.

Subject lines:

• Hurry ⏳ President’s Day Sale is ENDING! (Tommie Copper)
• The Presidents’ Day Sale Is Here (Michael Kors)
• Shop smart this Presidents’ Day weekend (HP)

Email copy: Celebrate the day with inspiring language like “Shop American-made favorites and exclusive deals.” Keep the tone patriotic and engaging, focusing on the themes of history and value.

Visuals: Use a red, white, and blue color palette paired with stars, stripes, and iconic images of presidents like Washington and Lincoln. Simple, patriotic designs can make the email stand out while keeping it relevant to the theme.

CTAs: “Shop Presidents’ Day Deals,” “Explore American-Made Favorites,” or “Save Big This Presidents’ Day” will do the trick. Make sure to use red buttons to make your call-to-action stand out.

Example: Burrow

This campaign uses urgency and simplicity to drive sales with a “Last Chance” promotion. What’s more, Burrow has a clean design that emphasizes the discount on the featured product. It’s paired with a bold headline and straightforward messaging, such as “One last chance to save.”

The patriotic theme is subtle, with red accents and star icons, focusing on the sale’s value. The clear CTA, “Shop the Sale,” encourages immediate action, while the additional section teasing a future release keeps readers engaged beyond the holiday sale.

Subject line: Presidents’ Day savings end tonight

7. National Random Acts of Kindness Day

February 17 is all about spreading kindness and joy. Random Acts of Kindness Day encourages people to make the world a little brighter with thoughtful gestures—big or small.

Use this day to inspire positivity and build a deeper, more meaningful connection with your audience—starting with a heartfelt email filled with kindness.

Email campaign: Celebrate the spirit of giving by encouraging your audience to perform acts of kindness. Share ideas like donating to a cause, complimenting a stranger, or supporting a local business. Also, showcase your brand’s initiatives, like a charitable donation for every purchase or a special giveaway for customers who pay it forward.

When to send:  Deliver your campaign on February 17 to encourage participation. You can also send a follow-up email sharing stories or outcomes of the kindness movement.

Subject lines:

• Small Acts Of Kindness (Kurt Geiger)
• Join the Kindness Movement
• Discover Ways to Spread Joy

Email copy: To encourage action, keep the tone inspiring and uplifting. For example, you can use copy like this: “Let’s make the world a kinder place! Random Acts of Kindness Day is your chance to spread positivity and brighten someone’s day. Every little act matters, whether through a smile, a donation, or a helping hand. Let’s celebrate kindness together!”

Visuals: Use cheerful, heartwarming images like smiling faces, hands offering gifts, or bright, colorful email designs. Include graphics that reflect generosity and connection, such as hearts, flowers, or people helping each other.

CTAs:

• Join the Kindness Movement
• Make a Difference Today
• Discover Ways to Spread Joy

Example: Recoil

Recoil’s Random Acts of Kindness Day campaign encourages customers to donate used clothing to benefit children in need.

The beautiful visuals, including an adorable panda mascot, sunny graphics, and heartfelt imagery of beneficiaries, create a positive and uplifting tone. The call-to-action, “Donate to Our Stores by February 29,” provides a clear deadline, while the thank-you note promotes gratitude and community spirit.

Subject line: Spread Kindness: Celebrate Random Acts of Kindness Day with Us!

8. World Day of Social Justice

Another meaningful addition to your February email marketing planner is the World Day of Social Justice on February 20.

While it isn’t typically a promotional occasion, this day highlights efforts to build a more inclusive society. It also addresses critical issues such as poverty, inequality, human rights, and access to education.

Email campaign: Focus on initiatives that promote social justice. Show your brand’s efforts toward inclusivity, sustainability, or community outreach. Partner with organizations that support social justice causes or launch a fundraising campaign with a portion of sales going to a related nonprofit. Include actionable tips on how your audience can make a difference, like supporting local businesses, donating, or advocating for equity.

When to send: Deliver your campaign on the same day to celebrate and inform your audience about pressing issues. Sending it early in the morning will work well.

Subject lines:

• Together, We Can Make a Fairer World 🌍
• Stand Up for Social Justice Today
• Let’s Build a Better Tomorrow, Starting Now

Email copy: Emphasize the importance of collective action and your brand’s role in driving positive change. Use empowering language. For example: “Social justice starts with all of us. Join us in making a difference by supporting programs that create equal opportunities and promote fairness.” Lastly, share inspiring stories or statistics to show the impact of taking action.

Visuals: Use images of diverse communities, equality symbols (e.g., scales of justice), or snapshots from initiatives your brand supports. Include warm, inviting colors like green or gold to convey hope and progress.

CTAs:

• Support Social Justice Now
• Take action today!
• Join the Movement

Template: Awareness design

This email template is ideal for World Day of Social Justice email campaigns, with its clean design, strategically-placed visuals, and actionable layout.

The bold header grabs attention, the tips section encourages engagement, and the prominent “Join the Movement” button drives action. The color palette and content blocks are perfect for communicating meaningful initiatives without overwhelming the recipient.

Try it

9. International Mother Language Day

As February ends, we come across International Mother Language Day, celebrated on February 21. This day highlights the beauty of linguistic diversity and the importance of preserving cultural heritage. Also, it honors the power of languages and your customers’ diverse backgrounds.

Email campaign: Share stories about the origins of different languages, feature multilingual content, or highlight products that reflect cultural traditions. If applicable, create special discounts for items with global or cultural significance or invite customers to share their favorite phrases in their mother tongue.

When to send: Start your campaign a few days before February 21 to spark interest, with a follow-up email on the day itself featuring a spotlight on languages or customer contributions.

Subject lines:

• Celebrate the Languages That Unite Us 🌎
• Words That Build Bridges: Let’s Celebrate Diversity!
• Your Voice, Your Heritage, Your Story 💬

Email copy: Show the importance of linguistic diversity with inclusive language: “Languages are more than words—they’re the heart of culture and connection. Join us in celebrating International Mother Language Day by exploring traditions, stories, and expressions worldwide.” Focus on the unifying power of languages and encourage participation through storytelling or sharing.

Visuals: Incorporate designs that reflect cultural richness, such as global maps, traditional patterns, or typography in various languages.

CTAs:

• Explore Multicultural Stories
• Discover Products That Celebrate Diversity
• Share Your Language With Us

Template: Promotional design

This email template is perfect for International Mother Language Day campaigns as it celebrates global diversity and exploration.

The vibrant imagery and engaging content can be easily adapted to highlight different languages and cultures. Use the various CTA buttons to encourage your audience to discover and appreciate linguistic diversity or promote special products related to the day.

Customize it

10. Leap Year

A leap year occurs only once every four years, making February 29 a rare and exciting occasion. This is the perfect opportunity to engage your audience with creative, once-in-a-leap-year campaigns.

2028 will be the next leap year, so you have plenty of time to plan your sale.

Email campaign: Highlight the day’s uniqueness with exclusive, time-sensitive offers like “Deals That Only Leap Years Bring” or “One-Day-Only Specials.” Create content that reflects the rarity of February 29, such as trivia about leap years or a fun countdown to the next one.

When to send: Start building excitement with teasers a week before February 29. Follow up on the day with your main campaign, and consider adding a last-chance email for evening shoppers.

Subject lines:

• Leap Year Lip Sale❣️ (Bésame Cosmetics)
• Don’t miss your FREE Leap Year treat! (Burt’s Bees)
• Leap Year Flash Sale! 29% Off 🎉 (MVMT)

Email copy: Show the exclusivity of your sale with copy like: “February 29 only comes around every four years, so we’re making it unforgettable with deals and surprises just for today. Don’t miss your chance to leap into something special!”

Visuals: Use visual elements such as frogs, calendars, or clocks to highlight the leap-year theme. Vibrant, cheerful colors will keep the design fresh and engaging.

CTAs:

• Shop Leap Year Specials
• Grab Your One-Day Deal
• Leap Into the Fun

Example: Terre Bleu

Terre Bleu’s February email marketing campaign cleverly ties the Leap Year theme with playful frog visuals and a bold 29% discount. The email highlights key products with clear “Shop Now” CTAs, making it easy for customers to engage.

The countdown timer adds urgency, encouraging quick action, while the cohesive design and social sharing options make the campaign more engaging and effective.

Subject line: Leap into Our Lavender Sale, It Only Happens Once Every Four Years! 🐸

Valentine’s Day Email Marketing Checklist

Valentine’s Day is one of the most significant sales opportunities of the year, making it essential to craft a well-thought-out email marketing strategy.

Below, our checklist will guide you through the steps you need to take:

• Set your campaign goal: Decide if your focus is boosting sales, sharing a gift guide, or engaging with personalized messages.
• Design festive signup forms: Use holiday-themed visuals, enticing offers, and clear CTAs to attract subscribers.
• Write engaging subject lines: Keep them short, festive, and actionable, using emojis and urgency to grab attention.
• Create clear and bold CTAs: Use action-oriented language like “Shop Now” or “Claim Your Deal,” and ensure buttons stand out with holiday colors.
• Leverage pre-made templates: Customize Valentine’s Day templates with your branding, visuals, and messaging to save time.
• Segment and personalize: Tailor emails for audience segments like couples, singles, or gift-givers, and use customer names or past purchases.
• Include a Valentine’s gift guide: Feature collections like “Top Picks for Her,” “Self-Love Treats,” or “Gifts Under $50.”
• Automate email sequences: Set up workflows for teaser emails, promotions, and last-minute reminders, and follow up with post-Valentine’s thank-yous.
• A/B test your messages: Test subject lines, CTA placements, visuals, and copy to find what resonates best with your audience.
• Follow up after Valentine’s: Send appreciation emails, clearance deals, or self-love campaigns to maintain momentum.

Further reading: For the full strategy breakdown, visit our Valentine’s Day email marketing guide.

Valentine’s Day Email Templates

You got the tips; now let’s make this Valentine’s Day sweeter and stress-free with premade newsletter templates.

Whether promoting a special sale, sharing heartfelt messages, or running a giveaway, these designs help you save time while delivering beautifully designed emails that your audience will love.

To customize them, sign up for a free Moosend account and head to the email editor.

Love blooms newsletter template

This Valentine’s Day email template is perfect for creating a warm and romantic campaign. Its clean layout and elegant visuals, featuring soft pinks and floral imagery, capture the essence of the holiday.

The design is highly customizable—brands can easily swap in their products, update the text to match their tone, and adjust the CTA buttons to align with their goals. Whether promoting flowers, chocolates, or heartfelt gifts, this template is the perfect addition to your February email marketing strategy.

Customize it

Be my Valentine newsletter design

Here’s a bold and playful design perfect for eye-catching campaigns. The vibrant red accents and heart-themed visuals immediately grab attention, while the cheeky headlines add a fun and engaging tone.

The versatile layout allows brands to showcase products, promotions, or even special messages. The large CTA button, content blocks, and visuals ensure easy navigation and a memorable shopping experience. It’s a great choice for capturing the excitement of Valentine’s Day.

Give it a go

Food for love email newsletter template

This Valentine’s Day email template is an excellent fit for restaurants or food-related businesses.

The visuals instantly capture attention and set a romantic tone, perfect for showcasing diverse dining options or gourmet creations. The structured layout allows easy customization—restaurants can highlight their special menus, reservation links, or promotions.

The clean design and elegant typography create a sophisticated yet inviting feel, making it ideal for enticing customers to plan their Valentine’s dinner or indulge in culinary delights.

Try it

Further reading: Check out our restaurant email marketing guide for more tips.

Get Your February Email Marketing Campaigns Ready

In this version of our monthly planner, you’ve explored how to create emails that celebrate cultural milestones, build meaningful connections, and share the spirit of kindness and love.

From thoughtful Black History Month initiatives to playful Groundhog Day campaigns and heartfelt Valentine’s Day messages, you have a blueprint for crafting impactful emails that resonate with your audience.

Now, it’s time to take the next step and turn these ideas into action. Sign up for a free Moosend account, hop into the editor, and make this February a month to remember.

FAQs

Here are some common questions about February email marketing.

1. What should be included in a February email newsletter?

A February newsletter should focus on seasonal highlights like Black History Month, Valentine’s Day gift guides, and Presidents’ Day sales. It should include engaging content such as tips, trends, or stories and use time-sensitive offers to drive action. For variety, remember to celebrate unique days like Random Acts of Kindness Day or Groundhog Day.

2. How do you say Happy Valentine’s Day in an email?

Keep it warm and genuine. Use a friendly greeting like “Wishing you a Happy Valentine’s Day!” or “Celebrate love with us this Valentine’s Day.” Acknowledge all kinds of love, from romantic to self-love, to make your message inclusive and heartfelt.