9 Best Omnisend Alternatives For Better Email Marketing [2024]

Omnisend is an email marketing and marketing automation service oriented mainly towards fulfilling the needs of eCommerce businesses.

But its users sometimes find out that the platform isn’t working as expected or its steep pricing isn’t ideal, hence the need to search for the best Omnisend alternatives in the market.

In this blog post, you’ll find:

• the most common reasons why people switch from Omnisend
• the best alternative services to Omnisend in detail

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How We Selected The Following Tools

All of the tools in this list have been tested by our team to provide an unbiased description of their features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

Top Omnisend Alternatives: Quick Comparison

Below is a quick comparison table with the best alternative tools to Omnisend.

While Omnisend is a decent email marketing software, some specific drawbacks lead users to search for an alternative service that suits their needs better.

Here are some of the most notable cons:

• Omnisend is built prioritizing the needs of eCommerce businesses
• Steep pricing that drains your budget fast and is difficult for small businesses to handle
• Contact list management is not efficient and requires too much manual effort
• Visual automation builder is difficult to use
• Triggers and flows don’t work as users expect
• Landing pages are rather basic
• Slow customer service and unclear FAQ section

Now let’s see each alternative service in more detail!

1. Moosend

Pricing: Paid plans start at $9/month, 30-day free trial

Best feature: Visual workflow editor with straightforward triggers and actions

Moosend is the top Omnisend competitor on this list due to its affordable pricing and ease of use it offers. This email marketing platform has a powerful drag-and-drop editor that’s been modernized and is effortless to use even by complete beginners. What’s more, users will find a wide array of pre-made email newsletter templates to enrich their marketing campaigns and save crucial time.

When it comes to automation, the platform can cover the needs of both eCommerce businesses and other industries. The visual automation editor is definitely easier to use than Omnisend’s, while the triggers you get are straightforward and work as intended. Even if you find yourself in trouble, our 24/7 support team will be there to assist you with anything.

Another crucial benefit of Moosend over Omnisend is the segmentation options you have. With Moosend, you can assign unlimited tags to your subscribers and manage them more efficiently. This also helps you create hyper-personalized email campaigns and deliver the right content to the right people.

Finally, Moosend boasts excellent deliverability rates, so you won’t need to worry about your campaigns ending up in the spam folder. The rich reporting and analytics will also provide you with all the necessary information to identify what works best with your audience and optimize your campaigns to yield the maximum results.

Moosend Best Omnisend Alternative Features

• Modern drag-and-drop editor that’s effortless to use
• Visual automation editor with pre-made triggers and flows
• Automated resending of your campaigns to people who haven’t opened them
• Signup forms and landing pages to grow and convert your audience
• Powerful custom reporting and analytics
• Integration with various apps (eCommerce platforms, CRM, etc.)

Moosend Pricing

Moosend’s paid plans start at $9/month and give you access to various features, including subscription forms, landing pages, and more.

You can easily sign up for a Moosend account to try out its features and see exactly why you should change.

Try Moosend

2. ActiveCampaign

Pricing: Paid plans start at $39/month, 14-day free trial

Best feature: Advanced marketing automation

ActiveCampaign is another worthy Omnisend competitor offering advanced marketing automation functionalities. The tool has a powerful email editor that is also user-friendly, which gives you plenty of content block options for your campaign creation. What’s more, the “campaign changes history” option lets you see what changes other users have made to your template.

Regarding automation, this is an ideal tool for users wishing to create more complex automated workflows. However, beginner users might struggle a bit to learn and use the platform at its full force. Specifically, you can create beautiful welcome email sequences, re-engagement and abandoned cart sequences, and more for your audience.

Finally, ActiveCampaign includes CRM functionality, so you can easily organize your email contacts, attach extra details, and keep your lists clean. This is super helpful, especially when you have a large audience.

ActiveCampaign Best Omnisend Competitor Features

• Email & SMS marketing
• Large variety of email templates
• Split automations
• Autoresponders
• Integration with software like Salesforce and Shopify

ActiveCampaign Pricing

Paid pricing of this tool starts at $39/month, giving you access to marketing automation, site and event tracking, subscription forms and more. There is also a 14-day free trial available for new users to try out the platform’s capabilities.

Check ActiveCampaign

3. Brevo (Formerly Sendinblue)

Pricing: Paid plans start at $25/month, free plan

Best feature: CRM capabilities

Brevo is a robust email marketing tool with SMS functionality that enables you to nail your marketing strategy. This Omnisend alternative service has a simple and straightforward UI that makes campaign creation an easy process. The email editor is intuitive, although sometimes it can be slow.

The in-built CRM tool of Brevo will help you manage your contacts and target your subscribers even more effectively with your email marketing campaigns. Combined with SMS marketing, you have a powerful combo to send the right message to the right people, and most importantly, to the device you desire.

The platform also features some great automation tools. Specifically, you can infuse your digital marketing strategy with re-engagement series, abandoned cart campaigns, welcome emails, and more. Moreover, the service is great at delivering the transactional emails of your eCommerce store.

All in all, Brevo is a flexible service capable of handling all your customer data and delivering personalized marketing messages to your target audience.

Brevo Key Features

• Unlimited contacts
• Newsletter signup forms (popups) and landing pages for lead generation.
• CRM tools
• Social media ads
• Transactional emails and API

Brevo Pricing

Brevo’s paid plans start at $25/month, giving you access to most of the features and no daily sending limit. You can also take advantage of the free plan to discover the platform at your own pace. It provides you with 300 emails/day.

Read our Brevo Analysis

4. GetResponse

Pricing: Paid plans start at $19/month, free plan

Best feature: Email and spam testing tools

GetResponse is a complete marketing tool to handle your website, email and SMS marketing needs. In essence, it’s a great choice to run your omnichannel marketing strategy. First of all, it provides many customization options so that brands can create their unique brand tone and use it when creating an email newsletter.

The platform helps you increase traffic and boost conversions the easy way through its complex automated series and email tracking options. Regarding email list management, you create contact profiles and custom segments based on your subscribers’ behavior and actions. Of course, this can be automated.

One major downside of this Omnisend alternative is the high price tag users need to pay in order to get all the much-needed features for their eCommerce businesses, like automation, product recommendations, A/B testing, and advanced segmentation.

GetResponse Best Features

• Web push notifications
• Autoresponders that enable you to focus on important tasks
• Sales funnels to convert your audience
• Live and on-demand webinars
• Website builder

GetResponse Pricing

Pricing plans start with the Essential plan at $19/month which gives you the essential tools to build and nurture your audience. For eCommerce automation, A/B testing and advanced segmentation, you’ll need the Pro plan which costs $59/month. The tool also has a free plan that’s ideal if you’re just starting out.

Check GetResponse

5. HubSpot

Pricing: Paid plans start at $50/month, free plan

Best feature: Ads retargeting tools

HubSpot is a full-fledged marketing suite with a range of products able to fulfill the needs of both SMBs and large enterprises. It incorporates website design, inbound marketing, social media, and email marketing. This solution is ideal for established businesses that aim to unify all their marketing efforts under a single roof.

Creating a new email is easy and it can be done by choosing from a collection of customizable goal-based templates. Coupled with its CRM functionality, you’ll be able to send personalized email campaigns and deliver a tailored customer experience. HubSpot also provides users with rich analytics and data about how their marketing efforts affect the customers’ experience across their entire buyer’s journey.

What’s more, the tool provides “if/then” logic for your automated sequences so that the experience matches the customer journey.

Despite its wonderful capabilities, however, the platform is really pricey and as a matter of fact, users might be disappointed that features such as A/B testing are absent from the Starter plan.

HubSpot Best Features

• Email marketing automation
• Personalized emails based on customer data
• Rich analytics for marketing campaign optimization
• Award-winning customer support
• Integration with platforms like BigCommerce, Woocommerce, and Shopify.

HubSpot Pricing

Paid pricing of HubSpot’s Marketing Hub starts at $20/month for 1,000 marketing contacts. HubSpot also offers free (limited) access to its email marketing, CRM and CMS tools.

Check Hubspot

6. Klaviyo

Pricing: Paid plans start at $20/month, free plan

Best feature: Customizable autoresponders

Klaviyo is another Omnisend alternative solution that’s well-known for its eCommerce capabilities. Similar to Omnisend, it lets you communicate with your customers and grow your audience with email marketing and SMS automation. The software is easy to use and it can be seamlessly integrated into your online store in just a few clicks.

Klaviyo’s platform includes automated email campaigns, managing customer lifecycles, providing real-time insights regarding user activities, and personalizing the customer engagement.

What’s more, you get A/B testing functionality to establish what works best with your audience and customizable forms to bring in more leads. Overall, Klaviyo is a great automation platform to stay on top of your marketing game.

Klaviyo Best Features

• Powerful automation
• Pre-built SMS flows
• Email deliverability reporting
• Real-time segmentation for more effective campaigns
• Audience targeting tools

Klaviyo Pricing

The tool’s paid pricing starts at $20/month, allowing you to reach customers through both email and SMS. There is also a free plan for up to 250 contacts, giving you 500 monthly email sends and 150 free monthly SMS/MMS credits.

Check Klaviyo

7. EngageBay

Pricing: Paid plans start at $13/month, free plan

Best feature: 360-degree customer view

EngageBay is an all-in-one marketing, sales, and service automation platform with a free CRM capability. This makes it a great alternative choice for small businesses, SaaS companies and fast-growing businesses.

The platform comes equipped with various pre-designed templates that are easy to customize. Moreover, you’re able to create and schedule drip campaigns that strengthen your customer relationships. Of course, the tool lets you track these campaigns and analyze them to achieve improved results.

The tool also equips you with inline web forms and landing pages to increase your lead generation and grow faster. Finally, you get A/B testing, SMS marketing, and the ability to integrate with social media.

EngageBay Best Features

• Visual drag-and-drop workflow editor
• Web popups and customizable landing pages
• Device-friendly web push notifications
• Lead scoring
• Tag manager

EngageBay Pricing

The platform’s paid plans for marketing start at $13/month, giving you access to the landing page builder, SMS marketing, lead scoring and more. However, the platform also has a free plan for up to 500 contacts.

Check EngageBay

8. Mailchimp

Pricing: Paid plans start at $20/month, free plan

Best feature: Ready-to-use campaign templates

Mailchimp is an all-in-one email and marketing automation platform popular among businesses and agencies. As an Omnisend alternative solution, it offers beautiful email templates, up-to-date features, and a robust editor. With Mailchimp, you can insert numerous content blocks (e.g. videos, social buttons) to craft stunning email campaigns and convert your audience.

What’s more, the platform offers advanced multi-step automation to improve the customer journey. You also get rich analytics and tracking tools to monitor everything and improve your performance.

Overall, Mailchimp is a great choice regarding automation and campaign creation, but users might get a little lost before finding exactly what they’re looking for in the platform.

Mailchimp Best Features

• Multi-step workflows
• Send time optimization
• Creative assistant
• Behavioral targeting
• Cross-device email testing

Mailchimp Pricing

Paid pricing of the tool starts at $20/month for 500 contacts. Mailchimp also offers a completely free plan that’s limited, with up to 1,000 monthly email sends.

Read our Mailchimp Analysis

9. MailerLite

Pricing: Paid plans start at $10/month, free plan

Best feature: Email open rate by location

Last but not least, we have MailerLite, a simple email marketing and automation service for users seeking a straightforward solution. The platform’s editor features a custom HTML editor and several newsletter templates to simplify email creation. With MailerLite, you can also create popups for your website as well as landing pages to boost lead generation and conversions.

The platform also lets you craft automated emails to guide subscribers through every step of their journey, from welcoming to purchasing.

What’s interesting about MailerLite is the email open rate by location feature. This is immensely valuable for identifying your audience’s location and informing your future decisions based on such data. Thus, you can boost engagement and deliver more personalized content.

MailerLite Best Features

• Pre-made newsletter templates
• A/B testing
• Auto resend campaigns
• Unsubscribe page builder
• Sell digital products

MailerLite Pricing

The platform’s paid pricing starts at $10/month and offers unlimited templates, dynamic emails, selling digital products and more. There is also a free plan for up to 1,000 subscribers and 12,000 monthly emails.

Read our Mailerlite Analysis

Conclusion

There is no denying that Omnisend offers a pretty decent service for eCommerce brands. But there are also other alternative services as you saw that are cheaper, offer better usability or more advanced features that your business could benefit from. This guide hopefully showcased the options you have in case you decide to switch to another platform.

If you’ve already made up your mind and want to give Moosend a try, sign up for a free account today and explore how you can scale your business and streamline your processes without breaking the bank!