7 Zoho Campaigns Alternatives For Better Functionality [2024]
Published By Marilia Dimitriou
July 18, 2022
18/07/22
Zoho Campaigns is among the cheap email marketing platforms you can use to get started with email marketing. However, while it is affordable, users have noticed a few issues that may hinder your endeavors.
Some of them include poor email deliverability, failure to reach the primary inbox, and limited functionality. To give you a hand, today we’ll examine the best Zoho Campaigns alternatives for better email deliverability and functionality.
Without further ado, let’s look at the most popular competitors out there.
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How We Selected The Following Tools
All of the tools in this list have been tested by our team to provide an unbiased description of their features and capabilities.
We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.
Zoho Campaigns Competitors: Comparison Table
As mentioned above, Zoho Campaigns’ main problem is its inability to maintain consistency when sending an email campaign. This, along with the lack of features, makes Zoho Campaigns an email marketing software that may not be ideal for scaling your business.
If you want to find an equally easy-to-use platform but with better functionality, email deliverability, and additional tools, here are the top competitors you can find:
| Price/Month | Free Plan/Trial | Unique Feature | Ratings | |
| Moosend | $9/month | Yes (30-day free trial) | Audience management features |  |
| Constant Contact | $12/month | Yes (60-day trial) | In-built CRM |  |
| Mailchimp | $20/month | Yes (limited) | Multi-step automated workflows | |
| Brevo (formerly Sendinblue) | $25/month | Yes | Transactional email campaigns | |
| ActiveCampaign | $39/month | Yes (14-day trial) | Advanced marketing automation | |
| MailerLite | $10/month | Yes | A/B Testing tools | |
| GetResponse | $19/month | Yes | Conversion funnel | |
Now, let’s take a more detailed look at the alternatives listed above.
1. Moosend
Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)
Best for: SMBs, eCommerce, SaaS, Bloggers
Unique feature: Audience management features
If Zoho is letting you down, Moosend is the best Zoho Campaigns alternative to get your email marketing back on track. This email marketing automation software has user-friendly tools and advanced features to help your business thrive.
With Moosend, you can use the drag-and-drop editor to craft your marketing campaign in a few minutes or use one of the pre-made email templates to save time. Furthermore, it offers a form builder and landing page editor to expand your email list and boost conversions.
Regarding deliverability, Moosend has a 98% sender score to ensure that your email marketing campaigns will land in the inbox every single time. Compared to Zoho Campaigns, Moosend offers a variety of help articles, an Academy, and experienced customer support to help you learn the ropes.
Moreover, this email provider will equip you with advanced audience management features to boost your email marketing strategy. This way, you can segment your audience, manage your leads, and personalize the customer experience for better conversions.
Lastly, Moosend’s powerful marketing automation functionality allows you to set up smart, automated workflows for your audience. Thus, you can automate your marketing efforts, save time, and deliver more targeted experiences tailored to your subscribers’ needs.
Moosend Best Software Alternative Features
- Drag-and-drop email editor
- Pre-made email newsletter templates
- Sophisticated marketing automation features
- A/B Testing tool to optimize your campaigns
- Real-time reporting and analytics tools
- Integrations with CRM, eCommerce platforms, social media, etc.
Pricing
Moosend’s paid plans start at $9/month for 500 subscribers and unlimited email marketing campaigns. The email, form, and landing page builders, transactional emails (SMTP), reports, segmentation, and personalization features are all available in the Pro Plan.
You can sign up for a free account today to try out the builders and see if Moosend is the right fit for you!
2. Constant Contact
Pricing: Paid plans start at $12/month, 60-day free trial
Best for: Educators, Online course creators, Small businesses
Unique feature: In-built CRM
Constant Contact is among the top alternatives you can find, mainly for its advanced capabilities and tools. This provider is perfect for powering up your online marketing efforts with email campaigns and online event and project management features.
The email builder is easy-to-use, giving you numerous pre-made templates. If you want simple styles, then Constant Contact is just right. However, for more rich designs, you may want to consider an email builder with more options and dynamic content features.
Compared to Zoho Campaigns, where you need to pay extra for the CRM software, this platform has an in-built customer management tool to help you keep your contacts organized. Constant Contact also offers an event invitation management option that can help organizers promote their events and increase their registration rates.
Overall, this email marketing solution is great for marketers who want a simple alternative to Zoho Campaigns and Zoho CRM. Moreover, it’s worth noting that this platform offers only a subject line A/B Testing tool, unlike other Constant Contact alternatives.
Constant Contact Best Platform Features
- Simple email campaign builder
- Autoresponders
- Automated workflow editor
- Customer relationship management tool
- Social media ads
- Numerous integrations through API
Pricing
Constant Contact gives you a 60-day free trial to test its features. After that, you’ll need a paid subscription starting at $12/month. For the automated campaigns, you need to get the Plus Plan starting at $45/month.
Explore our detailed Constant Contact review to understand the pros and cons, pricing, features, and find answers to frequently asked questions (FAQ).
Read our Constant Contact Analysis
3. Mailchimp
Pricing: Paid plans start at $20/month, Limited free plan
Best for: Ecommerce, Agencies, Publishers
Unique feature: Multi-step automation workflows
Mailchimp couldn’t be absent from our list. This Zoho Campaigns alternative is equipped with advanced features and additional tools to run your email marketing strategy on autopilot.
Like the tools listed above, this email marketing software sports a drag-and-drop editor you can use to craft beautiful campaigns from scratch. Mailchimp is also popular for its multi-step marketing automation workflows, allowing you to craft a variety of sequences to target your audience.
Apart from marketing automation, this service has a variety of tools to help you improve your email sending. More specifically, the send time optimization feature will help you find the best time to deliver your campaigns within 24 hours of your send date.
Lastly, as one of the most popular platforms out there, Mailchimp has an array of integrations you can use to streamline your processes. The only drawback is that there isn’t a visual workflow editor, which may be a problem for novice marketers who are used to a visual builder, unlike other Mailchimp competitors.
Mailchimp Best Software Features
- Simple email campaign editor
- Multi-step automated workflows
- Send time optimization tool
- Social media features
- Subscribe and unsubscribe notifications
Pricing
Mailchimp has a free plan, but you can only send 2,500 emails/month (500/day). For more emails and features, Mailchimp pricing starts at $20/month for 500 contacts with the Standard plan.
4. Brevo (Formerly Sendinblue)
Pricing: Paid plans start at $25/month, Free plan
Best for: Publishers, Agencies, eCommerce
Unique feature: Transactional email campaigns
Moving on, we have Brevo, an email marketing platform with SMS capabilities. This platform is powerful, but it’s a lot pricier than Zoho Campaigns and less affordable than the other tools on our list.
Regarding email creation, this alternative sports a visual campaign builder to add your copy and images. If you want to track your campaigns on the go, you can also use Brevo’s mobile app, a feature that can be useful if you are busy.
To manage your lists, you can use the built-in CRM system with the email marketing platform. You can also leverage the online forms and segmentation options to group your audience based on similar criteria like gender, age, profession, and more.
If you want to boost engagement, Brevo offers some great marketing automation tools to help you set up automated workflows for your audience. Regarding deliverability, the platform has a rate of 90.3, allowing you to land your campaigns in your recipients’ inboxes effortlessly.
Brevo (Formerly Sendinblue) Email Service Provider Features
- Drip campaigns
- SMS marketing tools
- Android mobile app for conversion funnel
- Transactional emails (SMTP)
- Integrations through email API
Pricing
Brevo offers a limited free plan for 300 email marketing campaigns per day. To send more, you have to get a paid plan starting at $25/month for 20K messages.
If you want a more affordable and powerful email marketing platform, check out our list of the best affordable Brevo alternatives.
5. ActiveCampaign
Pricing: Paid plans start at $39/month, 14-day free trial
Best for: Experienced marketers, SMBs, SaaS, eCommerce
Unique feature: Advanced marketing automation
ActiveCampaign is an email marketing automation service known for its advanced capabilities and functionality. This Zoho Campaigns alternative is geared towards experienced marketers and online stores that want to set up advanced sequences to engage their subscribers with relevant content.
Along with transactional emails, businesses can keep their customers up-to-date with important order details that will improve their customer journey and experience.
Like the rest of the platforms on our list, ActiveCampaign offers CRM and sales automation tools to nurture your leads automatically, keep track of deals, and notify your sales team about changes in lead status.
Lastly, this platform comes with advanced custom reports to track your performance and make data-driven decisions about your strategy.
ActiveCampaign Best Software Features
- Advanced automated workflows
- Online form builder
- Email campaign management
- SMTP server
- Integrations with Salesforce, Microsoft, Linkedin, etc.
Pricing
ActiveCampaign’s email marketing tools are free to use for 14 days. After the trial expires, you can get one of the paid plans starting at $39/month for 1,000 contacts.
If you’re looking for a less complicated email marketing service, you can always check some more beginner-friendly ActiveCampaign alternatives.
6. MailerLite
Pricing: Paid plans start at $10/month, Free plan
Best for: SMBs, SaaS, eCommerce
Unique feature: A/B Testing tools
Next in our best Zoho Campaigns competitor list is MailerLite, a very simple and user-friendly email marketing service suitable for small businesses and beginners.
Users can craft new campaigns using the visual campaign builder in a few minutes. Moreover, MailerLite offers pre-made email newsletter templates to save time and effort. You can also use the landing page builder to power your lead generation efforts with SEO-optimized web pages.
If you are concerned about the performance and optimization of your campaigns, MailerLite also offers some great A/B Testing tools to boost your digital marketing efforts. This way, you can improve your email marketing campaigns for better results and conversions.
Lastly, MailerLite offers autoresponders and multi-step workflows to help you target your audience with the right message at the right time.
MailterLite Best Email Service Features
- Subscriber management tool
- Newsletter signup forms
- A/B Testing options
- Reporting and analytics
Pricing
MailerLite has a free plan for 1,000 contacts, one user, and 12,000 emails/month. For more, paid plans start at $10/month for 1,000 contacts, giving you access to dynamic emails, unlimited templates, and more.
7. GetResponse
Pricing: Paid plans start at $19/month, Free plan
Best for: eCommerce, Publishers
Unique feature: Conversion funnels
GetResponse couldn’t be absent from our list. This Zoho Campaigns alternative is ideal for eCommerce store owners who want an email marketing service to increase their subscriber base and customers.
More specifically, this alternative is equipped with an easy-to-use email builder to create beautiful newsletters and promotional messages for your audience. Then, you can use the email analytics feature to monitor performance and optimize your strategy based on your findings.
Furthermore, GetResponse will give you access to list management tools to organize your subscribers and divide them into segments for better engagement. The marketing automation features will let you create smart sequences for your subscribers to engage them with the best offers and deals based on their interests.
Lastly, you can leverage GetResponse’s webinar creation tools to craft evergreen content that will nurture your leads into loyal customers of your brand.
GetResponse Best Email Service Features
- Email list management tools
- Subscriber scoring option
- Polls and surveys
- Web push notifications
Pricing
GetResponse has a free plan, but it’s only for up to 500 subscribers. For additional features and more contacts, you need to get a paid subscription like the Email Marketing plan for $19/month, the Marketing Automation for $56, and the eCommerce Marketing for $110 per month.
The Best Zoho Campaigns Alternatives To Help You Out
Zoho Campaigns is a great option for marketers who want a simple marketing solution to get started with email marketing. However, Zoho Campaigns may not be the right tool to help you succeed if you want more advanced functionality and email deliverability.
Instead, you can choose one of the email marketing services listed above to get your email strategy back on track. The market has a lot of options to offer. Before you commit to your new tool, test any free plans or trials to ensure that it’s the right fit for your business.
So, now that you know what’s out there, why not give Moosend a go by signing up for a free account today and taking the email editor for a spin?
The choice is yours!
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