Travel Tuesday Email Marketing Guide to Boost Sales [2025]

While Black Friday and Cyber Monday are known as the biggest shopping events of the fall season, a new player is gaining ground: Travel Tuesday.

Happening on the first Tuesday after Thanksgiving, it’s the perfect opportunity for businesses in the travel and tourism industry to generate quick sales and boost brand awareness.

So, if you’re thinking about building a Travel Tuesday email marketing strategy or enhancing your existing efforts, our guide is for you. We’ll share best practices to get you started, inspiring campaign examples, and pre-made email templates to save you time.

Why Send Travel Tuesday Email Campaigns

According to a recent McKinsey report, online search interest for Travel Tuesday is growing rapidly. Consumers actively seek travel-related deals and discounts to save on their upcoming trips. While this trend is massive in the US, Canada, and the UK, European and Asian countries are gradually joining the movement.

Airlines, travel and booking platforms, tour companies, and hotels can benefit from this holiday. Here’s why:

• Boost off-season earnings: Drive quick sales during a relatively slow travel season to generate revenue for upcoming months.
• Build brand awareness: Increase your brand’s visibility and attract new customers with smart incentives, such as discounts.
• Increase customer loyalty: Delight existing customers with special incentives to boost retention rates.
• Stand out from the competition: Outperform competitors who haven’t yet joined the hype to gain more popularity as a brand.

So, if you’re in the travel industry, you should definitely add this event to your email marketing calendar.

How to Create Compelling Travel Tuesday Email Marketing Campaigns

During the fall season, your recipients’ inboxes are flooded with emails, making it a challenge to stand out from other businesses.

Here’s how to create attention-grabbing Travel Tuesday emails that will cut through the noise and get your audience’s attention.

1. Set a clear goal

The first rule of thumb is to set a clear goal for your Travel Tuesday campaign strategy. Do you want to boost brand awareness or drive immediate sales? Maybe you want to achieve both at once.

The more concrete your goal is, the more it’ll help you to bring essential resources together to meet it. From budget planning to creative design and distribution, find the winning recipe to boost campaign performance. Also, ensure everyone on your team is aligned to produce the best possible results.

For example, if you’re preparing a Travel Tuesday deal, discuss the best messaging, timing, and format to boost campaign performance. Identify additional actions that can boost your outreach, including personalization tactics, homepage pop-up forms, and cross-promotion on other channels, such as social media and SMS.

Moreover, differentiate your messaging from previous shopping events, like Black Friday. Find a fresh promotional angle to make it stand out. Otherwise, you risk confusing or boring your audience.

2. Write converting subject lines

The first email element that will determine your campaign’s success is the email subject line. Along with the preview text, it informs recipients about the content of your message. If you can build curiosity and anticipation, you’ll significantly boost your open rates.

Here are some great examples:

• Travel Tuesday savings 💸
• Ready, set, jet! Travel Tuesday starts now
• Your cart is lonely… and it’s Travel Tuesday! ✈️
• Limited-time Travel Tuesday flash sale ⏳
• Travel Tuesday Deal: Book now!
• See the world with us this Travel Tuesday
• Your loyalty gets rewarded this Travel Tuesday

Adding a sense of urgency in the subject line can help boost open and conversion rates, as long as it’s authentic and not just salesy.

If you can’t come up with a unique Travel Tuesday subject line, use an AI writer to gain inspiration or try A/B testing to find the copy version that resonates with your audience.

Try Moosend’s AI writer

3. Craft value-oriented copy

When recipients open your email, they should grasp its purpose at a glance. For example, if you’re promoting a Travel Tuesday offer, adding keywords, such as deal, savings, or discount in the headline, is a clever move.

Use the rest of the copy to build anticipation and trust around your products or services. Begin by sharing the new experiences and benefits your target audience will gain to keep them hooked.

For instance, if you run a travel agency, highlight the value of your offer, such as savings, unique travel destinations, and key sightseeing and recreational activities. To back this up, use social proof like star ratings and testimonials from recent travelers. You can also power up your copy with storytelling techniques, such as the AIDA model, to strengthen your messaging.

Finally, ensure your email’s call-to-action is clear throughout your copy. Use actionable phrases like “Book now” or “Explore destinations today” to motivate readers to click through.

Extra reading: For more inspiration, including copy tips and subject line ideas, take a look at our November Email Planner.

4. Enhance email design with travel themes

To make your Travel Tuesday campaign shine, build your email design around visual elements. Use high-quality images of your products, travel destinations, or hotel rooms to set expectations and entice readers.

Another way to make your emails more creative is by adding GIFs or videos. For example, you could show a quick tour of your hotel or an animation of your top destinations. Add plenty of spacing to optimize readability and ensure that your emails are responsive for mobile devices.

To save time, consider using pre-made email templates and customizing them to fit your specific needs. Most email marketing services have built-in libraries with ready-made assets to help you choose your favorite.

Check out this example from Moosend. You can easily tailor the copy and images to add your own style, including your logo and brand colors:

Get it for free

5. Use segmentation and personalization

Email list segmentation helps you send targeted messages to your audience by dividing them into distinct groups. For example, you can create a loyal customers segment and treat them with your best deals, while targeting new subscribers with a smaller discount.

But email personalization doesn’t stop there. You can also tailor campaigns based on demographics or real-time behavioral data. For instance, if someone browses European destinations, you can send them relevant discounts and content to help convert them into a customer. To streamline this process, rely on AI-powered tools with tagging features that automatically group subscribers based on their actions and interests.

Finally, you can personalize parts of your email with custom fields or dynamic content blocks. Add a personal touch by including the recipient’s name in the subject line or by showcasing services they’ve previously browsed. If you manage a car rental service, for instance, you can showcase the exact models a prospect has already viewed.

6. Create automated sequences

Sending a one-off email campaign to subscribers won’t lead to immediate results. Instead, use marketing automation software to set up drip emails and nurture your target audience through time-sensitive content, all while saving valuable time.

Let’s say you run a hotel booking platform and you’re planning promotional offers for the holiday season. You can schedule a teaser email a few days before Travel Tuesday to build anticipation and set expectations. Then, send an announcement on the exact date and a “last call” one day before the expiration day with a countdown timer to drive last-minute sales.

Most automation platforms, such as Moosend or Constant Contact, offer pre-made automation workflows for some of the most commonly used sequences, including cart abandonment and anniversary emails. You can adjust sequences and triggers using simple if/then logic.

Try Moosend for free

7. Track key performance metrics

Once your Travel Tuesday email campaign is complete, it’s time to analyze its performance to see what worked and what could be improved. Here are some key email metrics to monitor:

• Open rates
• Click-through rates
• Conversions
• Spam complaints
• Bounce rates

You can track this data using the analytics feature of your email marketing platform. For more in-depth information, you can integrate it with a more sophisticated tool such as Google Analytics or Tableau.

Then, compare these metrics to those of previous travel marketing campaigns to identify patterns that can be replicated in the future. Capitalize on data-informed tactics to make more informed and effective promotional decisions.

Finally, you can use A/B testing to try out different email variables, such as subject lines or sending times, and find what resonates most with your audience.

Travel Tuesday Email Examples & Why They Stand Out

Let’s explore some travel-related emails to inspire your seasonal campaigns and why they work.

Sonder Travel Tuesday email campaign

Subject line: Travel Tuesday savings 💸

Sonder built a Travel Tuesday email offering a 15% discount on 40+ destinations, which is a great seasonal incentive.

What works:

• The subject line and main headline immediately communicate the purpose and the savings benefit, leaving no room for confusion.
• The high-quality images of various top destinations create a sense of wanderlust, enticing readers to take advantage of the offer.
• The CTA button stands out visually from the rest of the text, using actionable copy to yield more clicks.

AllTrails last call email

Subject line: ENDS TONIGHT: 50% off AllTrails+

AllTrails shared a “last call” upsell email to announce that their biggest sale of the year is ending soon.

What works:

• The subject line and main copy create a sense of urgency by clearly stating that the discount is available only until the end of the day.
• The feature board informs customers what they will unlock by claiming the discount, reinforcing the value of the purchase.
• The email features a clear and prominent call-to-action button, making it easy for subscribers to take action before the deal expires.

Ryanair sale announcement email

Subject line: 2025 Flights on sale 🚨

Ryanair shared a brief email announcement to inform subscribers about 2025 flight offers, in a perfect format for your Travel Tuesday emails.

What works:

• The subject line informs readers about the email’s intent to get higher open rates from interested subscribers.
• The “Book now” button is strategically placed close to the visual, standing out in a complementary blue color shade.
• The terms and conditions are available in the email footer to build trust with recipients who wish to learn the full details of the offer.

VRBO early summer promo email

Subject line: Irresistible discounts

Share your summer discounts early to help recipients save for their seasonal travel plans like VRBO.

What works:

• The copy focuses on the benefits of booking early for the summer, emphasizing the savings and value customers gain by planning ahead.
• They divided the offers into three categories to help travelers quickly find deals that match their specific needs, from family getaways to romantic trips.
• In addition to the main CTA button, VRBO includes separate links for each category to drive more click-throughs.

Premade Travel Email Templates to Save Time

Ready to craft your Travel Tuesday email campaigns? Select one of Moosend’s templates below and customize it to suit your needs.

To get them, sign up for a Moosend account or register for a free 30-day trial.

Luxury hotel email template

Tweak this email template to promote your Travel Tuesday hotel offers in time for the holiday. Use your brand’s colors and add visually appealing photos to entice readers.

Customize it

Extra reading: Learn how to grow your hotel business with email marketing campaigns all year long in this guide.

Travel destination email template

Display different travel destinations or leisure activities with this simple yet creative email design. Pair it with an attractive subject line to meet your promotional goals.

Try it

Travel recommendation template

Use this template to showcase different city destinations, hotels, or sightseeing places using pop design elements. Keep the white spacing to enhance readability and add new content blocks if needed.

Tailor it

Extra reading: Find more travel and hospitality email templates to craft effective Travel Tuesday emails in this blog post.

Make Travel Tuesday Count

Ready to join this trending shopping event? Follow the practices above to design unique campaigns and offer incentives your subscribers would love to receive, from early-bird discounts to limited-time deals.

And remember, Travel Tuesday is all about experiences. Go beyond simple discounts by showcasing your travel destinations, explaining who they’re best for, and highlighting the top reasons to visit them. This will help you create truly impactful campaigns that turn your subscribers’ travel dreams into a reality.

FAQs

Let’s answer some frequently asked questions about this topic.

1. Is Travel Tuesday better than Cyber Monday?

Both shopping events have their own audiences. However, for businesses in the travel and hospitality industry, such as airlines and hotels, Travel Tuesday is a more suitable and effective event for promotions.

2. Is Travel Tuesday worth it?

Yes, Travel Tuesday has been gaining significant momentum over the last few years, especially in the US and Canada. European and Asian countries are following this trend at a steady pace.

3. When should I send a Travel Tuesday email campaign?

You can start nurturing your email audience a few days before Travel Tuesday to build anticipation and set expectations. For example, you could send an announcement on Thanksgiving that includes a heartfelt thank-you message to your customers.