30 Unique “Thank You for Your Business” Messages: Examples & Tips

Loyal customers and partners mean the world to businesses. Especially in a digital era, where access to competitive products and services is just a click away. To strengthen and nurture these relationships, it’s important to regularly express your gratitude for their support.

Sending “Thank you for your business” messages is a great way to do this. For example, you can share a thank you note to customers after making a first purchase, attending a webinar, or hitting a milestone, such as renewing their subscription.

Below, you’ll find premade thank you notes for various occasions based on your role and intent. You’ll also learn the benefits of this ongoing practice, including tips and ideas to level it up.

Why You Should Send “Thank You for Your Business” Messages

So why do businesses add thank you letters and cards to their customer retention and loyalty tactics? In brief, sending heartfelt thanks to current and new customers or partners will help you:

• Increase repeat customers and build enduring partnerships
• Boost customer satisfaction and loyalty
• Build a positive experience with your brand
• Turn qualified leads into customers

To shield these benefits, it’s important to create messages that make a lasting impression and add a unique tone to your communications. Injecting thoughtfulness and gratitude are key, but are they enough?

Thank You for Your Business Examples for Different Purposes

The content of a well-written thank-you message should be in line with the stage the customer or partner is in throughout their journey with your brand.

To help you out, we’ve divided the examples into distinct categories based on the department, role, and intent of this thank-you letter.

Once you find a message that suits you, copy this doc and customize your favorite one to please your recipients. Make sure to add a personalized greeting and email sign-off before hitting the send button.

Plus, we’ve placed some of them into premade email templates. If you’re searching for similar assets to start shaping your thank you messages, visit Moosend’s template library and pick a design that suits your needs.

Sales

Use cases: First/new purchase, anniversary, churn, loyalty incentives.

• We’re thrilled to see you again! Thank you for staying around and showing trust in our products, we won’t take this for granted. Enjoy [Product name] and stay tuned for more.
• In a world full of choices, thank you for becoming one of our top players. Enjoy your new purchase—we hope to see you again soon.
• We hope you enjoy [Product name] as much as we did when creating it for you. Thanks for supporting our small business, we’ll do our best to keep you happy.
• Is it true or are we dreaming? Thanks for choosing our services all over again, our business owes you a lot. We can’t put our gratitude into words anymore, so here’s a coupon code for your next purchase.
• We’re sad to see you go and honored to have you as a valuable customer for so long. Let us know what you’d like us to do differently in the future to improve customer experience and hopefully regain your trust.
• We just shipped your order and we’re as excited as you. Thank you for choosing our online store for your purchase, the best products are yet to come!
• Happy comp-anniversary! We couldn’t leave one of our most valuable customers without a special gift on this special day. Use this link to access one of our exclusive deals.

Marketing

Use cases: email subscription, referral, feedback, webinar.

• We’re so glad you joined our newsletter. You’ll be the first to learn about company news, exclusive sales, and releases. To greet you properly, here’s a 10% discount for your next purchase.
• Thanks for completing our quick survey and sharing valuable feedback about [Service]. You cannot imagine what it means to us.
• Thank you for recommending our service to your friend, we feel so humbled! Claim your incentive [Insert guidelines]. Let’s keep thriving together.
• We’re so grateful to have you as a valued customer of our business. We’d like to ask if you can offer us a quick review to share the benefits of our products with the rest of the world. In return, you’ll receive a swag box full of treats. What do you think?
• Thank you for attending our webinar, we hope you found it enlightening. For more information on [Service, product], click on the link below.
• We’re so excited you downloaded our [Guide/e-book] and for sharing similar interests/concerns with us. To find relevant resources, follow the link below.
• Thank you so much for taking the time and writing such a heartfelt review of our business. To show you what it means to us, here’s a [Gift]!

Customer support

Use cases: Delayed response, troubleshooting.

• Thanks for reaching out, we’ll do our best to get back to you as soon as possible. Your issue ticket number is XXX.
• Thank you for your patience and we’re so sorry for the delay. Our customer service team is doing their best to support you ASAP. Until then, check out our FAQ resources.
• Thank you for bringing up the issue with [Service]. As a result, we managed to resolve the problem in time, so you’re technically our hero. To express our gratitude, you’ll receive a swag box from us in the next few weeks.
• We’re currently renovating our physical shop, so we’d like to thank you in advance for your patience. You can still find everything you need in our online store.

Partners

Use cases: Relationship management, affiliate recruiting/onboarding.

• Thank you for believing in our vision and embarking on this adventure with us. We’re so lucky to do business with you!
• It was a pleasure working with you again! Thank you for your continuous patronage and all the effort you put into our business.
• Hooray! Thank you for joining our affiliate program, we promise you won’t regret it. Read the resources below and get ready to hunt for your first deals.
• You’re officially one of our affiliate MVPs. Thank you for promoting our [Products/services] so greatly that no one can resist them. To show you how much it matters to us, here’s a [e.g., Bonus].

Employees

Use cases: Job anniversary, interviews.

• Happy comp-anniversary! Thank you for being such an integral part of our team. Your efforts and dedication never go unnoticed. Keep up the great work!
• Thank you for applying for the position of [Job title]. We’ll review your profile and get back to you as soon as possible.
• Thank you for joining our interview on [Day], it was a pleasure meeting and learning more about your great work. We’ll send you a follow-up email to let you know if you made it to the next phase soon.

How To Send Thank You Messages to Enhance Visibility

Here are the main communication means businesses use to thank customers and partners:

1. Email

Thank you emails gained popularity over the years for good reason. First, they’re cost-effective, as all you need to set them up is an email marketing service like Moosend or MailChimp with marketing automation capabilities.

To create those emails, choose one of the premade templates or write your message in plain text. You can easily tweak the fonts and imagery through the editor of each platform to add a more personal touch.

If you have more than one hundred customers in your email list, it’s wise to set up some automated workflows and send triggered emails based on specific actions, e.g., recent purchases.

This way, you save time and effort while securing that sincere thanks will be sent to customers at important times. Check out a great thank-you email example by LEGO:

Subject line: Thank You for Subscribing

If thank you emails sound like a good idea, Moosend will sound like a better one once you see how easy it is to pick one of the ready-made templates and set up automated sequences.

Sign up for an account today, choose your favorite premade template—we displayed some of them in the previous section—and thank your community for their support!

Start for free

2. Text message

Many professionals choose to send SMS thank you messages instead of emails or combine both tactics to secure visibility. Overall, text messages may look more personal and are highly likely to be read considering how much time we spend on our smartphones daily.

To streamline those messages, you can use SMS software tools, like Simple Texting and Text Magic, or find a marketing platform that combines text with email.

It doesn’t mean you should limit yourself to plain text if you go with SMS thank you messages. For example, you can thank your loyal customers for their support and send them a link via text to collect their feedback through an online survey.

3. Social media post

If you want to give special thanks to your customers, you can also do it on social media. Create a special thank you post, mentioning how they’ve contributed to your business.

For example, at Moosend, we always share our gratitude to our customers during Thanksgiving, and beyond that day when we see fit:

You can also use these platforms to share shout-outs to VIP partners with your network. Tag them to bring more interactions and impressions and show how much you appreciate your community. This way, you’ll make people interested in brands like yours want to join you, too.

4. Handwritten letter

If you want to give a more personal tone to your “thank you for your business” message, you can send a handwritten note, usually as part of a package. Even though this adds more thoughtfulness to your message, it’s not the cheapest solution, plus cards and notes are easier to lose.

It’s best to use this practice for special occasions, such as for VIP partners and customers, and use the rest of the means to enrich your communications with important people in business with consistency.

5. Thank you page

Finally, you can create a thank you page for people who complete an important action on your website, such as subscribing to your newsletter or registering for an event.

Source

You can create these assets with website builders like WordPress or platforms that provide you with HTML landing pages such as Leadpages. Email platforms like Moosend offer similar capabilities, too.

Apart from a thank you note, you can inform readers about what’s next, or add a call-to-action or testimonials to nurture them.

6 Tips for Thank You for Business Messages That Stick

Here are some easy-to-implement practices to craft thank you messages that show customers and partners how much they matter:

• Make it personal: Include the recipient’s name and write a unique message that will move them.
• Show appreciation: Express your gratitude to customers and partners explaining the impact they had on you without sounding too generic.
• Keep it short: Make your message easy to read and avoid extra fluff that will add nothing to your thank you note.
• Request feedback: You can send a quick survey to loyal customers and partners to collect their feedback, emphasizing that their opinion matters to you.
• Avoid upselling: Promoting your products/services through “thank you for your business” messages is not a good idea, as you may send mixed signals to readers.
• Make it cost-effective: Find an efficient and cheap way to send those messages, for example, by employing an email marketing solution.

Start the Appreciation Loop With Thank You Messages

Ready to express your gratitude to your customers and partners? Customize one of our premade messages to save time and tailor it according to your brand’s tone of voice. Plus, revisit this practice from time to time and improve it based on the feedback you receive.

If email marketing is your go-to option, sign up for a Moosend account, pick one of our customizable templates and craft your messages in simple steps.