Spring Email Marketing: Campaigns, Examples & Templates [2025]

Spring email marketing is your chance to shake off the winter slump and refresh your campaigns.

People are in the mood for something new—spring cleaning, fresh styles, outdoor fun—so why not send them emails that solve their pain points?

Whether it’s a post-winter sale, an Easter promo, or a Mother’s Day special, spring is the perfect time to re-engage your audience and boost your sales.

In this post, we’ll break down how to create a good spring email campaign, from the visuals and colors to email copy. Plus, we’ll share real-world examples and ready-to-use templates to help you get started.

Creating Spring-Ready Emails: Visuals, Colors & Content

As Marie Kondo would say, it’s time to spring-clean your email marketing!

Fresh visuals, seasonal colors, and engaging content are the secret to sparking joy in your audience’s inbox.

So, let’s examine these elements to make your campaign look and feel fresh.

Spring-themed visual elements

Whether running a sale, launching something new, or reconnecting with your audience, a spring-inspired design will help your emails stand out.

Bright visuals will grab attention, while seasonal touches will make your message more relatable. Going overboard, like with Christmas or Valentine’s Day, is unnecessary. Just a subtle nod to spring will do the trick.

Here’s how to bring the season to life in your email design:

• Nature-inspired visuals: Use bright, airy images of blooming flowers, green landscapes, blue skies, and soft sunlight to create a welcoming, feel-good atmosphere.
• Seasonal symbols: Want to add a subtle spring feel without overwhelming the design? Small touches like butterflies, birds, bunnies, or Easter eggs can bring seasonal charm while keeping your emails clean and modern. These elements work great in headers, background accents, or icons next to key messages.
• Minimal email design: Keep layouts uncluttered, use plenty of white space, and avoid overly busy backgrounds. A clean design makes your content easy to read and keeps the focus on your message. Also, try soft gradients or light pastel overlays to add a hint of spring without distracting the recipients.
• Rounded shapes: Sharp edges can feel too rigid for a season associated with rejuvenation, flow, and movement. Instead, add wavy dividers or rounded buttons to create a smoother result. Even small adjustments, like rounded image frames or pill-shaped CTAs, can add to the overall spring vibe of your design.

Here’s an example from Terre Bleu with nature-inspired visuals and a clean, minimalistic layout that feels effortlessly spring-like:

Spring-friendly color combinations

While visuals set the tone, the right color palette ties everything together.

A well-balanced mix of pastels, vibrant accents, and neutral tones will help you create a beautiful look.

Remember, though, that color isn’t just about aesthetics. It directs attention, enhances readability, and makes your email feel cohesive and polished.

For example, a bright, eye-catching button on a clean white background will instantly guide readers to act—no mistakes, just happy little conversions.

Here’s how to use color effectively in your spring email marketing design:

• Soft color palettes: Shades like blush pink, lavender, mint green, and baby blue are perfect for spring. These colors work beautifully as background gradients, section dividers, or button highlights.
• Vibrant accents: While pastels set the mood, a pop of bright yellow, coral, or green adds energy. Use these in key areas like CTA buttons, promo banners, or headlines to draw attention and make important elements stand out.
• Neutral tones: White and light gray create contrast, keeping the design clean and easy to read. This makes pastels and bright colors feel intentional rather than overwhelming, ensuring your emails remain visually appealing and professional.

Here’s how Revelry uses a pastel color palette to create a spring-themed cart abandonment email:

You can also try Revelry’s color palette in your emails simply by using the hex codes above.

Additional resources:

• Best Abandoned Cart Email Examples
• St. Patrick’s Day Email Marketing: Examples, Subject Lines & Tips
• Post-Holiday Email Marketing Strategies to Boost Sales

Spring-themed content

Great visuals and colors set the stage, but the right words will make your recipient click on the CTA button and convert.

Your subject lines, email copy, and CTAs should match the feel of the season while staying clear, engaging, and actionable. From seasonal keywords to emoji placement, here’s how to craft compelling content that drives results.

Spring email subject lines:

• Use seasonal language like fresh, bloom, renew, brighten, refresh, awaken, or new beginnings to set the tone.
• Add a sense of urgency with phrases like “Limited-Time Spring Sale,” “Your Last Chance to Spring into Action,” or “Fresh Deals Just for You” to encourage immediate action.
• Keep subject lines short (under 50 characters) so they display properly on mobile devices.
• Add spring-themed emojis like 🌸🌿☀️🐣 to make your emails stand out in crowded inboxes.
• For better open rates and deliverability, ensure your creations are spam-word free.

Spring-themed email copy:

• Use spring-inspired words such as bloom, blossom, fresh, renewal, bright, awakening, sunshine, breezy, and flourishing.
• Match language with design. For example, pastel emails should have a warm and inviting tone.
• Structure content with short paragraphs and bullet points to make it scannable and easy to read.
• Add a touch of storytelling by relating to spring activities like fresh starts, warm weather outings, or spring cleaning.

Spring email marketing CTAs:

• Keep your copy short and action-driven (2-5 words).
• Align CTA language with spring themes (Shop Fresh Picks, Refresh Your Look, etc.).
• Use contrasting colors for CTA buttons. Coral, yellow, or green buttons stand out against soft pastel backgrounds.

Here’s an email campaign example by Adored Vintage that uses spring-themed language in the subject line and email body copy.

Subject line: Spring Forward! 🌷 One Day Only Sale!

Key Spring Dates & Holidays to Target

While spring sales will let you engage your target audience all season long, specific holidays and observances each month will let you create more targeted, meaningful campaigns that drive better results.

Here are the key dates to keep on your radar.

March email campaigns

The first month of spring brings various opportunities to connect with your audience, from International Women’s Day to St. Patrick’s Day and more.

• International Women’s Day – March 8: A great opportunity to celebrate women, empowerment, and equality. Perfect for email marketing campaigns featuring women-led businesses, self-care products, or stories.
• Mardi Gras – Date varies: While not a spring holiday everywhere, Mardi Gras celebrations often include bold colors, festive deals, and party-ready products. Great for fashion, beauty, and entertainment brands.
• St. Patrick’s Day – March 17: Ideal for themed discounts, lucky deals, and green-themed campaigns. Works well for food, beverage, and lifestyle businesses.
• Spring Equinox – March 20: The official start of spring! Use this date to launch a “fresh start” campaign or introduce spring collections.
• World Water Day – March 22: A chance to highlight sustainability initiatives, eco-friendly products, or donation-based campaigns supporting clean water access.

Further reading: Check out our March email planner for more holidays to target, campaign ideas, examples, and ready-to-use templates

April email campaigns

Shoppers are starting to embrace the spring season, making it a great moment to highlight fresh finds and special offers.

• April Fool’s Day – April 1: A fun occasion to add humor to your emails, surprise customers with unexpected offers, or run playful marketing campaigns.
• Easter – Date Varies: A key holiday for spring promotions, especially in retail, food, and family-oriented brands. Easter sales, brunch-themed campaigns, and gift guides work well here.
• Earth Day – April 22: Like World Water Day, Earth Day is perfect for eco-friendly initiatives. Promote sustainable products, highlight green practices, or offer discounts on reusable or ethical goods.

May email campaigns

As spring winds down, May is all about celebration and transition.

Fun campaigns, thoughtful gifts, and pre-summer sales will help customers prepare for sunny days.

• May Day – May 1: Traditionally linked to spring festivals, flowers, and outdoor celebrations. A great time for garden, home decor, and wellness brands to promote seasonal refreshes.
• Mother’s Day – Date varies: One of the biggest gift-giving holidays of the season. Ideal for heartfelt Mother’s Day emails featuring gift guides, exclusive discounts, and personalized offers.
• Memorial Day – Last Monday of May: A major retail sales event, often marking the transition from spring to summer. Great for clearance events, outdoor-themed promotions, and travel deals.

Examples of Successful Spring Email Marketing Campaigns

Now that we’ve covered the key elements of a strong spring email campaign and the key dates to target let’s examine some real-world examples.

We also selected various spring email types to show you how different brands use seasonal themes, engaging copy, and strategic design to connect with their audience.

1. SHEIN’s Spring sale announcement

A spring sale announcement is a great way to drive traffic and boost sales by leveraging the excitement of the new season.

These emails typically highlight limited-time discounts, spring break inspiration, new collections, and seasonal offers that encourage immediate action

Subject line: It’s Official: Spring Sale is Coming!

SHEIN’s spring email marketing campaign effectively promotes seasonal sales using vibrant colors, engaging copy, and multiple incentives.

What makes it work:

• The “Spring Sale Up to 70% Off” headline is clear and attention-grabbing, emphasizing a high discount to drive urgency.
• Beyond discounts, the email offers free shipping and giveaways, increasing motivation to shop.
• The use of pastel backgrounds, spring-inspired colors, and bold email fonts keeps the design light, fun, and relevant to the season.
• It uses the hashtag #SHEINspringiton to encourage cross-promotion on social media.
• The exclusive rewards livestream offers more real-time engagement, adding an interactive element to the campaign.
• The email copy generates curiosity and encourages users to take action immediately.

2. The Body Shop’s Easter promotion

An Easter-themed email promotion is perfect for highlighting limited-time offers, flash sales, and curated product selections.

These campaigns often feature soft, festive colors, playful messaging, and Easter-related imagery to create a unique shopping experience.

Subject line: Nourishing Body Butters: 2 for $35

The Body Shop’s Easter campaign successfully promotes seasonal skincare products with real-life visuals and compelling copy.

What makes it work:

• The design has soft, earthy tones, natural textures, and subtle Easter imagery (bunnies and florals) for a festive yet elegant seasonal feel.
• The “2 for $35” body butter deal and “20% off skincare” code clearly communicate value, making the promotions easy to understand.
• Multiple “Shop Now” buttons encourage action throughout the email.
• The “Free shipping over $40” banner adds extra motivation for larger purchases.

Further reading: Check our beauty brand email marketing guide for more tips.

3. Rothy’s spring refresh

A spring refresh campaign will let you introduce new arrivals while aligning with the theme of “spring decluttering.”

These emails typically focus on light, airy designs, soft pastel backgrounds, and vibrant product highlights to create a visually compelling result.

Subject line: ICYMI: New spring flats. 💐☀️🌸

Rothy’s spring email marketing campaign effectively captures the essence of spring by blending minimalist design, product imagery, and short copy to showcase their new collection.

What makes it work:

• The soft pastels in the background allow the vibrant blue flats and red blouse to pop. This follows our tip for spring color combinations—pastels for a fresh feel and bright accents to draw attention.
• The spacious layout keeps the focus on the product, making it easy to scan.
• White space enhances clarity and readability.
• The “This or That?” section encourages engagement, inviting customers to explore different color options without overwhelming them with choices.
• CTA buttons like “Shop New Flats” and “See Where We Ship” are direct and easy to act on, guiding the recipient without distractions.

4. Caudalie’s Earth Day sustainability campaign

Targeting Earth Day with meaningful campaigns is perfect for showing your sustainability efforts and eco-friendly initiatives.

Also, keep in mind that consumers are increasingly drawn to brands that prioritize the planet, and a well-crafted Earth Day email can reinforce a brand’s commitment to sustainability.

Subject line: Happy Earth Day 🌍

Caudalie effectively uses this email to showcase its long-term environmental initiatives, aligning with Earth Day’s mission to promote sustainability.

What makes it work:

• A nature-focused hero image immediately sets the tone and draws attention.
• Messaging emphasizes action and impact, showing how Caudalie actively contributes to sustainability beyond just talking about it.
• The “1% For The Planet” initiative has a dedicated section that clearly states that a portion of sales supports environmental causes.
• Strong data-driven storytelling with statistics like “1,075,361 trees planted” and “2,225 tons of plastic waste collected” adds credibility and shows real impact.
• A light, natural color palette complements the eco-friendly theme while keeping the email visually cohesive.
• CTAs like “Watch the video” and “Discover the project” invite recipients to engage further without feeling like a sales push.

Further reading: Discover more about sustainable email marketing in our dedicated guide.

5. Natori’s Mother’s Day gift guide

A great Mother’s Day email campaign doesn’t just promote products—it tells a story while making gift shopping easy.

Rather than relying heavily on copy, these campaigns use real-life imagery to create an emotional connection, making the email feel heartfelt and relatable. Pairing this with a well-curated gift guide helps customers find meaningful presents effortlessly.

Subject lines: The Mother’s Day Gift Guide Is Here

Natori’s Mother’s Day campaign embraces visual storytelling to highlight the bond between mothers and daughters.

What makes it work:

• Featuring Josie and her granddaughter Zoe, the campaign instantly feels warm, authentic, and family-centered, resonating with shoppers looking for meaningful gifts.
• The subject line is simple and to the point to minimize friction.
• The vibrant pink florals against a clean white background make the collection stand out while keeping the design fresh and seasonal.
• The copy “Mother’s Day with Love” is simple yet effective, allowing the visuals to take center stage.
• By showcasing a real family, the campaign makes the collection feel special yet accessible, appealing to shoppers looking for meaningful gifts.

Further reading: Find out how to create the perfect campaign in our Mother’s Day email marketing resource.

6. Saatchi Art’s exclusive first-look campaign

An exclusive first-look email builds excitement around new collections or limited-edition products by giving subscribers early access.

These emails often focus on curated selections, seasonal trends, and premium positioning, making your email list feel like they’re getting a VIP user experience.

Subject line: Subscriber Exclusive: Spring Catalog Vol. 2

Saatchi Art’s “Color Catalog” campaign is a perfect example of how to create a premium, first-look spring email marketing campaign.

What makes it work:

• The focus on spring colors makes the campaign timely and relevant, aligning with seasonal trends.
• The “Exclusive First Look” headline shows this is a special, early-access opportunity for subscribers.
• Highlighting Ultra Violet and Sunshine Yellow as seasonal trends creates a sense of discovery, encouraging engagement.
• The clean typography and an art-forward layout align with the brand’s premium feel, making the email visually striking without clutter.
• The complimentary art advisory section makes the experience feel more personalized, offering expert guidance to potential buyers.

7. Truly Beauty’s spring perks

Spring is the perfect time to revamp your loyalty program with seasonal perks, exclusive discounts, and festive incentives.

This adds a fun, seasonal touch that keeps customers engaged, whether with limited-time bonuses, themed rewards, or playful copy.

Subject line: What’s better than chocolate eggs?

Truly Beauty creates a fun and visually appealing spring perks email that encourages customers to redeem rewards.

What makes it work:

• Using pastel backgrounds, Easter eggs, and floral elements, the design feels fresh, fun, and perfectly aligned with spring.
• The tiered reward system (vouchers, skincare gifts, and exclusive perks) makes it easy for customers to understand their benefits and act.
• The “Egg-cellent rewards” pun makes the email more fun and engaging.
• The personalized CTA button encourages recipients to check their individual rewards, increasing engagement.

8. Nikon’s educational campaign

Apart from promotional campaigns, spring is your chance to create more educational content.

You can do this through helpful tips, creative tutorials, or seasonal insights to offer value beyond just sales. This way, you can keep your audience engaged while establishing your brand as a trusted resource.

Subject line: Spring photography tips

Nikon’s Learn & Explore email uses a seasonal educational approach to engage photography enthusiasts with spring-themed content.

What makes it work:

• High-quality spring photography keeps the content visually appealing and relevant to the audience.
• Each section offers a specific educational topic, making it easy for readers to find what interests them.
• “Read More” buttons encourage further exploration, leading users to in-depth tutorials or blog posts.
• Rather than pushing sales, the email establishes Nikon as an authority in photography, naturally encouraging users to engage with their products.

9. Clarks’ pre-summer sale email

As May comes to an end, a pre-summer sale email is all you need.

These emails focus on light, breathable styles, outdoor essentials, and early summer discounts, making them perfect for customers looking for warmer weather updates.

Subject line: Your intro to summer comfort

Clarks’ end-of-spring campaign promotes its Cloudsteppers collection, focusing on comfort, movement, and the start of sandal season.

What makes it work:

• It positions sandals as the perfect choice for both beach days and outdoor adventures, moving customers from spring to summer shopping.
• The “30% Off 400+ Styles” sale banner grabs attention immediately, encouraging quick purchases before the season starts.
• The “Liberate Your Feet” visual shows the product in action, evoking the feeling of lightness and freedom that comes with summer.
• The email copy, “Kickstart sandal season” and “crafted with super-soft cushioning and sturdy outsoles,” focuses on comfort and practicality, making the product more appealing.
• CTAs like the “Shop Mira Bay” and “Shop Cloudstepper Sandals” provide direct shopping pathways.

Spring Email Marketing Templates

Now that we’ve covered the essential tips and shared inspiring examples, it’s time to start your own spring email campaign.

To make things even easier, here are some responsive email newsletter templates to help you launch eye-catching, high-converting messages in no time. Whether you’re running a sale, promoting new arrivals, or sending out a holiday campaign, these templates will give you a head start.

Spring sales newsletter design

A spring sale design perfect for refreshing your essentials with seasonal deals.

You can easily customize it to promote new arrivals, highlight seasonal must-haves, or offer exclusive discounts before they’re gone.

Sign up to try

How to customize for your brand:

• Use a seasonal product or lifestyle shot that fits your industry.
• Incorporate your brand colors with a touch of spring pastels.
• Make it specific to your offer, like “Book today,” “Spring into action,” or “Get started.”
• Insert a countdown timer or mention the sale’s end date.

Easter email template

An Easter template perfect for eCommerce brands and small businesses to craft a simple yet beautiful email campaign for your audience.

You can easily turn it into a promotional message, holiday wishes, or giveaway.

How to customize for an Easter sale:

• Play with seasonal puns like “Hop into Savings,” “Crack Open a Deal,” or “Egg-stra Special Discounts” for a fun twist.
• Use soft pinks, yellows, baby blues, and greens to create a warm springtime feel. Also, don’t forget to add images of Easter eggs, bunnies, and flowers.
• Make the sale feel urgent with a countdown timer and actionable email copy.
• Add an Easter egg hunt within your email or offer exclusive discounts for subscribers who engage with the campaign.
• You can also include GIFs of bunnies, chickens, and more for a fun touch.

Mother’s Day email template

Use this Mother’s Day email template for a quick gift guide or promotion.

The clean layout keeps everything organized, so shoppers can quickly browse and pick something special for Mom.

How to customize for your brand:

• To attract attention, use heartfelt or playful copy like “Celebrate Mom with a Gift as Special as She Is” or “Mom Deserves the Best (And You Know It)!”
• Highlight best-selling or exclusive Mother’s Day gifts made just for the occasion.
• Add a reminder for shipping deadlines, same-day delivery, or digital gift cards to help last-minute shoppers still find the perfect present.

Earth Day email design

This email layout is perfect for a spring or Earth Day campaign due to its engaging visuals, content structure, and clear calls to action.

The clean, nature-inspired design emphasizes sustainability while making it easy for readers to digest key information.

How to customize for an Earth Day email:

• Personalize the introduction by highlighting your brand’s efforts, like reducing waste or using eco-friendly materials.
• Feature your Earth Day initiatives, such as tree-planting programs, donation matches, or sustainable product lines.
• To encourage engagement, use action-driven CTAs like “Shop Eco-Friendly Picks” or “Join Our Earth Day Pledge.”
• Add impact-driven stats, like how many trees you’ve planted or plastic bottles your brand has recycled.
• Invite customers to participate in a green challenge, share eco-friendly habits, or engage with a sustainability-focused hashtag.

Spring into Action with Email Marketing

Spring isn’t just another season but a prime opportunity to boost sales, build connections, and stand out in crowded inboxes.

With the right combination of visuals, fresh content, and strategic timing, your emails will capture the energy of spring and drive real results.

Now’s the time to put these insights into action. Sign up for a free Moosend account, jump into the editor, and start planning your spring email marketing strategy early because the best results come from being ahead of the game.