100+ New Year Email Subject Lines For 2025

Christmas may be everyone’s favorite holiday, but New Year has its own sales magic, too.

First impressions count, especially at the start of a new year. So today, let’s dive into some top New Year email subject lines that eCommerce, small businesses, agencies, and more can use to kick off the perfect holiday campaign.

We’ll also examine inspiring examples from brands like Fila to understand what makes these campaigns pop.

Best New Year Email Subject Line Ideas

Ready to craft the perfect New Year email campaign to increase your seasonal sales? Sign up for a Moosend account, customize one of our New Year email templates, and try our amazing features!

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How to Craft the Perfect New Year Subject Lines

Creating converting subject lines isn’t rocket science. However, to stand out in your subscribers’ mailboxes and ensure higher open rates, you must consider a few simple tips:

• Value: Use your copy to show subscribers why they need to interact with your New Year email campaign.
• Length: Keep your creations at a reasonable length (20-40 characters).
• Festive emojis: Grab your recipient’s attention with New Year-related emojis, like champagnes, stars, etc.
• Spam words: Keep your subject lines spam-free, avoiding spam-triggering words.
• Preview text: Use additional copy to incentivize your audience to read your email.
• Personalization: Leverage email segmentation and automation and add your recipient’s name to give a more personal tone to your subject line.

Following the above will also allow you to craft a simple yet converting New Year email subject line for your campaigns. However, if you are having a hard time, you can use a subject line tester like Refine to see how they will perform and how you can improve them.

Best New Year Subject Line Example Analysis

Now, let’s analyze a few catchy subject line examples from popular brands to see how they made it work.

1. 100% PURE free shipping

Subject line: 🎉 New Year’s Eve Special: Enjoy Free Shipping on Us!

Why it works: This subject line from 100% PURE hooks readers with a sense of celebration and exclusivity. The free shipping offer acts as an extra incentive, especially appealing during a period when shoppers are mindful of holiday expenses.

Emphasizing “on us” feels like a gift, strengthening the brand’s connection with customers. This approach is ideal for businesses aiming to increase conversions without discounting products, offering value through savings on shipping instead.

2. GUESS’s personalized subject line

Subject line: Marilia, We Wish You a Happy New Year!

Why it works: GUESS’s personalized subject line creates a warm, direct connection with the subscriber, making the message feel special and exclusive.

Using the recipient’s name boosts open rates and engagement, while the friendly New Year’s greeting builds loyalty without a hard sales push. It’s an effective way for brands to strengthen customer relationships by focusing on goodwill as the year begins.

3. Fila’s retail therapy

Subject line: Year-End Retail Therapy: 22% OFF EVERYTHING!

Why it works: This is a great New Year subject line example by Fila, which boosts seasonal revenue before the year ends with a 20% off everything sale. In addition, the brand uses clever copy to give its audience a great experience in the form of “shopping therapy.”

Moreover, it highlights the discount code to entice its email list and encourages them to convert since it applies sitewide. So, if you have a discount or coupon to share, this is a great way to increase your conversion rates effortlessly.

4. The Body Shop’s New Year review

Subject line: The Body Shop’s Year in Review

Why it works: The Body Shop takes advantage of the year-in-review trend and creates a beautiful holiday email highlighting the products that marked the previous year. The brand also uses a straightforward subject line to show subscribers what the email marketing campaign is about and promote its click-through rate.

Moreover, the Body Shop uses Moosend’s platform to create and deliver campaigns with exquisite subject lines. Sign up for a free account today if you want to build personalized emails and use our A/B Testing features to send more relevant content to your audience.

5. Caudalie’s New Year wishes

Subject line: New Year’s Wishes From Our Founder

Why it works: Caudalie has crafted a great subject line to increase engagement and loyalty between the brand and its customers. Moreover, instead of sending a simple “Happy New Year,” it makes it more personal by including the individual from whom the wishes are coming. This way, Caudalie turns their message a little friendlier while making the subscriber feel important.

Furthermore, using this subject line with the right email copy, you can create a heartfelt message from your company’s founder or CEO to show your audience that you care about them. Your email design matters, too.

6. NYX Cosmetics’ NYE sale

Subject line: New Year’s Eve Night Sale! 20% Off Sitewide

Why it works: This New Year subject line by NYX is perfect for capturing your recipient’s attention and offering them an amazing discount for the last sale of the year. Here, the brand also informs potential shoppers about the New Year’s Eve night sale, inspiring FOMO as it looks like the sale will be up for a limited time.

Lastly, they add the discount in the subject line to entice customers and make them click on the campaign, boosting its open rate significantly.

7. Blue Apron’s urgent subject line

Subject line: Your $140 offer ends in 3, 2, 1…

Why it works: Blue Apron uses another great email marketing best practice to increase its click-through rate and conversions. The brand not only adds the deal (in dollars) to show their potential customers the benefit but also uses a sense of urgency in the form of a countdown.

Overall, this is a great example of using the holiday theme and marketing psychology to increase your engagement with your New Year campaign.

New Year Email Newsletter Template

Once you’ve sorted your New Year subject lines, it’s time to focus on the actual email design.

Templates like the one below are perfect because they’re visually striking and easy to customize. They help you save time while keeping the festive spirit front and center.

Try it

Here are some quick tips for creating an effective New Year email campaign:

• Use a compelling holiday email subject line to attract attention at first glance.
• Mention the end of the year or the upcoming year to make your message timely.
• Include a clear call to action (CTA) that guides readers to your sale or promotion. Phrases like “Shop Now” or “Celebrate with Us” work well.
• Find the perfect time to send it. Early in the morning, between 8 and 9 a.m., has the best open rates.
• Keep the email content focused and festive, tailored to your target audience with phrases like “Start the New Year with Savings” or “Get Ready for Next Year’s Style.”

For more pre-made designs, check out Moosend’s email newsletter templates.

New Year Email Marketing Resources

Discover more New Year email ideas in our dedicated guides below.

• New Year Email Ideas And Examples
• Free New Year Email Templates

The Best Subject Lines to Celebrate the New Year

Your subject lines can make or break your emails this holiday season. To avoid ending up in the spam folder or going unnoticed, follow the above tips and use the subject lines listed above to get inspired.

Moreover, if you want to monitor your subject line performance and collect valuable data about it to improve your email marketing strategy, sign up for a Moosend account and use our automation, A/B Testing features, and subject line tools to succeed.