Background

12 Best Email Template Builders For 2026 [Free & Paid]

12 Best Email Template Builders For 2026 [Free & Paid]

Published By Marilia Dimitriou
January 22, 2026

Are you tired of creating email newsletters that look plain? Or perhaps you feel that the time and effort you put into email creation doesn’t translate in engagement and conversions?

Things aren’t as complicated as they seem. You just need to find the ideal tool to help you out. This is why we picked and analyzed the best email template builders that will help you craft stunning templates with less resources and minimum to none technical skills.

Design and deliver emails on one platform

Pick your favorite template. Customize it. Hit send.

Try for free

What Makes a Good Email Template Builder?

An email template builder is a tool that lets you create email designs from scratch or customize the elements of existing designs.

Some of these tools are standalone, but you can also find them as pre-built features in popular emails marketing services.

The definition of a good builder depends on the user’s preferences and requirements. There are a few things, though, that most users need to build effective emails.

Ideally, an email template builder should:

  • Have a drag-and-drop editor to move elements and sections around.
  • Include a library of ready-made email templates for different use cases.
  • Offer advanced newsletter elements, such as videos, countdown, timers, and product blocks.
  • Allow you to save your templates and keep them organized for future reference or use.
  • Support responsive email designs for a seamless experience regardless of the device used.

Email Template Software: Comparison Overview

Time is money, so here’s a comparison table with the best email designing tools.

Free Plan/Trial Pricing Best Feature
Moosend Yes (30-day free trial) $9/month Advanced drag-and-drop editor with rich templates
ActiveCampaign Yes (14-day free trial) $19/month Email template changes tracking system
Stripo Yes $20/month Dynamic AMP emails
Constant Contact Yes (14-day free trial) $12/month BrandKit for effortless on-brand designs
Tabular Yes $29/month Email testing across multiple clients
Sender Yes $19/month Re-usable content blocks
HubSpot Yes $20/month All-in-one email builder and campaign management
Beefree Yes $30/month Wide range of email types
Mailchimp Yes $13/month Sleek email templates
Topol.io Yes (limited) $15/month Re-usable custom blocks
Postcards Yes $19/month Pre-made modules and elements
Chamaileon Yes (14-day free trial) N/D Advanced image editing options

Best Email Template Editors by Use Case

Below you can see the best free and paid email template editors organized by use case:

  • Moosend – Most affordable email template builder and automation platform
  • ActiveCampaign – Best for template creation and delivery
  • Stripo – Best free HTML email creator
  • Constant Contact – Best for template variety and event management
  • Tabular – Best for full control over mobile email design
  • Sender – Best for creating templates rich in visuals
  • HubSpot – All-in-one CRM solution and email builder
  • Beefree – Fast and easy email builder
  • Mailchimp – Most flexible email newsletter creator
  • Topol.io – Simple tool for beginners
  • Postcards – Best for quick template creation
  • Chamaileon – Best collaborative email template builder

1. Moosend – Best Affordable Email Template Builder and Email Automation Platform

Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)

Best for: eCommerce, SMBs, SaaS, Publishers, Bloggers, Agencies

Best feature: Advanced drag-and-drop editor with rich templates

Moosend's email template builder

Moosend is one of the most affordable email template software for creating, sending, and automating email marketing campaigns.

For template creation, the tool offers an intuitive drag-and-drop editor that lets you build responsive email templates or customize existing layouts effortlessly. Tech-savvy users can also insert their custom HTML code or import their own design from a file.

moosend's email template library

The email designer has an extensive email newsletter template library with more than 130 ready-made templates. The platform provides both simpler and advanced elements to use and create an attention-grabbing email campaign.

For example, you can enrich your layout with countdown timers, use personalization tags, and add conditional blocks to deliver dynamic content campaigns. To add visuals, the template builder has an image picker that integrates with Unsplash, GIPHY, Facebook, Instagram, Google Drive, and more.

Also, the AI Writer helps you tackle email copywriting with suggestions for your subject line, preview text, and body copy. You can also ask the assistant to proofread drafts, try different tones, and produce shorter/longer versions.

Moosend also allows you to create and save your custom templates in your library. That way, you save valuable time and simplify future campaign creation.

Finally, you can send test emails to see how your email looks without even leaving the editor. When it comes to devices, just use the preview option to display your email’s mobile, tablet, and desktop versions.

But Moosend isn’t just a template builder. Without switching platforms, you can also send your emails, keep track of important metrics, and run A/B tests to experiment with different versions. This ensures a professional-looking campaign appearance while helping you gather valuable insights to optimize your strategy.

TL;DR: Moosend’s user-friendly drag-and-drop designer is an excellent choice for building converting newsletter templates at a low cost. Non-technical users will also benefit from the intuitive interface and the builder’s minimal learning curve.

Moosend Features

  • Drag-and-drop template designer
  • AI Writer to produce and refine email copy
  • Marketing automation to target your audience with automated workflows
  • Save function to reuse templates in future campaigns
  • Landing page template builder
  • Custom fonts to maintain brand consistency
  • A/B testing and spam testing
  • Integrations to streamline your operations

Pricing

Pricing starts at $9/month, giving you access not only to the template builder and all the pre-made templates but also marketing automation, landing pages, the SMTP server, and more.

You can also sign up for a 30-day free trial to experiment with the platform – no credit card is required.

Try Moosend

2. ActiveCampaign – Best for Template Creation And Delivery

Pricing: Paid plans start at $19/month, 14-day free trial

Best for: eCommerce, SaaS, Publishers, Agencies

Best feature: Email template changes tracking system

activecampaign's template builder

ActiveCampaign is among the best email template builders, known for its advanced event tracking options and CRM system. The template creator is very user-friendly, guiding first-time users on how to build their first email template.

ActiveCampaign’s email editor lets you see the changes made to your template through the revision history and stay up to date with your email design.

Furthermore, you can save content blocks and reuse them in future emails. Marketers also get access to Content Manager, a tool where they can store and share content assets for quick campaign creation.

ActiveCampaign template library

When it comes to templates, the email builder offers more than 125 responsive templates you can quickly customize. Or just save new designs as templates and have them ready to use.

Before sending or scheduling your email, the editor allows you to preview how your message is displayed in various email clients and devices. What’s more, it performs a spam check, pointing out potential issues for you to fix.

Finally, ActiveCampaign will give you access to numerous automation features and over 1,000 recipes to set up advanced automated workflows for every occasion.

TL;DR: ActiveCampaign is a solid option for those who want to create a template with a fast and easy-to-use email editor. However, the software is vast and loaded with features, which is why first-time users could turn to less overwhelming yet equally powerful ActiveCampaign alternatives.

ActiveCampaign Features

  • Drag-and-drop email designer
  • Mobile-friendly email templates
  • Conditional logic
  • Event tracking options
  • Spam check feature
  • Built-in CRM tool

Pricing

This email template builder doesn’t have a free plan, but it offers a 14-day free trial. Keep in mind, though, that you can’t access the entire template library during the trial period. After that, you can purchase one of the paid plans, starting at $19/month (billed monthly) with the Starter plan.

Read our ActiveCampaign Review

3. Stripo – Best Free HTML Email Creator

Pricing: Paid plans start at $20/month, free plan

Best for: SMEs, SaaS, Freelancers, Nonprofits

Best feature: Dynamic AMP emails

stripo designer

Stripo is one of the best email template builders to build your next email marketing campaign, even for free. But keep in mind that this is a standalone template designer, unlike Moosend, HubSpot, and other tools in our list that also let you send emails.

It has a vast library of 1600+ templates, and its ease of use makes it a great tool to complement your email service provider. There’s a dedicated category for AMP emails with more than 90 ready-made designs to create dynamic emails.

Alternatively, you can ask the Stripo team to design a custom email template for you according to your brand guidelines or website.

Stripo's template library

The drag-and-drop editor allows you to create responsive templates that look good regardless of screen size. Besides the simpler blocks, you can incorporate an AMP Form block to collect subscriber feedback through your email.

Another feature that strikes out is Stripo’s personal library of custom modules that you can save and reuse to speed up template creation.

The email design software also comes with an email testing tool that lets you send test emails to check how your design looks in the inbox. Apart from that, you can validate dynamic AMP emails to ensure a seamless user experience.

TL;DR: Stripo is a highly efficient tool for creating beautiful email templates. However, since it’s a standalone template builder, you’ll also need an ESP to send your email campaigns.

Stripo Features

  • Easy to use without HTML code or CSS knowledge
  • Elements like videos, carousels, and accordions
  • Integrations with ESPs like Moosend through email API
  • VML buttons for email clients like Outlook
  • Option to use the editor for landing page creation
  • SaaS applications plugin

Pricing

This tool offers a free plan that allows up to four monthly exports and five daily test emails. For more, Stripo offers paid plans starting at $20/month, giving you access to premium templates and increasing your limits.

4. Constant Contact – Best for Template Variety and Event Management

Pricing: Paid plans start at $12/month, 14-day free trial

Best for: Small businesses, Online event organizers, PR agencies

Best feature: BrandKit for branded template creationConstant Contact's template builder

Constant Contact is among the most user-friendly email template builders with drag-and-drop functionality to create beautiful templates in a few clicks. Besides images and buttons, you can use it to add and move around elements like event, feedback, and RSVP blocks.

The template library gives you access to an impressive design variety, specifically more than 600 pre-made email templates. Now, if you create an email design you like, you can just save it to turn it into a reusable template for future campaigns.

Constant Contact template library

A very helpful feature of this template builder is BrandKit, a tool that pulls branded assets like your logo, fonts, colors, and visuals and turns them into a brand asset library. So, each time you create an email, landing page, or social media post, you can automatically incorporate these elements, avoiding the time-consuming setup.

To ensure your emails render properly, the builder allows you to preview the design and send a test email before delivering it to your contacts. Plus, there’s a built-in feature that checks your campaign for errors, detecting issues like subject line length and missing links.

But where Constant Contact stands out is in its event email marketing options. The platform offers event-specific templates that you can use for sending personalized email invites.

You also get an RSVP block and invite-tracking options, plus you can use the software’s social media marketing tools for cross-promotion.

TL;DR: Constant Contact has a clean template builder, ideal for beginners who want to save time with easy-to-use features or marketers looking to combine email with social media and event marketing. However, some of the templates are less modern than those offered in other tools.

Best Features

  • Responsive email templates
  • Dynamic content creation
  • Image selection options, such as importing from your Canva or Facebook account
  • Save template option to create re-usable designs
  • RSVP email block to collect event invite responses
  • More than 300 integrations with CRM, eCommerce, and Logistics platforms

Pricing

Constant Contact doesn’t have a free version, but its 14-day free trial lets you test some core features. Paid plans start at $12/month (billed monthly) for 500 subscribers, 5K emails, and access to the entire template library, plus features like polls and AI copy generation.

Read our Constant Contact Review

5. Tabular – Best for Full Control Over Mobile Email Design

Pricing: Paid plans start at $29/month, free plan

Best for: Saas, eCommerce, Marketers

Best feature: Email testing across multiple clients

tabular's email template builder

Tabular is another free email template creator that stands out due to its intuitive email layout editing. The tool is a great fit for anyone wanting to create quality email templates without writing a single line of code.

The drag-and-drop editor is modern and feels easy to use. What’s great is that it comes with pre-built blocks like footers and product grids. You also have the option to turn any email element into a reusable team block to add to more campaigns.

During our test, we found 88 templates available in the library for customization.

Tabular's template library

We also like how the tool automatically adjusts row and column widths as you drag components, eliminating complexity. But where Tabular excels is mobile design. You’re free to edit the mobile version of your campaign by adjusting column widths, margin, typography, and visibility, without affecting the desktop version.

The platform also focuses on email testing. You can preview how your templates display on different email clients to ensure a professional result.

TL;DR: Tabular is a highly effective tool for crafting professionally-looking email templates. However, to take advantage of its more advanced features, you’ll need familiarity with the platform. You’re also dependent on an external ESP to deliver your campaigns, while the 20+ integrations feel quite limited.

Tabular Features

  • More than 250 pre-made email modules
  • Responsive template design
  • Device simulation option to check how your emails render on specific screen types
  • Personalization with dynamic content
  • Collaboration features (team blocks, public demo pages)
  • Integration with popular ESPs like Moosend, HubSpot, Klaviyo, and more

Pricing

Tabular has a free plan that allows 3 template exports per month and 5 email previews per day, but also unlimited members and team spaces. For more exports, previews, unlimited stored emails, and more, there are three paid plans starting at $29/month (billed monthly).

6. Sender – Best for Templates Rich in Visuals

Pricing: Paid plans start at $19/month, free plan

Best for: Startups, SMEs, eCommerce, Enterprises

Best feature: Re-usable content blocks

sender's email editor

Sender is an email marketing platform with a great email template designer, combining user-friendliness with robust features. It has drag-and-drop functionality and a range of advanced blocks to build professional templates.

For example, you can add a countdown timer for flash sales, product showcases, and videos to make your email more engaging. There’s also a review block to instantly gather audience insights.

You can also create a custom HTML email by importing an existing template or code a new one.

sender's template library

The platform has an extensive library of more than 1100 pre-made templates, such as abandoned cart nudges and festive holiday greetings, that are both customizable and mobile responsive. To see how your email looks on desktop and mobile, just use the editor’s email preview option.

What’s great about this solution is that you can save content blocks to your library and reuse them in future emails. You can do the same with the entire design, saving it as a template to speed up email creation for similar campaigns.

When it comes to email automation, Sender also offers pre-built workflows for simple needs, which you can leverage even as a free plan user and tweak using the visual builder.

TL;DR: Sender is a straightforward solution to create both simple and more sophisticated designs with ease. Among its most valuable features is the ability to edit images (crop, resize, retouch) straight from the template builder.

Sender Features

  • Drag-and-drop builder with advanced blocks
  • HTML support
  • Real-time analytics
  • SMS marketing
  • Automatic resend to non-openers (only on paid plans)
  • Integration with platforms like WordPress, Shopify, Magento, WooCommerce, etc.

Pricing

The platform has a free plan for up to 2,5K subscribers and 15K emails/month, including basic email tools and automation. Paid plans start at $19/month for up to 2,5K subscribers with most essential features to grow your online business.

7. HubSpot – All-in-One CRM Solution and Email Builder

Pricing: Paid plans start at $20/month, free plan

Best for: eCommerce, SaaS, SMBs

Best feature: All-in-one email builder and campaign management

hubspot's email editor

HubSpot is a free and beginner-friendly email template builder that empowers marketers to build aesthetic and engaging email templates. With its drag-and-drop functionality, you can easily add and rearrange items like videos, images, or even product blocks as you like.

To jumpstart your newsletter creation, HubSpot provides 45 customizable templates to build upon. While they are not a lot, they’ll make your life easier if you’re in need of a starting point.

hubspot template library

To take it one step further, HubSpot’s editor allows you to preview your email template design in multiple email clients.

Another useful feature is the AI-powered writing tool that helps you rewrite texts, make them shorter, or tweak the tone in a few clicks.

The best part of HubSpot’s tools is access to their all-in-one CRM that stores all your customer information in one place. This means you can access audience data from any sales, marketing, or customer support team and use them to personalize your templates and email campaigns.

TL;DR: HubSpot’s email design software and all-in-one CRM platform is great for owners and teams to manage and optimize their customer experience. However, the platform can be overwhelming for beginners, so you might want to check HubSpot alternatives that cover both simple and advanced needs.

HubSpot Features

  • Branded email template drag-and-drop builder
  • Email tracking and rich analytics
  • Direct payment through your email using the payment module
  • Lead scoring feature
  • A/B testing (available in Professional and Enterprise)
  • Conversation artificial intelligence for tailored communication

Pricing

The platform offers free email, sales, and CMS tools you can use without providing a credit card. Regarding premium pricing, the platform has paid plans with advanced features starting at $20 per month for 1K subscribers.

8. Beefree – Fast and Easy Email Builder

Pricing: Paid plans start at $30/month, free plan

Best for: SMEs, Freelancers, SaaS, Agencies, Designers

Best feature: Wide range of email types

beefree easy email template builder

Like Tabular and Stripo, Beefree is a free email template builder that allows you to create simple email templates and export them to your favorite ESP. Working with this email designer is easy, and you can design a professional template regardless of your coding skills.

Furthermore, the tool can save you valuable time as it allows you to drop images from your desktop, add elements like videos and GIFs, and move everything around. When it comes to responsiveness, the builder constantly tests its templates to ensure that the email design won’t feel out of place.

beefree's template library

Beefree’s template library offers 1,600+ professionally designed templates for several industries and occasions that you can customize to your liking. The best part is that you can access the template library even without an account.

And if you need an industry-specific, branded template for your email campaigns, you can have one made for you through the custom design service.

It’s also worth highlighting the platform’s collaboration features, such as Approval Workflows to speed up the design review process. The Saved rows feature, on the other hand, allows you to create a custom section like an email footer, save it, and reuse it in future designs.

TL;DR: Beefree is a straightforward email designer for creating e-blast templates, transactional emails, and more. However, the tool has a steeper price tag compared to other email newsletter software, while many advanced features are saved for Business and Enterprise plans.

Beefree Features

  • Drag-and-drop email editor
  • Ability to send test emails to email clients and third-party apps like Litmus or Zapier
  • Built-in Smart Check to catch issues related with links, attachment size, and more
  • Handy email design export options (e.g., in PDF form)
  • Landing page builder
  • Integration with popular ESPs like Brevo, Constant Contact, and Salesforce

Pricing

Beefree has a free plan for occasional projects, limited to 10 designs (emails and/or pages), and 6 exports per month. For more functionality, plus unlimited designs and exports, the software has three paid plans starting at $30/month, which unlock features such as dynamic content and AI copy generation.

9. Mailchimp – Most Flexible Email Newsletter Creator

Pricing: Paid plans start at $13/month, limited free plan

Best for: eCommerce, Publishers, Agencies

Best feature: Sleek email templates

mailchimp's drag and drop template builder

Mailchimp is among the most popular email template builders you can find, sporting an easy-to-use email designer. The tool comes with an email template library containing more than 250 ready-made designs.

The downside is that in the free plan, you only get basic templates, and even lower-tier users can’t access the entire template library.

mailchimp's template library

Mailchimp’s new email template builder allows you to edit elements directly on your content block. So if you’ve used other template builders, Mailchimp’s content blocks will feel just fine. When it comes to the available elements, you can use videos, products, surveys, and more.

Furthermore, the tool’s Content Studio comes in handy to store and manage your visuals so you can easily incorporate them in other campaigns.

You also get a creative assistant to create branded visuals and designs based on your website’s or landing page’s assets. Besides emails, you may use this tool to generate social media posts and automations.

As an email marketing platform, Mailchimp will also give you extra automation features to deliver your email campaign at the right time. While the automation options are robust, Mailchimp’s marketing automation isn’t as flexible as other Mailchimp alternatives on our list.

Another strong point is the software’s CRM, helping you integrate customer data and build more targeted campaigns.

TL;DR: Mailchimp has numerous email templates and a user-friendly interface to create your next big campaign. However, users on the free plan are heavily limited in functionality.

Mailchimp Features

  • Variety of modern ready-made email templates
  • User-friendly drag-and-drop email builder
  • Online form builder to boost newsletter signups
  • Inbox Preview to test emails for different email clients (available in higher-tiers)
  • Creative Assistant feature to design on-brand emails
  • Integrations with eCommerce, analytics, loyalty platforms, etc.

Pricing

The platform has a very limited free plan for 250 subscribers and 500 email sends/month. Then, pricing starts at $13/month for 500 subscribers and up to 5K monthly emails, giving you access to custom templates, A/B testing, and more.

Read our Mailchimp Review

10. Topol.io – Simple Tool for Beginners

Pricing: Paid plans start at $15/month, free plan (limited)

Best for: Designers, Marketers, Freelancers

Best feature: Re-usable custom blocks

topol.io email template builder

Topol.io is a full-fledged email template builder that favors simplicity, making it a great tool for beginners. Its drag-and-drop editor makes template creation effortless without graphic design or HTML coding knowledge.

This doesn’t mean it doesn’t offer advanced features. Most notably, you can create and save custom blocks to reuse later and personalize your emails with merge tags. This functionality increases efficiency while allowing users to deliver more personalized campaigns.

topol.io template library

What’s more, there are over 400 pre-designed templates that are easy to customize by adding design blocks like images, videos, or GIFs. Topol.io also lets you use high-quality, royalty-free images from Pexels to enhance the appearance of your emails.

This email template builder supports collaboration, allowing marketers to share templates with their team and work together to refine the design. Last but not least, you can incorporate your products directly into your email campaigns via XML feeds.

TL;DR: Topol.io is a simple tool that’s efficient at creating beautiful email templates. It also comes at a competitive price. Despite that, its interface feels somewhat “basic” compared to the other tools in the list.

Topol.io Features

  • Re-usable custom blocks
  • Custom HTML code builder for flexibility over the design
  • Collaborative editing functionality (only for Team plan users)
  • AI-powered suggestions to perfect your email copy
  • Add your products via XML feeds
  • Integration with most email service providers

Pricing

Topol.io has a free plan with a limited feature set that’s great mostly for personal use. For advanced features, you need a paid plan starting at $15/month (billed monthly) that includes features like premium templates and the AI assistant.

11. Postcards – Best for Quick Template Creation

Pricing: Paid plans start at $19/month, limited free plan

Best for: Marketers, Designers, eCommerce, Agencies

Best feature: Pre-made modules and elements

postcards' email template designer

Postcards is an email template builder offered by Designmodo to help users create email templates faster and with no limits on design. It has an intuitive builder that lets you add images, texts, and links with ease.

What’s more, the builder has an image library where you can upload your own images, organize them in folders, and even track if and where they’re used.

On top of that, there are dozens of pre-made modules, including eCommerce-focused and transactional ones, to enrich your email design without adding to your workload. You can also manage and customize the mobile version of the template you create.

postcards' template library

Postcards offers more than 150 designer-made templates that can be used as your campaign’s foundation. To facilitate collaboration, you can invite colleagues to work with you as an editor or viewer and monitor their activity in real-time.

Another great thing about the software is that its design modules are tested to render seamlessly across all email clients and email service providers.

Regarding subject lines, there’s an AI-powered tester that gives you targeted recommendations.

TL;DR: Postcards is a flexible solution that can cater to both simple and more complex design needs. However, its free plan is very restrictive and quickly users will have to start paying for the service.

Postcards Features

  • Intuitive template editor
  • 100+ ready-made modules
  • Real-time preview to check how your design looks on several email clients
  • One-click export for most ESPs
  • 1,600 Google Fonts
  • Team collaboration options

Pricing

Designmodo Postcards comes with a limited free plan that allows a maximum of 10 template projects, 5 monthly exports as well as pre-made modules. To increase limits and unlock all the features, paid plans start at $19/month (billed monthly).

12. Chamaileon – Best Collaborative Email Template Builder

Pricing: N/D (typically 4-5K for annual subscriptions), 14-day free trial

Best for: Marketers, eCommerce, Bloggers, Nonprofits

Best feature: Advanced image editing options

chamaileon template builder software

Chamaileon deserves a place on our email template builder list due to its user-friendly email designer and powerful image editing capabilities.

This email template creator offers a free stock photo library from Pexels, but you can easily upload your own email images and customize them to your liking, adding filters and more.

When it comes to templates, Chamaileon has 135+ beautiful email designs you can use, which are also mobile responsive. The clean interface lets you focus on email template creation while the re-usable email blocks make the process even easier.

chamaileon email templates

What marketing teams are going to love, though, is real-time collaboration and template customization. With it, multiple stakeholders are able to work on the same design and monitor tweaks as soon as they occur.

Exporting your email templates might need a bit of work as the template builder doesn’t offer many ESP integrations. To get the template to your email service, you can embed the HTML code in your email marketing tool or download your design as a .zip file.

TL;DR: Chamaileon is an email template design solution perfect for collaborative work among teams. However, its steep price tag makes it unsuitable for most businesses with small budgets.

Chamaileon Features

  • Responsive email templates
  • WYSIWYG template builder
  • Support for Apple and Android devices
  • Import custom HTML code and template conversion
  • Co-editing functionality to see changes in real-time
  • AI tool to optimize email subject lines and copy

Pricing

Chamaileon has a full-featured 14-day free trial, but not a free plan. Paid pricing isn’t publicly available, but the company mentions that it typically starts around 4K to 5K for annual subscriptions offering key features.

How We Selected The Tools

All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

How to Use Moosend’s Email Template Builder

Moosend’s email template builder helps you create and customize a campaign with ease. Just access the template library directly through the editor, select one of the ready-made templates and start adjusting it as you see fit.

Using the left panel in the builder, you are able to choose the campaign layout, drag and drop items like videos, images, and social follow buttons, and change settings like border widths and colors.

For instance, you can add a countdown timer for a time-sensitive campaign:

countdown timer moosend

When editing your design, you have the option to:

  • Move around items, duplicate them, save them, or adjust their settings.
  • Switch between desktop and mobile email versions to edit them as needed.
  • Use the preview option to see how your email looks on mobile, tablet, and desktop for a seamless user experience.
  • Leverage the AI Writer to generate or improve copy, adjust the tone, and more.
  • Add personalization tags to create tailored content for each subscriber.
  • Send a test email to check that everything works as it should.
  • Save the design as a template and access it through the template library for your next campaign.
  • Leave comments to facilitate quick communication and collaboration with your team.

Once your campaign is ready and updated, you can use the platform’s spam testing feature to check how your email scores against spam filters and help ensure deliverability.

Selecting The Best Email Template Builder for Your Needs

To turn your idea into the ultimate responsive email template, you’ll need the perfect tool for the job.

When you look at email template builders, make sure that you get a user-friendly designer that gives you plenty of templates and lets you customize, design from scratch, and organize your creations.

If you opt for a free solution, make sure that the template variety and core features aren’t save for the (costly) paid plans.

If you still haven’t decided, why not give Moosend a try? You can sign up for an account now and build your first template in a few minutes.

Frequently Asked Questions (FAQs)

Here are some common questions and answers regarding email template builders.

1. What is an email template builder?

An email template builder is a tool that allows users to create custom email layouts through a drag-and-drop interface or using pre-designed, customizable templates. These tools help users design unique emails without the need to write code.

2. Why should use an email template builder?

Email marketing builders offer ready-made templates and content blocks you can instantly drag and drop into your design, even if you’re a marketing newbie. You can save time, ensure design consistency across campaigns by uploading your brand assets, and increase engagement with elements like videos and surveys.

3. Do email template builders require coding knowledge?

No, most email template builders are designed for users without coding experience. They have a visual, drag-and-drop interface that lets you add, remove, rearrange, and customize elements in your emails in a few clicks. But if you have the skills, some of them also let you use custom HTML code.

4. What are some popular email template builders?

Some of the most popular email template builders are Moosend, Stripo, Tabular, and Beefree. Their popularity stems from their affordable pricing, ease of use, and extended template library.

5. How do I choose the right email template builder?

Some key factors to consider when selecting your email template builder include drag-and-drop functionality, a library of pre-made designs, a user-friendly interface, adequate customer support, and a pricing model that fits your budget.

Similar Posts