10 Best Email Marketing Software for Real Estate [2024]

Real estate is a highly competitive industry. Finding the right email marketing platform to cover your needs can be challenging, especially if you’re new to this digital marketing tactic.

To be able to nurture and convert potential leads effectively, you need a tool with lead management features, high email deliverability, and affordable pricing.

Today, we’ll explore the most popular email marketing software for real estate that supports realtors in fulfilling their marketing efforts.

Disclaimer: The information is accurate as of June, 2024.

How To Choose the Best Email Marketing Software for The Real Estate Industry

Efficient email marketing software can help you deliver professional and personalized email messages to positively impact your sales and overall success.

Here some features to look for before you get to the actual selection process:

• Affordability and scalability
• User-friendly email editor
• Professionally-looking templates to save time
• Automated workflows to promote your listings
• Audience management features
• Personalization tools to tailor your messages
• Detailed analytics to see your performance
• Integrations with CRM software

Now, let’s briefly look at the best email marketing tools for your needs.

Best Email Solutions for Real Estate Agents: Features & Pricing

Naturally, affordability is one of the first things to consider when looking for a tool. Cheap email marketing software is a good place to start, but if you need more advanced features, you might need to look for different options. So, the best tool for your business depends on your requirements and limitations.

Let’s see an overview of the best email marketing tools on the market and a comparison of their pricing and most notable features.

Top Real Estate Email Marketing Software by Use Case

• Moosend – Best for building attractive emails with ease
• ActiveCampaign – Best for pre-built automation journeys
• GetResponse – Best for building beautiful landing pages
• Mailchimp – Best for small email lists
• Benchmark Email – Best for beginners
• Constant Contact – Best for event management
• AWeber – Best for responsive customer support
• SendPulse – Best for rmulti-channel marketing and chatbots
• Campaign Monitor – Best for effective audience segmentation
• HubSpot – Best for contact management with built-in CRM

1. Moosend

Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)

Best feature: Intuitive drag-and-drop editor

Moosend is a top choice for real estate newsletters. With its user-friendly interface and the intuitive drag-and-drop email editor, your team can easily design, schedule, and send visually appealing emails. Moreover, its 100+ responsive pre-made templates, including designs made for real estate businesses, will help you save time and create a result that’s on-brand.

The tool also features excellent contact management options. You can segment your email list based on various criteria, such as property type, engagement level, or location. You can even apply tags to group and organize subscribers better.

Moreover, users can set up automated emails for lead nurturing, property updates, follow-ups, and more. This way, your leads receive timely updates and remain engaged throughout the whole home-purchasing journey. Furthermore, the in-depth analytics let you monitor important metrics like open rates, click-through rates, and conversion rates in real-time.

Lastly, you get advanced features like A/B testing to experiment with your subject lines or email content and deliver impactful campaigns. You can also use tools such as countdown timers for more urgency and conditional visibility, which lets you choose what content will be sent depending on the subscriber profile.

Pros

• A great deliverability score reaching up to 98%
• Various affordable and scalable plans with advanced capabilities
• Detailed reporting and real-time analytics
• Advanced email marketing automation options that are easy to set up

Cons

• Limited signup form options
• Fewer integrations compared to competitors

Best Features

• Beginner-friendly email builder
• Sign-up forms and landing pages to boost lead generation
• AI-powered email solutions, perfect for eCommerce
• Personalization options and robust segmentation functionality
• Transactional emails
• Integrations with CRM, eCommerce, social media, etc.
• 24/7 customer support

Pricing

Moosend is an excellent email marketing software tool for real estate agents due to its affordable paid plans starting at $9/month for 500 subscribers and unlimited emails.

You can also request a free trial and use Moosend’s tools to persuade more home buyers.

Τry Moosend

2. ActiveCampaign

Pricing: Paid plans start at $19/month, 14-day free trial

Best feature: Pre-built automation journeys

ActiveCampaign is a great email marketing software tool to elevate your real estate marketing efforts. The platform stands out from the competition for its automation capabilities. You can set up automated workflows for many types of emails, including lead nurturing, welcome emails, and property alerts.

To launch effective email marketing campaigns, the platform equips you with a library of responsive email templates to customize based on your goals. Your campaigns can be further personalized to each contact by dynamically inserting contact details, property listings, and custom content.

Regarding contact management, ActiveCampaign lets you organize your list based on criteria like property preferences, location, and engagement level. And if you don’t like its built-in CRM, you can easily integrate with other popular CRM software you’re already familiar with.

You also get detailed reporting and analytics to keep track of your performance and make data-driven decisions. Finally, the platform has a great email delivery rate.

Pros

• Solutions for sales and marketing teams
• Advanced automation options to nurture current and past clients
• Thorough reporting and analytics to streamline your strategy

Cons

• Not that user-friendly for beginners
• No free plan and short free trial period
• The built-in CRM solution is basic

Best Features

• Responsive email marketing templates
• Autoresponders and premade automated workflows
• Integration with popular marketing tools
• Predictive analytics
• Facebook Custom Audiences & Lead Ads
• API & Webhooks

Pricing

ActiveCampaign’s paid plans start at $19/month for 1,000 subscribers, giving you the platform’s core features.

The platform has a free 14-day trial that you can use to test out its functionality.

3. GetResponse

Pricing: Paid plans start at $19/month, 30-day trial

Best feature: Landing page builder with numerous templates

GetResponse is a simple email marketing and automation tool for real estate agents. It has a wide range of email templates (even real estate-specific ones) that help save time and effort. The drag-and-drop builder is great for the job, and we found the user interface to be straightforward.

With GetResponse, you also get some features that you don’t usually come across in other similar services. One of them is the webinar feature that can be used for listing presentations. What’s more, the platform has a website builder that can be handy if you’re a small business on a tight budget.

This email service provider has a landing page builder that’s effective for this industry. You also get a ton of templates to get started and experiment. Plus, you can conduct A/B testing and find the most converting ones to use for your audience.

Finally, we should mention that GetResponse has powerful list segmentation features. You can set up conditions and organize your email list to deliver tailored content to them.

Pros

• Easy to use design and spam testing
• Multi-channel marketing options, e.g., Facebook, Instagram ads
• Suitable for scaling real estate businesses

Cons

• Advanced features available with high-tier pricing plans
• Some landing page templates are outdated

Best Features

• Email marketing and SMS functionality
• Generative AI-powered tools
• Advanced segmentation features
• Sales funnels
• Integration with Zapier, PayPal, and other tools

Pricing

GetResponse’s paid plans start at $19/month giving you a wealth of features but not marketing automation.

The platform has a 30-day trial to test its capabilities. If pricing seems steep and you prefer a more affordable and all-in-one solution, you can consider one of its best alternatives.

4. Mailchimp

Pricing: Paid plans start at $20/month, limited free plan

Best feature: Email client testing tool

Mailchimp is a well-known email marketing service with a user-friendly dashboard, helping real estate agents organize client lists and send bulk emails. Designing an email is as easy as it gets, whether you start from nothing or choose a template from the library.

Mailchimp’s robust analytics provide insights into how your contacts engage with your email campaigns. Plus, the platform easily integrates with popular CRM software, so managing your contacts and transferring your data will be seamless.

With Mailchimp, you also get opt-in forms and landing pages, so potential buyers can subscribe to your newsletters and receive updates about current opportunities. What we found interesting about the tool is its ability to show users how their email will look on different clients (e.g., on Gmail or Outlook).

One last thing that should be considered about Mailchimp is its flexible pricing. If you don’t want to commit to a monthly subscription, you can purchase Pay-as-you-go plans and potentially save money down the line (always depending on your sending).

Pros

• Great for lead management and inbound management efforts
• Various integrations with popular software
• Thorough reporting and analytics capabilities

Cons

• More expensive than many of its competitive software
• Limited customer support access with free plans
• Limited email sends per plan

Best Features

• Customizable email templates
• Intuitive drag-and-drop builder
• Customer segmentation options
• Multi-variable testing
• Audience tracking
• Integration with Canva, Zapier, and other tools

Pricing

Mailchimp’s pricing has four plans, with the most popular being the Standard starting at $20/month.

A free plan is also available to test the tool, but it’s limited. If Mailchimp is expensive for you, check out some other affordable competitors.

Read our Mailchimp review

5. Benchmark Email

Pricing: Paid plans start at $15/month, free plan

Best feature: Contact list cleaning

Benchmark Email is another solid solution for realtors looking to leverage the power of email marketing. The software’s standout feature is its user-friendly interface and the drag-and-drop builder that makes campaign creation effortless even for complete beginners. Plus, you can use their AI-powered tools to nail your email content and amaze your audience.

Benchmark Email also excels in list management. Real estate professionals can segment their contacts based on criteria such as location, buyer/seller status, or lead source. It also has a list verification tool to ensure that the right email addresses make it to your contact lists.

Additionally, the service provides automation tools that help streamline repetitive tasks, such as sending follow-up emails to potential buyers or sellers. Reporting and analytics are detailed, so you can track performance and optimize your strategy.

For other similar options, take a look at these Benchmark Email alternatives.

Pros

• Free plan for nonprofits with tight budgets
• Decent automation options
• Straightforward onboarding process

Cons

• Limited signup forms
• Lower deliverability rate compared to other plarforms

Best Features

• Drag-and-drop email creator
• Popups and landing pages
• Surveys and poll creator
• A/B Testing
• Custom segmentation

Pricing

Benchmark Email offers paid pricing plans starting at $15/month, including all the tools you need to start.

At the same time, the tool offers a completely free plan for up to 3,500 emails/month.

6. Constant Contact

Pricing: Paid plans start at $12/month, 14-day free trial

Best feature: Event marketing tools

Constant Contact is among the top email marketing software in the market, with features that can make a difference for your real estate business. The tool has a user-friendly interface and a drag-and-drop editor which is fast and easy to master.

Its contact management features are top-notch. For instance, you can add custom tags to subscribers who have viewed a specific listing or visited a property. The platform guides you through the process with useful suggestions to follow all the steps with ease.

Nevertheless, the platform offers rich analytics and reporting tools that help you keep track of important metrics and measure your performance. Finally, Constant Contact excels in event management. The built-in functionality is a lifesaver when it comes to handling events and registrations, and this is a feature that you don’t get with other alternatives.

Pros

• Multichannel marketing, including social media and SMS
• Great deliverability rates keeping emails away from spam
• Surveys and polls to collect customer feedback

Cons

• Simple automation workflows compared to alternatives
• Segmentation only available for high-tier plans
• The interface gets unresponsive at times

Best Features

• Free email newsletter templates
• Autoresponders and drip campaigns
• Dynamic content
• AI content generator
• Event management functionality

Pricing

Constant Contact’s paid plans start at $12/month, offering a simple suite of email and marketing tools. For more functionality, prices go up to $35 and $80 per month for the Standard and Premium plans.

You can also try out the tool with the 14-day free trial.

Read our Constant Contact review

7. AWeber

Pricing: Paid plans start at $15/month, free plan

Best Feature: A/B split testing options

AWeber is a reliable email marketing solution with a user-friendly interface that’s easy to master even without any prior experience. The drag-and-drop email builder helps users design eye-catching marketing campaigns, while you can also A/B test your emails to drive more conversions.

The email templates offered are professionally designed, but you won’t find a vast variety of templates specifically for real estate. Moving on to email automation, AWeber offers both simple and advanced automation sequences to nurture your leads and convert them into customers.

However, AWeber only provides basic reporting and analytics. When compared to the other solutions in this list, it falls a little behind. Nevertheless, the platform has excellent deliverability rates and a superb customer support team that can help you if problems come your way.

Pros

• Simple landing page email template editor
• Canva integration to create stellar designs
• Good deliverability rates

Cons

• Only basic automations are available
• Limited segmentation capabilities
• Lacking spam and design testing solutions

Best Features

• 600+ email templates
• Email testing across devices
• Sales tracking
• Autoresponders and drip campaigns
• Excellent customer support team

Pricing

AWeber’s paid pricing starts at $15/month, giving you the platform’s basic features. For advanced features, you’ll need a more expensive plan.

The tool also offers a free plan for 500 subscribers and 3,000 email sends per month.

8. SendPulse

Pricing: Paid plans start at $8/month, free plan

Best Feature: Chatbot functionality

SendPulse is a marketing platform combining bulk and transactional emails, web push notifications, SMS, and chatbot communications. With SendPulse’s drag-and-drop editor, you can create email marketing campaigns without coding knowledge. What’s more, you get 130+ email newsletter templates to kickstart your efforts.

Regarding automation you can easily create simple autoresponders to nurture new leads or craft custom, sophisticated journeys based on your goals. The platform also sports a great CRM solution that allows you to store all your customers’ information in one place. Moreover, you can automatically create new deals after interacting with customers and set up triggered emails based on a customer’s stage in your pipeline.

And if you want to go the extra mile, you can purchase a “Chatbot” plan. SendPulse’s chatbots help you schedule open house days or even take prospects on virtual tours.

Pros

• Affordable solution for small real estate agencies
• User-friendly interface even for beginners
• Easy onboarding process

Cons

• Its drag-and-drop editor needs more functionalities
• Limited free plan

Best Features

• Unlimited emails per month
• Automated workflows
• Full A/B testing solution
• Email verification tool
• Web push notifications and chatbots

Pricing

The platform’s paid plans start at $8/month, giving you an expanded suite of essential tools for real estate marketing. There is also a pay-as-you-go pricing option.

SendPulse offers a free plan for new users, which allows up to 15,000 emails/month for 500 subscribers.

9. Campaign Monitor

Pricing: Paid plans start at $11/month, free trial

Best Feature: Advanced segmentation

Campaign Monitor is great email marketing software for real estate, with a robust set of features. First of all, you get aresponsive drag-and-drop email builder with advanced features like countdown timers to drive more action from your audience. You can also streamline your email marketing efforts through integrations with multiple CRM and event platforms.

Automation is easy with Campaign Monitor. For example, you can send more information about the property to those who have visited your open house or target “fresh” leads with new listings that might interest them.

Among the most notable tools is A/B testing. You can experiment with different subject lines, calls-to-action, and email copy to see which one brings better results. The analytics dashboard tracks all important metrics and presents them to you in a straightforward way so you can make data-driven decisions about how to optimize your strategy.

Pros

• Great email template library
• Sufficient email segmentation options
• Comprehensive analytics capabilities

Cons

• Limited customer support access
• No dedicated landing page builder
• Advanced email features available with more expensive plans

Best Features

• Segmentation tools to deliver tailored content
• Library of responsive email templates
• Real-time analytics
• Time zone sending
• Integrations with popular marketing tools

Pricing

Campaign Monitor’s paid pricing starts as low as $11/month, offering the platform’s core features and the ability to send up to 2,500 emails. For more functionality, you need a more expensive plan.

If you want to test the platform before committing, Campaign Monitor offers a free trial.

10. HubSpot

Pricing: Paid plans start at $20/month, free tools

Best Feature: Built-in real estate CRM

HubSpot is an inbound marketing platform able to help real estate professionals attract and nurture client relationships with existing and potential customers. The platform has a modern and clean interface, but it can be intimidating for a first-time user.

Nevertheless, the email editor is fast and straightforward, so crafting a newsletter for your audience will be easy. Managing and segmenting your audience is simpler than other similar solutions, as well as creating signup forms and landing pages to attract more leads.

The main selling point of HubSpot is the free CRM. There, you can store numerous contacts and segment your email lists based on various attributes and behaviors.

Overall, HubSpot is a scalable solution that can support the growth of every business. It has many direct integrations (among them is Zillow) to streamline your operations.

Pros

• User-friendly email editor
• Free tools for beginners
• All-in-one marketing solution

Cons

• Expensive compared to other platforms
• Some simple features are available only with high-tiered plans
• Steep learning curve compared to competitors

Best Features

• Complete marketing platform with CRM
• Signup forms and landing pages
• Great A/B testing options
• Advanced automation
• Vast number of integrations

Pricing

HubSpot’s premium pricing starts at $20/month for 1,000 marketing contacts.

You can also benefit from the free marketing tools available despite their limitations.

How We Selected the Tools

All of the tools in this list have been tested by our team to provide an unbiased description of their features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

Select The Best Email Marketing Software for Real Estate Businesses

Real estate is a competitive market, and without the right tools, you may be missing opportunities or even losing money. Explore these tools and benefit from free plans and trials offered to see them in action before committing. Whichever tool you choose, one thing is for sure: your real estate marketing results will reach new heights.

And if you want to give Moosend a try, create an account and send a few test email newsletters to your audience. The results will be amazing.

FAQs

Here are the answers to some frequently asked questions around this topic:

1. What is the best email marketing platform for real estate agents?

Some of the best email marketing software for real estate are: 1) Moosend, 2) ActiveCampaign, 3) GetResponse, 4) Mailchimp, and 5) Benchmark Email.

2. What email marketing features are best for real estate professionals?

The best email marketing tools for real estate agents include audience segmentation and tagging for better personalization, responsive and customizable premade templates to design smart campaigns and automated workflows to boost targeting.

3. Is email marketing good for real estate?

Realtors use email marketing as it’s a cost-efficient marketing solution compared to other tactics, enabling them to send more personalized campaigns, nurture their leads, and close more deals.