7 Best Affiliate Email Marketing Templates For 2024
Businesses involved in affiliate marketing share some common pain points: How can they refine their email communications to grab their recipients’ attention? And most importantly, how can they motivate current or potential affiliates to complete a certain action?
If you struggle with these important tasks, too, this guide is for you. Find seven converting affiliate marketing email templates for different purposes, from cold outreach to re-engagement, and tailor them based on your needs. Plus, explore popular best practices to top up your marketing strategy.
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Partner with MoosendAffiliate Email Marketing Templates for Different Purposes
Copy this doc and customize your favorite templates based on your goals. We’ve also included some indicative subject lines to inspire you:
1. Cold outreach email
You’ve found a blogger or social media influencer who’s a great fit for your business. But cold emailing can be challenging, especially when reaching out to potential affiliates with large audiences and busy schedules.
These cold outreach emails should be written in style to stand out in the mailbox. First off, you need a catchy subject line that will win their attention. For example, you can add the recipient’s name to make it sound more personal and boost your open rates.
As for the email body, you can create different versions and pick the one that fits your purpose each time. For example, create a more generic template for micro-influencers and go into more detail when targeting popular personas.
The template below falls into the second category. The sender pinpointed parts of the influencer’s work they admire to hitch them. It’s up to you to decide if you’ll disclose your commission rate or save it for later. You can also share a dedicated landing page with everything a prospect would like to know about your affiliate program.
Finally, this outreach template is also suitable for leads who’ve already browsed your affiliate pages and are highly likely to convert.
Subject line: [Recipient’s name], we saw you’re really good at [niche]
Hi [First name],
I recently ran into your IG account, and I loved your storytelling and aesthetics. So let me introduce myself: I’m [Your name] from [Company name], and [describe what you do].
I noticed we have many things in common, including our target audience. What about teaming up to deliver great [products/services] to them? Here at [Company name], we run an affiliate program with a generous commission rate that would be a great fit for you. Find all the information you’ll need through this link: [website or landing page URL]
Interested in learning more? Just book a 30-minute call in my calendar [add link] to see how we can proceed.
Looking forward to hearing back from you!
Kind regards,
[Your name]
2. Follow-up email
You’ve sent your outreach campaign but never heard back. There’s no reason to give up just yet. You can create a series of follow-up emails to maximize the likelihood of getting noticed. Send two more emails before closing the case, at least temporarily.
To get more traction, you can expand your copy and go one step further compared to your last email. For example, mention the benefits of joining your program or add social proof, such as testimonials from current brand affiliates.
As for your last follow-up, politely inform them it’s your last attempt to connect to create some urgency in case someone’s interested. But avoid sounding pushy, as you might slam the door to a future opportunity. Here’s an example:
Subject line: [Recipient’s name], just a friendly reminder…
Hi [Recipient’s name],
I just thought it would be worth nudging you once more in case you missed my last email. Mailboxes can get hectic, but our partnership won’t be if you decide to join us.
So, if you’re still wondering if working with us is a promising idea, don’t hesitate to reach out to me to clear the air. Simply reply to this email or book a quick call here [add link].
Long story short, we’d still love to work with you.
Warm regards,
[Your name]
Further reading: Not sure which affiliate program to join? Here’s our pick of 20 high-ticket affiliate marketing programs to boost your income.
3. Welcome email
Welcome emails will make a great first impression on new affiliates. They usually receive high open rates as they reassure recipients they completed their membership process.
Your welcome email should excite your new affiliate partners, written in a warm tone. You can include the recipient’s name in the subject line or the greeting to add a personal touch. Provide all the essential information so they know what to expect.
If you don’t plan to send an onboarding sequence, remember to include their affiliate link, promotional material, and a few guidelines on how to get started.
Here’s a more generic welcome email template you can easily customize based on your needs:
Subject line: Welcome to our affiliate program 🎉
Dear [Recipient’s name],
Welcome to [Your Brand’s name] Affiliate Marketing Program! We’re so glad to have you as a member of our vibrant team–wonderful things are ahead of us.
Within the next few minutes, you’ll receive an onboarding email with all the details needed to set you up for success.
If anything occurs, feel free to reach out to our affiliate team or customer support [add contact information].
Let’s make the most of this collaboration!
Kind regards,
[Your name]
4. Onboarding email
One of the most important steps of affiliate recruitment is building a successful onboarding process. Marketers create resources and guidelines–especially for beginners–to help affiliates promote their products and services successfully.
You can also include the affiliate link and a few examples to inspire them. Finally, you may want to refresh their memory by sharing your dedicated website page or an FAQ section.
If your onboarding is more complicated than average ones, you can build an email sequence through marketing automation software. Check out the affiliate email marketing template below:
Subject line: Let’s set you up for success, [Recipient’s name],
Hi again [Recipient’s name],
Are you ready to boost your income? Yes, you are! First, let’s remind you that you’ll receive a [x] commission rate for every deal you close and that the cookie lasts for [x] days.
To get started, login to your dashboard following this link [add attachment]. There, you’ll find:
- Your unique tracking link
- Instructions on how to promote our affiliate products
- An FAQ section with common requests
If anything occurs, you can always reach out to our affiliate and customer support teams [add addresses] to help you out.
5. Performance feedback
Now that you’re done with affiliate recruitment, it’s time you sent them their first piece of feedback, to help them keep track of their performance. You can inform them of the exact number of clicks they’ve earned and their conversions.
Plus, add a few extra tips to give them a push–especially if their performance has started to drop. Here’s a template you can use without sounding harsh:
Subject line: Good job, [Recipient’s name]! Here’s your [month] overview
Hello [Recipient’s name],
You’re thrilled to see your progress with our affiliate program so far. You’ve hit some amazing milestones this month, including:
Total clicks: [Add number]
Total conversions: [Add number]
We all miss opportunities; it’s normal! If you want to sharpen your skills, read this checklist [add resource].
Looking forward to achieving more together!
Warm regards,
[Your name]
6. Promotional email
Let your affiliates be the first to know about your sales and coupons to boost your seasonal ROI. Explain the purpose of your marketing campaigns to help them send the right message to their target audiences. Plus, share whatever they’ll need to promote them efficiently, from social media banners to promo videos.
Holidays such as Black Friday and Christmas are great opportunities for holding similar initiatives. You can also run campaigns to display new products and projects.
Here’s a n affiliate email marketing template to use:
Subject line: [Recipient’s name], we’re launching–come join us!
Hi [Recipient’s name],
It’s official! Our new seasonal campaign is ready to launch. We’ve put lots of work into it and we’re so excited to roll it out. Will you join us?
Inform your audience about our upcoming campaign and give your income a great boost. Here is some essential information about this campaign:
[Add campaign details, start/end date, creative assets, etc.]
Plus, here’s a checklist [add attachment] with best practices to make the most of his campaign, including scheduling dates, copy, and more.
If any questions occur, feel free to reach out to our team. Let’s do this!
Kind regards,
[Your name]
7. Re-engagement email
What can you do for affiliates who start to disengage? When you spot them minimizing or stopping their contribution, it’s time to give them a nudge. You can also share an incentive, such as a temporary discount to seal the deal.
Craft a polite message, emphasizing how valuable they’re for your business and the benefits they’ll reap if they stay with your brand. Plus, you can share a survey to collect feedback from churned affiliates to improve your strategy down the line.
Customize this template based on your needs:
Subject line: We miss you, [Recipient’s name]! Here’s a special treat!
Hi [Recipient’s name],
We noticed that you’ve been inactive for a while, and we need you back! Your support has been immense, and our affiliate community will be poorer without you.
To show you what you mean for us, we offer a [number%] commission rate increase for the next month. Let us know if you’d like to claim it!
Looking forward to working with you again.
Kind regards,
[Your name]
Best Practices for Converting Affiliate Marketing Emails
If you want to ensure that your affiliate marketing emails remain top-notch, here are six easy tactics to follow:
1. Use an email marketing service
Most affiliate marketers use partner relationship marketing software for their marketing strategy. Even though they give some messaging options, it’s best to go for email automation software, such as Moosend or Mailchimp to run your campaigns.
Briefly, you can use its features to:
- Automate email sequences, such as onboarding and re-engagement
- Segment your affiliate email lists to send more targeted campaigns
- Use the premade templates if you want to save time from your outreach
- Conduct A/B testing to deliver better campaigns
- Keep track of analytics to improve your affiliate outreach
Moosend offers all the above features and more at an affordable price. Sign up for an account or request a free trial and experiment with our platform’s capabilities.
2. Personalize your emails
Another reason to use an email marketing service is to personalize your emails faster, using custom fields and segmentation options. Add the recipient’s email in the subject line or greeting and create different email versions for current or potential affiliates based on their needs.
Finally, those cold emails should be highly targeted to get the results you want. Mention why you chose them, refer to a mutual connection you may have, or compliment them for a milestone they hit recently to add a personal touch.
3. Write an effective subject line
As said earlier, to make a great first impression, you need a great subject line. To stand out in the mailbox, use a targeted subject line that will be reflective of the email content and will set the right expectations.
To ensure that it’s responsive for all devices, make it up to 50 characters. And to personalize it to the max, add the recipient’s name using custom fields. You can also use a free subject line tester like Refine to create a converting subject line.
4. Get to the point early on
Your recipients won’t have all the time in the world to read your emails. Your call-to-action should be clear from the beginning, even from the subject line if it’s possible. As you would do with sales emails, grab the recipient’s attention early on, before it starts to span away.
Plus, make the email content readable by creating short blocks of content or bulleted lists. And if an emoji or visual can enhance your messaging, feel free to add them if your brand allows it.
5. Conduct A/B testing
If you’re unsure about certain elements of your email, such as the subject line or sending time, A/B testing will help you find the best version.
This tactic lets you test between two-or more-email elements and send the winning version to your subscribers. When combined with personalization, this method can work miracles.
6. Analyze your metrics
Finally, you can’t improve and sustain a strategy without checking email metrics regularly. Here is some important data to keep an eye on:
- Open rates
- Conversion rates
- Click-through rates
- Spam complaints
- Bounce rates
Identify what patterns work and what you need to refine to create a spot-on affiliate strategy.
Affiliate Email Marketing Templates That Save The Day
We know well that as an affiliate marketer you have a lot on your plate. Hopefully, these email templates will help you save valuable time and get the best possible results.
Looking for an email marketing platform to streamline this process? Choose Moosend to access all key features that will help you elevate your email communications, from personalization to automation. Just sign up for an account and get started.
You can also join our generous affiliate program and earn up to 40% commission for every referral. Visit our affiliate page to learn more.