9 HubSpot Alternatives For 2025 [Free & Paid]

HubSpot has established itself as a household name for inbound marketing. Nevertheless, the marketing suite can become very expensive very quickly, which is less than ideal for growing businesses on a budget.

If you’re looking for an email marketing solution and CRM system that offers the same or better functionality at a lower cost, we’ll explore the best HubSpot alternatives for you to choose from.

What to Look for in a HubSpot Alternative

When evaluating a HubSpot alternative, it is essential to consider several key factors:

• Ease of use: A clean and modern UI helps you navigate the platform and explore its features. Easy onboarding is also beneficial.
• Marketing automation: You must be able to automate email campaigns, workflows, and lead nurturing.
• CRM functionality: This includes contact management options, deal pipelines, and activity tracking.
• Pricing: Ideally, the alternative you select should have affordable pricing that scales with your growth (unlike HubSpot, which gets expensive). You can also take advantage of free plans/trials to experiment with key features before committing.
• Customer support: No matter your level of experience with email marketing platforms, support will come in handy at some point. A responsive customer service team can prove useful if trouble comes your way.

Best HubSpot Alternatives: Compared

Before we show you the top HubSpot competitors in the market, let’s look at the following table to give you an idea of your best options for 1,000 subscribers.

While HubSpot is an all-in-one solution that offers an advanced CRM environment to keep your contacts organized, it has a few cons that need to be addressed.

Firstly, the email service requires CSS knowledge regarding template customization compared to its competitors. What’s more, A/B testing is only available on the Pro Package, which has a quite high price tag if you just want the tool for simple use.

In the following sections, we’ll see some of the best competitors to HubSpot to help you solve the problems mentioned above.

Best Alternatives To HubSpot By Use Case

• Moosend — Best for affordable email marketing with advanced automation.
• Pipedrive — Best for SMBs wanting a sales-focused CRM.
• ActiveCampaign — Best for creating sophisticated automation journeys.
• EngageBay — Best free all-in-one CRM.
• Freshsales — Best for visual sales pipelines, workflows, and custom reports.
• Salesforce Account Engagement — Best for advanced sales automation.
• Adobe Marketo Engage — Best for enterprises in need of custom solutions.
• Zoho CRM — Best affordable CRM with AI features.
• Klaviyo — Best for advanced eCommerce functionality.

1. Moosend

Pricing: Paid plans start at $16/month, 30-day Free trial (Sign up here)

Best for: SMBs, eCommerce, SaaS, Enterprises

Unique feature: Advanced audience segmentation

Moosend’s all-in-one email marketing automation platform is perfect for building and managing your audience through newsletter signup forms, landing pages, and customer segmentation.

Regarding its email marketing tools, Moosend equips you with a user-friendly drag-and-drop editor to craft newsletters that convert. What makes it a great HubSpot alternative, though, is that you can fully customize the pre-made email templates without any CSS knowledge.

Moreover, the marketing automation tools let you automate your email marketing process through the visual workflow builder. You can set up welcome, abandoned cart, re-engagement, and other sequences in minutes. Unlike HubSpot, advanced marketing automation is available even on the entry Pro Plan, starting at $16/month. This is great for SMBs, considering that HubSpot’s automation features are available in the Professional package starting at $890/month.

Moving on to reporting and analytics, this alternative lets you track important email marketing metrics in detail. Compared to HubSpot’s reporting, Moosend’s custom reports let you create a personalized environment with the metrics that suit you best to minimize distractions.

Regarding pricing, paid plans start at $16/month for 1,000 contacts, giving you access to all major features without limitations.

Moosend Features

• User-friendly drag-and-drop email builder
• Fully customizable email templates (no CSS knowledge required)
• Audience management features
• Visual automated workflow editor
• Personalization feature for more targeted content
• Integrations with eCommerce tools, CRM, etc.

Pros

• Affordable pricing with powerful email marketing tools
• Visual automation builder with advanced triggers (e.g., cart abandonment, page visits).
• Responsive customer support

Cons

• No sales pipeline management or deal tracking
• Fewer native integrations

Moosend Pricing

This all-in-one solution offers three paid plans. The Pro plan starts at $16 per month for 1,000 subscribers and provides access to the form and landing page builder, SMTP server, real-time reporting, and audience management tools. The Moosend+ plan lets you add enterprise-level features to your account, such as transactional emails and audience discovery. Finally, there is an Enterprise plan with custom pricing.

If you want to try the tool, you can register for a free account and test all its main features.

Try Moosend for free

HubSpot vs Moosend

Moosend is a more affordable solution than HubSpot, with fewer restrictions on automation and email sending. The user interface is beginner-friendly, and mastering the product requires a minimal learning curve.

On the other hand, HubSpot’s free CRM can be great for small businesses, but its entry-level plan comes with severe limitations.

2. Pipedrive

Pricing: Paid plans start at $24/month, 14-day free trial

Best for: Experienced marketers, SaaS, Agencies

Unique feature: Activities overview

Pipedrive is a worthy HubSpot sales CRM competitor, sporting an array of features to increase your lead generation and turn prospects into business customers. The user-friendly interface is easy to navigate, allowing you to monitor your sales and leads without distracting you.

Regarding pipeline management, Pipedrive offers the same customization options as HubSpot, allowing you to add your deals, drag them between columns when a change occurs, and add custom elements. If you want to keep in touch with your leads, Pipedrive has numerous integrations with email marketing tools like Moosend. Please note that the platform itself does not offer email marketing (available as an add-on).

Reporting-wise, this competitor lets you track your performance through the Insights Dashboard. Customs reports are also available, but you won’t need to pay $500 to access them like in HubSpot’s case.

Overall, the two platforms offer similar features and functionality. Nevertheless, Pipedrive is more geared toward sales, while HubSpot favors marketing. The main difference, though, is the price. Pipedrive’s Professional plan starts at $69/month, while HubSpot’s starts at $890, which is significantly higher and not ideal for smaller businesses.

Pipedrive Top Sales CRM Features

• Visual pipeline of sales stages
• Activities overview
• Custom data columns and filters
• Customizable email templates
• Scheduler and unified calendar
• Communication tracking

Pros

• Great sales CRM (for managing deals, follow-ups, stages)
• Robust workflow automation with AI sales assistant
• Extensive integrations library

Cons

• Full email marketing functionality costs extra (Campaigns add-on)
• Advanced reporting and forecasting features are only in higher-tier plans.

Pipedrive Pricing

While there is no free plan, Pipedrive offers a 14-day free trial. After that, you need a subscription plan, starting with the Essential plan at $24/month (billed monthly).

HubSpot vs Pipedrive

Pipedrive’s pricing plans are more reasonably priced (starting at $24/month per user) and increase incrementally with your growth. You get many customization options and dashboard features, while the tool also has great reporting capabilities.

Despite their similarities, HubSpot delivers an all-in-one solution with email marketing, forms, and landing pages included (even in the free plan). If your business can make do with HubSpot’s free solution, then Pipedrive might be overkill for you.

3. ActiveCampaign

Pricing: Paid plans start at $19/month, 14-day free trial

Best for: Experienced marketers, SaaS, Agencies

Unique feature: In-built CRM platform

ActiveCampaign is a HubSpot alternative known for its powerful marketing automation capabilities. Like HubSpot, this platform offers tools to boost your marketing, sales, and customer relationship management efforts at more affordable pricing plans.

More specifically, this marketing automation software will provide you with an advanced workflow editor to set up your follow-up campaigns and smart sequences. Nevertheless, if you want something simple with a short learning curve, the platform may not be for you, unlike other ActiveCampaign competitors.

Apart from its email marketing and automation features, the platform has an in-built lead management system with sales automations to simplify your sales process. You can use it to watch your leads’ history and create a lead scoring system to determine their value. On top of that, you can update contact details easily and even use the Calendar Feed feature to sync tasks with Google Calendar, Microsoft Outlook, or any other calendar with a subscription option.

The reporting and analytics that ActiveCampaign offers are more insightful than HubSpot’s, allowing you to create automation and eCommerce reports for your online business. Lastly, this alternative to HubSpot offers an extensive list of integrations to streamline your business, including apps such as Shopify, Salesforce, and WordPress.

ActiveCampaign Best Advanced Features

• Advanced email automation features
• Sales drip campaigns
• Pop-ups
• Autoresponders
• Gmail and Outlook sync through extensions
• Campaign and automation reporting

Pros

• Advanced automation capabilities (huge library of pre-built journeys)
• Great email deliverability

Cons

• Steep learning curve
• CRM reports could be more customizable

Pricing

You can try ActiveCampaign’s features by signing up for the 14-day trial. After the trial period, you will need a paid subscription plan, starting at $19/month for 1,000 subscribers and basic functionality. For the Sales CRM add-on, you’ll need an additional $49/month.

HubSpot vs ActiveCampaign

ActiveCampaign offers top-notch automation options, a variety of sales and marketing features as well as a built-in CMS. Moreover, the drag-and-drop functionality in the workflow builder is something that HubSpot lacks.

HubSpot, on the other hand, is a tad more customizable, allowing you to update the dashboard and integrate custom reporting widgets.

4. EngageBay

Pricing: Paid plans start at $14.99/month, free plan

Best for: SMBs, Startups, Solopreneurs

Unique feature: Advanced visual, multi-step automation

Another great HubSpot alternative on our list is EngageBay, a truly all-in-one CRM software with marketing, sales, and customer support automation. EngageBay’s tools help you automate multiple aspects of your business, including lead generation, drip campaigns, deal tracking, support tickets, and more.

EngageBay offers landing pages and lead forms to help capture lead data. You can then nurture these leads through various marketing campaign options. You can also customize your campaigns and marketing content based on advanced customer segmentation – this helps personalize and tailor your content, resulting in better conversions.

Sales reps can then move qualified leads down the funnel using multiple sales automation tools. Through automation, you can also upsell and cross-sell to your customers by targeting them at with the right content at the right time. Helpdesk, ticket prioritization, auto-assignment, chatbot, and autoresponders all work together to reduce time and resources while improving customer experience.

In a nutshell, EngageBay is perfect for small businesses looking for an affordable, all-in-one CRM solution to increase their ROI.

EngageBay Top CRM Features

• Multistep visual automation builder
• Omnichannel marketing
• A/B testing
• Advanced customer segmentation
• Helpdesk and livechat
• 360-degree customer view

Pros

• Setting up automation is effortless
• Live chat plus help desk built-in

Cons

• Limited free plan
• Basic reporting
• Initial setup can feel overwhelming

EngageBay Pricing

EngageBay offers a free plan for up to 15 users and three paid plans. The Basic plan starts at $14.99/month for 500 contacts, and the Growth plan costs $64.99/month for 5,000 contacts, including marketing automation and A/B testing. The Pro plan offers unlimited contacts, web analytics, a dedicated account manager, custom options, and more for $119.99/month.

HubSpot vs EngageBay

EngageBay offers affordable plans compared to HubSpot, but with similar features. The Pro plan offers unlimited contacts for a fixed price, while HubSpot’s cost shoots up as the number of contacts grows.

HubSpot is targeted towards mid-range companies and enterprises, while EngageBay is geared towards SMBs and solopreneurs.

5. Freshsales

Pricing: Paid plans start at $11/month, free plan

Best for: Startups, Small businesses, Sales teams

Unique feature: Visual sales pipeline

Freshsales is a sales CRM software that offers sales and marketing teams a series of tools to power up their lead generation efforts. Users can benefit from this HubSpot competitor in terms of features and affordability.

To increase your lead generation, you can use AI-powered chatbots and web forms to capture your website visitors’ contact information. When you collect your leads, Freshworks will allow you to monitor your deal status through visual sales pipelines.

Moreover, you can use the AI predictive contact scoring feature to receive a score based on specific customer data. This will help you identify hidden opportunities and then use specific sales sequences to nurture your leads into customers.

In addition, Freshsales comes with time-based workflows, an essential feature for streamlining daily tasks and saving valuable time. Last but not least, this contact management system allows you to cross-sell and upsell to your customers through automated sales campaigns that target them at the right time.

Overall, Freshsales is a great HubSpot CRM alternative offering a user-friendly UI, an array of customizations, robust features, and more reasonable pricing.

Freshsales Top CRM Features

• Sales funnel insights
• Visual sales pipeline
• Mobile app for easier access
• Automated sales campaigns
• Dedicated customer support team

Pros

• AI-powered sales functionality
• Strong automation engine (with visual automation builder)

Cons

• Marketing tools aren’t as powerful as HubSpot’s marketing suite
• Smaller ecosystem that can feel restrictive for some setups

Pricing

Freshsales offers a free CRM plan that enables sales teams to engage with their leads effectively. For the visual pipelines, lead scoring, sales sequences, and increased bot sessions, you need one of the paid options, starting at $11, $47, and $71 per month (billed monthly).

HubSpot vs Freshsales

Freshsales has a much simpler pricing structure than HubSpot. The tool has a nice drag-and-drop deal pipeline view, and the interface is easy to read overall.

HubSpot has more detailed reports than Freshsales, and its CRM allows up to 1M non-marketing contacts, which is pretty generous.

6. Salesforce

Pricing: Paid plans start at $25/month, 30-day free trial

Best for: SaaS, Startups, Enterprises

Unique feature: High-level analytics

Salesforce Starter Suite is an all-in-one CRM solution designed for small businesses or teams new to Salesforce. It offers sales, service, and marketing tools in one place, making it a great starting point for companies that want the power of Salesforce without the complexity or price of its full-scale products.

Unlike HubSpot, which heavily emphasizes content marketing and inbound strategy, Salesforce Starter prioritizes customer and pipeline management. It offers built-in email communication, lead tracking, deal pipelines, and support ticketing. It’s ideal for companies that want better visibility across the customer lifecycle while staying within a simplified and affordable system.

Another strength of Salesforce Starter is its focus on customer support integration right out of the box. While many CRMs require separate tools for managing cases or tickets, Starter includes service functionality natively, allowing businesses to resolve customer issues alongside ongoing sales conversations. This makes it particularly useful for small B2B or service-oriented companies needing consistent post-sale engagement without investing in additional platforms.

Finally, Salesforce Starter is also a smart choice for teams that want a future-proof CRM. Though simplified, it uses the same underlying Salesforce infrastructure, meaning you can connect with Salesforce AppExchange tools, add users, and upgrade to more advanced plans as your business evolves.

Salesforce Best Features

• Personalized content generation
• Built-in lead and deal management
• Workflow automation
• Ticketing tools for sales and support teams
• Guided onboarding and setup

Pros

• All-in-one unified CRM solution
• Designed for fast implementation
• Built-in case management

Cons

• Lacks advanced automation, A/B testing, or behavior-based triggers
• Costs rise quickly when adding more users and contacts

Pricing

Salesforce Starter Suite starts at $25/month per user. There are also more expensive packages offering advanced functionality starting at $1,250/month.

HubSpot vs Salesforce

Salesforce offers a more customizable interface, which may be valuable for some users, but at the same time, it is more complicated.

HubSpot is primarily an inbound marketing tool, while Salesforce is more closely associated with sales automation.

7. Adobe Marketo Engage

Pricing: Request a quote, Demo

Best for: SaaS, Enterprises

Unique feature: Campaign and journey automation

Adobe Marketo Engage is among the top HubSpot alternatives that’ll provide you with email marketing automation features, lead management, and revenue attribution tools.

When it comes to email marketing, the platform will let you use the visual email builder to craft targeted email campaigns to capture your subscribers’ attention. For better conversions, Marketo also equips you with advanced personalization tools to ensure that each experience is tailored to your target audience.

On top of that, marketing automation features are also available to craft automated campaigns that will increase engagement and target the right person at the right time.

Regarding lead management, Marketo integrates with Salesforce CRM and Microsoft Dynamics to help your sales team identify the best opportunities. Furthermore, the powerful reporting and analytics will enable you to monitor your sales funnel and perform any necessary optimizations to boost your revenue.

And speaking of that, Marketo Engage also allows you to track the B2B customer journey and channel engagement (paid media, email marketing, etc.) to increase your performance and ROI.

Looking for alternatives to Marketo? Check them here!

Marketo Engage Best Email Service Features

• Email marketing options
• Campaign and journey automation
• CRM integration
• Attribution & ROI dashboards
• Event & webinar marketing

Pros

• Enterprise-grade marketing automation (multi-touch attribution, dynamic content)
• Powerful lead management

Cons

• High cost (and usually long contracts)
• No native CRM
• Lengthy onboarding and configuration period

Pricing

This HubSpot alternative offers four different paid plans with features that’ll help you boost the customer experience. To determine the price of each package, you’ll need to contact sales and request a quote.

HubSpot vs Marketo Engage

8. Zoho CRM

Pricing: Paid plans start at $20/month, free plan

Best for: eCommerce, SMBs, Enterprises

Unique feature: AI-powered conversational assistant

Zoho CRM is a great customer management alternative to HubSpot’s Sales Hub, offering three different ways to view your contact details and deals.

One of the best features you can leverage is the powerful filtering options that the tool provides. For instance, you can find leads based on activity, such as meetings and calls.

If you are worried about your sales, Zoho CRM has developed Zia, a conversational assistant who will help you predict the outcome of your new deal and assign a lead score to them.

Moreover, you can use Zia to identify potential sales anomalies to come up with instant solutions. Compared to HubSpot, Zoho CRM offers more detailed reports and insightful predictions to help you improve your ROI.

Overall, Zoho’s unified CRM is ideal for those who want an easy-to-use tool to improve the customer experience and make their marketing and sales team collaboration easier. Plus, Zoho CRM integrates with the rest of Zoho’s products (Campaigns, etc.), giving you a tool that resembles HubSpot but at a significantly lower price.

Zoho Best CRM Features

• Conversational AI assistant
• Advanced customization
• Mass email
• Real-time customer notifications

Pros

• Variety of pre-defined reports
• Powerful AI data analysis and predictions (available on more expensive plans)

Cons

• Steep learning curve for non-technical users
• Inconsistent UI across products of the Zoho family

Pricing

Zoho CRM has a free version for up to 3 users with essential functionality. For more, you can select among four different paid options, starting at $20/month with the Standard Plan, which includes mass email, workflows, and sales forecasting.

HubSpot vs Zoho CRM

Zoho CRM offers 3 different views (kanban, canvas, and tubular) for contacts, leads, accounts, and deals (unlike HubSpot, which only has 2). Moreover, what’s unique about Zoho is the Activities section, allowing you to filter by activity type, e.g., open tasks, tomorrow’s meetings, all calls, and more.

HubSpot has a slicker, more intuitive interface than Zoho and it provides users with a great onboarding experience.

9. Klaviyo

Pricing: Paid plans start at $30/month, free plan

Best for: eCommerce, Startups

Unique feature: SMS marketing options

Klaviyo’s eCommerce-oriented email marketing platform is a great HubSpot alternative for online store owners who don’t want to spend a fortune on email marketing tools. The drag-and-drop editor is easy to use and has numerous pre-made templates to simplify the design process.

Moreover, you can set up automated workflows like welcome and abandoned cart sequences to deliver personalized content to your audience. Transactional emails are also available through the SMTP server to create and send order notifications, invoices, and status updates to your customers.

Klaviyo’s reporting and built-in benchmarks will let you monitor your campaign performance and even compare your metrics with your competitors’.

This email platform also offers SMS marketing options to keep your customers informed about price drop alerts, abandoned cart reminders, and shipping updates. To collect their phone numbers, you have multi-step and click-to-text web forms, click-to-text email banners, etc.

Klaviyo Best Email Tool Features

• Conversational AI assistant
• Transactional email campaigns
• SMS marketing features
• Built-in benchmarks

Pros

• Powerful personalization with dynamic product blocks, customer tags, and behavioral data
• Best-in-class eCommerce integrations
• Advanced segmentation (requires familiarity, though)

Cons

• The automation system is powerful but requires careful setup
• The platform can be limiting for non-eCommerce use cases
• No deal pipeline, task management, or sales automation

Pricing

While Klaviyo offers a free plan, it is limited to 250 contacts and 500 email sends. If you want more functionality and increased limits, you have to purchase a paid plan, starting at $30/month for 1,000 subscribers and 10K email sends.

HubSpot vs Klaviyo

Klaviyo is heavily oriented towards eCommerce businesses, and as such, it provides immense value to eCommerce store owners.

HubSpot, on the other hand, offers a more comprehensive set of inbound marketing tools, along with a robust CRM to enhance your sales operations.

How We Selected The Tools

All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

The Best HubSpot Competitor For You

HubSpot is undoubtedly a great all-in-one platform to help you grow your business. However, the steep pricing model, the potential difficulty in customizing templates, the lack of features in the less expensive plans, and the additional charges for technical assistance may not be ideal for every business.

If you want to scale your company, you should start looking for a great alternative to offer you the same functionality as HubSpot but at a lower price. Tools like Moosend, ActiveCampaign, and Marketo Engage are some solutions you can choose to power up your marketing and sales without breaking the bank.

If you still haven’t made up your mind, why not take advantage of the free plans and trials to test your new tool? You can easily try Moosend by registering for a free account to test the core features before committing.